Tag: Amit Sadh

  • RaagDesh……..Purposeless

    RaagDesh has been backed by RajyaSabha Television which, in itself, is quite curious! What is the Upper House of the Parliament, which is not even elected by direct public voting and the TV channel devoted to the august house, getting into any sort of a commercial activity, obviously, financed by the tax payers’ money? Unless, of course, the credit given to the RajyaSabha TV is for some other reasons.

    In the last many decades, a much selected history of India and her freedom struggle has not been available into public domain. Even when it comes to the educational institutions, the exposure has been kept limited to a select few.

    The files and suspense over the sudden vanishing of the great freedom fighter, Subhash Chandra Bose, a Congress leader, who parted ways with the Congress and who, during the World War II, raised and led the Indian National Army (INA), joined forces with the Japanese army to fight the British occupying Hindustan to free her from their clutches.

    One thought the Government owned TV channel got involved itself in this film project to bring to the people the glory of Bose and his endeavours towards freeing India from the slavery of British. Sadly, in the process, Indians belonging to the British army and the INA ended up killing each other; an Indian killing another Indian! However, there is little or nothing about Bose except passing references and a few visuals.

    The film is about the British Indian army men of the Indian origin who, when they were losing ground to the Japanese at Burma (Myanmar), were compromised by the British and, when they surrendered, they were handed over to the soldiers of the Japanese Imperial army.

    What follows is the story of three British army Indian officers from those handed over to the Japanese who, when freed, joined the INA. The three being Kunal Kapoor, Amit Sadh and MohitMarwah, portraying a Sikh, a Muslim and a Punjabi Hindu thus, according to the makers, representing all of India. The South is represented by MrudulaMurali, who plays the army doctor in INA as LaxmiSehgal.

    The three officers are charged with the murder of some British army men and tried by an army court. The film also reminds one of the prominent Mumbai based Congressman and an eminent lawyer, Bhulabhai Desai (after who the upscale South Mumbai road, earlier known as Warden Road, has been named.) who decides to fight the case of these three soldiers.

    As the trial begins of the three officers, it goes into the flashback of war encounters the three faced. The circumstances of their capture and accusations.

    RaagDesh is a shoddy, pretentious film which even fails to establish the background and the credentials of its three protagonist. Symbolism (soldiers from three communities), unconvincing romance between Marwah and Mrudula, confusing war scenes where you don’t know who is on which side and who is killing who. The court scenes are stagey and grab most footage. And, the British court martial officers or whatever are caricatures. The language in the film is Punjabi and English just because the main protagonist is Punjabi!

    The three men, Kunal Kapoor, MohitMarwah, Amit Sadh as well as MrudulaMurali look sincere to no avail.

    RaagDesh fails to invoke any sort of emotions, let alone patriotism.

    Producers: Gurdeep Singh Sappal.

    Director: Tigmanshu Dhulia.

    Cast: Kunal Kapoor, Amit Sadh, MohitMarwah, MrudulaMurali, Kenny Desai, Zakir Husain, Kanwaljit Singh, Kenny DeoriBasumatary.

  • Amit Sadh is Gritstones’ new face

    MUMBAI: Gritstones has been creating an ensemble in the world of Men’s Fashion. With customers support and positive acclamation, Gritstones have been touching heights with its abundance presence in the online shopping market. Its association with Bollwood promotions and presence has formed a complete new picture for the brand. To make the picture more youthful and attractive, Gritstones have roped in famous Bollywood actor Amit Sadh as their brand face for their brand.

    Amit Sadh, being young, stylish and popular name among the people has a good fandom. Being a versatile actor, Amit is most welcoming to face new challenges and adjoin with new experiments and innovation. Similarly Gritstones have been evolving since then with sheer sense to grow and expand their fashion ranges in over multiple shopping stops. At present they are widely and easily available at top online fashion shopping portals like Amazon, Flipkart, Jabong, Snapdeal, Voonik, Myntra and Limeroad among many.

