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Tag: Amit Syngle

  • Asian Paints hues India in India Wala Blue

    Asian Paints hues India in India Wala Blue

    MUMBAI: For millions of Indians, blue isn’t just a colour, it’s a feeling that runs deep. As team India’s women in blue brought home a historic victory, Asian Paints captured the nation’s emotion with a heartfelt print campaign titled “1.4 Billion Hearts. One India Wala Blue.”

    The campaign celebrates how the team’s grit, grace, and glory have painted every home with pride, from bustling stadiums to family living rooms. The message “Ab har ghar jeetega” perfectly ties this sporting triumph to the brand’s philosophy of colour, emotion, and connection.

    Extending its much-loved Har Ghar Blue campaign, Asian Paints salutes the women in blue for uniting the country through sheer determination and teamwork. The initiative builds on the brand’s deep-rooted association with cricket, from its Smartcare damp proof integrations during the India-England series to its Asia Cup countdown campaign and the empowering “Meri Wali Blue” film celebrating women’s cricket.

    “Cricket in India goes far beyond the field, it lives in every home, every conversation, every emotion,” said Asian Paints Ltd. MD & CEO Amit Syngle. “Blue has always been the colour of this shared sentiment, and we’re proud to celebrate this bond through our campaigns. Har Ghar Blue is more than an idea, it’s a feeling that unites the country.”

    With “India Wala Blue,” Asian Paints transforms national pride into a hue of unity and joy, a shade that will forever colour India’s heart with victory.

  • Asian Paints brings home the feels once again

    Asian Paints brings home the feels once again

    MUMBAI: Some stories never fade, they simply find new walls to speak from. Asian Paints has rekindled the magic of its iconic campaign Har ghar kuch kehta hai, returning with a fresh film that paints a touching portrait of the modern Indian home.

    Blending nostalgia with a contemporary lens, the new ad film explores how homes today are living, breathing reflections of the people who inhabit them. Each wall, colour and corner tells a tale of creativity, connection and comfort, whether it’s a young couple giving their walls personality, a food vlogger turning his kitchen into a studio, or a pet parent making room for a furry family member.

    Set to the familiar Har ghar poetry, the film gently reminds viewers that a home’s essence lies not in its structure, but in the lives it shelters, “har ghar chup-chaap se yeh kehta hai, ki andar isme kaun rehta hai.”

    Speaking on the campaign, Asian Paints MD & CEO Amit Syngle said, “Homes today are more dynamic, expressive and personal than ever before. With this new chapter, we celebrate how every corner carries meaning, through creativity, individuality or shared experiences.”

    Ogilvy India chief advisor Piyush Pandey added, “Homes have always spoken; what’s beautiful now is that they’re starting new conversations. This campaign captures today’s lives with honesty, humour and heart.”

    More than a revival, this film is a love letter to the spaces that shape us, proving that while styles evolve, the emotion behind every home remains timeless.

  • Asian Paints turns ‘Mera wala blue’ into ‘Meri wali blue’ for women in blue

    Asian Paints turns ‘Mera wala blue’ into ‘Meri wali blue’ for women in blue

    MUMBAI: Talk about a fresh coat of inspiration! Asian Paints has added a vibrant twist to its iconic Mera wala blue with the launch of Meri wali blue, a heartfelt campaign celebrating India’s women cricketers and the fans who bring the game to life from their living rooms.

    Part of the brand’s ongoing Har ghar blue narrative, the new film beautifully captures how cricket, while played on the pitch, truly lives in Indian homes, in the cheers, emotions, and shared pride that colour every household blue.

    Conceptualised by FCB Kinnect and directed by Good Morning Films, the film traces the journey of a blue jersey, from a tailor’s careful stitching to a young girl’s gleeful cry of “Meri Wali Blue” as she spots her hero Harmanpreet Kaur’s number on it. The message is simple yet stirring: India cheers for India Wala Blue.

    The campaign extends Asian Paints’ deep association with cricket, following its smart integrations during the India vs England series and Asia Cup earlier this year. The brand has painted itself firmly into the nation’s sporting story. This time, by championing the rise of women’s cricket and the growing chorus of fans rallying behind it.

    Asian Paints Ltd MD & CEO Amit Syngle said, “Cricket brings families, friends, and neighbours together. With Meri Wali Blue, we’re proud to celebrate India’s women cricketers, whose grit and grace continue to inspire millions.”

    FCB Kinnect CEO Rohan Mehta added, “Building on an idea that’s shaped culture and giving it fresh relevance is powerful. With just one word, Meri Wali Blue carries hope and belief for generations of women athletes.”

    As group executive creative director Yogesh Mani Pradhan put it, “It’s not just an ad,  it’s a rallying cry for today, turning nostalgia into a new cultural moment.”

