ITV

Tag: Amit Trivedi

  • Red FM announces Riders Music Festival in Delhi in February

    Red FM announces Riders Music Festival in Delhi in February

    MUMBAI: In the streets of Delhi, where the roar of engines often competes with the hum of daily life, a unique festival is revving up to take centre stage.

    Imagine the thrill of bikes and music merging into one electrifying experience—this is what the Riders Music Festival is all about. Returning on 8-9 February 2025, the event promises to transform the city into a haven for bikers, music lovers, and food enthusiasts, creating a vibrant celebration of passion and camaraderie.

    The third edition of the Riders Music Festival, announced by 93.5 Red FM, will  feature live performances, curated streetwear, food, and a showcase of custom, vintage, and adventure vehicles.

    Red FM  COO &  director Nisha Narayanan said, “This year, we’re celebrating the camaraderie and solidarity among bikers—values that no institution can instil. At the heart of this festival is the powerful connection between music and riding, two forces that truly bind us together. This time we’re also committed to brand and gender neutrality, welcoming bikers of all kinds, non-bikers, and people from all walks of life. We also aim to promote sustainability, with a focus on electric vehicles, to build a united, eco-conscious community.”

    Red FM also organised a prelude for the Riders Music Festival, with Indian paralympic champion Deepa Malik as the chief guest. 
    Speaking at the event, she expressed:  “Biking has been my anchor through every phase of life, from teenage hobbies to reclaiming my identity after chest below paralysis at 29. Doctors told me I’d never walk again, so I made it my mission from my ‘will chair’ to ride again. Wheels, to me, symbolise freedom, not limits. Riding a modified bike helped me reclaim my mobility, enter the world of sports, and prove that passion can overcome any barrier. This is why at Riders Music Festival I feel like I have a personal connection. My book also captures this journey of embracing challenges with a #bringiton spirit and proving abilities beyond disabilities.”

    The Riders Music Festival 2025 boasts a line-up of seven artist performances, headlined by  Indian music director and singer Amit Trivedi along with  acts by Seedhe Maut, Paradox, Gurbax, Parvaaz, Prabh Deep and Raman Negi.

    Attendees can also look forward to a stunt and gaming zone, along with over 50 exhibits showcasing  custom, vintage and adventure bikes and cars. For fashion trendsetters, a dedicated streetwear zone will feature fashion and  a carefully curated selection of  food and beverage brands.

  • Universal Music India’s Revibe presents “#BreakoutStar”

    Universal Music India’s Revibe presents “#BreakoutStar”

    Mumbai: Universal Music India proudly announces the launch of “#BreakoutStar,” a brand-new talent hunt to discover India’s next singing sensation. This talent hunt will offer aspiring artists a global stage to shine.

    With a rich catalogue spanning chart-toppers, classics, and contemporary hits that resonate across generations, UMG India has always been at the forefront of honing new talent. Now, with a sponsorship from YouTube Shorts UMG India is set to propel the stars of tomorrow into a much-deserved limelight.

    Renowned music stars Amit Trivedi and Aastha Gill will headline the panel of judges for “#BreakoutStar,” adding their valuable expertise and insight to the whole initiative. The talent hunt will span over 3 months, promising an exciting journey spanning various stages. The winner of #BreakoutStar will receive a slew of prizes – namely a one-year contract with Universal Music India, a music video opportunity, and a home studio setup!

    In a subtle nod to the partnership, Fever FM, the radio partner for “#BreakoutStar,” will showcase the top five contestants on their show Soundbox, amplifying their reach and exposure across their listeners.

    Speaking about the initiative, Universal Music India & South Asia EVP & head of content Sanujeet Bhujabal commented, “The Breakout Star property in partnership with Universal Music India and YouTube Shorts is an exciting initiative to find the next singing star using the power of catalog.  This initiative is a part of the catalog re-surfacing exercise under the REVIBE brand of Universal Music. UMI has always been about keeping the artists front and centre – and the next big artist can be found anywhere – from the biggest of metros to the smallest of towns. Youtube Shorts, which averages over 70 billion daily views globally, has fast emerged as a key short video tool for artists to express themselves and connect with fans. The collaboration of both these entities is a natural fit, as we leverage off each other in fashioning a narrative that enables budding artistes from absolutely anywhere in the world, to get a well-deserved platform to showcase their talent.”

