ITV

Tag: Amit Tiwari

  • Havells India celebrates 74th Independence Day with mega virtual event “Humse hai Hindustan”

    Havells India celebrates 74th Independence Day with mega virtual event “Humse hai Hindustan”

    NEW DELHI: Havells India Limited, a technology-led Fast-Moving Electrical Goods (FMEG) and consumer durable company is hosting a mega virtual event to celebrate India's upcoming 74th Independence Day. Marking the celebration of a lifetime for the wider Havells ecosystem, the brand has created an opportunity for its channel partners, distributors, retailers, electricians, vendors, associates, and employees across India to join a common celebration platform, “Hum Se hai Hindustan”. The event will be live streamed on Storytech at 5PM on 15th August 2020 and expects more than 1 Lakh viewers to join in. The event link can also be accessed on the brand's social media handles on Facebook and YouTube and through a browser-based platform as well.

    As the pandemic redefines the new normal, Havells takes yet another unique step to engage and enthuse its audience with the first of its kind virtual event within the electrical industry. The virtual event will feature an exclusive interaction with actor Vicky Kaushal and messages from renowned celebrities like Ranveer Singh, Shraddha Kapoor, Mohanlal, Mahesh Babu, Kavita Krishnamurthy, Sugandha Mishra, Anu Malik, and Sailesh Lodha. Apart from this, the event will also witness performances by Indian Idol stars and renowned poets.

    Since its inception, Havells has borne the flag of ‘Make In India’ and has cemented its belief of self-reliant India by setting up world class manufacturing plants in India. Implementing Innovation across manufacturing process through AI based solutions, new customer outreach strategies with offline to online push, Havells introduced many measures during this challenging time to address its employees, partners and customers as well. This virtual mega event is yet another step to ensure that Havells’ stakeholders continue to experience the brand across various touchpoints and create memorable milestones. 

    Commenting on the occasion, Havells India VP- marketing Amit Tiwari said, “We are delighted to host the industry’s first virtual event to celebrate India’s 74th Independence Day. Havells has always believed in creating a better tomorrow and “Hum se hai Hindustan” event not only marks the glorious celebration of the country’s 74th Independence Day but celebrates the spirit of a self-reliant India. This is also an occasion to corroborate our commitment to the country, towards creating a stronger local economy and a truly made in India brand. We are thankful to our partners, employees and consumers for supporting our belief and our journey so far”

    The flag hoisting ceremony will be facilitated by the Chairman and Managing Director, Mr. Anil Rai Gupta and respective branch heads during the opening ceremony of the event, followed by the performances such as singing, poetry, etc.  The event will be a tribute from Havells family and its channel partners towards our motherland.

    Havells plans to reach out to the maximum audiences with a target of one lakh viewers, through its innovative campaigns using aggressive WhatsApp marketing, SMS, emailers which will be the crucial proposition to reach out to its stakeholders.

  • Havells launches ‘The Great Indian Cricket Family’ digital campaign with cricketer Suresh Raina

    Havells launches ‘The Great Indian Cricket Family’ digital campaign with cricketer Suresh Raina

    Mumbai: Havells India Ltd. recently launched ‘The Great Indian Cricket Family’ digital campaign with Indian Cricketer Suresh Raina with a view to give cricket fans across the country a great opportunity to come together to support and cheer for the Indian cricket team. This is the India 1st time ever group chat to interact & engage with viewers.

    This digital campaign gives fans an opportunity to create group chats with family & friends and also add Suresh Raina to these groups to chat and interact with them during each and every match. In these group chats Suresh will chat, send messages and questions to cricket fans and give them a chance to win prizes from Havells for their avid participation.

    Speaking about the launch of the campaign, Mr. Amit Tiwari, Vice President Marketing for Havells India Ltd. said, “We are extremely happy to have Suresh Raina be a part of this special campaign. With ‘The Great Indian Cricket Family’ campaign, our aim was to give cricket fans across the country, a chance to interact and engage through which they can come together for meaningful engagement with their family and friends to celebrate the spirit of cricket as well as show their support and cheer for Team India.”

    With regard to his participation in this campaign, Indian cricketer Suresh Raina had the following to say, “I’m really excited to be a part of this campaign. The Havells 'Great Indian Cricket Family’ campaign is a great way for fans to share their passion for cricket. The group experience is the best way to for families from all over the country to band together and cheer loud for Team India.”

