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Tag: Amit Shankar

  • Hashtag Orange unveils Monte Carlo’s 2024 winter campaign

    Hashtag Orange unveils Monte Carlo’s 2024 winter campaign

    Mumbai: Hashtag Orange has partnered with Monte Carlo to lead the concept and execution of its 2024 winter campaign, blending innovation and technology to enhance creative storytelling.

    For 40 years, Monte Carlo has been a trusted name in Indian fashion, evolving from luxury knitwear to all-season styles. The 2024 winter campaign aims to connect with audiences, offering stylish and comfortable fashion for the upcoming season.

    From concept to completion, Hashtag Orange brought the legacy brand’s vision to life, integrating Monte Carlo’s iconic tagline, ‘It’s the way you make me feel’. The agency also created an original song, now a brand asset, which has gained notable attention, marking a success for both teams.

    Hashtag Orange founder Mukesh Vij said, “Collaborating with Monte Carlo for their Winter Campaign 2024 has been an incredible journey for us. Our goal was to push creative boundaries while setting a new standard for the industry and we’re proud to have brought this vision to life. The positive reception so far is a testament to the hard work and innovation that went into every step of the process.”

    Hashtag Orange co-founder and chief creative officer Amit Shankar shared, “This campaign has been a defining milestone for both Hashtag Orange and Monte Carlo. From the drawing board to the finished project, our team poured their hearts into this campaign and the overwhelming response so far is a testament to that effort. The success we’ve achieved together has set a new benchmark for future collaborations. We are excited about what’s to come and look forward to continuing this momentum.”

    Monte Carlo executive director Monica Oswal said, “Collaborating with Hashtag Orange has been an absolute pleasure. Their strategic insights and creative flair have played a significant role in turning our aspiration for this campaign into an exceptional result. We look forward to partnering with them for more such projects in the future.”

  • Mavcomm Consulting and House of Lions forge strategic partnership

    Mavcomm Consulting and House of Lions forge strategic partnership

    Mumbai: Mavcomm Consulting, a distinguished leader in brand and reputation management, and House of Lions, India’s fastest-growing integrated communication consultancy,  announced a partnership that integrates both firms and promises to redefine brand and reputation management. The collaboration leverages the expertise of both entities to propel brand and business transformation through the seamless integration of storytelling, design, strategic narratives and reputation management fuelled by data-driven insights.

    Both entities will merge their collective expertise to offer a holistic 360-degree approach to fortifying and enhancing brand reputation. The convergence of three visionary leaders, Chhavi Upadhyay, Anand Mahesh Talari, and Amit Shankar, underscores the emergence of a formidable force in the arena of brand and reputation management.

    Mavcomm Group partner Chhavi Upadhyay expressed her excitement about this partnership, stating, “We are thrilled to embark on this partnership with the House of Lions. Together, we are committed to pushing the boundaries of brand and reputation management and providing our clients with innovative and strategic solutions. By combining our strengths, we are confident of creating powerful stories and setting new industry standards. This collaboration represents the future of integrated communication solutions, and we at Mavcomm are thrilled to be a part of this journey.”

    Mavcomm Consulting co-founder & MD Anand Mahesh Talari elaborated on the synchronicity of this endeavour, noting, “Our experience with clients across diverse sectors has highlighted the demand for a communication partner capable of harmonizing reputation management and digital marketing with cohesive and synchronized strategies. This symbiotic approach aligns with the evolving nature of communication, fostering client confidence and improving their visibility and public perception.”

    House of Lions founder Amit Shankar highlighted the significance of integrated strategies and skill development in the current landscape, asserting, “Gone are the days when clients relied solely on agencies for rudimentary brand communication. Today, they seek comprehensive strategies that encompass all facets of communication, recognizing the interdependence of each element. Partnerships like these not only benefit clients but also nurture the creative talents within agencies, enabling them to explore and acquire new skills while masterfully executing diverse communication aspects.”

    Mavcomm Consulting, a stalwart in the field has been working on complex communication mandates since its inception in 2006. With over 17 years of experience, they have earned the trust of Fortune 500 companies, as well as companies, brands, organizations, and individuals across various growth stages. With offices in Delhi, Mumbai, and permanent affiliates in Hyderabad, Kolkata, and Jaipur, Mavcomm Consulting boasts a reach in more than 100 Tier-2 and Tier-3 cities through their network. Additionally, as the exclusive Indian member of the Global Communications Alliance (GCA), a network of top independent Public Affairs and Corporate Affairs firms spanning 15 countries across key geographies, Mavcomm Consulting is well-positioned to provide global communication solutions.