    Additionally, YouTube director, music partnerships (India, South Asia & SEA) Pawan Agarwal expressed excitement, stating, “At YouTube Shorts, we’re committed to empowering emerging artists and creators by offering them a stage to exhibit their unique talent and creativity to audiences across the world. By supporting UMG India with ‘#BreakoutStar’, we not only want to help breakthrough exceptional musical talent but also celebrate creativity in India’s vibrant digital landscape. “

    Talking about #BreakoutStar, judge Amit Trivedi shared, “We have talent in every corner of our country. With #BreakoutStar, we aim to discover such unexplored singing talents from the comfort of their own places. There have been numerous talent hunts over the years, but #BreakoutStar stands out uniquely as it offers an opportunity for literally anyone to participate ! Aastha and I are extremely excited to chair the judging panel for this unique show and can’t wait to hear the entries!”

    Expressing her excitement, Aastha Gill added, “#BreakoutStar is an incredible platform for artists to shine and showcase their talent as many of them go undiscovered due to the unavailability of resources. #BreakoutStar is one such opportunity for those dreams to come true at their own convenience. We are super thrilled to see what India has in store for us!”

    “#BreakoutStar” is poised to redefine the music landscape, ushering in a new era of talent and creativity.

    Mark your calendars for this groundbreaking initiative, as India’s brightest stars prepare to take center stage.

  • Bandhan Bank unveils its sonic identity, ‘Call of Bandhan’

    Bandhan Bank unveils its sonic identity, ‘Call of Bandhan’

    Mumbai: Bandhan Bank announced the launch of sonic identity on the occasion of the Bank’s eighth-anniversary celebration. This sonic identity, ‘Call of Bandhan’, has been composed by renowned nationally acclaimed sound designer and renowned music composer, Amit Trivedi.

    This musical piece is more than just a tune; it is a melody representative of what Bandhan Bank stands for – empowerment, freedom, inclusivity and warmth. In a world where multiple media with various sensory cues help build recall, Bandhan Bank has added a sonic identity to its brand assets to remind audiences of the brand.  

    Sharing his thoughts, Amit Trivedi said, “It’s a matter of great privilege and honour for me to compose the ‘Call of Bandhan’ which will be a part of Bandhan Bank’s identity. I found Bandhan Bank’s story very inspiring. With such humble beginnings, today they are among the fastest growing in the country and this transformation is what I have tried to capture through the musical piece. I would urge everyone who likes my music and or appreciates music in general, to listen to it, share it, and live with it… because, well, this really is the Call of Bandhan!”

    Bandhan Bank head of marketing Apurva Sircar said, “Music has the power to evoke emotions without words. We live in a world where there is an overload of content and brands need to appeal to the audiences quickly by engaging several senses. The ‘Call of Bandhan’ has been composed keeping this objective in mind. We are deep-rooted in India and Indian culture, yet are a modern bank for all. Amit is a magician and he has captured this attribute of the brand very well. I am confident that the ‘Call of Bandhan’ will resonate with audiences and help us create a stronger recall.”

    Commenting on the association, Leo Burnett Orchard’s creative head Pravin Sutar  Bandhan Bank’s creative partner, said, “It is not every day that one gets to work on an assignment as important and exciting as this one. The key task was identifying what the ‘Call of Bandhan’ needed to capture. For us, it’s not just a tune, it’s a symphony of empowerment, inclusivity and warmth, the very emotions that Bandhan Bank embodies. I am happy that we worked with an artist like Amit Trivedi who knows the pulse of the Indian music lover.” 

    To hear the Sonic Identity, please scan the QR code below – 

  • CNBC-TV18’s ‘Kiska Brand Bajega’ to feature musician Amit Trivedi in its next episode

    CNBC-TV18’s ‘Kiska Brand Bajega’ to feature musician Amit Trivedi in its next episode

    MUMBAI: Network18’s English business news channel CNBC-TV18 is all set to feature music composer Amit Trivedi in its next episode of ‘Kiska Brand Bajega’. The channel had featured Bollywood actor and singer Ayushmann Khurrana in the inaugural episode of ‘Kiska Brand Bajega’ season 2.

    The informal chat will see him talk about his journey and how he’s built a certain brand image in the industry. This will be followed by a panel discussion with experts who will share their industry perspective on brands and their strategies.

    Some of the other stalwarts will be seen in the upcoming episodes are Jacquline Fernandes, Vidya Balan, Rohit Sharma and many more as we find out the formula behind their super hit brand journey.