  • Asian Paints Sharad Shamman turns 40

    Asian Paints Sharad Shamman turns 40

    MUMBAI: Kolkata’s iconic taxi has just been given the ride of its life, thanks to ‘Asian Paints Sharad Shamman,’ which this year celebrates 40 colourful years of Pujo pride. Marking the milestone, Asian Paints has unveiled ‘Choltey Choltey Chollish,’ a cinematic campaign and travelling installation that transforms the city’s beloved yellow cab into a rolling time machine. The film zips through four decades of Durga Pujo, blending nostalgia and newness in equal measure.

    The journey begins in the 1980s, with bamboo pandals and radio melodies, cruises into the ’90s with the rise of themes, steers into the 2000s spotlight of global attention and social messaging, and finally parks in today’s world of AR, VR and digital-first celebrations. Each era is splashed across the taxi’s changing surface: hand-painted motifs and designs shining in royale glitz, capturing the essence of Kolkata’s creativity.

    Music, too, gets a seatbelt moment. From retro tunes to modern beats, every decade’s soundtrack weaves into the storytelling, making the cab not just a carrier of memories but a jukebox of Pujo.

    “Festivals mirror their times, showing how societies evolve,” said Asian Paints, md & ceo, Amit Syngle. “With ‘Choltey Choltey Chollish,’ we wanted to honour 40 years of artistry while resonating with today’s generation. The yellow taxi embodies that timeless journey.”

    Ogilvy North, chief creative officer, Sujoy Roy added, “This is more than a tribute. It’s a love letter to Kolkata: its traditions, its imagination and the enduring spirit of Pujo.”

    With its stylised visuals, vibrant music and a fresh, youthful tone, the campaign doesn’t just celebrate ‘Sharad Shamman,’ it reaffirms Asian Paints’ place as Pujo’s unofficial custodian, turning art, culture and community into a living, moving canvas.

    Because in Kolkata, even a cab ride can feel like a festival.

  • Asian Paints brushes up trust with ‘Decades of Warranty’ campaign

    Asian Paints brushes up trust with ‘Decades of Warranty’ campaign

    MUMBAI: Promises may fade, but Asian Paints insists its colours and its word never will. The country’s leading paints and décor giant has rolled out a new nationwide print campaign, ‘Decades of trust, warranty that lasts’, splashed across the front pages of top national and regional dailies. Carrying the line “The years will change. Our promise won’t,” the campaign reinforces the brand’s legacy of reliability that has tinted Indian homes for over 80 years.

    At the heart of the campaign lies the company’s formidable warranty portfolio stretching well beyond the industry’s short-term norms. From 4 years on smart emulsions to a robust 12 years on luxury ranges, Asian Paints has long assured longevity. This year, it raised the bar even higher with Smartcare Infinia, a first-of-its-kind product offering a 25-year warranty making it a true outlier in the paints category. With every second home in India carrying its mark, the brand isn’t just selling colour; it’s cementing confidence across generations.

    The new campaign is the latest stroke in Asian Paints’ evolving communication journey. Earlier this year, it launched ‘Asian Paints ki Warranty, India ka Har Doosra Ghar Kehta Hai’, spotlighting how households across geographies vouch for its trust. That was followed by the Independence Day tribute ‘Colours of India’, a celebration of the tricolour through its portfolio of over 5,000 shades. With ‘Decades of Trust, Warranty that Lasts’, the brand now anchors itself firmly in the consumer’s faith, promising to guard homes season after season.

    Asian Paints MD & CEO Amit Syngle summed it up best: trust, he said, “is not about short-term commitments, it’s about standing by families for years and decades with performance, protection and proof.” With the campaign set to expand beyond print into cricket tie-ups and digital amplifications, the message is clear: while walls may change hues, Asian Paints’ pledge of protection isn’t going anywhere.

  • Deep shades of Glitz as Asian Paints, Deepika reimagine luxe walls

    Deep shades of Glitz as Asian Paints, Deepika reimagine luxe walls

    MUMBAI: Walls are talking and they’re doing it in style. Asian Paints has unveiled a bold new chapter for its luxury brand Royale Glitz, taking it beyond high-end wall finishes to the realm of full-blown décor inspiration. At the centre of this glossy makeover is none other than Deepika Padukone, making her much-awaited return as brand ambassador, lending her effortless grace to a campaign that paints luxury in fresh colours.

    Royale Glitz now positions itself not as the finishing touch but as the starting point of design stories. With curated textures, statement wallpapers, and a “Glitz Up Your Décor” guidebook packed with QR-linked demos, the campaign shows how a single wall can spark the reinvention of entire living spaces. “It’s about creating emotionally charged spaces that reflect who you are,” said Asian Paints MD & CEO Amit Syngle. “A single wall can bring alive the entire space.”

