ITV

Tag: Amit Sharma

  • Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

    Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

    MUMBAI: Myntra has joined Deepika Padukone’s fashion brand for women, All about you, to launch its brand campaign focused on the theme: ‘You are your biggest strength and can conquer anything when you are with you”. 

    A TVC created for this celebrates an individual’s personal strength as she takes on personal and professional challenges in life, devoid of all external influences.

    The campaign is created by McCann Mumbai and produced by Chrome Pictures. Directed by Amit Sharma, the soulful music is composed by Abhishek Arora who weaves together the three beautiful stories with the lyrics aptly complementing the theme of the ad.

    “Today’s fashion buyers do not compromise comfort for trend. With apparels being increasingly considered as a powerful medium of expressing oneself, personalized fashion is slated to be the next big thing. The new campaign, crafted around Deepika’s fashion philosophy ushers a seamless connect with the youth. We are delighted to join her journey in creating fashion which does not diminish but nurtures an individual’s style statement,” said Myntra CMO and International brands business head Gunjan Soni.

    The new campaign illustrates how one can conquer any predicament in life and takes you through the lives of three young women who take on professional and personal situations with an unconventional spirit of inner strength. Battling uncertainty and fear at the beginning, each of them take a moment to be on their own and eventually gain strength from within to overcome all external odds.

    Padukone added, “I am as excited as I was at the time of launching ‘All About You’ last year. I have been deeply involved with AAY from design to execution and being part of the brand’s first TVC was an exciting and emotional experience. The new campaign demonstrates and reinforces the brand’s core philosophy of inner strength, modern femininity and elegance.

     All About You is a brand for the modern Indian women who want to follow fashion at their own terms. It symbolizes clothes that bring back the romanticism, with flowy silhouettes and pastel colours. The designs have been co-developed by Myntra’s in-house design talent and design agency DBS. .

    The commercial:

    The TVC begins with Deepika seen in a contemplative mood just minutes before delivering a talk. She pauses a moment to show be herself, leaves out the script and confidently walks to the stage and delivers her speech from heart. The second story is about a guitarist who is preparing for her first music class as a teacher and is seen preparing for her big moment across the streets of Kolkata. Just before opening the door to her classroom, she waits a second to be herself and goes on to take a wonderful class, conquering her students’ hearts on the very first day. The third story is of a young girl in Goa, who is in a happy nervous state, preparing and contemplating for a big moment in her personal life, and is seen going through ferry and then she meets the guy. She takes a moment to just believe in herself again and proposes to the guy. All the three stories are interwoven together to form the beautiful narrative.

  • Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

    Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

    MUMBAI: Myntra has joined Deepika Padukone’s fashion brand for women, All about you, to launch its brand campaign focused on the theme: ‘You are your biggest strength and can conquer anything when you are with you”. 

    A TVC created for this celebrates an individual’s personal strength as she takes on personal and professional challenges in life, devoid of all external influences.

    The campaign is created by McCann Mumbai and produced by Chrome Pictures. Directed by Amit Sharma, the soulful music is composed by Abhishek Arora who weaves together the three beautiful stories with the lyrics aptly complementing the theme of the ad.

    “Today’s fashion buyers do not compromise comfort for trend. With apparels being increasingly considered as a powerful medium of expressing oneself, personalized fashion is slated to be the next big thing. The new campaign, crafted around Deepika’s fashion philosophy ushers a seamless connect with the youth. We are delighted to join her journey in creating fashion which does not diminish but nurtures an individual’s style statement,” said Myntra CMO and International brands business head Gunjan Soni.

    The new campaign illustrates how one can conquer any predicament in life and takes you through the lives of three young women who take on professional and personal situations with an unconventional spirit of inner strength. Battling uncertainty and fear at the beginning, each of them take a moment to be on their own and eventually gain strength from within to overcome all external odds.

    Padukone added, “I am as excited as I was at the time of launching ‘All About You’ last year. I have been deeply involved with AAY from design to execution and being part of the brand’s first TVC was an exciting and emotional experience. The new campaign demonstrates and reinforces the brand’s core philosophy of inner strength, modern femininity and elegance.

     All About You is a brand for the modern Indian women who want to follow fashion at their own terms. It symbolizes clothes that bring back the romanticism, with flowy silhouettes and pastel colours. The designs have been co-developed by Myntra’s in-house design talent and design agency DBS. .

    The commercial:

    The TVC begins with Deepika seen in a contemplative mood just minutes before delivering a talk. She pauses a moment to show be herself, leaves out the script and confidently walks to the stage and delivers her speech from heart. The second story is about a guitarist who is preparing for her first music class as a teacher and is seen preparing for her big moment across the streets of Kolkata. Just before opening the door to her classroom, she waits a second to be herself and goes on to take a wonderful class, conquering her students’ hearts on the very first day. The third story is of a young girl in Goa, who is in a happy nervous state, preparing and contemplating for a big moment in her personal life, and is seen going through ferry and then she meets the guy. She takes a moment to just believe in herself again and proposes to the guy. All the three stories are interwoven together to form the beautiful narrative.