    “I genuinely feel that the clothes are very comfortable and very stylish. It has a very lower east- New York Jamaican vibes to it. The fitting is amazing and the styling is unique and i feel really sexy being in Gritstones. I have grabbed the latest collection of Gritstones and its time you guys grab it soon,” says Amit Sadh.

    Amit Sadh also started as a beginner with no godfather in the film industry and established himself as a brand by taking up television soaps then film acting as a career and became popular among us with his bold and mesmerising acting skills and dialogue delivery, same with Gritstones, they launched themselves online without thinking of the risk of failure or dissonance from the customers and now is one of the most trending and followed brand in the industry. Gritstones has always been developing according to the changing dynamics of the industry and has formulated itself as the most promising brand among the customers.

    Gritstones has bagged the award and recognition for “Most Trusted Fashion Apparel brand in India in quality and service” on Flipkart Marketplace for year 2016-2017.

  • Akira promises but fails in execution

    Akira promises but fails in execution

    MUMBAI: Akira ventures into the woman-oriented action genre where few have dared to tread. There have only been a few films where a woman lawperson takes on the underworld, with Dimple Kapadia, Vijayashanti, Rani Mukerjee et al. The trend has been more popular with the southern filmmakers.

    In Akira, the remake of a Tamil film, Mouna Guru, there is a sort of role reversal in that, Sonakshi Sinha, playing the protagonist, Akira, gets into a situation where she is pitted against a bunch of corrupt, unscrupulous policemen led by Anurag Kashyap.

    Kashyap is corrupt to the core and does all the unlawful things he is actually supposed to stop. He drinks while on duty, smokes weed and randomly kills footpath dwellers with his rash driving. He is the typical South brand of evil film baddie. Kashyap is smart enough not to dirty his own hands and makes the three stooges under his command in the force pull the trigger when needed.

    Sonakshi is introduced in the film with the meaning of her name, Akira is derived from Sanskrit and mostly used as a girl’s name in Indian languages. The word denotes Graceful Strength. And, to live up to her given name, she is enrolled into a martial art institution by her deaf and mute schoolteacher father, Atul Kulkarni.

    A mentally tough Sonakshi moves to Mumbai where her brother works. Seeing that her bhabhi is not comfortable with her presence, Akira decides to stay at the school hostel. Here, as happens in all schools in films, she meets with a hostile group which likes to torment and rag freshers. Having had enough of the bunch, Akira takes them on. This part consumes unnecessary footage in the film just to demonstrate Sonakshi’s prowess with martial arts and toughness.. And that she won’t take injustice.

    Kashyap and his cronies come across a big cache of money from the car of an accident victim. Their greed takes over and instead of taking the dazed accident victim to a hospital, Kashyap speeds up his demise by hitting him with a jack. So far so good since Kashyap is adept at wiping his footprints. But, unknown to him, his paramour shoots a video of Kashyap discussing the crime with his stooges.

    The handycam is stolen and finally ends up at the door of the hostel room of Sonakshi. The typical south brand scheming and plotting start from here as Sonakshi goes through all sorts of torture and deterrents to keep her from leaking the content of the video. She is consigned to a mental asylum while her family as well as friends are convinced that she has lost her sanity. So much so that Sonakshi is totally isolated, with just about everybody believing in her traits and ailment.

    As the film deals with all this drama, it loses its main purpose of showing a strong woman protagonist. It borrows heavily from old films when it comes to props and ploys as per the convenience of the next scene. Even her martial arts background becomes secondary and gets very limited exposure in the climax.

    Akira has a grossly depressing story. It is a crime story the likes of which you watch on crime-based TV serials on a regular basis, but stretched beyond comfort with not an iota of relief from the negativity. Direction has an all-South touch and is predictable, the director AR Murugadoss’ record of Hindi hits, Ghajini and Holiday: A Soldier Is Never Off Duty besides over a dozen South films, notwithstanding. Songs have no place in the film and, thankfully, they are avoided. Dialogue is routine. Editing is weak.

    Sonakshi Sinha does better than her previous films; this being an author backed role. Anurag Kashyap does not have to do much to look evil, otherwise, he does okay. Konkona Sen Sharma is good in a small role. Rest just fill the bill.