    Padukone embodies this shift, gliding through a home where walls are canvases of memory, mood, and meaning. With a super-smooth Crème Finish, Teflon Surface Protector, and an 8-year warranty, Royale Glitz mixes artistry with performance, offering homeowners both beauty and durability. Mccann Worldgroup India CEO & CCO Prasoon Joshi  described the film as “an artistic journey every frame as elegant and fluid as the product itself.” For Asian Paints, the message is clear: walls are no longer silent backdrops, they’re storytellers of personal expression.

  • Asian Paints celebrates the spirit of independence in every hue with ‘The Colours of India’ campaign

    Asian Paints celebrates the spirit of independence in every hue with ‘The Colours of India’ campaign

    MUMBAI: Every shade tells a story. This Independence Day, Asian Paints brings the spirit of the nation into living spaces with The Colours of India – a curated palette of authentic tricolour hues that go beyond symbolism. From vibrant saffrons to crisp whites and lush greens, these colours reflect the beauty and identity of the nation within our homes. The vision came alive through a striking, disruptive print campaign in India’s leading newspapers, turning the simple act of flipping a page into a moment of patriotism. The visual tribute celebrates unity and identity through colour – a reminder that patriotism isn’t just felt on one day, but can be seen, touched and cherished every day.

    Each colour featured in The Colours of India is an actual shade from Asian Paints’ extensive colour library, complete with its shade code. As readers turn the page, they discover not only a heartfelt tribute to the tricolour, but also the sheer vastness of Asian Paints’ offering – a portfolio of over 5,000 unique shades that gives every Indian the complete freedom to bring their personal vision to life, without compromise. From bold, statement hues to subtle, timeless tones, every shade is backed by the trusted Asian Paints Ki Warranty – a legacy of protecting homes and memories for over eight decades.

    For over eighty years, Asian Paints has been the foremost authority on paint and décor in India – a name synonymous with quality, innovation, and trust. One in every two Indian homes carries its mark, a testament to the brand’s deep connection with the country. More than just colour on walls, Asian Paints has been part of life stories – witnessing milestones, celebrations, and everyday moments. This lasting bond is at the heart of Asian Paints Ki Warranty -built on colour, care, and the commitment to protect Indian homes and the memories within them, across generations.

    Commenting on the campaign, Asian Paints managing director & CEO Amit Syngle said,“Marking India’s 79th year of Independence, Asian Paints celebrates the spirit of the nation with a campaign that goes beyond walls. At Asian Paints, colours are more than aesthetic choices — they are expressions of ones shared spirit and individuality. For over eight decades, we’ve been custodians of this vibrant canvas, enabling every Indian to make their spaces a true reflection of themselves. This campaign is a reminder that love for our country and personal expression aren’t limited to one day — they can be lived and cherished every day in the spaces we call our own.”  

     

  • Asian Paints damp proof shields Old Trafford pitch

    Asian Paints damp proof shields Old Trafford pitch

    MUMBAI – In a unique activation, Asian Paints Damp Proof – India’s leading waterproofing solution has branded the cricket rain pitch cover at Old Trafford stadium during the recent India vs. England Test match. This crucial rain shield, which protects the cricket pitch from sudden downpours and ensures minimal game delays, became a powerful symbol of Asian Paints Damp Proof’s leadership in waterproofing, much like how the brand protects millions of Indian homes from water damage.

    Partnering with FCB Kinnect, Asian Paints brilliantly leveraged cricket’s rain delays, a cultural moment followed intensely across India, to demonstrate the brand’s promise of protection.

    Cricket in India is more than just a sport, it’s a shared passion that unites over a billion people. Yet, rain delays often bring matches to a halt, creating moments of tension and anticipation that dominate conversations nationwide. By owning the stadium’s rain pitch cover, Asian Paints Damp Proof turned these rain interruptions into a live demonstration of its expertise, protecting the very heart of the game – the pitch.

    Asian Paints MD & CEO Amit Syngle said, “Cricket is deeply loved in India, and when rain interrupts a match, it creates a moment everyone talks about. As India’s leading waterproofing solutions brand, we leveraged this moment to demonstrate our expertise where it truly counts. By integration on the cricket rain pitch cover, we reinforced our promise of protection in the most impactful way.”

    FCB Kinnect CEO Rohan Mehta added, “Brand leaders lead conversations, rather than join them. We saw the rain interruption and turned it into a moment of brand truth, and it became a real-time demonstration of the brand’s promise. At FCB Kinnect, this is the kind of creative integration we thrive on – culturally resonant and undeniably effective.”

