MUMBAI: India Chambers has named Nutrify Today CEO Amit Srivastava to the governing board of its Rural Economic Forum, marking a strategic move to turbocharge the One India Project’s rural innovation engine.
The appointment, announced on 12 June, places Srivastava at the heart of India’s effort to revolutionise its agrarian economy through technology, sustainable practices, and data-driven decision-making. The forum, helmed by India Chambers president & CEO Nitin Pangotra, is set to unleash economic opportunities across the country’s rural heartland.
Srivastava enters the role with a proven playbook. His work at Nutrify Today—particularly the development of NutrifyGenie AI—has drawn international acclaim. The AI platform, designed for precision in nutraceutical supply chains, now powers research recognised by leading academic publishers such as Elsevier.
“These homegrown innovations demonstrate India’s emergence as a global nutraceutical science hub”, said Pangotra. “Amit’s dedication to responsible nutritional science and his success in democratising supply chains make him the ideal leader to help us scale this $3 trillion rural food-tech and nutraceutical ecosystem”.
Srivastava’s mandate includes deploying AI-driven traceability tools for crop sourcing, mobilising smallholder farmers for high-value organic cultivation, and collaborating with institutions like IIT Kanpur and ICMR to develop a national nutritional security infrastructure. He will also help scale GauVan, a carbon sequestration initiative blending sustainable livelihoods with climate resilience.
India’s nutraceutical sector has grown tenfold in a decade, ballooning from $2 billion in 2015 to $20 billion in 2025, at a CAGR of 13.5 per cent. Srivastava believes the journey is just beginning. “A purpose-driven startup culture has taught us that when the purpose is clear, the path emerges”, he said. “I’m honoured to collaborate with India Chambers, our research partners, and thousands of rural entrepreneurs to accelerate India’s $100 billion nutraceutical mission”.
Pangotra likened India’s trajectory to the U.S. nutraceutical boom of the early 2000s, stating that India’s pharma legacy and rising biotech clusters now offer it a chance to lead, not follow.
As Srivastava takes the reins, the Rural Economic Forum aims to transform individual farmers into agri-preneurs and local supply chains into scalable, transparent ecosystems. With the nutraceutical gold rush now underway, India is betting on brains, biotech, and Bharat to lead the way.