    Currently ongoing, the campaign will end on the 14th of July 2019. To participate, cricket fans can log on to the Great Indian Cricket Family website (www.thegreatindiancricketfamily.com/) and find out how they can join in on all the action.

     

  • Lloyd’s campaign by Mullen Lintas featuring #DeepVeer goes live

    Lloyd’s campaign by Mullen Lintas featuring #DeepVeer goes live

    MUMBAI: Lloyd Air Conditioner’s latest ad film “Khayal Rakhenge. Khush Rakhenge”, highlighting an enjoyable take on its innovative technology, goes on air today. The brand-new film is targeting the young Indians who aspire for a fuller life and value products with technology that helps them live this kind of life. It’s a 360-degree launch across all platforms.

    The film conceptualised by Mullen Lintas features Bollywood’s power-couple Deepika Padukone and Ranveer Singh. The film is aimed to drive high appeal amongst young Indians couples and families. It’s going to be the sneak-peak into the Bollywood couple’s life and will add to the already existing curiosity that people have had, about their personal life post marriage.

    Commenting on the thought behind the Campaign and Film, MullenLowe Lintas Group group CCO and chairman Amer Jaleel said, “Lloyd is a new-age Indian brand and the most important aspect of the brand to influence when it came to us was its voice. We felt that consumer durable brands are not able to reflect the millennial-speak that is so important to make brands relatable in this category. If you hear people and the brand, speak like you, you stop and listen however much the clutter. We were helped by the chemistry between our stars which while being electric is thankfully so normal! The fact that they were coming together for a brand that was a first for them, their own excitement and enthusiasm at being captured and working together got added with the magic of our ‘Badhai Ho’ director Amit Sharma. All this made the atmosphere on the set so amazing that I think we just put a camera and it translated the reality on celluloid without any loss!”

    Hoping the space that the brand has taken, will pique viewers’ interest and make it memorable. This is the first of many more films to be launched going forward, which will continue to captivate the audience’s interest.

    Stating further about the campaign, Havells India vice president marketing Amit Tiwari said, “Lloyd is a crucial piece in our brand portfolio and we want to fuel this business as a strong engine for our growth. We felt the brand needed a fresh perspective and proposition at this stage in its journey and found the narrative shared by Mullen Lintas compelling.”

  • Lloyd partners Mullen Lintas for brand restage

    Lloyd partners Mullen Lintas for brand restage

    MUMBAI: Consumer durables brand Lloyd, has partnered with Mullen Lintas for its upcoming campaign. The initiative has been taken to strengthen Lloyd’s position as a consumer-centric brand to gain stature and market share across product categories, as part of the next stage of the brand’s roadmap.

    Commenting on the association, Mullen Lintas CEO Vikas Mehta said, "With Lloyd, we are delighted to further extend our long-standing partnership with Havells. We are grateful for their continued faith in Mullen Lintas and are committed to creating another success story for their business. Lloyd is a great opportunity for us to leverage Mullen’s challenger thinking to get the brand an unfair share of attention in the crowded consumer durables category."

    Speaking of the association with Mullen Lintas, Havells India vice president marketing Amit Tiwari said, “Lloyd is a crucial piece in our brand portfolio and we want to fuel this business as a strong engine for our growth. We felt the brand needed a fresh perspective and proposition at this stage in its journey and found the narrative shared by Mullen Lintas compelling.”

    In an attempt to appeal to young couples as its core target audience, Lloyd recently named Bollywood’s power-couple, Deepika Padukone and Ranveer Singh, as its newest brand ambassadors.  The campaign features the innovative LLOYD Grande AC. This campaign will further strengthen the brands belief of keeping their consumers happiness and lifestyle in mind while making products to cater to the needs of the young Indians.

    The agency has been working with the brand to leverage the new celebrity couple to create an emotional connect with the audience. Initial phase of the campaign for Lloyd air conditioners, created by Mullen Lintas, has already started rolling out with more expected in the coming weeks.

    The campaign is being handled by the Delhi (NCR) Offices of Mullen Lintas, under the leadership of its president, Syed Amjad Ali.

