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Tag: Amit Syngle

  • Asian Paints rolls out “Kaam Hamara. Credit Aapka.” campaign

    Asian Paints rolls out “Kaam Hamara. Credit Aapka.” campaign

    Mumbai: The journey of Asian Paints in the domain of facilitating professional painting services has been one of remarkable growth, adaptability and innovation. The brand not only pioneered painting services in India but continues to be the indisputable leader with a service partner footprint extending across 600 plus towns, delighting over 2.5 lakh consumers. This makes the painting service brand from the house of Asian Paints, the largest of its kind in India.

    The brand has continuously evolved to meet the dynamic demands of its customers. This evolution has given rise to Beautiful Homes Painting Service, a holistic experience that delivers beautiful homes, not only through its superior products but also credible dealer-led painting service.

    Beautiful Homes Painting Service offers best-in-class expert professional service, ensuring homes remain beautiful, always. The commitment to hassle-free, on-time completion is a market differentiator, offering customers a guaranteed timeline with a unique 20 per cent moneyback assurance* if unmet. With the new Beautiful Homes Painting Service identity, Asian Paints is proud to unveil its new campaign, “Kaam Hamara. Credit Aapka.”.

    Conceptualized by Ogilvy India, the new campaign encapsulates the essence of Beautiful Homes Painting Service. It cleverly taps into the consumer sentiment around hassles related to painting. Beautiful Homes Painting Service emerges as the preferred partner in the homeowner’s journey ensuring a seamless and on time painting experience that transforms houses into beautiful homes. Directed by Hemant Bhandari, the campaign’s video features a playful interaction between a satisfied customer and a skilled supervisor. In this playful interaction, the customer humorously claims credit for the exceptional and on-time work done by Beautiful Homes Painting Service, thus reinforcing the outstanding job done by the brand.

    Speaking on the occasion, Asian Paints Ltd MD & CEO Amit Syngle said,” Asian Paints is committed to provide the best and cutting-edge technological services so as to take the customer experience to next level. We embarked on this journey partnering our network so that they could provide the painting service across the length and breadth of our country. With the dealer as the service provider the services have now become globally the largest painting service empowering lacs of homeowners to enjoy a professional, hassle-free experience. Our legacy, experience and leadership spanning decades has translated into credibility and trust among consumers in the brand. Now, we move forward to our next phase of disruptive growth with an all-new identity – Beautiful Homes Painting Service. With the innovative painting solutions and on-time, problem free painting commitment, the brand stands strong as an enabler and a reliable partner in helping customers create beautiful homes seamlessly. The new “Kaam Hamara. Credit Aapka.” campaign carries forward this brand philosophy. The campaign is a testament to the brand’s dedication to excellence, innovation, and customer satisfaction.”

    Ogilvy India chief strategy officer Prem Narayan commented “Asian Paints deeply understands and acknowledges the common challenges faced by homeowners during painting. While everyone loves beautifully painted homes and getting compliments thereafter, the journey to reach there is always full of hard work. Beautiful Homes Painting Service plays the role of a silent trustworthy partner, ensuring desired results without any hassles. Our new campaign humorously showcases how homeowners can effortlessly continue enjoying their lives while the adept Beautiful Homes Painting Service supervisors expertly facilitate their home painting requirements.”

    *T&C apply

     

  • Asian Paints along with St+art India Foundation initiative aims “Art for All”

    Asian Paints along with St+art India Foundation initiative aims “Art for All”

    Mumbai– Art connects people through thoughts & feelings you cannot express. While a majority of art is visually captivating, pieces that bring the beauty and joy of art to people who are not able to experience it visually, are rare. This very concept of tangible art gave rise to Project Sparsh, an initiative launched by Asian Paints and St+art. Sparsh aims to bring the magic of art to visually impaired children, letting them experience it from an entirely new perspective.

    Rajasthan Netraheen Kalyan Sangh is a school in Jaipur that has been transforming the lives of visually impaired students for more than five decades. Asian Paints along with the St+art India Foundation added an artistic touch to the school by creating “tactile murals”. This sensation of tactility is achieved through the Royale Play range of textured paints from Asian Paints, which turns simple surfaces into tactile language that the students can touch and feel.

    The initiative focuses on touching these children’s lives in a meaningful way at their school, which is like a second home to many of them. Through Sparsh, the goal is to broaden their young minds to new ways of experiencing art while sharing their pride in the vibrant and cultural heritage of Rajasthan on which the designs of the murals are based.