    The first season successfully garnered appreciation having featured renowned celebrities. The show pulled a wide set of audiences as it depicted the success stories of the most-recognised names and brands of the industry.

    The second season of ‘Kiska Brand Bajega’ promises to showcase the inspiring stories of managing directors and C-suite experts/professionals from prominent brands across diverse industries by presenting a comprehensive intellectual experience, entertainment along with a deep dive into the world of brands.

    CNBC-TV18 managing director Shereen Bhan states: “After a very promising season one, we bring back, a one-of-a-kind show that uncovers the journey of some of India's Biggest Celebrity Brands with sharp insight on marketing, communication and digital strategies.”

    “The show brings together marquee Indian biggest celebrities like Ayushmann Khurrana, Rohit Sharma, Vidya Balan and many more with India’s biggest marketers to share their strategy for success. An interactive, engaging format, with a live studio audience, the show is fresh, fun and distinct,” she adds.

    Industry veterans participating in the second season include, the likes of Shailesh Haribhakti, Chairman of Board, Blue Star Ltd, Ravi Santhanam, CMO, HDFC Bank, Asha Kharga, EVP & Group CMO, Axis Bank & Director on Board, Freecharge, Sujit Ganguli, CMO, ICICI Bank, Jatin Modi, Founder, Frog Ideas, Anurag Sachdeva, Director – India & South East Asia, Rovio Entertainment Ltd along with others.

    The show has been conceptualised by the Business of Ideas. The season one ‘Kiska Brand Bajega’ witnessed personalities such as Madhavan Menon, Chairman & MD, Thomas Cook, Aparna Acharekar, Programming Head, Zee5, renowned screen, and stage personalities such as Boman Irani & Atul Khatri.

  • Amit Trivedi Debuts as Mentor on Music Hunt Bacardí House Party Sessions 2

    Amit Trivedi Debuts as Mentor on Music Hunt Bacardí House Party Sessions 2

    MUMBAI: After the first season’s mammoth success, Bacardí House Party Sessions (BHPS) has announced its second edition with a spectacular line-up of winning artists – Ape Echoes, Zenith & Charan, and Pull. While the initial season largely witnessed EDM, this year had over 150 artists send in entries across a plethora of genres of music ranging from Ska, rock and hip-hop. BHPS is bringing on-board a few of the most celebrated voices of India’s music fraternity – Amit Trivedi, Benny Dayal and Mohini Dey, to mentor these winning artists.

    The first season of Bacardí House Party Sessions saw the rise of a host of new talent from across the country. Some like Ritviz, whose journey to stardom has been meteoric right from his first BHPS track “Udd Gaye” to the all-new EP he recently launched under the BHPS banner, “Ved”. Going strong and steady in its second season, Bacardí House Party Sessions has not only dedicated itself towards fostering independent talent, but has also expanded the vision further by attracting more genres. All of these artists draw strong synergies with the Bacardí vibe and are ready to be fine-tuned by the stellar mentor bank, each of whom bring a distinct set of expertise in their respective genres. 

    National award-winning composer Amit Trivedi says, “An upcoming artiste can face a number of challenges and, having been on this journey myself, I can fully attest to how impactful the right platform and the right mentors can be for an artiste at the onset of his or her music career.”

    “When I was approached to be a part of Bacardi House Party Sessions and outlined their ambition to give back to the artiste community, it instinctively moved me to work with them on this initiative. I believe this platform gives up-and-coming artistes a chance to showcase the depth of talent that India's indie music scene has. My message to every artiste out there is to 'Do what moves you' and keep chasing your dream," he added.

    Mr Anshuman Goenka, Marketing Head, Bacardí India says, “Bacardí has always been committed to the cause of independent music. The roaring success of Bacardí House Party Sessions Season 1 has inspired us to come out bigger, bolder and better with Season 2. Bacardí advocates the sentiment of ‘do what moves you’, and the idea is not to just find fresh talent, but to fuel these aspirations of the artists and be a part of their every milestone. With this platform, Bacardí is passionately nurturing the musicians of tomorrow, bringing their unique sounds to every house party scene. This year promises to be even more exciting owing to our collaboration with seasoned mentors to give this initiative a solid foundation, and take it a notch higher.” 