    Akira has had a poor opening and the word of mouth is not expected to help it pick up either.

    Producer: AR Murugadoss.
    Director: AR Murugadoss.
    Cast: Sonakshi Sinha, Anurag Kashyap, Konkona Sen Sharma, Amit Sadh, Atul Kulkarni.

  • Akira promises but fails in execution

    Akira promises but fails in execution

    MUMBAI: Akira ventures into the woman-oriented action genre where few have dared to tread. There have only been a few films where a woman lawperson takes on the underworld, with Dimple Kapadia, Vijayashanti, Rani Mukerjee et al. The trend has been more popular with the southern filmmakers.

    In Akira, the remake of a Tamil film, Mouna Guru, there is a sort of role reversal in that, Sonakshi Sinha, playing the protagonist, Akira, gets into a situation where she is pitted against a bunch of corrupt, unscrupulous policemen led by Anurag Kashyap.

    Kashyap is corrupt to the core and does all the unlawful things he is actually supposed to stop. He drinks while on duty, smokes weed and randomly kills footpath dwellers with his rash driving. He is the typical South brand of evil film baddie. Kashyap is smart enough not to dirty his own hands and makes the three stooges under his command in the force pull the trigger when needed.

    Sonakshi is introduced in the film with the meaning of her name, Akira is derived from Sanskrit and mostly used as a girl’s name in Indian languages. The word denotes Graceful Strength. And, to live up to her given name, she is enrolled into a martial art institution by her deaf and mute schoolteacher father, Atul Kulkarni.

    A mentally tough Sonakshi moves to Mumbai where her brother works. Seeing that her bhabhi is not comfortable with her presence, Akira decides to stay at the school hostel. Here, as happens in all schools in films, she meets with a hostile group which likes to torment and rag freshers. Having had enough of the bunch, Akira takes them on. This part consumes unnecessary footage in the film just to demonstrate Sonakshi’s prowess with martial arts and toughness.. And that she won’t take injustice.

    Kashyap and his cronies come across a big cache of money from the car of an accident victim. Their greed takes over and instead of taking the dazed accident victim to a hospital, Kashyap speeds up his demise by hitting him with a jack. So far so good since Kashyap is adept at wiping his footprints. But, unknown to him, his paramour shoots a video of Kashyap discussing the crime with his stooges.

    The handycam is stolen and finally ends up at the door of the hostel room of Sonakshi. The typical south brand scheming and plotting start from here as Sonakshi goes through all sorts of torture and deterrents to keep her from leaking the content of the video. She is consigned to a mental asylum while her family as well as friends are convinced that she has lost her sanity. So much so that Sonakshi is totally isolated, with just about everybody believing in her traits and ailment.

    As the film deals with all this drama, it loses its main purpose of showing a strong woman protagonist. It borrows heavily from old films when it comes to props and ploys as per the convenience of the next scene. Even her martial arts background becomes secondary and gets very limited exposure in the climax.

    Akira has a grossly depressing story. It is a crime story the likes of which you watch on crime-based TV serials on a regular basis, but stretched beyond comfort with not an iota of relief from the negativity. Direction has an all-South touch and is predictable, the director AR Murugadoss’ record of Hindi hits, Ghajini and Holiday: A Soldier Is Never Off Duty besides over a dozen South films, notwithstanding. Songs have no place in the film and, thankfully, they are avoided. Dialogue is routine. Editing is weak.

    Sonakshi Sinha does better than her previous films; this being an author backed role. Anurag Kashyap does not have to do much to look evil, otherwise, he does okay. Konkona Sen Sharma is good in a small role. Rest just fill the bill.

    Akira has had a poor opening and the word of mouth is not expected to help it pick up either.

    Producer: AR Murugadoss.
    Director: AR Murugadoss.
    Cast: Sonakshi Sinha, Anurag Kashyap, Konkona Sen Sharma, Amit Sadh, Atul Kulkarni.