  • Lloyd launches ‘Khayal rakhenge, khush rakhenge’ campaign starring Ranveer-Deepika

    Lloyd launches ‘Khayal rakhenge, khush rakhenge’ campaign starring Ranveer-Deepika

    MUMBAI: Lloyd, a Havells brand, has signed power couple of Bollywood, Deepika Padukone and Ranveer Singh, as brand ambassadors for its new campaign ‘Khayal Rakhenge, Khush Rakhenge’. The duo was brought on board by Go Fish Entertainment, one of the leading entertainment marketing agencies.

    This is the first time that Ranveer and Deepika will be seen sharing the screen space for an advertisement. The campaign is a slice of life take on their unseen chemistry as husband and wife, with Lloyd products playing a crucial role in how they take care of each other and show their love in the little ways that matter the most.

    On the occasion of this announcement, Havells India Ltd vice president marketing Amit Tiwari said, “For this campaign, we wanted to create a distinct new look for the brand which is why we decided to bring youth icons Deepika and Ranveer on board. This is the first time that India’s most loved couple will share screen space for an ad and incidentally, this is also the first brand that they are jointly endorsing post their marriage! Go Fish Entertainment was instrumental in making this a big success.”

    Go Fish Entertainment Pvt Ltd director Sajay Moolankodan said, “We set out to achieve the impossible with this campaign. Bringing on board the biggest power couple like Deepika and Ranveer was not an easy task especially since this is the first brand campaign that they’ve agreed to after getting married. After a lot of careful planning and strategizing, we were ultimately successful and we believe that the ‘Khayal Rakhenge, Khush Rakhenge’ campaign will make a great impact in the minds of consumers.”

  • Havells launches new TVC for ‘Wires That Don’t Catch Fire’

    Havells launches new TVC for ‘Wires That Don’t Catch Fire’

    MUMBAI: India’s leading electrical goods company Havells has launched a new ad for its ts most well-known product – heat resistant, flame retardant wires.

    Moving ahead with their famous product attribute ‘Wires that don’t catch fire’, in its debut film for Havells, Soho Square (an Ogilvy Group company) has stuck to the brand’s popular emotional story-telling space but with a very refreshing take.

    Ogilvy South Asia executive chairman and creative director Piyush Pandey said, “In our first Havells ad, wires that don’t catch fire prevent a young heart from getting hurt. A memorable film for a memorable brand”

    Soho Square, chairman and CCO Sumanto Chattopadhyay, “It is a challenge and a pleasure to work on an iconic brand with a history of memorable advertising. We believe that this latest refresh of the Havells wires campaign has the right ingredients to catch on with consumers”

    Commenting  on the same, Havells India Ltd vice president marketing Amit Tiwari said, “Havells has been an image and market leader in the wire category business, and communication has been integral to the brand. Havells Wires that don’t catch fire has been an iconic campaign over the years. This year the task was to take it further and strengthen our positioning. We have always chosen emotional stories to convey our message and this time too we were looking for a story that is universal”
    “Soho Square India shared a beautiful story of children, which had the innocence that we think will make it appealing across, stories from childhood that we can all relate to” he added. 

    The film has been directed by Amit Sharma of Chrome Pictures and shot in Himachal Pradesh. The campaign will go on air from 7 August.

    A charming tale of friendship or perhaps the innocence of first love call it what you will, but the ad set in a children’s camping trip has many heart-warming moments.

  • Crabtree celebrates laziness in latest campaign

    Crabtree celebrates laziness in latest campaign

    MUMBAI: Crabtree has taken up Mullen Lintas Delhi for its latest campaign promoting home automation solutions. 

    Crabtree is the high end vertical from the house of Havells and caters to the premium segment. The brand offers a wide array of switches.

    Since Crabtree’s product line celebrates indulgence, their new tagline glorifies laziness – What A Life! In this new campaign film, Mullen Lintas highlights how with Crabtree home automation solutions, an eccentric billionaire celebrates laziness in its truest sense. While his maids and butlers are frustrated about feeling unemployed, the film playfully demonstrates the angst in them.

    One doesn’t have to move to get anything done at home. From setting the geyser to the right temperature, to drawing the curtains, to dimming the lights, everything happens from one central control device. Aided by the app on your phone, all it takes is a push of a button, and you can control most of the electronic devices at your home.

    Commenting on the creative strategy, Mullen Lintas NCD and President Shriram Iyer says, “The film plays out the life of an eccentric billionaire who has inadvertently put his maids and butlers out of work by getting various appliances automated. The heaters, the lights, the curtains – all function without any manual intervention.”