    The next two months will see 3 incredible tracks being launched by the winning artists – Ape Echoes, Zenith & Charan, and Pull, co-created with their respective mentors Mohini Dey, Benny Dayal and Amit Trivedi. These artists will go on to perform at India’s Happiest Music Festival, Bacardí NH7 Weekender 2019, and tour across India through the express editions. 

  • Parle Agro launches #FrootiGoFizzy

    MUMBAI: Parle Agro recently announced the launch of Frooti Fizz, an extension of its flagship brand Frooti. The launch is supported by an integrated communication campaign #FrootiGoFizzy, exuberating its playful characteristics. Frooti Fizz seeks to refresh the category it created, of fruit plus fizz drinks in 2005.

    The commercial, conceptualised jointly by S&W based in New York, produced by Hornet Inc., New York, directed by Clim, will go live on 1 April on TV. The music for the campaign is directed by Amit Trivedi.

    The product and the campaign will connect to the young consumers who are looking for alternatives to synthetic drinks and are gravitating towards healthier options like fruit based drinks. The #FrootiGoFizzy campaign will move forward the expansion of Parle Agro’s fizz portfolio by creating an offering to the large set of Mango drink consumers with Frooti Fizz. 

    The campaign builds an elevation in the level of fun of one’s’ life with its bubbly experience conveying how Frooti Fizz is different, with a unique combination of mango and fizz together. The campaign, conceptualised by Sameister & Walsh, includes a new TVC for its mass reach. Along with television, the campaign will include high impact outdoor, print and strong digital campaigns set in a world of optical illusions, targeting the brands core target audience. 

    To further fuel the growth for the brand, Frooti Fizz will also be a part of the largest on-air property, the Indian Premier League, coming on board as an associate on-air sponsor.

    The campaign will also see focus on radio and cinema along with on-ground activations bringing out the spirit of the super cool, playful and fresh feel of the brand in all possible ways. Alia Bhatt’s, recently announced as the brand ambassador, palpable energy and bubbly persona in the campaign is a perfect representation of the young and trendy generation and will help amplify the playful quotient of Frooti Fizz.

    Parle Agro JMT Joint and CMO Nadia Chauhan said, “We are confident that the power of both Frooti & Fizz in one brand, coupled with the aggressive marketing strategy for #FrootiGoFizzy, will be impactful for the brand growth and help us grow this category.”

    Sagmeister & Walsh partner Jessica Walsh said, “The goal with the new branding we created was to merge the two visual languages from the existing brands so the consumer would feel the familiarity while also recognising it’s a fresh new evolution of these beloved brands. We chose to work with Alia Bhatt as the brand ambassador as she’s fun, funky, fresh and full of energy.”

    Bhatt said, “I had an amazing experience and tremendous fun being a part of it. #FrootiGoFizzy is a quirky campaign & all about just having a whole lot more fun in life.”

    Director Clim said, “The gift of creative freedom is something you don’t normally see much of in the commercial world. Collaborating with creative minds like Jessica. Nadia, Zak Mulligan (Director of Photography), the powerhouse that is Alia, and our amazingly talented and diverse crew was something unique.”

  • ‘MTV Unplugged’ 6 line-up includes Rahman, Shreya, Badshah & Amit Trivedi

    ‘MTV Unplugged’ 6 line-up includes Rahman, Shreya, Badshah & Amit Trivedi

    MUMBAI: After successfully completing five mellifluous seasons, Royal Stag Barrel Select MTV Unplugged is back with a smashing new season to take music entertainment to newer heights with the best ever line up including musical maestro A.R. Rahman, fan favourites Shreya Ghoshal and Amit Trivedi, the music man of the moment Badshah, hitmakers Sachin-Jigar and Benny-Neeti amongst others.

    To make an already great season even better, Royal Stag Barrel Select MTV Unplugged season 6, along with debuting on MTV on 14 January at 8 pm the show will also air on MTV’s brand new Bollywood music channel MTV Beats and will also be available on Viacom18’s online platform Voot.

    Viacom18 Youth and English Entertainment head Ferzad Palia said, “Royal Stag Barrel Select MTV Unplugged has carved a niche for itself by celebrating the country’s myriad music genres by giving the music a chance to be the star in the show. Unplugged music is music in its rawest form – stripped of all distractions – which makes it extremely powerful and allows the artist to truly display his or her prowess as a musician. The line-up for this season is truly fantastic and I’m confident that the viewers of MTV will be in for a total treat when they tune into one of the greatest seasons of the show with the best of the best musicians performing unplugged.”