    Neville Shah, CCO, FCB Kinnect, said, “Rain is truly frustrating when it comes to cricket. Covering the pitch to keep it dry, has always been a part of the sport. Spotting the media opportunity with a seamless connection to our core proposition is what makes the idea truly stand out. It’s not just ANY sponsorship. It’s relevant.”

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  • Mira Kapoor and Asian Paints turn travel memories into textured walls

    Mira Kapoor and Asian Paints turn travel memories into textured walls

    MUMBAI: When is a wall more than just a wall? When it moonlights as your travel journal textured, tinted, and touched by Rome. In a seamless blend of personal nostalgia and tactile luxury, Asian Paints has teamed up with lifestyle maven Mira Kapoor for its Royale Play collection bringing travel-inspired storytelling right into the living room. The collaboration is a masterclass in how walls can do more than hold paint; they can hold memories.

    Drawing from her travels, especially the eternal city of Rome Mira reimagines a corner of her home through Royale Play’s textured finishes, evoking colonnades, aged stonework, and sunlit patinas in an aesthetic that feels both ancient and intimate. “Every place I’ve travelled to has left a mark on me… and now, on my home,” she muses in the campaign film, as camera pans reveal elegant walls whispering stories of cobblestones and classical charm.

    The creative showcase comes at a time when décor is evolving from cookie-cutter colour palettes to expressive, textured statements. Royale Play, already known for its luxurious finishes, now takes on the role of memory-keeper, encouraging homeowners to turn walls into mood boards for their lives.

    For Asian Paints, this isn’t just a celebrity tie-in. It’s a design philosophy. “Décor is deeply personal,” says Asian Paints MD & CEO Amit Syngle. “It reflects memories, passions, and experiences. Mira exemplifies this how even a fleeting moment in Rome can be translated into something lasting at home.”

    Royale Play’s range of finishes allows homeowners to explore beyond trends offering textures that mimic everything from sandstone and brushed linen to metallic sheens and artisanal plasters. It’s a collection that invites touch as much as it commands attention.

    What Mira brings to the table is more than influence, it’s intent. The collab isn’t about recreating Rome, but recapturing a feeling, a fleeting sunset, or the hush of an old piazza. And with a touch of Royale Play, that essence now lives on her walls.

    With this campaign, Asian Paints paints a bigger picture, one where your story becomes your style, and walls are no longer blank canvases, but chapters waiting to be read.

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  • Asian Paints goes prime time with Tamil TV-inspired colour guide

    Asian Paints goes prime time with Tamil TV-inspired colour guide

    MUMBAI: What do Tamil prime-time serials and your next wall colour have in common? Quite a lot, if Asian Paints has anything to say about it.

    The paint and décor giant has launched Tractor Emulsion Varnamaalai, a first-of-its-kind shade guide for Tamil Nadu inspired by the vivid sets and characters of popular Tamil TV serials like Kayal, Moondru Mudichu and Singapenne. With the visual flair of leading ladies such as Chaitra Reddy, Swathi Konde and Maneesha Mahesh fronting the guide in full character, Asian Paints brings 65 curated colour combos straight from the screen to your home.

    Cleverly titled Varnamaalai—Tamil for “garland of colours”—the guide features palettes lifted from living rooms, staircases and bedrooms of beloved serials that collectively reach over 41 million viewers a month. It’s smart, striking, and steeped in local flavour.

    Speaking on the launch, Asian Paints Ltd. MD & CEO, Amit Syngle shared, “At Asian Paints, we understand that colour is both a deeply emotional and cultural choice. With Tractor Emulsion Varna Maalai, we’ve transformed that understanding into a truly local and meaningful offering. This shade guide gives consumers in Tamil Nadu a relatable tool to imagine their homes through the familiar lens of characters and settings they see every day. It makes colour selection more intuitive, personal, and inspiring — and reflects our ongoing effort to democratise décor through innovations rooted in culture.”

    Designed around its bestselling Tractor Emulsion, known for anti-fade performance and a four-year warranty, Varnamaalai includes room-wise stencils, styling tips and finish options to help home-owners visualise real spaces with star-approved flair.

    Speaking at the launch, actors Reddy, Konde, and Mahesh shared their thoughts on the shade guide, “Varnamaalai is a beautiful and brilliant offering. Choosing the right colours for your home is often overwhelming, but seeing combinations brought to life through TV serials we watch every day makes the process simple and real. We can’t think of a better brand than Asian Paints to lead and guide this journey.”

    The guide is available at Asian Paints dealer outlets, online, or via SMS. Send “Tractor” to 56161 and have the shades of Tamil Nadu’s biggest blockbusters delivered to your doorstep.

    It’s colour with character—and a little bit of daily soap drama.