  • Hotstar to thrill viewers with ‘Shockers’

    Hotstar to thrill viewers with ‘Shockers’

    MUMBAI: If you are stuck at office or wondering what to do this weekend when it’s raining cats and dogs, fret not ‘cause Indiantelevision.com has got you covered with some exciting news to make your nights crazy. Director Faruk Kabir, who made his debut with Allah Ke Bandey (2010) has made a comeback into direction with web fiction show Shockers, which depicts six horror stories based on the life of six different individuals. “The web is an exciting space for me and is free of censorship and branding,” says Kabir.

    Targeting 15-40 demography, the show is available for free on Hotstar to give the viewers an adrenaline rush. From a supernatural love story to a philanderer’s gory end, midnight food deliveries to selfies, these stories are not for the weak hearted.

    It features six actors: Dia Mirza, Kalki Koechlin, Rajat Barmecha, Amit Sadh, Prateik Babbar and Amyra Dastur.

    We have several players in the digital eco-system like Viacom18’s Voot, Sony Pictures Networks’ Sony Liv, Star India’s Hotstar, Balaji Telefilm’s soon to roll-out digital platform Alt Digital Media, Netflix, etc producing original content. But Hotstar original is probably the only one to have taken a plunge into the horror genre.

    “India is emerging as a digital consumer. Hotstar is a huge platform with 70+ mn users. Shockers couldn’t get a better platform than this. It did not interfere into anything and that is how a channel should ideally do. The producer and channel need a common match of belief in each other,” he further adds.

    Kabir is of the opinion that so far the players have played it safe by exploring only two genres namely comedy and rom-coms. “The kind of horror we have seen in our TV industry is not what it has to be. There is potential to explore new concepts in this category. Indian film industry, too, has had a very low focus on this genre. So I took it as a challenge to serve the large audiences with my series,” voices the director.

    All the six stories have been explored in the least convoluting manner and follow a simple writing style. Spanning between 10 to 15 minutes, each episode has been shot in different locations using different cameras within just 24 hours of prior planning. The storyline demanded each episode to filmed in different cameras, the directed explains. The captivating music has been given by Ishq Bector while the VFX is done by Doodleart Productions.

    Talking about getting A-list actors on board for the web-series, Kabir strongly believes that the actors need to be fearless and should like to experiment. “The actors were kind to act and understood the reason behind coming together for Shockers. All of them were interested in doing this and we all had fun shooting this series,” he adds.

    The director is already geared up for Shockers season 2 and In the Closet, which will hit on the taboos that exist in our society. He is also working on Stalkers showing true to life incidents. Kabir hasn’t locked in the distribution platform for it yet.

  • Hotstar to thrill viewers with ‘Shockers’

    Hotstar to thrill viewers with ‘Shockers’

    MUMBAI: If you are stuck at office or wondering what to do this weekend when it’s raining cats and dogs, fret not ‘cause Indiantelevision.com has got you covered with some exciting news to make your nights crazy. Director Faruk Kabir, who made his debut with Allah Ke Bandey (2010) has made a comeback into direction with web fiction show Shockers, which depicts six horror stories based on the life of six different individuals. “The web is an exciting space for me and is free of censorship and branding,” says Kabir.

    Targeting 15-40 demography, the show is available for free on Hotstar to give the viewers an adrenaline rush. From a supernatural love story to a philanderer’s gory end, midnight food deliveries to selfies, these stories are not for the weak hearted.

    It features six actors: Dia Mirza, Kalki Koechlin, Rajat Barmecha, Amit Sadh, Prateik Babbar and Amyra Dastur.

    We have several players in the digital eco-system like Viacom18’s Voot, Sony Pictures Networks’ Sony Liv, Star India’s Hotstar, Balaji Telefilm’s soon to roll-out digital platform Alt Digital Media, Netflix, etc producing original content. But Hotstar original is probably the only one to have taken a plunge into the horror genre.

    “India is emerging as a digital consumer. Hotstar is a huge platform with 70+ mn users. Shockers couldn’t get a better platform than this. It did not interfere into anything and that is how a channel should ideally do. The producer and channel need a common match of belief in each other,” he further adds.

