Tag: Amit Sharma

  • Miraj Cinemas ignites Ghaziabad with its new multiplex

    Miraj Cinemas ignites Ghaziabad with its new multiplex

    Mumbai: India’s fastest-growing and third-largest national multiplex chain, Miraj Cinemas  announce the opening of its latest cinematic gem on the 2nd floor of Ansal Plaza at Vaishali, Ghaziabad in the national capital region. This marks the eighth property to Miraj Cinemas’ lineup in Delhi NCR, contributing to 23 screens in the region. This growth reinforces the company’s steadfast dedication to delivering cinematic experiences to its valued patrons.

    Miraj Cinemas aims to enhance the movie-watching experience with its new three-screen multiplex. Each auditorium boasts cutting-edge projection systems, promising a visual feast that dances harmoniously with an immersive sound experience. The interiors are dripping with sophistication for all movie buffs. The meticulously crafted lobby is the gateway to a cinematic adventure seamlessly blending eye-catching visuals with a warm, inviting atmosphere.

    On this occasion, Miraj Entertainment Ltd managing director Amit Sharma said, “Step into the mesmerizing world of Miraj Cinemas at our newest addition, Miraj Cinemas Ansal Plaza Vaishali. Feel the charm of bright and clear visuals and best-in-class sound system and indulge in gourmet delights at our Chef’s Corner. Get comfy in plush seats designed for pure movie magic and lose yourself in the meticulously crafted lobby, where every detail is an invitation to escape into a cinematic extravaganza. This is just the beginning! Exciting developments are on the horizon for Delhi NCR as three more multiplexes are in the pipeline, poised to inject extra excitement into this lively region. But that’s not all – brace yourselves for an even more enchanting cinematic experience next year, as Miraj has plans to spread the magic of movies to more places! Stay tuned for the unveiling of new cinemas in Chennai, Kozhikode, Patiala, Ludhiana, Indore, Alwar, Agra, Jamshedpur, and many more. With over 50 screens in fitout, Miraj is all set to redefine the landscape of entertainment, promising a spectacular and immersive cinematic journey for audiences nationwide!”

    The newly opened multiplex introduces movie enthusiasts to the culinary wonders of Miraj Cinemas’ Chef’s Corner experience blending gourmet delights with the traditional movie outing. The menu is a delightful fusion of flavours, catering to every palate. With a seating capacity for 846 movie enthusiasts spread across three screens Miraj Cinemas’ Ansal Plaza multiplex caters to diverse preferences. Screen 1 welcomes 247 viewers, Screen 2 accommodates 212, and Screen 3 boasts seating for 365. The facility includes 85 plush sofas to take your movie-watching experience to the next level.

  • Miraj Cinemas unveils a cinematic extravaganza!

    Miraj Cinemas unveils a cinematic extravaganza!

    Mumbai: Miraj Cinemas, India’s fastest-growing and third-largest national multiplex chain, joyfully unveils its maiden multiplex in Pune. Nestled strategically on the 2nd Floor of Spine City Mall, Moshi, Pimpri-Chinchwad, Pune, this avant-garde four-screen cinematic marvel signifies Miraj Cinemas’ 16th venture in the culturally rich state of Maharashtra. With this latest addition, Miraj Cinemas boasts a total of 51 screens across the state, enhancing its presence and contributing to the vibrant entertainment landscape.

    The inauguration ceremony was graced by the presence of Marathi film Jhimma 2 actors Hemant Dhome, Kshitee Jog, Sayali Sanjeev and Jack McGinn. The film, a poignant exploration of individuality, love, and bonding, promises to captivate audiences with the nuanced performances of its talented female cast. Released this Friday, Jhimma 2 is set to resonate with viewers, offering a compelling narrative brought to life by the skilled actresses involved.

    Miraj Cinemas remains steadfast in its mission to deliver an unmatched cinematic experience through its latest multiplex. Each of the four screens features a state-of-the-art projection system, promising a visual extravaganza that seamlessly aligns with the immersive Dolby Atmos sound experience. The interior design exudes sophistication and luxury, offering moviegoers a lavish and comfortable environment. As you enter, immerse yourself in the meticulously crafted lobby, where every detail has been thoughtfully designed to cultivate an inviting ambience. Its meticulously curated space captures aesthetic appeal and sets the stage for an extraordinary cinematic journey. The lobby effortlessly blends visual allure with a warm and welcoming atmosphere, elevating the overall moviegoing experience to new heights.