    The show, which is now in its sixth season has been extremely popular with the viewers since it first aired on MTV. The last season saw unprecedented success as it reached out to over 34 million viewers across the country with episodes featuring artists such as Ustad Rahat Fateh Ali Khan, Pritam, Sukhwinder Singh. Along with creating musical magic on air, the show also raked in a reach of over 47 million on digital platforms and a reach of over 17 million over radio. With the new season all set to roll in, MTV has lined up a whole host of 360 degree promotional activities including radio, digital, print, cinema and brand associations to ensure that Royal Stag Barrel Select MTV Unplugged Season 6 reaches greater heights of popularity than ever before.

    Pernod Ricard India assistant vice president (Marketing) Raja Banerji added, “Royal Stag Barrel Select MTV Unplugged continues to tread on this successful journey to create one of the finest and most refined musical shows. This season features a perfect line-up of some of the biggest starts from Bollywood performing unplugged – music in its most pristine form. This musical extravagance brings alive the brand’s philosophy of “Make it Perfect” in every way. Tune into perfection and witness these accomplished musicians showcase their versatile repertoire only at Royal Stag Barrel Select MTV Unplugged”.

    Bringing in none other than the Oscar winning great A. R. Rahman back for yet another season, the Royal Stag Barrel Select MTV Unplugged season 6 is all set to redefine Saturday evenings as pure unadulterated music takes center stage. The legend, known for his unique style, will be seen performing a mix of old and new songs and will also be throwing in a surprise rendition of eternal fan favourite Urvashi Urvashi. Stunning the audience with her first stint at going unplugged, Shreya Ghosal will give viewers enough reasons to tune in and make them swoon over her magnificent renditions. Apart from Shreya and A. R. Rahman, completing the line-up for the season are Badshah, Benny Dayal, Neeti Mohan, Amit Trivedi, Sachin-Jigar, Jubin Nautiyal, Siddharth Mahadevan, Amit Mishra, Shahid Mallya, Divya Kumar and Jasleen Royal who will be seen mesmerizing viewers with their magical music.

    Royal Stag Barrel Select MTV Unplugged season 6 is set to go on air on 14 January at 8 pm with A.R. Rahman kicking off the show on a grand note. Indulge in some sinful musical ecstasy and witness magic in motion as the artists set the stage on fire with their soulful renditions of the biggest hits on Royal Stag Barrel Select MTV Unplugged season 6.

    Artiste line-up for Royal Stag Barrel Select MTV Unplugged Season 6

    A.R. Rahman

    Badshah

    Shahid Mallya

    Amit Mishra

    Shreya Ghoshal

    Sachin-Jigar

    Jubin Nautiyal

    Jasleen Royal

    Amit Trivedi

    Benny Dayal & Neeti Mohan

    Divya Kumar

    Siddharth Mahadevan
  • ‘MTV Unplugged’ 6 line-up includes Rahman, Shreya, Badshah & Amit Trivedi

    ‘MTV Unplugged’ 6 line-up includes Rahman, Shreya, Badshah & Amit Trivedi

    MUMBAI: After successfully completing five mellifluous seasons, Royal Stag Barrel Select MTV Unplugged is back with a smashing new season to take music entertainment to newer heights with the best ever line up including musical maestro A.R. Rahman, fan favourites Shreya Ghoshal and Amit Trivedi, the music man of the moment Badshah, hitmakers Sachin-Jigar and Benny-Neeti amongst others.

    To make an already great season even better, Royal Stag Barrel Select MTV Unplugged season 6, along with debuting on MTV on 14 January at 8 pm the show will also air on MTV’s brand new Bollywood music channel MTV Beats and will also be available on Viacom18’s online platform Voot.

    Viacom18 Youth and English Entertainment head Ferzad Palia said, “Royal Stag Barrel Select MTV Unplugged has carved a niche for itself by celebrating the country’s myriad music genres by giving the music a chance to be the star in the show. Unplugged music is music in its rawest form – stripped of all distractions – which makes it extremely powerful and allows the artist to truly display his or her prowess as a musician. The line-up for this season is truly fantastic and I’m confident that the viewers of MTV will be in for a total treat when they tune into one of the greatest seasons of the show with the best of the best musicians performing unplugged.”