    Outdoor Art

    To make the outdoor mural a truly unique experience, they have combined a textile working technique exclusive to Rajasthan, Bandhej, together with Braille to reinforce their mission of “Art for All”. The goal of this mural is to bring together seemingly contrasting elements – Bandhej and Braille, and vision and touch, all of which make this a tangible and powerful statement of ‘inclusivity’. These murals, crafted in the style of Rajasthani artisans, allows the students to experience a sense of joy and belonging.

    Indoor Art

    While art cannot be seen by all, it certainly can be felt by all. Hence, Asian Paints along with St+art India made a first of its kind “Art Museum” for these kids with varied degrees of visual impairment. The interior mural serves as an inspiration for these students whereby they are able to experience the ‘Art & Culture’ of Rajasthan via this tactile mural integrated with braille for their understanding. Watch stories come alive through Kathputli, experience the vibrant hues of classic Blue Pottery and Phad Paintings, and marvel at the detail of textiles featuring Bandhej and Bagru Block Prints. The indoor exhibition is a true feast for all your senses.

    Art Workshop

    The workshop displays artworks created by the students during the Sparsh initiative through the Access for All program. It showcases the innate ability of every child to find happiness by providing them the tools and opportunities to express themselves. A whirlwind of textured paints, creativity and inspiration come together to create truly unique and memorable experiences that people should partake in.

    Speaking about Sparsh, Asian Paints Ltd MD & CEO Amit Syngle said, “As we continue our long-standing partnership with St+art India Foundation, we are delighted to be a part of the Sparsh initiative at the Rajasthan Netraheen Kalyan Sangh in Jaipur. At Asian Paints, we leverage art and creativity to foster inclusivity among people. Sparsh is a representation of our values of empathy and the spirit of creativity. This initiative aims to bring joy and inspiration to visually impaired students through touch and feel. We redefined art and added another dimension to it with textured paints to create murals through tactile art. These murals narrate captivating stories, from the rich heritage of Rajasthan to the indomitable spirit of Helen Keller and are accessible to all, especially people who perceive the world differently from us. Together with St+art India Foundation, the Sparsh initiative stands as a testament to our commitment to #ArtForAll.”

    St+art India Foundation curator & co-founder Giulia Ambrogi expressed, “Sparsh, in collaboration with Asian Paints, embodies our commitment to ‘Art for All.’ Defying traditional artwork with ‘Do Not Touch’ restrictions, Sparsh introduces tactile dimensions, encouraging audiences to engage directly with the artworks. Through carefully curated workshops, tactile murals, and a unique indoor tactile museum, Sparsh actively breaks down barriers, making art accessible and enjoyable for the visually impaired. It reaffirms our belief that art should be a universal language, speaking to each individual’s senses and experiences. Sparsh truly creates an inclusive and shared human experience.”

    Explore the impactful Project Sparsh by tuning in to this video:

  • Asian Paints declares Ultima Protek the ultimate home lamination paint

    Asian Paints declares Ultima Protek the ultimate home lamination paint

    Mumbai:  In the pursuit of creating their beautiful homes, consumers seek a perfect & durable solution. For their home exteriors, they search for an effective paint that will protect it from severe weather & dust. Asian Paints is a brand that is synonymous with beautiful homes & has been consistently offering innovative solutions. Its revolutionary exterior wall paint Ultima Protek stands out as the ultimate ‘lamination paint’, offering the toughest of protection against severe rain, sun and dust.

    With this new ad, Asian Paints reinforces the positioning that Ultima Protek is the best lamination paint. Featuring popular southern actor and comedian Sathish Muthukrishnan as ‘Chandru,’ the advertisement humorously showcases the exceptional features of Ultima Protek. The ad also highlights the cutting-edge Lamination Guard Technology which makes it the top choice for consumers.

    Conceptualised by Ogilvy India, the TVC features the main lead, Chandru, a proud homeowner who recently painted his home with lamination paint, Ultima Protek. The film showcases various seasons, where neighbours approach him marvelling at his home’s stunning appearance after facing severe weather conditions. From scorching summer heat to incessant monsoon rains and heavy storms and dust, no matter what the home keeps shining. As the house stands firm and undamaged, and each neighbour is impressed in every situation, Chandru can’t wait to share the name of his lamination paint. However, every time he tries to reveal the name, a neighbour says it first. Everyone spontaneously states that he’s used lamination paint, Ultima Protek. With admiration, each neighbour refers to him as ‘Super Chandru.’