    Miraj Entertainment Ltd. managing director Amit Sharma shared his excitement about Miraj Cinemas’ latest venture in Pune and the brand’s commitment to providing exceptional entertainment experiences. He said, “We’re delighted to bring Miraj Cinemas to Pune, a city known for its love of entertainment. Our new four-screen multiplex at Spine City Mall is designed to deliver top-notch cinematic experiences. As we expand, we aim to offer movies and create a welcoming space for everyone. Our strategy revolves around understanding the local community’s preferences and tailoring our offerings accordingly. Miraj Cinemas aims to be more than just a movie destination; we want to be a cultural hub that resonates with the spirit of Pune.”

    “Looking ahead, our commitment remains strong. We want to continue providing quality entertainment that brings people together. Miraj Cinemas is dedicated to being a place where families, friends, and individuals can enjoy the magic of movies. Our vision is simple – to make every visit to Miraj Cinemas a memorable and enjoyable experience for our patrons,” he added.

    Upon entering, patrons are welcomed into a world of culinary delights at Miraj Cinemas’ Chef’s Corner—an innovative experience infusing a gourmet touch into the traditional movie outing. Indulge in our thoughtfully curated menu, offering a delightful fusion of flavours tailored to every palate. Additionally, Miraj Cinemas unveils the Pop Corner, where the irresistible aroma of freshly popped popcorn heightens the immersive experience. Select from an array of gourmet popcorn flavours, each perfectly harmonizing with the excitement unfolding on the big screen.

    Miraj Cinemas COO Bhuvnesh Mendiratta delved into the intricacies of operations, sharing, “Beyond the screens, we’re meticulously crafting an elevated cinematic tapestry. Envision Chef’s Corner, an alluring live food experience where culinary mastery converges with artistic finesse. Chef’s Corner can customize the culinary experience based on our guests’ desires. From savoury delights to sweet indulgences, patrons can tailor their gastronomic adventures. It’s a dynamic fusion of flavours and creativity, reflecting our dedication to providing more than just a cinematic escape — we’re curating a delightful and personalized outing for every discerning palate. Our commitment extends beyond movies; it’s about orchestrating a richly immersive journey, infusing precision and flair into every aspect of our patrons’ visit.”

  • The Himalayan Film Festival returns for its second edition

    The Himalayan Film Festival returns for its second edition

    Mumbai: After a successful maiden festival in 2021, The Himalayan Film Festival (THFF) is all set to unveil its 2nd edition, once again bringing the magic of Indian cinema beyond the mainstream, to the landscapes of the Himalayas. Organized by the Department of Information and Public Relations (DIPR) of the Administration of Union Territory of Ladakh, in collaboration with Ladakh Autonomous Hill Development Council (LAHDC) Leh,  THFF is poised to showcase a diverse array of cinema, ranging from mainstream gems to compelling documentaries, and captivating short films. Nestled in the heart of Ladakh, The Himalayan Film Festival promises an enriching cinematic experience that showcases the talent of Himalayan filmmakers. The festival is scheduled to take place from 29 September to 3 October 2023.

    The festival presents an exciting lineup of events that not only captivate audiences but also engage and empower filmmakers. The festival’s offerings include the Screenwriters Lab, Short Film Competition, Photography Workshop, and Masterclasses, curated by esteemed professionals from the Indian film industry, apart from the array of films that the festival will showcase over the five day duration.

    Activities at The Himalayan Film Festival 2023

    Photography Workshop with Achal Mishra:

    For amateur photographers from Ladakh keen to hone their skills, The Himalayan Film Festival is hosting an exclusive photography workshop led by photographer and filmmaker, Mishra. Hailing from the city of Darbhanga in Bihar, Mishra’s debut feature film Gamak Ghar premiered at the Mumbai Film Festival, and was awarded the Manish Acharya Award for New Voices in Indian Cinema.  This one-day, hands-on workshop is designed to elevate one’s photography skills amidst the breathtaking landscapes of Ladakh. As part of the interactive session, Achal will also display some of his own work to illustrate different aspects of the craft, including the editing and sequencing process.

    Short Film Competition:

    THFF invited filmmakers across the 12 Himalayan States/UTs of India who find inspiration in the rugged beauty and majestic allure of the mountains to participate in their Short Film Competition. The competition this year is themed ‘The Mountains Are Calling,’ and offers a stage for budding filmmakers to showcase their craft and learn from some of the best in the industry. A distinguished jury will select the top 15 films for screening. The three best films will receive a generous cash prize at the closing ceremony of the film festival.

