Tag: Amit Sadh

  • Amit Sadh unveils Ethnix by Raymond’s flagship store at Viviana Mall

    Amit Sadh unveils Ethnix by Raymond’s flagship store at Viviana Mall

    MUMBAI: Ethnix by Raymond, the ethnic wear arm of the century-old Raymond Group, has opened its flagship store at Viviana Mall, Lake Shore, Thane: a fitting tribute to the city where the brand’s journey began.

    The grand launch was headlined by acclaimed actor Amit Sadh, best known for Breathe and Kai Po Che, who cut the ribbon in style. Flanked by 18 models dressed in Ethnix ensembles, Sadh turned heads in a soft pink embroidered Indo-western look from the brand’s cocktail collection.

    With over 140 exclusive outlets across 70 cities, Ethnix by Raymond continues to champion traditional Indian wear for every occasion: weddings, festivals, poojas, and beyond. The collection spans regal sherwanis, bandhgalas, kurtas, bundis, Indo-western hybrids, and accessories designed for grooms and their entourages alike.

    Speaking at the event, Raymond Group, chief business officer, Vipul Mathur, said, “Ethnix by Raymond is a cultural statement. Our vision is to make ethnic wear aspirational and accessible, while staying true to heritage. This store represents not just fashion, but a celebration of India’s traditions reimagined for the modern man.”

    Adding his perspective, Amit Sadh noted, “Ethnix by Raymond strikes the perfect balance of tradition and modernity. Every man will find something here that reflects his personality, whether it’s for a grand wedding or a festive occasion.”

    The evening featured a live guitarist, exclusive media interactions, and photo moments that sealed the launch as both a fashion spectacle and a proud milestone for the Raymond legacy.

  • Game changers take the stage at Stairs National Games and Ebel Awards

    Game changers take the stage at Stairs National Games and Ebel Awards

    MUMBAI: It’s not just medals that will be won, minds, movements and milestones are in the making. On Monday, 19 May, New Delhi’s Talkatora Indoor Stadium will host a sports spectacle with a purpose as the Stairs National Games 2025 and Ebel Awards 2025 roll out the red carpet for grassroots glory and transformative youth leadership.

    Organised by the Stairs Foundation (Society for Transformation, Inclusion, and Recognition through Sports), the event is no ordinary gathering. It’s a dynamic convergence of young athletes, changemakers, policymakers, and performers from across the country and beyond, coming together to prove that sport is more than just play, it’s a powerful language for unity and impact.

    With participation from over 20 states, the Stairs National Games champions inclusivity by levelling the playing field where talent, not privilege, determines victory. At the same time, the Stairs National Sports Excellence Awards will spotlight those who’ve quietly coached, mentored, and built India’s sports ecosystem from the ground up.

    The evening will crescendo with the Ebel (Ek Bharat Ek Lakshya) Awards 2025, recognising individuals and institutions creating ripples in education, wellness, inclusion, and innovation. The awards have become one of India’s most aspirational honours in youth transformation saluting local heroes and global allies redefining empowerment from the grassroots.

    Chief guest Pankaj Kumar Singh, Minister for Health, Family Welfare, Transport, and IT, will headline the proceedings, joined by H.E. Patrick John Rata, High Commissioner of New Zealand to India, and several dignitaries from governance, diplomacy, and public service. Special guests also include Sheeshpal Rajput, Vikram K. Porwal (IPS), and Ajit Sharan, bringing a blend of policy and purpose to the celebration.

    Taking centre stage alongside these stalwarts are Stairs Brand Ambassadors international boxer Gaurav Bidhuri, actor and youth advocate Amit Sadh, and para-athlete Rohtash Chaudhary, who embody the campaign’s core belief: that India’s future leaders will rise from its playgrounds.

    Stairs Foundation founder & President Siddhartha Upadhyay states, “We are building a scalable and sustainable model of youth empowerment. By combining sports, education, equity, and ethical leadership, we’re nurturing not just athletes but visionary citizens. The Stairs platform is about democratising opportunity, amplifying grassroots voices, and preparing India’s youth to lead, inspire, and transform. India’s future will rise from its playgrounds.”

    Expect more than applause, the event will feature taekwondo, yoga, jump rope acts, and a stirring audiovisual tribute to Stairs’ journey. With the Stairs platform aligned to the United Nations sustainable development goals, and partnerships spanning embassies, federations, and NGOs, the evening promises to be a launchpad for larger conversations and collaborations.