    The show, which is now in its sixth season has been extremely popular with the viewers since it first aired on MTV. The last season saw unprecedented success as it reached out to over 34 million viewers across the country with episodes featuring artists such as Ustad Rahat Fateh Ali Khan, Pritam, Sukhwinder Singh. Along with creating musical magic on air, the show also raked in a reach of over 47 million on digital platforms and a reach of over 17 million over radio. With the new season all set to roll in, MTV has lined up a whole host of 360 degree promotional activities including radio, digital, print, cinema and brand associations to ensure that Royal Stag Barrel Select MTV Unplugged Season 6 reaches greater heights of popularity than ever before.

    Pernod Ricard India assistant vice president (Marketing) Raja Banerji added, “Royal Stag Barrel Select MTV Unplugged continues to tread on this successful journey to create one of the finest and most refined musical shows. This season features a perfect line-up of some of the biggest starts from Bollywood performing unplugged – music in its most pristine form. This musical extravagance brings alive the brand’s philosophy of “Make it Perfect” in every way. Tune into perfection and witness these accomplished musicians showcase their versatile repertoire only at Royal Stag Barrel Select MTV Unplugged”.

    Bringing in none other than the Oscar winning great A. R. Rahman back for yet another season, the Royal Stag Barrel Select MTV Unplugged season 6 is all set to redefine Saturday evenings as pure unadulterated music takes center stage. The legend, known for his unique style, will be seen performing a mix of old and new songs and will also be throwing in a surprise rendition of eternal fan favourite Urvashi Urvashi. Stunning the audience with her first stint at going unplugged, Shreya Ghosal will give viewers enough reasons to tune in and make them swoon over her magnificent renditions. Apart from Shreya and A. R. Rahman, completing the line-up for the season are Badshah, Benny Dayal, Neeti Mohan, Amit Trivedi, Sachin-Jigar, Jubin Nautiyal, Siddharth Mahadevan, Amit Mishra, Shahid Mallya, Divya Kumar and Jasleen Royal who will be seen mesmerizing viewers with their magical music.

    Royal Stag Barrel Select MTV Unplugged season 6 is set to go on air on 14 January at 8 pm with A.R. Rahman kicking off the show on a grand note. Indulge in some sinful musical ecstasy and witness magic in motion as the artists set the stage on fire with their soulful renditions of the biggest hits on Royal Stag Barrel Select MTV Unplugged season 6.

    Artiste line-up for Royal Stag Barrel Select MTV Unplugged Season 6

    A.R. Rahman

    Badshah

    Shahid Mallya

    Amit Mishra

    Shreya Ghoshal

    Sachin-Jigar

    Jubin Nautiyal

    Jasleen Royal

    Amit Trivedi

    Benny Dayal & Neeti Mohan

    Divya Kumar

    Siddharth Mahadevan
  • &TV’s The Voice India Kids gears up for Battles

    &TV’s The Voice India Kids gears up for Battles

    Mumbai: &TV’s premiere singing reality show The Voice India Kids has gained immense popularity and fan following for its great talent, fun banter between the Coaches and superlative singing. The young voices introduced in BLIND audition have definitely lived up to the motto of “Size kum hai, par dum nahi” with the youngest contestant being all of 6 years old! The Coaches – Shekhar, Neeti and Shaan have fought for the Voices that struck a chord with them and have now formed their teams with the best contestants. With 18 contestants in each team, the race to the finish has only intensified further! Don’t miss the unique, spellbinding and high voltage episodes of the fiery BATTLES starting August 27th every Saturday and Sunday at 9:00 pm only on &TV.

    If you thought the BLIND audition was unique, the BATTLES will be even more impactful. Each coach will choose 3 kids from their own team and train them for a song that highlights their best aspect of singing. The coaches will be seen leaving no stone unturned to spend time with their teams and imparting knowledge about music. However, during the BATTLES, the coaches will find themselves in a tight spot as they will take a call and eliminate 2 contestants from the trio they formed themselves. To add to this metaphorical round is the set design wherein the stage will be set up like a boxing ring.

    Interestingly, for the BATTLES, the coaches have sought help from the best in the industry. While Singer Harshdeep Kaur joined Neeti to sort trios and pick songs for them, Music Director Shantanu Moitra backed Shaan and engaged in the selection process of his team. Composer, Musician, Singer and Lyricist Amit Trivedi spent time with Shekhar and his team and tried various combination of voices till they found the perfect trio.