    Film Screenings:

    True to its commitment, THFF showcases an exceptional selection of films from across India, with a special emphasis on content from Ladakh in particular and the Himalayan states in general. The festival boasts an exciting film lineup that includes acclaimed titles like ‘Haqeeqat’ which was filmed in Ladakh, ‘Jubilee,’ ‘Tora’s Husband,’ ‘Spawo (Warrior)’, ‘Ama (Mother)’, ‘Jungwa: The Broken Balance’,  ‘Lunana: A Yak In the Classroom,’ ‘Por Thozhil,’ ‘Sunpat,’ the evergreen ‘Lage Raho Munna Bhai’ among others, promising a cinematic journey that spans emotions, narratives, and cultures.

    The Screenwriters Lab:

    The Screenwriters Lab, an initiative tailored to empower and amplify the voices of budding Ladakhi filmmakers, is set to provide an immersive experience that nurtures talent and encourages the exploration of innovative storytelling. Through intensive mentoring sessions led by Satyanshu Singh, participants will have the privilege to refine their craft under the guidance of a National Award-winning filmmaker, writer, and esteemed professor of cinema. Satyanshu Singh, known for his exceptional contributions to the world of cinema, brings his expertise to the table. His directorial debut short, “Tamaash,” and his debut feature, “Chintu Ka Birthday,” have not only garnered critical acclaim but also earned prestigious awards. With a rich background as a script consultant for prominent OTT platform SonyLIV, Satyanshu’s debut web series, “Jehanabad,” continues to captivate audiences. Selected participants will have the opportunity to pitch their projects to executives from major OTT platforms who will be present at the festival. This is a great opportunity for budding talent from Ladakh to shape their dreams.

    Renowned filmmakers, industry experts, and luminaries are all set to grace the event. Amit Sharma, Rima Das, and Dominic Megam Sangma lead the esteemed jury for the short film competition, adding a layer of expertise to the evaluation process. The festival will also welcome the presence of distinguished filmmakers and actors like Janhvi Kapoor, Kenny Deori Basumatary and Vikramaditya Motwane, among others who will share their insights and experiences through masterclasses and various other discussions.

    Union Territory of Ladakh administration commissioner/secretary & information Padma Angmo, talking about the second edition of The Himalayan Film Festival said, “We received a great response during the first edition of The Himalayan Film Festival in 2021.The primary aim of organizing the festival is to provide a platform to local Ladakhi filmmakers to showcase their films, to encourage local talent, build their capacity, connect them to experts and the market. It is a small community, but one that is very active and very creative. We hope that they will benefit from the opportunity to network with established filmmakers from other parts of the country. We hope that filmmakers from across the country, and the world, see Ladakh as a filmmaking destination, and utilise local talent in their filmmaking endeavors.”

    Kapoor, who will be participating in a masterclass at The Himalayan Film Festival 2023 said, “The Himalayan Film Festival is a great way for filmmakers from the Himalayan regions to showcase their talent and learn from industry experts. The festival will also provide an opportunity for viewers to see a variety of films and interact with filmmakers from across the country! I am really looking forward to it!”

    Motwane, whose webseries ‘Jubilee’ will be screened during the festival and who will be participating in a masterclass at The Himalayan Film Festival 2023 said, “I think the Himalayan Film Festival is very important, not just for film lovers who get the chance to actually listen to speakers, watch a lot of movies and experience something like this, but I think it is also important for local filmmakers to be able to access and learn tools that will enable them to go out there and create their film. The more we take cinema to different corners of the country, the better it is for everybody.”

    Mishra, fronting the Photography Workshop at The Himalayan Film Festival 2023 said, “I feel a film festival’s purpose shouldn’t just be bringing films from outside to a local audience, but also to give a platform to the local filmmakers and their films. And I’m happy that The Himalayan Film Festival is doing just that for Ladakh, a place I dearly love, and which has been my second home for the last 5-6 years.”

    Das, whose film ‘Tora’s Husband’ will be screened during the festival and who will be a part of the jury for the Short Film Competition at The Himalayan Film Festival 2023 said, “India is such a diverse country with so many wonderful stories still untapped and unexplored. I am so happy that The Himalayan Film Festival is creating a platform to empower budding filmmakers, expose them to different kinds of films and nurture their talent.”