    Kabir is of the opinion that so far the players have played it safe by exploring only two genres namely comedy and rom-coms. “The kind of horror we have seen in our TV industry is not what it has to be. There is potential to explore new concepts in this category. Indian film industry, too, has had a very low focus on this genre. So I took it as a challenge to serve the large audiences with my series,” voices the director.

    All the six stories have been explored in the least convoluting manner and follow a simple writing style. Spanning between 10 to 15 minutes, each episode has been shot in different locations using different cameras within just 24 hours of prior planning. The storyline demanded each episode to filmed in different cameras, the directed explains. The captivating music has been given by Ishq Bector while the VFX is done by Doodleart Productions.

    Talking about getting A-list actors on board for the web-series, Kabir strongly believes that the actors need to be fearless and should like to experiment. “The actors were kind to act and understood the reason behind coming together for Shockers. All of them were interested in doing this and we all had fun shooting this series,” he adds.

    The director is already geared up for Shockers season 2 and In the Closet, which will hit on the taboos that exist in our society. He is also working on Stalkers showing true to life incidents. Kabir hasn’t locked in the distribution platform for it yet.

  • Sultan…….Means Salman!

    Sultan…….Means Salman!

    The name Sultan fits Salman like a T but the tag of underdog? When was the last time the actor essayed the role of an underdog? Sultan is about wrestling and romance where romance is the cause for wrestling as well as the cause to put an end to it.

    Salman Khan has been the reigning superstar of Hindi cinema since his second film, Maine Pyar KIya, but neither he nor people around him took that status seriously as a result of which, nor did his fans. It is since Wanted (2009) that he has reasserted his status as the top draw which his flowing films consolidated. However, the films so far had Salman fighting others’ wars; for example, Ek Tha Tiger was about patriotism, Bajrangi Bhajan had Being Human as the theme. Sultan is purely personal story and cause for which the hero fights.

    Salman is a waster and romps around his small town of Rewari in Haryana with boys much younger than him. If he is good at anything, it is chasing kites floating towards earth after having lost a dual of survival with another kite. His occupation as such is installing TV discs for his decent clients whose dirty minds extend only till Fashion TV and not porn! As would happen with such lads, he is his father’s main worry and grandmother’s apple of her eye! Salman while chasing a kite has his first encounter with Anushka Sharma and, for him, it is love at first sight. She has studied in Delhi, is a state level women’s wrestling champion and aspires to win an Olympic Gold someday. She finds Salman simple and a fun person and accepts his friendship. His dream is soon shattered when Anushka cuts him down to size making him realize that he did not amount to anything and she was only being friendly to him. As all such lads do, Salman decides to amount to something. Seems like in his town, where every second block houses an Akhada, wrestling is the only source or opportunity for a boy to amount to something. He joins one run by Anushka’s father. Thereafter, Salman’s strides are huge and soon is the champ. Now, Anushka is ready to accept him. While both, Salman and Anushka, are preparing to go to the Olympics, Anushka’s dream ends due to her pregnancy. Salman earns the Olympic medal but loses his head in the bargain. He behaves like a star, become arrogant and also misbehaves with people. While Salman is busy pocketing medals, Anushka delivers and loses her baby. The baby was anemic, needed blood of a very rare group which only Salman had. But, he was away, is blamed for baby’s death and Anushka decides to part ways with him. This is strange as Anushka herself is a sportsperson and would be expected to understand why Salman was away. Here onwards, the film tries to incorporate some commercial ingredients for the love story has lost its shine. Anushka has sulked permanently while Salman has a job and raises money to launch a blood bank in memory of his lost child. This is when Amit Sadh approaches him. He runs pro-fighting, a sort of free style, no holds barred fighting which has little to do with wrestling. However, Salman is talked into joining it. Randeep Hooda, a coach with a hangover of being an American coach shown in such boxing movies first refuses and then, seeing that Salman is the hero of the film, agrees to train him. After initial hurdles and taking some punches, Salman masters this fight genre. The last fight is tough so Anushka decides that Salman needs her support and breaks the ice.