    Speaking about the new Ultima Protek TVC, Asian Paints MD, and CEO Amit Syngle shared, “Our core concept for Ultima Protek comes from the simple insight that people laminate items they cherish. They do so to protect and extend their lifespan. Homes are one of our dearest possessions. This led to our consistent communication over the years about Ultima Protek as the best ‘lamination protection for your walls. This has resulted in consumers specifically asking for ‘lamination paint’, which is exactly what Ultima Protek delivers. In line with this messaging, our new TVC underlines the essence of lamination protection through the relatable narrative of ‘Super Chandru’. The ad film further solidifies Ultima Protek as the best lamination paint available today for your homes.”

    Ogilvy India Chief Strategy Office Prem Narayan added, “Consumers in the region associate ‘lamination paint’ as a convincing barrier against adverse weather. Past campaigns made lamination paint benchmark for exterior paint. Adding to the same, the new campaign strengthens the association of Asian Paints Ultima Protek with ‘lamination paint’.”

    With Ultima, Protek comes with a ten-year performance warranty. Homeowners can rest assured that their cherished homes will be protected from rain, heat, and dust for years to come with Ultima Protek.

  • Explore homes and hearts in season seven of ‘Asian Paints Where the Heart Is’

    Explore homes and hearts in season seven of ‘Asian Paints Where the Heart Is’

    Mumbai: Home, where we create our most cherished memories, where the laughter of loved ones fills the air, and where we discover comfort and solace, is the place where the heart truly resides. Capturing this deep bond Asian Paints is back with the new season of its beloved original home décor digital series, ‘Asian Paints Where the Heart Is.’ The series will once again take audiences on a captivating journey through the homes of celebrated personalities who have opened not only their doors, but also their hearts to offer a glimpse into their world. Viewers can watch the new season on Asian Paints’ digital platforms as well as on leading OTT platform, Jio Cinema.

    Season 7 brings a wealth of home décor inspiration to audiences through captivating personal stories shared by admired celebrities. In this season, prominent personalities like Janhvi Kapoor, Karan Johar, Sania Mirza, Sunil Grover, Falguni & Shane Peacock and Harbhajan Singh have warmly opened their homes, offering viewers the opportunity to discover their design ideas and gather décor inspiration that have shaped their living spaces. The episodes also delve into the significance of relationships and what ‘home’ means to them.

    The new season introduces interesting new elements to make the series even more enriching for audiences. This time, each celebrity steps into the role of a decor expert, adeptly guiding viewers through every aspect of their homes. They unveil design elements that make their spaces unique, sharing the ‘how’ and ‘why’ behind their décor choices. This provides viewers with richer décor insights into celebrity homes and a deep understanding of what makes their homes special to them. From prominent design features like furniture and color palettes to subtler details, such as the flowers evoking childhood memories or the warm embrace of light, the celebrities walk audiences through every facet of their living spaces.  

    This season also highlights the emotional connection people share with their homes. It showcases the power of empathetic décor with celebrities sharing their choices, such as selecting a soothing colour palette, choosing comfortable and cozy furniture, and incorporating personal elements such as photographs or meaningful artwork. Season 7 brings to light stories about creating spaces that are not only aesthetically pleasing but also emotionally nurturing and supportive to the people who live in them. It captures the warm, lived-in spaces of the celebrities’ home, where every corner has a story to tell.  

    To further enhance the viewer experience and provide them with a seamless way to recreate the celebrity-inspired look in their own homes, Season 7 introduces convenient style guides in each episode. In this special segment, celebrities break down the décor elements in their homes, offering viewers a close-up view of the unique details that define their spaces. This engaging segment directs viewers to BeautifulHomes.com, Asian Paints’ comprehensive decor services platform, offering a wide range of home and décor items. Here, viewers can easily find inspiration from the show and effortlessly replicate a similar aesthetic in their own living spaces.