    Havells vice president of marketing Amit Tiwari adds, “At Crabtree, our efforts are concentrated in providing a premium and comprehensive connected smart home experience to our end-user customers. Fulfilling our promise of WhatALife experience, our solutions let homeowners personalise and tweak the scenes at home to their changing temperature, music, and lighting preferences. The shifting and thriving India demands a modern home and futuristic lifestyle and Crabtree is here to fulfil them.”

  • Havells ad shows lighting makes real-life experience closer to a dream

    Havells ad shows lighting makes real-life experience closer to a dream

    MUMBAI: Havells India has launched a new ad campaign “Lighting-Making a difference in your life” to showcase its latest offerings in the lighting portfolio ‘QuadraGlow’ & ‘Triyca’.

    Conceptualised by Mullen Lintas Delhi, the new ad campaign highlights the unique features and benefits of the new products through an engaging narrative capturing interesting moments from real life.  The ad campaign targets the evolved and informed consumer of today who wants to opt for aesthetic lighting products offering innovative solutions.

    The ad campaign features two television advertisements. The first advertisement builds on a daily life moment being enjoyed by a couple where a simple thing like lighting makes real life experience closer to a dream setting just like seen in movies. Making wishes come alive is depicted beautifully in the second advertisement. This ad film shows an old man missing his native home-like feel in his son’s house where the daylight is less; here this smart product fills the gap by offering optional shades of natural light from dawn to dusk.

    Havells India  VP – marketing Amit Tiwari said, “Through our new ad campaign, we want to convey the fact that Havells endeavors to turn people’s aspirations into reality through its path-breaking range of products.”

    These new products transform the living room experience by offering an array of unique spectrum of nature-like light. The QuadraGlow batten comes with unique four step dimming option, while Triyca has functioning of three color tones and two variants – batten and downlighter. 

  • ‘Digital marketers need to be more confident:’ Digital Marketer Awards

    ‘Digital marketers need to be more confident:’ Digital Marketer Awards

    MUMBAI: For the first time, India’s top digital marketers came under one roof to appreciate and uphold the brilliant work that their peers are doing exclusively on the digital front. Put together by Moneycontrol and IAMAI, the maiden Digital Marketing Awards saw a healthy turnover of CMOs, executives and creatives from various sectors in the industry.

    Dentsu Aegis Network chairman & CEO South Asia Ashish Bhasin set the tone of the awards function with his address to the audience. “Digital marketers should get confident,” he said, adding, “We must move on from convincing others and ourselves about the imminent digital future with quotes, studies and results. If someone isn’t convinced already, leave them be. They will soon follow after.”

    Staying true to the medium that the show was vouching for, attendees were requested to tweet about the event with #DMAwards, with a live Twitter feed visible to all on the monitor.

    Network18 group board of director Rohit Bansal was the Keynote Speaker at the award ceremony and shared his views on the future of digital marketing where new trends were being introduced every day.

    On the difficulty in categorising the entries, jury and Mahindra Holidays & Resort India CMO Deepali Nair shared that the first edition of the awards was definitely a learning experience and based on the results and feedback the jury is considering to club or separate a few categories. “When deciding on how many categories to have it is always a debate as to what to club and what not to. After we got the entries, there was a bit of learning on how to categorise the digital campaigns. You may see one or two more categories next year because in clubbing some categories, we saw some entries losing out. Some brands are restricted by virtue of their categories and hence we are thinking of separating them. A category like Travel and Hospitality is vast and there is a lot of good work, so each deserve their own category for the awards,” Nair said.

    Conversely, she added, “In several awards we have seen bank, insurance and mutual funds as separate categories. But when you think of financial services and what they are doing on the digital front in their digital brand communication, I feel that is a category we can club together.”

    Speaking on the occasion, Moneycontrol COO Rubeena Singh said, “Brands have started investing a lot of money in digital marketing, which is significantly growing every single day. We at Moneycontrol have also taken path breaking initiatives to reach out to the youth through this medium. Being the face of India’s digital growth story, we feel there couldn’t have been a better opportunity for us to recognise the leaders in the digital marketing industry today.”

    The awards come at a crucial juncture when the industry upgrades itself to the changing times and not only churn out serious digital work but have yardsticks and standards to compare and appreciate the trends setters.