    Sangma, who is part of the jury for the Short Film Competition at The Himalayan Film Festival 2023 said, “Festivals like THFF are like a bridge that connects two or more regions, helping the local community get more exposure to the world of cinema, and at the same time help reveal talent from this region to the world outside. Films from Himalayan regions hardly get represented in mainstream cinema, but festivals like this give that opportunity to showcase the works from this region. Anybody who wants to make films or loves cinema should take full advantage of this event by attending all programmes, meeting people and networking.”

    Sharma, who will be participating in a masterclass and is part of the jury for the Short Film Competition at The Himalayan Film Festival 2023 said, “Before IPL came to India, we had only 11 cricketers. But after IPL, we had multiple teams playing in different countries. This is what happens when you have film festivals. We get to tap into the talent in the region. Festivals like The Himalayan Film Festival help artists nurture their talent through which they can really experience working in the film industry. They can make their own short films, they can get into ad films, and they can get into feature films. I think it’s a brilliant thing that’s happening, and film festivals have always helped people who want to be filmmakers.”

    Filmmaker and actor Kenny Deori Basumatary, whose film  ‘Local Utpaat’ will be screened during the festival and who will be participating in a masterclass at The Himalayan Film Festival 2023 said, “A film festival can be a life-changing experience. While I’d wanted to be a filmmaker since my school days, it was a film festival at the Indian Habitat Centre in Delhi that gave me further encouragement to pursue this ambition. Whenever people ask me about becoming filmmakers, I tell them to make lots of shorts. Film festival competitions help give one an idea of kaun kitne paani mein hai. And workshops with industry professionals are very very important, because we learn some vital details from working people. For example, even after fifteen years, I remember Sriram Raghavan’s advice on using Indian cinema’s interval point to our advantage.”

    Mentor of the Screenwriters Lab at The Himalayan Film Festival 2023, filmmaker and screenwriter Satyanshu Singh said, “It makes me immensely happy to be associated with The Himalayan Film Festival as a mentor. It is a fertile ground for local filmmakers to hone their skills through workshops and masterclasses. The festival is set to bring cinema from the corners of the country to the forefront, a treat to cinephiles.”

  • Adloid appoints Amit Sharma as head of digital marketing

    Adloid appoints Amit Sharma as head of digital marketing

    Mumbai: Adloid, a deep tech company with core expertise in Augmented Reality (AR) on Monday announced the appointment of Amit Sharma as head of digital marketing. He will report directly to Adloid’s co-founder and chief revenue officer Prashant Sinha.

    In this role, Sharma will be responsible for strengthening the company’s digital operations and leading creative strategies across the region and overseas, said the statement.

    “We as a company are still at an early stage of adoption and have a lot of room for growth. Strengthening the leadership capabilities, we are happy to onboard Amit and I believe his extensive experience and domain knowledge across verticals will add tremendous value to our organisation. We look forward to extending our support in his journey,” said Prashant Sinha, welcoming Sharma on board.

    Sharma comes with a rich and vast experience of over 14 years of leading performance and portfolio marketing across a deliberate mix of verticals and service lines. While exploring various aspects of the marketing mix, he has planned and executed highly impactful campaigns across North America, Europe, and ASEAN regions. Previously, he has worked with Genpact, IBM, CSC India, and R Systems.

    Talking about his new role, Sharma said, “Augmented Reality is transforming the way customers experience products online and is quickly turning from a novelty to a necessity. Adloid with its advanced technology stack has the perfect solution for the market. I am thrilled to join the team and look forward to a long-standing association with Adloid.”

  • Spontaneity, gut feeling are fundamentals of my direction: Badhaai Ho director Amit Sharma

    Spontaneity, gut feeling are fundamentals of my direction: Badhaai Ho director Amit Sharma

    MUMBAI: The director is like the manager of a film who brings talent under one roof and extracts it to create good content, said film director and producer Amit Sharma while addressing fellow and budding content creators at the fourth edition of The Content Hub 2020 organised by indiantelevision.com earlier this month.

    Sharma is the director of Ayushmann Khurrana-starring Badhaai Ho and is currently directing Ajay Devgn for an upcoming project called Maidan, which is scheduled for later this year.

    While guiding content creators, he shared his experience of filmmaking and said that he believes in ‘NG cuts’ (not good cuts), which majority of the time, are useful for the film. He, playing a scene from his last directorial, explained the audience how a narration or storytelling should be done and how every director has their own journey to tell the story.

    He also told the audience, “I never say cut as when you don’t say cut, the actor keeps improvising and this eventually helps to get the different moods of the character that the actor is playing.”  