    Commenting on the new season, Asian Paints Ltd MD and CEO Amit Syngle said, “Asian Paints Where the Heart Is’ moves into the 7th season, it continues to give wings to the emotional equity of our corporate ethos – “Har Ghar Kuch Kehta Hai”. We take viewers on inspiring home tours where their favourite celebrities take them through the process of putting different parts of the puzzle together to form their idea of a home that is both emotionally and stylistically impactful. This year, we will be amplifying our reach across the digital video and social platforms – while the series continues to rest on YouTube, we will also be leveraging the OTT viewership via our partnership with Jio Cinema. The season also integrates the “Beautiful Homes by Asian Paints” ecosystem in a stronger way via meaningful integrations through the content.

    Our show has not only sparked a deep-seated love for home decor but has also been a guiding light, helping people truly understand the art of interior design and recognise the value of their homes. We firmly believe that our homes are a reflection of who we are, and they deserve to be celebrated. I am delighted to have some of the industry’s top personalities graciously open their homes, sharing their personal design stories and the significance of a place they call “Home”. This series continues to bring joy & inspiration for the end consumer via this soothing content that has a universal appeal.”

    Sharing his perspective on the fresh season, Stories in Motion co-founder Joshua Karthik said “In its seventh season, ‘Asian Paints Where The Heart Is’ continues to be that rare and beautiful window into the idea of a ‘home’. This year, the depth of feeling that our stunning cast holds for their homes finds perfect articulation in the show: their roots, their loves, their longing, and their celebration of family. And more so than ever before, this set of episodes is a reminder from Asian Paints that a home is what you make of it.”

  • Asian Paints unveils ‘Mera Wala Mood’ Diwali campaign

    Asian Paints unveils ‘Mera Wala Mood’ Diwali campaign

    Mumbai: Asian Paints, a name synonymous with vibrant homes and special moments, has launched a heartwarming campaign for the upcoming Festival of Lights. The ‘Mera Wala Mood’ campaign is a beautiful concept that embodies the essence of Diwali and explores the deep connection between emotions, colours, and homes, featuring a delightful tech intervention.

    Being a pioneer in the décor space, Asian Paints owns the emotion of home more powerfully than any other brand in India. Their corporate ethos, ‘Har Ghar Kuch Kehta Hai’ is timeless and the brand has a rich history of creating iconic campaigns that beautifully explore and narrate the relationship between home and their residents. The storytelling in their ads, like the Mera Wala series, resonates deeply with the audience and has touched a million hearts.

    Extending the ‘Har Ghar Kuch Kehta Hai’ thought, the new tech-integrated ‘Mera Wala Mood’ campaign conceptualised by Ogilvy, carries forward this tradition with a new level of emotional depth.

    At its heart, “Mera Wala Mood” is driven by a simple thought: while festivals are times of joy and celebration, they also evoke a myriad of emotions for various reasons. The campaign celebrates the idea that our homes are more than just structures; they are living extensions of our moods and emotions and support the person through all the various moods that they experience during the festive season. Through the technological intervention of a face scanner, this insight comes to life.

    When consumers use their phone camera to scan their face on the Mera Wala Mood microsite, the technology skillfully captures the viewer’s expression and mood. Based on their mood, a specific colour is associated with their emotion, and a personalised film is unveiled. Each film reveals a unique home setting, beautifully adorned with Diwali-related décor elements of colour that represent the viewer’s mood. For instance, if a viewer displays a happy expression, the filter showcases a room bathed in festive and joyous yellow tones, accompanied by a corresponding poem.

    Each film features an individual poem that elevates the chosen colour and the emotion it embodies. These poems, gracefully narrated by the legendary Piyush Pandey, breathe life into the diverse range of emotions experienced during the festive season. This tech-savvy style not only engages the audience but also helps to communicate the connection between emotions, colours, and homes in a unique and deep way.

    Asian Paints Ltd CEO and MD  Amit Syngle said, “While Diwali brings great joy and delightful surprises, it also unveils a spectrum of mixed bitter-sweet emotions, all for various reasons. These diverse emotions are experienced in every home, making it a living canvas of colours and sentiments reflecting the unique essence of the beings that reside in them. This is the very essence of our long-standing corporate message Har Ghar Kuch Kehta Hai, which continues to resonate in our Diwali campaign this year. Our homes truly tell stories about us, our moods, and our emotions, and #MeraWalaMood seeks to celebrate this beautiful narrative. The campaign is here to give consumers a warm and positive feeling and shares a series of heartfelt films and poems that leave the viewer with wholesome, feel-good emotions.”