    The winners, who took away the Digital Marketing Awards are as follows:

    • Karthi Marshan, Kotak- Digital Marketer of the Year, Banking/ Insurance

    • Gaurav Suri, UTI mutual fund – Digital Marketer of the Year, Mutual Fund / Broking

    • Naveen Kukreja, Policy Bazar – Digital Marketer of the Year, ECommerce / Online Classified

    • Manmeet Vohra, Starbucks – Digital Marketer of the Year, Travel /Hospitality

    • Bedraj Tripathy, Godrej Interio- Digital Marketer of the Year, FMCG / Consumer Durable

    • Aparna Lal, Microsoft – Digital Marketer of the Year, IT / ITES

    • Karan Sarin, One Plus – Digital Marketer of the Year, Mobile Service/Hardware

    • Reema Kundnani, Oberoi Realty – Digital Marketer of the Year, Real Estate

    • Amit Tiwari, Philips – Digital Marketer of the Year, Healthcare

    • Virat Khullar, Renault – Digital Marketer of the Year, Automobile

  • ‘Digital marketers need to be more confident:’ Digital Marketer Awards

    ‘Digital marketers need to be more confident:’ Digital Marketer Awards

    MUMBAI: For the first time, India’s top digital marketers came under one roof to appreciate and uphold the brilliant work that their peers are doing exclusively on the digital front. Put together by Moneycontrol and IAMAI, the maiden Digital Marketing Awards saw a healthy turnover of CMOs, executives and creatives from various sectors in the industry.

    Dentsu Aegis Network chairman & CEO South Asia Ashish Bhasin set the tone of the awards function with his address to the audience. “Digital marketers should get confident,” he said, adding, “We must move on from convincing others and ourselves about the imminent digital future with quotes, studies and results. If someone isn’t convinced already, leave them be. They will soon follow after.”

    Staying true to the medium that the show was vouching for, attendees were requested to tweet about the event with #DMAwards, with a live Twitter feed visible to all on the monitor.

    Network18 group board of director Rohit Bansal was the Keynote Speaker at the award ceremony and shared his views on the future of digital marketing where new trends were being introduced every day.

    On the difficulty in categorising the entries, jury and Mahindra Holidays & Resort India CMO Deepali Nair shared that the first edition of the awards was definitely a learning experience and based on the results and feedback the jury is considering to club or separate a few categories. “When deciding on how many categories to have it is always a debate as to what to club and what not to. After we got the entries, there was a bit of learning on how to categorise the digital campaigns. You may see one or two more categories next year because in clubbing some categories, we saw some entries losing out. Some brands are restricted by virtue of their categories and hence we are thinking of separating them. A category like Travel and Hospitality is vast and there is a lot of good work, so each deserve their own category for the awards,” Nair said.

    Conversely, she added, “In several awards we have seen bank, insurance and mutual funds as separate categories. But when you think of financial services and what they are doing on the digital front in their digital brand communication, I feel that is a category we can club together.”

    Speaking on the occasion, Moneycontrol COO Rubeena Singh said, “Brands have started investing a lot of money in digital marketing, which is significantly growing every single day. We at Moneycontrol have also taken path breaking initiatives to reach out to the youth through this medium. Being the face of India’s digital growth story, we feel there couldn’t have been a better opportunity for us to recognise the leaders in the digital marketing industry today.”

    The awards come at a crucial juncture when the industry upgrades itself to the changing times and not only churn out serious digital work but have yardsticks and standards to compare and appreciate the trends setters.

    The winners, who took away the Digital Marketing Awards are as follows:

    • Karthi Marshan, Kotak- Digital Marketer of the Year, Banking/ Insurance

    • Gaurav Suri, UTI mutual fund – Digital Marketer of the Year, Mutual Fund / Broking

    • Naveen Kukreja, Policy Bazar – Digital Marketer of the Year, ECommerce / Online Classified

    • Manmeet Vohra, Starbucks – Digital Marketer of the Year, Travel /Hospitality

    • Bedraj Tripathy, Godrej Interio- Digital Marketer of the Year, FMCG / Consumer Durable

    • Aparna Lal, Microsoft – Digital Marketer of the Year, IT / ITES

    • Karan Sarin, One Plus – Digital Marketer of the Year, Mobile Service/Hardware

    • Reema Kundnani, Oberoi Realty – Digital Marketer of the Year, Real Estate

    • Amit Tiwari, Philips – Digital Marketer of the Year, Healthcare

    • Virat Khullar, Renault – Digital Marketer of the Year, Automobile