    Sharma said that he has never liked reading a script and has always visualised a scene before taking a final shot. “I don’t read scripts because I remember the story of the film with dialogues, full stop, and commas mentioned in the script. I also don’t make storyboards; don’t write my shots as it’s all in my mind,” he said.

    In fact, he even leaves home with a blank mind. “I usually don’t have any idea or agenda while leaving from the home for shooting. Rather, during the shoot, I enact the scene to my actors along with the screenplay.”

    Sharma, being a keen observer, points out that it’s important to feel the film from the perspective of different departments such as sound, art and DoP. The film is a team effort with music, actors’ performance and writers, among others.

    Giving his mantra to the audience, Sharma said, “Spontaneous is the word that works for me and believing in gut feeling, which helps me create a scene or film. These two phenomena are the basic fundamentals of my direction.”

    For him, it’s important that the scene affects him emotionally because only then will the audience also feel the same. “I like to play with the emotions of the audience in a good manner. My work is only done when the audience leaves theatres with either teary eyes or happy faces,” he added.

    Before concluding, he proudly mentioned that extracting performance from the actors is something that is his forte.

  • Spontaneity and reliance on gut feeling are the guidelines of Amit Sharma’s direction

    Spontaneity and reliance on gut feeling are the guidelines of Amit Sharma’s direction

    MUMBAI: Director is like a manager of a film, who incorporates the idea received from departments, says film director and producer Amit Sharma while addressing fellow and budding content creators at the fourth edition of The Content Hub 2020, an initiative by Indiantelevision.com.

    Amit Sharma is the director of Ayushmann Khurrana-starring Badhaai Ho! and is currently directing Ajay Devgn for an upcoming project called Maidan, which is schedule for later this year.

    Sharma, while guiding the content creators, shared his experience of filmmaking and believes that ‘NG cuts’ (not good cuts) are also sometimes useful for the film.

    Sharma told the crowd that he has never liked reading a script and has always visualised a scene before taking a final shot. Sharma, being a keen observer, pointed out that it’s important to feel the film from the perspective of different departments involved in filmmaking.

    Giving his mantra to the audience, Sharma said, “Being spontaneous and believing on gut feeling are the two basic fundamentals of my direction.”

    Sharma started his career from very early age of 18 and had always wanted to become an actor. He has acted in at least 16-17 television commercials; however end up becoming a film maker. Moreover, Sharma also spoke about how he likes to play with the audience’s emotions in a good manner. “It gives satisfaction to him, when audience leave theatres with a smile on their face or teary eyed,” he added. 

  • Havells launches new TVC for ‘Wires That Don’t Catch Fire’

    Havells launches new TVC for ‘Wires That Don’t Catch Fire’

    MUMBAI: India’s leading electrical goods company Havells has launched a new ad for its ts most well-known product – heat resistant, flame retardant wires.

    Moving ahead with their famous product attribute ‘Wires that don’t catch fire’, in its debut film for Havells, Soho Square (an Ogilvy Group company) has stuck to the brand’s popular emotional story-telling space but with a very refreshing take.

    Ogilvy South Asia executive chairman and creative director Piyush Pandey said, “In our first Havells ad, wires that don’t catch fire prevent a young heart from getting hurt. A memorable film for a memorable brand”

    Soho Square, chairman and CCO Sumanto Chattopadhyay, “It is a challenge and a pleasure to work on an iconic brand with a history of memorable advertising. We believe that this latest refresh of the Havells wires campaign has the right ingredients to catch on with consumers”

    Commenting  on the same, Havells India Ltd vice president marketing Amit Tiwari said, “Havells has been an image and market leader in the wire category business, and communication has been integral to the brand. Havells Wires that don’t catch fire has been an iconic campaign over the years. This year the task was to take it further and strengthen our positioning. We have always chosen emotional stories to convey our message and this time too we were looking for a story that is universal”
    “Soho Square India shared a beautiful story of children, which had the innocence that we think will make it appealing across, stories from childhood that we can all relate to” he added. 

    The film has been directed by Amit Sharma of Chrome Pictures and shot in Himachal Pradesh. The campaign will go on air from 7 August.

    A charming tale of friendship or perhaps the innocence of first love call it what you will, but the ad set in a children’s camping trip has many heart-warming moments.

  • The Womb launches Saregama Carvaan’s first TV campaign

    The Womb launches Saregama Carvaan’s first TV campaign

    MUMBAI: Saregama has launched its first TV campaign for Carvaan–the new category-busting product that has already won rave reviews. 

