Tag: Amita Karwal

TCL appoints Vizeum as AOR; account size Rs 35 cr

MUMBAI: Vizeum, the media agency from Dentsu Aegis network, has been appointed as the Media AOR for TCL Corporation. The agency won the account following a multi-agency pitch. It is estimated that TLC’s marketing spends will be around Rs.35 Crores.

TCL Corporation, a global corporate group focused on the production of smart products and the provision of online application services, has announced its entry into the Indian market with the launch of a range of Smartphones and Televisions through an exclusive tie up with Amazon.

Commenting on the partnership with Vizeum, TCL regional director Praveen Valecha said, “The agency has demonstrated deep understanding of the categories, with an offline and online integration for the launch, and we believe their ‘digital at its heart’ approach will help us in building a brand we look forward to partner with Vizeum in this journey of launching a comprehensive mobile and Television portfolio.”

Vizeum COO Amita Karwal on the partnership with TCL said, “Delighted to be given an opportunity to build a brand in a category where the market and consumer dynamics are changing continuously. We look forward to supporting the brand across all the marketing communication platforms.”

Vizeum MD Shripad Kulkarni added, “We are happy that TCL has chosen us as their AOR. We understand the challenges in scaling up in this category and are setting up a bespoke team comprising specialists across relevant Communication Platforms for TCL.”

August 10, 2016
TCL appoints Vizeum as AOR; account size Rs 35 cr

MUMBAI: Vizeum, the media agency from Dentsu Aegis network, has been appointed as the Media AOR for TCL Corporation. The agency won the account following a multi-agency pitch. It is estimated that TLC’s marketing spends will be around Rs.35 Crores.

TCL Corporation, a global corporate group focused on the production of smart products and the provision of online application services, has announced its entry into the Indian market with the launch of a range of Smartphones and Televisions through an exclusive tie up with Amazon.

Commenting on the partnership with Vizeum, TCL regional director Praveen Valecha said, “The agency has demonstrated deep understanding of the categories, with an offline and online integration for the launch, and we believe their ‘digital at its heart’ approach will help us in building a brand we look forward to partner with Vizeum in this journey of launching a comprehensive mobile and Television portfolio.”

Vizeum COO Amita Karwal on the partnership with TCL said, “Delighted to be given an opportunity to build a brand in a category where the market and consumer dynamics are changing continuously. We look forward to supporting the brand across all the marketing communication platforms.”

Vizeum MD Shripad Kulkarni added, “We are happy that TCL has chosen us as their AOR. We understand the challenges in scaling up in this category and are setting up a bespoke team comprising specialists across relevant Communication Platforms for TCL.”

August 10, 2016
DDB MudraMax Media appoints Amita Karwal

MUMBAI: DDB MudraMax Media has roped in Amita Karwal as executive vice president to head its North & East Operations.

With over two decades of diverse experience across media marketing functions and allied areas, Karwal has worked with blue chip organisations including Reckitt Benckiser where she not only led the media marketing division but also represented South West Asia at Global media forums. On the agency side, she has worked with Lintas, Zenith Optimedia (ZO) and Ogilvy on brands such as HP, Gillette, Wrigley’s (Joyco), Modi Xerox to name a few.

In an allied area, she’s also had a couple of years of experience in media auditing with SpatialAccess and the global agency R3 where she set up the first-of-its-kind auditing practice in Delhi, and also launched the first agency image study in India.

She is strong believer in creating brand value through innovation and this has resulted in several national and international awards for key brand launches

Karwal said, “I am very happy to be part of an agency network that offers truly integrated marketing communication solutions. As a part of DDB MudraMax Media I look forward to leveraging and integrating our assets holistically

Adding to this, DDB MudraMax Media president Sathyamurthy Namakkal said, “In an era when the media profession requires well rounded talent, Amita fits the role perfectly. Both our clients and our teams will immensely benefit from her induction into the DDB team”.

April 16, 2014
DSC selects Lowe and Lintas‘ Karishma Initiative for creative and media duties

MUMBAI: Infrastructure company DSC Limited has awarded its creative duties to Lowe Delhi after a multi-agency pitch.

The agency will manage DSC‘s brand communication.

Says Lowe Lintas executive director Naveen Gaur, “We are delighted to partner with DSC Limited. The Lowe Planning tools and our philosophy of high value ideas led to us to develop a holistic solution for DSC Limited. While this is a challenging category, there is a massive opportunity for brand building. We are all geared up to do some exciting work with them.”

DSC has also roped in Lintas India‘s Karishma Initiative as its media agency on record for its brand building initiative across traditional media, digital and OOH.

Averred Karishma Initiative EVP Amita Karwal, “It is a significant win for Karishma Initiative Delhi operations and obviously we are delighted to be associated with a leading infrastructure company like DSC Limited.”

Karishma Initiative that will handle DSC‘s media buying and planning activities is a wholly owned subsidiary of Interpublic Group (IPG) and is powered by the capabilities and media buying clout of Lintas India.

Said DSC Limited sr. vice president corporate communication, Bashob Dey, “We are pleased to have Lowe and Lintas India‘s Karishma Initiative as our creative and media partner because they understood our strategic requirements very well. We believe that the agencies will bring in their best resources to manage our business needs. We look forward to a long term association with them”.

January 10, 2011