    Sultan is a routine story showing passable scripting. The film sags for a long while at places. Direction complies with the script offering no flash of genius. It is only Salman all the way because of whom, the weak aspects are overlooked by enthusiastic initial audience. The film has good music which blends with the subject. For popular appeal, it has a romantic number, Jag ghoomeya…. Dialogue penned for Salman is claptrap. Editing is slack. Cinematography is good. This a Salman film all the way and his very presence is the savior. He has only Anushka to share his burden with as rest of the cast consists of unfamiliar faces. With the Eid week- Salman combine striking once again, Sultan has drawn unprecedented advance booking in a long time. Having opened today (Wednesday) the film should cash in on the festive period till Sunday.

    Producer: Aditya Chopra.

    Director: Ali Abbas Zafar.

    Cast: Salman Khan, Anushka Sharma, Amit Sadh, Randeep Hooda, Parikshat Sahni.

  • Sultan…….Means Salman!

    Sultan…….Means Salman!

    The name Sultan fits Salman like a T but the tag of underdog? When was the last time the actor essayed the role of an underdog? Sultan is about wrestling and romance where romance is the cause for wrestling as well as the cause to put an end to it.

    Salman Khan has been the reigning superstar of Hindi cinema since his second film, Maine Pyar KIya, but neither he nor people around him took that status seriously as a result of which, nor did his fans. It is since Wanted (2009) that he has reasserted his status as the top draw which his flowing films consolidated. However, the films so far had Salman fighting others’ wars; for example, Ek Tha Tiger was about patriotism, Bajrangi Bhajan had Being Human as the theme. Sultan is purely personal story and cause for which the hero fights.

    Salman is a waster and romps around his small town of Rewari in Haryana with boys much younger than him. If he is good at anything, it is chasing kites floating towards earth after having lost a dual of survival with another kite. His occupation as such is installing TV discs for his decent clients whose dirty minds extend only till Fashion TV and not porn! As would happen with such lads, he is his father’s main worry and grandmother’s apple of her eye! Salman while chasing a kite has his first encounter with Anushka Sharma and, for him, it is love at first sight. She has studied in Delhi, is a state level women’s wrestling champion and aspires to win an Olympic Gold someday. She finds Salman simple and a fun person and accepts his friendship. His dream is soon shattered when Anushka cuts him down to size making him realize that he did not amount to anything and she was only being friendly to him. As all such lads do, Salman decides to amount to something. Seems like in his town, where every second block houses an Akhada, wrestling is the only source or opportunity for a boy to amount to something. He joins one run by Anushka’s father. Thereafter, Salman’s strides are huge and soon is the champ. Now, Anushka is ready to accept him. While both, Salman and Anushka, are preparing to go to the Olympics, Anushka’s dream ends due to her pregnancy. Salman earns the Olympic medal but loses his head in the bargain. He behaves like a star, become arrogant and also misbehaves with people. While Salman is busy pocketing medals, Anushka delivers and loses her baby. The baby was anemic, needed blood of a very rare group which only Salman had. But, he was away, is blamed for baby’s death and Anushka decides to part ways with him. This is strange as Anushka herself is a sportsperson and would be expected to understand why Salman was away. Here onwards, the film tries to incorporate some commercial ingredients for the love story has lost its shine. Anushka has sulked permanently while Salman has a job and raises money to launch a blood bank in memory of his lost child. This is when Amit Sadh approaches him. He runs pro-fighting, a sort of free style, no holds barred fighting which has little to do with wrestling. However, Salman is talked into joining it. Randeep Hooda, a coach with a hangover of being an American coach shown in such boxing movies first refuses and then, seeing that Salman is the hero of the film, agrees to train him. After initial hurdles and taking some punches, Salman masters this fight genre. The last fight is tough so Anushka decides that Salman needs her support and breaks the ice.