  • American Tower Corporation closes Viom acquisition

    American Tower Corporation closes Viom acquisition

    MUMBAI: American Tower Corporation announced that it has closed its previously announced acquisition of a 51 per cent controlling ownership interest in Viom Networks Limited (Viom), an owner and operator of over 42,000 communications sites in India. With this acquisition, ATC will own 57,000 towers in India.

    The total consideration for the acquisition consisted of a cash payment of approximately Rs 76 billion (Rs 7,600 crore) as well as the assumption of approximately Rs 51 billion (Rs 5,100 crore) in existing rupee-denominated debt. American Tower used borrowings under its existing revolving credit facilities as well as cash on hand to satisfy the cash portion of the purchase price.

    Commenting on the acquisition, American Tower Asia executive president and president for Asia, Amit Sharma  said, “The acquisition of Viom makes us the leading independent telecom infrastructure provider and will allow us better serve our customers as they expand their 3G/4G network reach and capacity. It will also enable us to play a key role in providing critical communications real estate and vital passive telecom infrastructure essential to the Indian government’s Digital India Initiative.”

  • American Tower Corporation closes Viom acquisition

    American Tower Corporation closes Viom acquisition

    MUMBAI: American Tower Corporation announced that it has closed its previously announced acquisition of a 51 per cent controlling ownership interest in Viom Networks Limited (Viom), an owner and operator of over 42,000 communications sites in India. With this acquisition, ATC will own 57,000 towers in India.

    The total consideration for the acquisition consisted of a cash payment of approximately Rs 76 billion (Rs 7,600 crore) as well as the assumption of approximately Rs 51 billion (Rs 5,100 crore) in existing rupee-denominated debt. American Tower used borrowings under its existing revolving credit facilities as well as cash on hand to satisfy the cash portion of the purchase price.

    Commenting on the acquisition, American Tower Asia executive president and president for Asia, Amit Sharma  said, “The acquisition of Viom makes us the leading independent telecom infrastructure provider and will allow us better serve our customers as they expand their 3G/4G network reach and capacity. It will also enable us to play a key role in providing critical communications real estate and vital passive telecom infrastructure essential to the Indian government’s Digital India Initiative.”

  • Draftfcb Ulka creates new campaign for Vista D90

    MUMBAI: Tata Motors has launched an ad campaign created by Draftfcb Ulka for its new offering, the new Vista D90.

    In keeping with this vision for the brand, the campaign captures youthfulness in a fresh way. The TVC shows two Vista D90s driving alongside each other with parasailers, attached to the rear of the car, being lifted in the air as the cars catch speed. The analogy brings to life the new Vista D90’s powerful 90 PS engine – befitting its claim of being ‘Designed to thrill’.

    The agency felt that with the addition of features like the Touchscreen Multimedia System with GPS and Automatic Climate Control, there was a need to communicate how the new Vista D90 enhances one’s overall experience and sets a new precedent for hatchbacks in its class.

    Draftfcb Ulka group creative director Kartik Smetacek said, “The commercial is essentially a demonstration: Of power, of thrill, of the adventurous, adrenaline-fueled lifestyle that defines the new Tata Motors.”

    The ad films has been produced by Chrome Pictures while Amit Sharma has directed it.

  • Mudra creates national anthem for Big Cinemas

    Mudra creates national anthem for Big Cinemas

    MUMBAI: Mudra Group has created a new National Anthem video for Big Cinemas, part of the Reliance ADA Group.

    The video has been shot in sign language and enacted by children with a hearing/speech impairment.

    Says Mudra Group CEO Bobby Pawar, “The idea is centered on the thought, ‘Patriotism knows no language‘ and it is brought to life by hundreds of special kids singing the National Anthem with their hands.”

    The anthem was released on 26 January across Big Cinemas screens and will be played before the start of a movie.

    “Our idea was to use the Anthem to make people do more than just stand and sing; it is to make them feel a little differently about their country while driving home a strong message about unity in diversity. The film is the first part of a programme to engage people, on ground and on line, in a dialogue about how we can free our nation from the prejudices that can divide us,” adds Pawar.

    The Anthem has been directed by Amit Sharma of Chrome Pictures, based on the concept by Mudra Group.

    Says Sharma, “What appealed to me most was the challenge this idea posed at me as a film maker. It needed to be handled very sensitively without losing out on the impact. I went and met these kids and was really touched by the spirit they showed. So I decided not to use any actors – but got these real special kids to do. Special thanks to all the teachers and the kids for their cooperation and their spirit with which they displayed.”