    Ogilvy India CCO Sukesh Nayak said, “#MeraWalaMood has a simple human insight at its core – Even though festivals are happy times, due to various reasons, we experience many other moods too. And, at the end of the day, it is our homes that take care of all our moods. This insight led to an interactive idea, to make personalised ads for every mood. This vision was brought alive with a face scanner that accurately scans a face – from the squint of the eyes to the folds on the forehead, to reveal the mood. The mood is then revealed by a film that showcases the corner of a home in the colour that represents the viewer’s mood.”

  • Asian Paints launches Apcolite All Protek emulsion with whimsical TVC ‘Bhaag Daag Bhaag

    Asian Paints launches Apcolite All Protek emulsion with whimsical TVC ‘Bhaag Daag Bhaag

    Mumbai: Asian Paints is all set to revolutionise home interiors with its latest offering, Apcolite All Protek emulsion, which promises to keep your walls spotless and beautiful. The company has launched an enchanting and imaginative TV commercial under its campaign “Bhaag Daag Bhaag,” to showcase the exceptional stain-repellent properties of this innovative emulsion.

    Conceptualised by McCann Worldgroup, the commercial opens with a heartwarming scene in a Kerala home. A young girl and her brother are seen making art out of breadcrumbs and ketchup, sitting at their dining table. The brother welcomes the idea of adding an elephant artwork to the Nettipattam decoration on the wall, to which the sister excitedly agrees. They move along, and what follows is pure magic – as the ketchup touches the wall, a hand and foot-like protrusion comes from within the wall in repellence, leaving it spotless! The children are left amazed.

    The creative duo then tests the paint’s prowess with various staining materials like mustard sauce and chocolate sauce, only to witness the same as they had before – the stains are repelled by the wall. The TVC cleverly emphasizes how Apcolite All Protek emulsion turns your worries into beautiful opportunities by keeping your walls pristine. Adding a playful twist to the TVC, the father joins the children’s creative adventure, offering himself as a canvas for their well-intentioned endeavour.

    This delightful ad film effectively showcases the exceptional Lotus Effect Technology of Apcolite All Protek emulsion paint. This technology is the secret behind how the paint on the walls effectively repels stains. It prevents stains from sticking to walls, keeping them clean and looking fresh.

    The TVC also features a catchy refrain, ‘Bhaag Daag Bhaag’, that accentuates the remarkable stain-repellent qualities of Apcolite All Protek, creating a memorable and engaging narrative.

    Speaking on the new TVC, Asian Paints Ltd. MD & CEO Amit Syngle said, “Apcolite All Protek is more than just paint; it’s an innovation that embodies Asian Paints’ commitment to enriching lives. Its revolutionary Lotus Effect Technology not only safeguards walls from stains but enhances overall quality of life. The remarkable stain-repellent capabilities empower consumers to live freely and comfortably in their homes without worrying about stains compromising their beauty. All Protek mirrors our dedication to simplifying lives, enriching living spaces, and nurturing carefree, childlike creativity.”

    McCann India executive director & head of creative Ashish Chakravarty said, “We needed something that establishes a unique and ownable audio-visual device to demonstrate how the Lotus Effect works, but without losing out on emotions. So, for this, along with a fun refrain (Bhaag Daag Bhaag) and the visual effect on the wall, we also developed the character of the father, who lets the children draw an elephant on his T-shirt when he sees that they are unable to draw it on the wall. All this gives more power to the overarching narrative of keeping room for mischief at home, liberates the consumer from the fear of messing up the walls, and makes the commercial more than just a demo. The plot, the story, the music, and the storytelling use local Kerala nuances and insights to drive home the point even more strongly.”

    Asian Paints has a longstanding tradition of delivering high-quality products and innovations, and Apcolite All Protek is no exception. With ‘Bhaag Daag Bhaag,’ Asian Paints encourages homeowners to focus on the beautiful aspects of life and creativity while leaving the worry of stains and dirt to Apcolite All Protek.

  • Asian Paints Sharad Shamman honors Pujo’s hidden heroes in heartwarming ad

    Asian Paints Sharad Shamman honors Pujo’s hidden heroes in heartwarming ad

    Mumbai: Over the years, while styles, trends, and attitudes have changed in West Bengal, one thing has remained constant—the spirit of celebration. Through these decades, Asian Paints Sharad Shamman has been an integral part of Durga Pujo celebrations and proudly maintains its status of being Kolkata’s most esteemed Pujo Awards since 1985. It has not only led the transformation of pandals from simple setups to vibrant centers of art, culture, and creativity but has also gone behind the scenes to recognize and celebrate the individuals who contribute to making Durga Puja memorable for all. As a tribute to the dedicated people and pandals that have been part of Sharad Shamman for nearly four decades, Asian Paints has released a heartfelt TVC.