    Sultan is a routine story showing passable scripting. The film sags for a long while at places. Direction complies with the script offering no flash of genius. It is only Salman all the way because of whom, the weak aspects are overlooked by enthusiastic initial audience. The film has good music which blends with the subject. For popular appeal, it has a romantic number, Jag ghoomeya…. Dialogue penned for Salman is claptrap. Editing is slack. Cinematography is good. This a Salman film all the way and his very presence is the savior. He has only Anushka to share his burden with as rest of the cast consists of unfamiliar faces. With the Eid week- Salman combine striking once again, Sultan has drawn unprecedented advance booking in a long time. Having opened today (Wednesday) the film should cash in on the festive period till Sunday.

    Producer: Aditya Chopra.

    Director: Ali Abbas Zafar.

    Cast: Salman Khan, Anushka Sharma, Amit Sadh, Randeep Hooda, Parikshat Sahni.

  • Urban Ladder aims to touch emotional chords with ad film

    Urban Ladder aims to touch emotional chords with ad film

    NEW DELHI: Furniture and home décor company Urban Ladder has made a unique film, which brings the essence of unified Indian families while publicising its own products.

     

    The short film titled ‘The Homecoming’ captures the journey of a couple’s decision to move into their son’s home, when the son and his wife make them feel at home with thoughtful changes in the house. The film is conceptualised and filmed by Boring Brands.

     

    The 7.16 minute long film opens with the son (Amit Sadh) talking to his mother (Pyumori Mehta) on the phone to plan their Diwali visit, and also insists that his parents should move in with his family. When the couple arrives, the father (Piyush Mishra) looks hesitant and uncomfortable in the son’s house since it’s very different from his home. The son and daughter-in-law (Tapsee Pannu) understand his discomfort and do a complete makeover of the room with thoughtful changes.

     

    The couple is surprised by this effort and in this emotional moment make a decision to move in with their son and his family.

     

    “At Urban Ladder, we strongly believe that a beautiful home is not just created with good looking furniture, but with a lot of thought that make spaces comfortable and cozy for everyday living. Our everyday routine revolves around those favourite spaces in our home which complete our day – tea on the swing, newspaper on a lounge chair or the bookshelf that stacks our everyday reads. In this film, we have tried to capture how small but thoughtful changes can make a house a home and bring people together,” said Urban Ladder VP – marketing Nikhil Ramaprakash.

     

    Boring Brands co-founder and CEO Anshul Sushil said, “The festive season always sees an influx of TV commercials and content aiming to attract shoppers. The idea with this was to poignantly bring out the notion that family ties go beyond festivals. It is a celebration of human relationships and behaviour that audiences will instantly warm to. Urban Ladder as a brand resonates the sentiment that a home is built not by furniture and décor but by the family that lives in it and that is the driving message of this film.”

     

    The film has been directed by Vinay Jaiswal of Kreative Wings Studio.

     

    Mishra, who features in this film said, “The beauty of this film lies in its simplicity. It celebrates relationships set in the backdrop of Diwali festival and brings out the coming together of a family. For someone who has been in the industry for so long, it is heartening to see young brands create unique content and I feel lucky to have been a part of this effort by Urban Ladder.”

     

    Link to the film –  Urban Ladder | The Homecoming | A Short Film 

  • Eros to produce sports drama ‘Saat Kadam’

    Eros to produce sports drama ‘Saat Kadam’

    MUMBAI: Eros International Media is all set to produce a fictional sports film titled Saat Kadam.

     

    The movie is the directorial debut of Mohit Kumar Jha and will star Amit Sadh, Ronit Roy and Deeksha Seth.

     

    Saat Kadam revolves around the generation gap and the relationship between a father and his son.

     

    Eros International Media managing director Sunil Lulla said, “Mohit has done some great work in television and we are happy to produce his debut feature film. It promises to be an emotionally gripping film set against the backdrop of football.”

     

    Jha added, “I am absolutely thrilled to have a leading studio like Eros on board for my first feature film. Saat Kadam is an entertaining film for audiences of all ages who will be able to relate to emotional tug of war portrayed in the film. The film is based in Kolkata, which is known for its eternal love for football and as a sports loving nation, I hope the audiences will appreciate this film.”

     

    Sadh said, “Saat Kadam beautifully portrays a father-son relationship and the many facets of it.. When I heard the story I knew I had to do this film, one that will be high on emotions, drama and above all football.”