    And just like that, the whistle  will blow for a movement that’s raising much more than games. It’s raising a nation.

  • TV9 Summit 2025 puts India’s global rise in the spotlight

    TV9 Summit 2025 puts India’s global rise in the spotlight

    MUMBAI: TV9 Network hosted the third edition of its flagship ‘What India Thinks Today Summit’ on 28 and 29 March 2025 at the iconic Bharat Mandapam. With the theme ‘India in the New World Order’, the two-day summit carved out a dynamic global platform for thought leaders, ministers, cultural icons, and business visionaries to chart India’s path in an evolving geopolitical landscape.

    Prime minister Narendra Modi headlined the event with a powerful keynote address, calling the summit a vital forum shaping the nation’s future. “The ideas exchanged here will define India’s future,” he stated, adding, “What TV9 thinks today, other channels will follow.”

    The event began with an impactful session featuring Union minister Nitin Gadkari, who made a headline-grabbing announcement, “A big decision on toll within a week, public concerns will be addressed soon.”

    Actors Vijay Deverakonda and Yami Gautam brought cinematic flair to the stage, offering personal insights into fame and success. Meanwhile, actors Amit Sadh and Jim Sarbh stirred excitement with a preview of their upcoming thriller, Pune Highway.

    A moving moment came when 28 winners of News9’s Indian Tigers and Tigresses India’s largest youth football talent hunt were felicitated and posed for a group photo with the prime minister himself.

    TV9 Network MD & CEO of Barun Das, reflected on the global vision,“We at TV9 Network have initiated our engagement last year in the News9 Global Summit at Stuttgart, Germany, which will be bigger and better in October, later this year. We also have two more geographies on our radar, the UAE and the USA for News9 Global Summit. These are initiatives that precede TV9 Network’s Global expansion under the guidance of our chairman, Rameshwar Rao.”

    The second day adopted a dual-track format, diving into national issues and the global economic landscape. Union ministers including Piyush Goyal, Ashwini Vaishnaw, G. Kishan Reddy, and Chirag Paswan shared insights on governance and policy. chief ministers Rekha Gupta, Bhagwant Mann, Mohan Yadav, Himanta Biswa Sarma, and Pushkar Singh Dhami addressed challenges such as secularism, welfare policies, and the Uniform Civil Code.

    The summit also brought out a spectrum of political perspectives from figures like Smriti Irani, Randeep Surjewala, Imran Pratapgarhi, and RSS’s Sunil Ambekar. Healthcare was in sharp focus, with Navneet Saluja of Haleon (Sensodyne) dissecting India’s approach to public health, and Vedanta’s Anil Agarwal delivering a keynote on global business readiness.

    On the international front, former UNGA President Abdulla Shahid spoke about the Global south’s rise, while cultural voice Pandit Dhirendra Shastri addressed the event as a ‘Hindu Crusader’.

    Economic deliberations gained momentum with a virtual address from chief economic advisor V. Anantha Nageswaran, followed by in-depth panels on AI, e-mobility, infrastructure, sustainability, and education. Eminent voices like K.T. Mahhe (Sreenidhi University), Abhishek Singh (IndiaAI), Hisashi Takeuchi (Maruti Suzuki), Rajesh Nambiar (NASSCOM), and Nilesh Shah (Kotak AMC) enriched the conversation.

    Backed by marquee sponsors including Sensodyne, Sreenidhi University, HP Lubricants, Tata Motors, and Government partners from Uttarakhand, Arunachal Pradesh, and Madhya Pradesh, the summit was a showcase of collaboration and vision.

    With sessions now available on News9’s Youtube channel and News9 Plus, this landmark summit continues to ripple across conversations, shaping how India is perceived—and how it positions itself—in the global order.

  • Amit Sadh shifts gears with Gully Gladiators, revving up storytelling game

    Amit Sadh shifts gears with Gully Gladiators, revving up storytelling game

    MUMBAI: Familiar with the phrase, “Life is like riding a motorcycle-keep moving or you’ll fall?” Well, actor Amit Sadh took it a bit too literally. Hindi cinema’s favourite rugged adventurer has kickstarted his production house, Gully Gladiators Productions LLP, and he’s cruising full throttle into the content-creation fast lane. Yes, folks, storytelling just got a whole lot more exciting (and louder).

    On 18 March 2025, Sadh officially unveiled his latest brainchild-Gully Gladiators Productions, dedicated to delivering compelling, high-octane storytelling. The first project from this creative stable, Motorcycles Saved My Life, has already zoomed ahead in popularity, currently in its gripping second season. But Sadh isn’t stopping there; he’s shifting up gears with several new fiction and non-fiction narratives under development. Fasten your helmets; it’s about to get bumpy!