    Beyond the extravagant pandals and the radiant lights, there exists an unseen army of individuals who labour tirelessly, often unnoticed but never unfelt. They are the unsung heroes of the festivities, the backbone of Pujo. This year, Asian Paints Sharad Shamman pays homage to these unsung heroes who meticulously attend to every detail, from crafting pandal decorations to rearranging furniture, ensuring that every aspect of the festival is perfect. Their ad film is a musical tribute to the resourceful neighbourhood individuals who breathe life into the Sharodiya by simply being a part of it.

    Created by Ogilvy, the TVC takes viewers through the lesser-explored alleys of festive Kolkata. It sheds light on the labours of love that ultimately culminate in the grandeur and captivating experiences of Durga Pujo. Unlike the well-known pageantry of Pujo, the TVC focuses on the preparations that build up to it which is where the true essence of the festival resides – in the anticipation and fervour of Agomoni. The ad film offers glimpses of small, heartfelt moments – neighbourhood uncles guiding pandal builders to their designated spots, young girls lending a hand with decorations, and a differently-abled woman using her feet to paint alpona on the ground. It also showcases a group of artistic boys and girls painting a mural of Durga on a wall. Each frame is filled with warmth and camaraderie, highlighting themes of inclusion and acceptance.

    Speaking about the film, Asian Paints Ltd MD & CEO Amit Syngle shared, “Asian Paints Sharad Shamman stands tall almost four decades on due to efforts of countless artists, sculptors, devoted committee members & communities or paras at large who work diligently to make their ‘para-pujos’ special and grand. We at Asian Paints are happy to have infused thematic excellence into Kolkata Pujos & championed the cause over years. The love that we have got from the people of Kolkata is special as they fondly refer to Asian Paints Sharad Shamman as the ‘Oscars of Pujo’. Last year, this festival received global recognition when UNESCO honoured it as an Intangible Cultural Heritage of Humanity, a milestone made possible by these heroes & paras collectively, who have worked relentlessly over decades to make their Pujos . They truly embody the heart and soul of Pujo festivities. In our 39th year of Sharad Shamman, we celebrate and pay tribute to these exceptional individuals through our heart-warming film.”

    “Durga Pujo is the only time of the year when the art of love and the love of art become one and the same. The days leading up to the big festival transforms into a celebratory workshop of laughter, inclusivity and creativity. Boundaries dissolve and differences get resolved when Pujo comes knocking on the door. That’s what we have tried to show and celebrate through this film. It is an homage to the festivity of creativity.”, said Ogilvy executive creative director Sujoy Roy.

  • Asian Paints launches campaign to promote new offering

    Asian Paints launches campaign to promote new offering

    Mumbai: Asian Paints has come up with a fresh campaign to promote its latest luxury offering, Royale Glitz. Conceptualized by Contract, the quirky ad-film features brand ambassador Deepika Padukone.  

    With a modern rendition of the classic song ‘Baar Baar Dekho’ playing in the background and tongue-in-cheek humour, the TVC shows how the new paint steals the spotlight from Padukone during a photo-shoot, leaving her visibly bemused. The 50-second #StealYourSpotlight campaign also highlights the stain-resistant feature of Royale Glitz.   

    Commenting on the launch of the new product and the campaign, Asian Paints – MD & CEO, Amit Syngle, said, “Consumers today are looking for that ‘X factor’ in their home interiors; something that will create a memorable and definitive impact while enhancing the beauty and glamour quotient of their home. This is what we bring to our customers with the new Asian Paints Royale Glitz interior luxury paint. The campaign conveys the same thought through our quirky and stylish TVC. We are happy to be working with Deepika once again on this ad, the concept and treatment of which is quite different from the ones she has done previously with the brand.”

    Royale Glitz comes in a range of designer shades under the exclusively curated ‘Royale Designer Palette’. Inspired by the heartland story of India, these shades carry names such as Chutney green, Calcutta rains, and Coromandel Indigo which reflect Indian culture.