    The campaign features three mother-child relationships across three TV spots. All of them bring alive the joy, the elderly recipients feel when they receive Carvaan as a gift from their children.

    Saregama CEO Vikram Mehra says, “We launched Carvaan last year, and the response from the market has been tremendous. This despite the fact that we were still building our distribution penetration. In fact, Carvaan’s early success has contributed to building our distribution infrastructure. And now that we are ready both on the supply side, as well as on the selling side, we wanted to start building nationwide awareness for what our little beauty can do for tired souls.”

    He adds, “And from day one, we have been clear about positioning Carvaan as a gift that today’s generation can give to their parents, and other elders in the family. And that was the brief that Saregama and The Womb jointly signed off on.”

    The Womb founding partner Kawal Shoor says, “Very simple and hopefully charming on the face of it, this campaign was actually tricky to conceptualise. We had to keep reminding ourselves that while we may be besotted by our magic machine, which had garnered humongous coverage on social media, the average person in small-town India was not even aware of Carvaan. So our launch campaign had to do justice to what Carvaan is, and can do. And when you have a truly interesting, one-of-a-kind product, you don’t need to get clever with the work. We simply wanted to bring alive the product effect, and through that demonstrate gratification – both for the giver and the receiver of this gift.”

    Chrome Pictures director Amit Sharma mentions, “Saregama Carvaan is such a product that it gives you ideas. When The Womb came to us with the scripts, I was excited to do the films. We knew it would work if we could reach out to every son and daughter in the country which meant the artists needed to have the warmth and innocence that you find in a mother and they had to be from the era the songs were from. We chose three very catchy songs of different tastes and energy and made an attempt to stitch the performance, song and the product together.”

  • FCB Interface with Mahindra’s ‘joy of breaking free’

    FCB Interface with Mahindra’s ‘joy of breaking free’

    MUMBAI: FCB Interface has launched a brand new campaign for Mahindra’s range of personal vehicles. Set to the tune of the original Live Young Live Free track from the first campaign, this film elevates it from a song to an anthem. Following is the link to the ad for your reference.

    FCB Interface Chief Creative Officer Robby Mathew said, “This film celebrates the sheer joy of breaking free. Breaking free from the limitations of the road, and by extension, the limitations that we have set on ourselves. It is also a subtle reminder that we have but one life, and there is no excuse whatsoever to not live it to the fullest.  Like they say, sequels always have it hard. We evaluate them much more ruthlessly than the original. Happily for us Amit Sharma has done a phenomenal job with the film and Mikey’s music score is truly breakthrough – a eclectic mix of genres and voices and styles.”

    Credits list:

    Client: Mahindra & Mahindra.

    Creative Agency: FCB Interface

    Creative Team: Robby Mathew, Rakesh Menon, Maithili Mullick

    Account Management: Shireen Cama, Ruta Patel, Goutham Ram, Adwait Vanmali

    Director (of the TVC): Amit Sharma

    Exécutive Producer: Poonam Wahi

    Agency Producers: Alpa Jobalia, Stanley Christian

    Production House: Chrome Pictures

    Post production studio: Prime Focus

  • FCB Interface with Mahindra’s ‘joy of breaking free’

    FCB Interface with Mahindra’s ‘joy of breaking free’

    MUMBAI: FCB Interface has launched a brand new campaign for Mahindra’s range of personal vehicles. Set to the tune of the original Live Young Live Free track from the first campaign, this film elevates it from a song to an anthem. Following is the link to the ad for your reference.

    FCB Interface Chief Creative Officer Robby Mathew said, “This film celebrates the sheer joy of breaking free. Breaking free from the limitations of the road, and by extension, the limitations that we have set on ourselves. It is also a subtle reminder that we have but one life, and there is no excuse whatsoever to not live it to the fullest.  Like they say, sequels always have it hard. We evaluate them much more ruthlessly than the original. Happily for us Amit Sharma has done a phenomenal job with the film and Mikey’s music score is truly breakthrough – a eclectic mix of genres and voices and styles.”

    Credits list:

    Client: Mahindra & Mahindra.

    Creative Agency: FCB Interface

    Creative Team: Robby Mathew, Rakesh Menon, Maithili Mullick

    Account Management: Shireen Cama, Ruta Patel, Goutham Ram, Adwait Vanmali

    Director (of the TVC): Amit Sharma

    Exécutive Producer: Poonam Wahi

    Agency Producers: Alpa Jobalia, Stanley Christian

    Production House: Chrome Pictures

    Post production studio: Prime Focus