    “With Gully Gladiators, my vision is to tell stories that resonate deeply and leave a lasting impact. From my early days in television to carving a path in cinema, these two decades have been a journey of passion, growth, and storytelling. As we embark on this new chapter, Motorcycles Saved My Life becomes the perfect catalyst for us to shift gears! Through this journey, we aim to bring narratives to life that inspire, connect, and push creative boundaries,” shares Sadh.

    Motorcycles Saved My Life isn’t your typical Sunday cruise-it’s a powerful non-fiction ride that delves deep into life’s transformative journeys, celebrating freedom, adventure, and the resilience of the human spirit. Its latest episode explores Ladakh’s nomadic tribes, offering raw, unfiltered tales of unconventional living. Available now on Youtube, it’s the perfect escape route from your average, mundane existence.

    Want a taste of freedom? Watch Sadh trade film sets for the open road and uncover extraordinary tales of survival, adventure, and self-discovery in Motorcycles Saved My Life.

  • Amit Sadh to be ambassador for youth empowerment initiatives with the STAIRS Foundation

    Amit Sadh to be ambassador for youth empowerment initiatives with the STAIRS Foundation

    Mumbai: Renowned actor Amit Sadh has announced his collaboration with STAIRS Foundation, marking a significant step towards youth empowerment and development in India.

    STAIRS Foundation, recognised as a leading national sports promotion organisation, stands as one of the largest grassroots sports and youth development organisations in both India and globally. With a commitment to fostering the potential of the nation’s youth, STAIRS has earned widespread acclaim for its impactful initiatives.

    Expressing his alignment with STAIRS’ mission, Amit Sadh stated, “My ideas, values, personal journey, and profound love for our nation resonate deeply with the vision of STAIRS and my friend Siddhartha Upadhyay.”

    Amit Sadh’s involvement commences with the upcoming STAIRS Youth National Games scheduled for this month. The event, set to kick off on April 27th in Delhi, will witness the convergence of thousands of talented young athletes from across the country. These games serve as a platform for over 5000 gold medalists selected from more than 460 districts nationwide to exhibit their skills, potentially paving the way for further opportunities in clubs, associations, and national representation.

    “This is just the beginning,” Amit Sadh emphasised, highlighting the ongoing efforts to fortify STAIRS’ foundational model with the unwavering support of the community. “Together, we aim to empower and uplift the youth of our nation, fostering self-reliance and strength.”

    Reflecting on this partnership, STAIRS Foundation founder and president Siddhartha Upadhyay said “We are honored and thrilled to welcome Amit Sadh as an Ambassador of true change for our foundation. Amit embodies the essence of strength and character, both on and off the screen, qualities that will undoubtedly inspire millions of young individuals across our nation. His profound commitment and firm demeanor resonate deeply with the mission of STAIRS Foundation—to empower the youth of India through sports and education. Amit’s journey and his dedication are a perfect match for our vision of nurturing talent and fostering self-reliance among India’s youth. Together, we are set to make a significant impact and drive forward the cause of youth development and empowerment.”

    Believing in the transformative power of unity and youth, Amit Sadh reiterated his faith in the collective potential to drive positive change. “I believe in our beloved India as a beacon of peace, dignity, and growth, echoing the vision of our honourable Prime Minister Sri Narendra Modi ji,” he declared.

    With this alliance between Amit Sadh and STAIRS Foundation, the stage is set for a transformative journey towards empowering India’s youth and building a brighter future for generations to come.

  • ZEE5 confirms focus on socially relevant content with #ZEE5GameChangers

    ZEE5 confirms focus on socially relevant content with #ZEE5GameChangers

    Mumbai:  ZEE5, India and Bharat’s largest home-grown video streaming platform, the OTT arm of ZEEL, in its latest endeavour announced #ZEE5GameChangers to drive awareness on socially relevant issues through its content and marketing initiatives. The campaign was launched by the leading star-cast of ‘Duranga Season 2’ with the female police force at New Delhi Headquarters deliberating on the struggles and achievements of women in the field of law enforcement. The interaction happened between ace actors Amit Sadh, Drashti Dhami, director Rohan Sippy and ZEE5 AVOD marketing head Abhirup Datta.