    The excitement among the three judges is intense and the response overwhelming. Said Coach Shaan, “Last time, it was tough for me to pair two adults for the BATTLES and this time around it’s even more challenging to form a trio with the kids wherein two of them will be eliminated. What is overwhelming and encouraging is the fact that these kids are so eager to learn and grasp new things. It has certainly been an enriching experience.”

    Added Coach Shekhar Ravjiani, “While the BLIND Auditions have been exciting, the real task has just begun. As a coach, my priority is to train these kids to the best of my ability in the given time and prepare them for the next round which is the BATTLES. Matching the scale and the tempo of each child with the other and forming a trio is definitely difficult but the end result will be fabulous. We have spent time together and selected songs that the kids have worked upon and enjoyed.”

    Coach Neeti Mohan further added, “I am proud of each and every contestant who has participated in The Voice India Kids. I can completely understand their fears and anxieties and hence adopted a different style of coaching them. I have had various interactions with them to tell them that this is a learning ground for them and what they experience here is certainly going to help them in the long run. They may seem to be 10- 14 years old, but their maturity is commendable.”

    From the house of Talpa Media and produced by Endemol Shine India, The Voice India Kids has become definitely popular with ardent fans around the globe encouraging the contestants through social media platforms. And now the enthusiasm goes several notches higher as the battleground is set to choose the best.

    Tune in to The Voice India Kids BATTLES starting August 27th every Saturday and Sunday at 9.00 pm on &TV!

  • &TV’s The Voice India Kids gears up for Battles

    &TV’s The Voice India Kids gears up for Battles

    Mumbai: &TV’s premiere singing reality show The Voice India Kids has gained immense popularity and fan following for its great talent, fun banter between the Coaches and superlative singing. The young voices introduced in BLIND audition have definitely lived up to the motto of “Size kum hai, par dum nahi” with the youngest contestant being all of 6 years old! The Coaches – Shekhar, Neeti and Shaan have fought for the Voices that struck a chord with them and have now formed their teams with the best contestants. With 18 contestants in each team, the race to the finish has only intensified further! Don’t miss the unique, spellbinding and high voltage episodes of the fiery BATTLES starting August 27th every Saturday and Sunday at 9:00 pm only on &TV.

    If you thought the BLIND audition was unique, the BATTLES will be even more impactful. Each coach will choose 3 kids from their own team and train them for a song that highlights their best aspect of singing. The coaches will be seen leaving no stone unturned to spend time with their teams and imparting knowledge about music. However, during the BATTLES, the coaches will find themselves in a tight spot as they will take a call and eliminate 2 contestants from the trio they formed themselves. To add to this metaphorical round is the set design wherein the stage will be set up like a boxing ring.

    Interestingly, for the BATTLES, the coaches have sought help from the best in the industry. While Singer Harshdeep Kaur joined Neeti to sort trios and pick songs for them, Music Director Shantanu Moitra backed Shaan and engaged in the selection process of his team. Composer, Musician, Singer and Lyricist Amit Trivedi spent time with Shekhar and his team and tried various combination of voices till they found the perfect trio.

    The excitement among the three judges is intense and the response overwhelming. Said Coach Shaan, “Last time, it was tough for me to pair two adults for the BATTLES and this time around it’s even more challenging to form a trio with the kids wherein two of them will be eliminated. What is overwhelming and encouraging is the fact that these kids are so eager to learn and grasp new things. It has certainly been an enriching experience.”

    Added Coach Shekhar Ravjiani, “While the BLIND Auditions have been exciting, the real task has just begun. As a coach, my priority is to train these kids to the best of my ability in the given time and prepare them for the next round which is the BATTLES. Matching the scale and the tempo of each child with the other and forming a trio is definitely difficult but the end result will be fabulous. We have spent time together and selected songs that the kids have worked upon and enjoyed.”

    Coach Neeti Mohan further added, “I am proud of each and every contestant who has participated in The Voice India Kids. I can completely understand their fears and anxieties and hence adopted a different style of coaching them. I have had various interactions with them to tell them that this is a learning ground for them and what they experience here is certainly going to help them in the long run. They may seem to be 10- 14 years old, but their maturity is commendable.”

    From the house of Talpa Media and produced by Endemol Shine India, The Voice India Kids has become definitely popular with ardent fans around the globe encouraging the contestants through social media platforms. And now the enthusiasm goes several notches higher as the battleground is set to choose the best.

    Tune in to The Voice India Kids BATTLES starting August 27th every Saturday and Sunday at 9.00 pm on &TV!