    House of Lions, with offices in Gurugram, France, and Singapore, adds the final piece to the communication puzzle, completing the offering for brands seeking a comprehensive 360-degree communication solution. By seamlessly blending their respective strengths in branding, positioning, image management, and communication, clients in India and overseas can expect a more integrated and cost-effective solution.

    This partnership marks a significant step forward in the realm of brand and reputation management. It signifies a commitment to elevating the standards of integrated communication, empowering brands to navigate the ever-evolving landscape of communication with confidence. The comprehensive array of services offered through this collaboration encompasses digital communication, media relations, creative design, video production, strategic narrative development, and the creation of tailored campaigns.

  • Hashtag Orange onboards seven clients in two months

    Hashtag Orange onboards seven clients in two months

    Mumbai: Gurugram-based integrated digital marketing agency Hashtag Orange has been on a winning spree with multiple pitch wins in the recent two months. The agency bagged mandates across several key accounts including GMR Hyderabad International Airport, Monte Carlo, Rock-It, Hype Ryno, EDGE by Pearl Academy, HOUSR co-living and Tulips Hygiene.

    The agency is expanding its footprints to other markets starting with Hyderabad from where the GMR Hyderabad International Airport business will be managed for their creative, media and social media marketing mandates.  

    Speaking on their multi-fold growth and future-plans,  Hashtag Orange founder Mukesh Vij said, “Our focus has always been to deliver value to the clients across categories and verticals, while being an employee first organisation. With much done, and a lot more in the pipeline, we are eyeing 5X growth in the current financial year. Godspeed to us all!”

    Hashtag Orange co-founder & chief creative officer Amit Shankar added, “Technology led creative solutions have been the key pillars of our ongoing success delivering some disruptive campaigns for different brands. We have always seen digital marketing through a new age consumer engagement by exploring multiple channels that precisely gives us an edge over others.”

    The agency has been consistent in proving their creative prowess ever since they started in 2018. Their recent works include Father’s Day campaign featuring Ayushmann Khurana and Piyush Mishra developed for The Man Company, a male grooming brand; a high-on-quirk product campaigns for Carrier Midea Air Conditioners and Tulips Hygiene brand launch.

    Hashtag Orange chief growth officer Gaurav Singh said, “This has been a great year for us. We have won mandates for brands across different categories which clearly demonstrate our capability to offer solutions which go beyond communication and address a real business challenge through our inhouse creative, technology or effective digital marketing. This year, we have also significantly strengthened our teams and hired some of the bright minds across verticals. With this growth curve, we are excited and confident of taking Hashtag Orange to newer heights in times to come.”

  • Amit Shankar joins Hashtag Orange as co-founder & CCO

    Amit Shankar joins Hashtag Orange as co-founder & CCO

    Mumbai: Digital advertising agency Hashtag Orange on Tuesday announced the appointment of Amit Shankar as its co-founder and chief creative officer.

    Shankar moves on from Famous Innovations, where he served as the head of creative at the agency’s Gurugram office.

    In a career spanning over 25 years, Shankar has won multiple accolades such as metal at Cannes, One Show, AdFest, Spikes Asia, Effies and Abbies. His work has also featured often in Luerzer’s Archive.

    “Amit is a brand in himself, and we are thrilled to have him sail the ship for our creative department,” Hashtag Orange founder Mukesh Vij said. “Hashtag Orange is richer in its talents to have such a decorated creative soul be a part of the journey ahead. We look forward to making a big bang shortly.”

    Shankar’s advertising journey includes tenures at agencies like Publicis, J Walter Thompson, Contract and Grey (including Trikaya). Among the marquee brands he has actively contributed to and helped build, are Microsoft, Windows XP, Domino’ Pizza, NIIT, Honda, Hyundai, General Motors, Monte Carlo, Pernod Ricard, Pedigree, GlaxoSmithKline, Procter & Gamble, Hero MotoCorp, Times of India, Nestle, ITC, India Today, Government of India, Whirlpool, SpiceJet, Hindustan Times, Montecarlo and Revlon, according to the agency.

    “The best thing about advertising is that it unfolds a whole new chapter for you, every time you look forward to breaking the continuum,” commented Amit Shankar. “Being a technology-driven agency, Hashtag Orange offers a rich playfield for ideas that ride on tech. The creative energy here is irresistible and infectious, and I look forward to adding more vigour to it. The time is to un-learn and learn much more; I see lots of experiments, innovations and some sharp work on the cards.”