  • Asian Paints promises not only great painting, but a safe one too

    Asian Paints promises not only great painting, but a safe one too

    MUMBAI: Consumer requirements from their painting partners have evolved dramatically due to the ongoing pandemic. From finalising the perfect shade combinations, to following all the safety protocols and painting processes, to ensure a flawless look, the steps are numerous and chances of getting overwhelmed are fairly high.

    Asian Paints understands these evolving requirements and consumer concerns on painting their homes amidst the pandemic well. Hence, it has offered consumers a supervised ‘Safe Painting Service.’

    With Asian Paints Safe Painting Service, one can be rest assured their home is in safe and expert hands. This service provides a dedicated supervisor who ensures all safety protocols are maintained, and thorough site sanitisation is conducted. Under his supervision, the team of painters use the latest mechanised tools to deliver a flawless finish.

    In a brand new TVC developed by Ogilvy Mumbai, this proposition is told through a funny story of a couple, their inquisitive neighbour and the Asian Paints Safe Painting Service Supervisor who is taking care of everything.

    The campaign, devised for consumers in Tamil Nadu, Karnataka, Andhra Pradesh and Telangana, has a mix of TVC, trade, digital and social media assets.

    Asian Paints MD and CEO Amit Syngle said, “Asian Paints has always been at the forefront of ensuring a hassle-free and great painting experience. With this new TVC, we want to ease all concerns people may have with respect to painting their walls and giving their homes a beautiful new look, without any apprehensions and with complete peace of mind. People can be rest assured that with a trusted brand like Asian Paints, the Safe Painting Service is the best in safety standards and home aesthetics. They can reimagine their homes and make them breathtakingly beautiful for the festive season.”

    Ogilvy CSO Prem Narayan said, “There is a strong emotional need amongst people to paint their homes to brighten the spirits and bring happiness. However, there is also the need of getting it done safely. Asian Paints fulfils that need brilliantly through the Supervised Safe Painting service. Its real differentiator is the 'supervisor'. Someone who takes the worry of ensuring things are done properly and safely, on their shoulders, rather than leave it to the customer. This advertisement builds on a local phrase ellam avar pattupar, which is used colloquially to say 'HE' will take care of everything. We feel communicating this will create awareness and convince a lot of people in Tamil Nadu to paint their homes now and bring the brightness and happiness they so eagerly seek leading up to Pongal.”

  • Headline Asian Paints brings Goddess Durga home with its new film

    Headline Asian Paints brings Goddess Durga home with its new film

    NEW DELHI: With Durga Puja right around the corner, Asian Paints Sharad Shamman has launched its new film ‘Dugga Elo Ghawrey’ – Maa Durga is coming home.

    As authorities issue new guidelines and restrictions every day and people are advised to follow social distancing and other precautions (with good reason), the gaiety and dazzle of the festival seems to have dimmed. But through its new campaign, Asian Paints wants to send the message that though things may be different, the essence of pujo and the devotees’ feelings about it will always endure.  

    ‘Dugga Elo Ghawrey’, is a story of little Mini’s pujo surprise. The film opens with a despondent little girl, ruing the fact that she won’t get to enjoy the customary pandal hopping and other pujo delights. But her family members feel differently about it. They take it upon themselves to transform their home into a vibrant pujo pandal, complete with carnival games, snacks and sparkling laughter. As for the homecoming of the Goddess, the little girl discovers Durga Maa on her living room wall. Her mother paints the Goddess with Asian Paints wall colours, thereby bringing a new kind of celebration to light.

    The melodious background score in the film has been created by renowned band Lakkhichhara.

    In keeping with tradition, Asian Paints will be honouring the three best pujas or Shreshtho Pujas that inspire and are innovative this year too. It includes one pandal each for discovery of the year (Bauchorer Bismoy), innovative excellence (Nobo Nakshi), and best idol maker (best Pratima Shilpi).

    Asian Paints and Durga Puja have a shared association since 1985, said MD and CEO Amit Syngle said, “This year when people thought sharadiya (the autumnal season of celebration) will look and feel different, we launched a new film to reinstate the fact that with Asian Paints Sharad Shamman, pujo is wherever you are. Just as elaborate decorations enhance the beauty of a pandal, Asian Paints adds life and colour to homes and celebrations,” he added.

    Ogilvy ECD Sujoy Roy said, "As a brand of colours, Asian Paints has brought Goddess Durga home in a way that is as unconventional as it is relatable."