    The campaign was announced with the launch of upcoming psychological thriller ‘Duranga 2’, highlighting the issue of identity theft alongside championing the narrative of a driven female cop. Through its extensive roster of such stories across a multitude of issues, languages, and formats, ZEE5 has always aimed to spotlight crucial matters that warrant awareness and sensitization via entertainment. The #ZEE5GameChangers initiative is an extension of the content on the platform and seeks to drive awareness on pertinent themes whilst fostering change through bold and powerful storytelling. Sharing the experiences and the journey of police workforce, DCP PRO Suman Nalwa engaged in a conversation with Drashti Dhami, the lead actress of Duranga.

    Delhi Police hon’ble DCP PRO Suman Nalwa said, “It is extremely heartening to see ZEE5 coming up with socially relevant and appealing content titles, having the capacity to hold the audiences on the tenterhooks. We are also delighted that ZEE5 acknowledges and appreciates the work being done by women police personnel. The female police officers of the Delhi Police Force hail from different parts of the country and work on challenging tasks despite of their struggles and hardships. This acknowledgment and interaction gives us motivation and rejuvenates our commitment to serve the city to the best of our capabilities.”

    Datta said, “At ZEE5, our commitment is to invest in educational, innovative, and relatable content. While we celebrate cultural diversity, we remain steadfast in our pursuit of addressing real-life challenges as a consumer-centric brand. We believe in the transformative power of storytelling and recognize that it’s through deliberate and impactful marketing efforts that we can connect/educate/sensitise the wider audience. With #ZEE5GameChangers we aim to create a platform where we can connect, collaborate, and communicate with our viewers through impactful content and marketing initiatives. With every initiative like this, we aim to create conversations that matter and give our audiences greater access to diverse and quality narratives.”

    Duranga’s lead actress Drashti Dhami said, “While Duranga gave me a chance to portray the role of a police officer, #ZEE5GameChangers initiative gave me the chance to interact with some of these brave real-life heroes / women police officers in the Delhi force. It was my profound honour to be part of this initiative that not only celebrates the noteworthy achievements of these exceptional women but also ignites crucial conversations surrounding their inspirational journeys. Meeting them served as a great reminder that each of us has the power to break barriers, shatter stereotypes, and make a significant impact. I am truly thrilled to be a part of a moment that recognizes their invaluable contributions to society and acknowledges that their stories need to be heard and celebrated.”

    ZEE5 offers a plethora of socially relevant content across languages, fostering inclusivity, breaking stereotypes, and initiating important conversations to empower audiences and inspire change. Duranga is a web-series with 8 episodes, released in August 2022. It is produced by Rose Audio Visuals and starring Amit Sadh, Drashti Dhami, and Gulshan Devaiah as lead actors and offers a captivating love story packaged with mystery and suspense. Directed by Rohan Sippy, the Season 2 of Duranga premiered on 24th October 2023. For this season, fans can expect more twists and revelations as Inspector Ira investigates her seemingly perfect husband’s dark past. 

  • JioCinema launches Digital Film Festival starting 29 September!

    JioCinema launches Digital Film Festival starting 29 September!

    Mumbai: JioCinema, a streaming destination is all set to launch a digital film festival, JioCinema Film Fest, starting 29 September. The festival is an incredible cinematic celebration that will bring together Kala, Kalakaar aur anokhi Kahaniyaan, through 20 remarkable films across 20 days. These captivating and award-winning stories will bring together a distinguished repertoire of artists such as Nawazuddin Siddique, Naseeruddin Shah, Ira Dubey, Supriya Pathak, Sheeba Chaddha, Amit Sadh, Satish Kaushik, Rajat Kapoor, and Adah Sharma amongst others.

    A celebration of India’s rich storytelling, JioCinema Film Fest includes a robust line-up of films such as The Comedian that will throw light on an ageing comedic actor in the Indian film industry who has no laughter left in his life and Birha (The Journey Back Home), a winner at multiple international film festivals that describes the heart-wrenching story of a family that tears apart due to the unjustified ambitions of a young child.  Other films in the line-up include Ghuspaith: Between Borders, which inspired by the life and tragic death of renowned Indian photojournalist Danish Siddiqui; Rat in the Kitchen, a Neo-Noir Thriller is a story of a man going through loneliness and witnessing surreal experiences while being home alone; Bebaak is a gripping film about a woman’s identity crisis as a Muslim woman in India, trying to make her place in a prejudice-ridden world. Set in an Indian town under curfew, The Daughter is a film about a young woman who sets out in search of a man who can help her carry out an act that will test her limits.