  • FunFoods by Dr. Oetker attempts to make ‘Ghar Ka Khana’ more appealing

    FunFoods by Dr. Oetker attempts to make ‘Ghar Ka Khana’ more appealing

    MUMBAI: FunFoods by Dr. Oetker has launched a digital campaign titled #NothingLikeHomemade based on an everyday insight that children prefer ‘Bahar Ka Khana’ over ‘Ghar Ka Khana’. The video went live on FunFoods’ social media pages recently and has reached over 10 million people and been shared over 6000 times.

    Conceptualised and developed jointly by Dr. Oetker and Publicis India (http://www.indiantelevision.com/mam/marketing/mam/publicis-india-bags-creative-duties-of-netmedscom-190115), the video is available for viewing on the brand’s Facebook page.

    Dr. Oetker India VP-marketing Devarshy R Ganguly said, “In the last ten years of being a helping hand to Indian women in the kitchen we have come across multiple challenges they face. One challenge that stood out through this time is that they struggle to make their children relish food prepared at home. As the leading brand in the category, we realised that mayonnaise plays a meaningful role as a versatile ingredient in households to help prepare tasty food with ease.”

    Publicis Capital National Creative Director Amit Shankar said, “Kids love eating food from outside. It’s a common problem that mothers face in India and across the world. In fact, it becomes deeply upsetting for mothers as they prepare food with such love and affection. They often experiment with new recipes but convincing their children is nearly impossible. So, to tackle this problem, we came up with a simple idea in partnership with FunFoods by Dr. Oetker and called it #NothingLikeHomemade. The idea was aimed at changing the perception about home-made food. It was done in a manner where in the end, children were positively surprised to see their mothers as chefs. This made our product the perfect choice for mothers and influenced kids to eat “Ghar Ka Khana.”

  • Publicis India appoints Amit Shankar as new national creative director in Delhi

    Publicis India appoints Amit Shankar as new national creative director in Delhi

    MUMBAI: Publicis India has appointed Amit Shankar as a new national creative director in Delhi. He will replace the former head of creative Nitin Pradhan who quit the agency. Shankar will report to the Publicis India managing director and chief creative officer Bobby Pawar.

    Pawar said, “Over the last few years, our Delhi office has created some of the most talked about work for our biggest brands. Amit comes in at the right time. His mandate is to keep raising the creative bar and partner me in leading the agency into the new age of creativity. Given his talent, passion and pedigree I’m sure he will do great here.”

    Commenting on the appointment, Publicis India managing director Srija Chatterjee said “Amit joins us at an opportune time with our Delhi office witnessing some high-profile action with some key new business wins. His sharp creative reasoning and ability to throw ideas at you on a quick-fire basis is what makes him a talent to watch out for. We’re glad to have him into our fold and look forward to Delhi becoming a strong creative hotshop under his tutelage.”

    Before joining Publicis India he worked with J Walter Thompson-Gurgaon where he was senior vice president & ECD. Shankar will work towards scaling up the creative offering from New Delhi and provide effective and transformational solutions to a host of brands across categories including Maggi, Nestle, Cera, SpiceJet, Ralco Tyres etc.

    Commenting on his role, Shankar said, “I’m quite excited about joining Publicis India. Whatever I do here, I want to keep creativity at the heart of it. I believe that in today’s dynamic marketing landscape two things are important – a great supply of disruptive ideas and speed of execution. I want to bring these to the agency. I’m also a big believer in the power of momentum. If we start doing good work, better things follow.

    In his 21-year-young advertising stint, he has worked with leading agencies like Grey (including Trikaya), Contract and J. Walter Thompson. Microsoft Windows XP, Domino’s Pizza, NIIT, Honda Cars, Honda Two Wheelers, Hyundai, General Motors, Maruti Suzuki, Jaypee Cement, Pedigree, GlaxoSmithKline, Proctor & Gamble, FujiFilm, National Geographic, HeroMoto Corp, Times of India, Nestle, ITC, India Today, Government of India, Whirlpool, SpiceJet, Hindustan Times and Revlon are some of the marquee brands he has contributed to. He is equally proud of nurturing challenger brands like Intex Mobiles, Creambell ice Cream, Kwality Dairy Best, Manforce, SetWet Deodorants, Franke Faber and Jubilant Organosys.

    In his earlier leadership role as an ECD, Amit is widely credited with reigniting the creative department of Grey, Delhi virtually from the scratch and bagging the office’s first Cannes Lions and Ad fest metals. And, bringing in over 15 new brands into the agency’s fold.