    In addition to this, the film festival boasts of some exceptional stories that include Ring Mili Kya, Munna Ka Bachpan, Laar, Mein Mehmood, Gangster Ganga, Armaand, Maachis Ki Dibiya, Phone Call, Murakh (The Idiot), Before We Die, Dammy, The Last Envelope, Coming Out with the help of a Time Machine and Kofuku.

    Witness the magic of films, starting 29 September streaming exclusively on JioCinema Film Fest. 

  • Juggernaut Productions’ Samar Khan shares his untold experience in making Avrodh: The Siege Within

    Juggernaut Productions’ Samar Khan shares his untold experience in making Avrodh: The Siege Within

    Director and producer Samar Khan, who is known for his critically acclaimed war drama film Shaurya, is now busy creating stories for streaming platforms. Almost one-and-a-half years after Vicky Kaushal's Uri: The Surgical Strike, SonyLiv has come up with a series named Avrodh: The Siege Within.

    Based on a book written by Shiv and Rahul, Avrodh showcases what exactly happened during the 2016 surgical strikes conducted by the Indian Army in Pakistan-occupied Kashmir (PoK). The former journalist is passionate about creating stories for armed forces as most of his work like Regiment Diaries on Epic channel, The Test Case, or the AltBalaji-ZEE5 series Code M revolves around the same subject.

    In a special discussion with IN10 Media Network's production arm Juggernaut Productions chief operating officer (OTT) Samar Khan  gives more insights on the show.

    Edited Excerpts:

    Avrodh is based on Shiv and Rahul’s book. So, how did you conceptualised the show? 

    I have always been intrigued by stories of armed forces. Before Avrodh I have made Shaurya and Test Case. I picked up Rahul and Shiv Aroor’s book and was taken aback after reading the first chapter. I also spoke to the authors and realised that they were also very interested in making its OTT version. We all felt that the book deserved to be made in a series rather than a film. Post this, I immediately approached Applause Entertainment’s Sameer Nair with the idea, and he was equally convinced about it. So that is how we went ahead with this concept.

    It looks more like a quasi-documentary style of a contemporary action film. So, do you think it would have been better if it was a documentary than a series?

    No, not at all because the concept is more dramatic in its storytelling. It is now a show that can be made in a documentary style. We always believed that the dramatic storytelling format would be the best way. I don’t think anyone was confused about the route we wanted to take. I think a series would do justice to it. The documentary is a different part of storytelling. I am not saying that it would not have been effective for this show. It is just that we have picked another way of storytelling. There are already many.

    Were you scared that people would take it as a jingoistic show? How have you maintained the line between jingoism and patriotism?

    We were proud of our story, and we wanted to show the story in the way it has happened. We were clear about telling a story of bravery, and we wanted to show it as humanely as possible. I come from NDA background and have friends in forces with whom I interact on a regular basis, so I know the way they think and operate. Our entire team had just one single aim of creating a human story. In my opinion, the show doesn’t have any jingoism elements.

    Where did you shot the story?

    Initially, the plan was to make a 10 episode series, and we had the goal to expand the world of the book. The book talks about the surgical strike, so we picked up the story even before the Uri attacks happened then later in the show, we showcased Uri attacks and then the ten days that led to the surgical strike. So initially, we thought to name the series as ‘10 Days’. We researched about what political establishments were doing and how the planning was done. The actual scripting process took eight to nine months. It was important for us to stay true to the story, but we did take some cinematographic liberties. One of the most crucial things I and Applause Entertainment decided to do was to bring the director of Neerja movie Raj Acharya. That was one of the best decisions we took. So, later on, we brought the team on-board, then the casting process happened. Amit Sadh was our first choice because we share a similar thought when it comes to the army. We brought on board some of the esteemed names from the film industry like Neeraj Kabi, Darshan, Anant Mahadevan, and Vikram Gokhale.

    We also received great help from the Indian army as they provided us with the locations, places to shoot, and equipment. We submitted the entire script to them for approval. They were also part of storytelling. We found locations in Bhadarwa, located in Jammu, and then we shot in Mumbai and some parts of Delhi. We spent a lot of time in talent scouting for junior artists and other actors. We did army training with them, taught them how to hold a gun, and how to walk, talk, and salute like army men. We had an ex-army man as a trainer who helped us in designing the look for the boys. It was important for us to maintain the authenticity and real look of the show. We fabricated and made guns like the real ones. But the Bofors, trucks, Jeeps are from the army.

    The music perfectly magnifies the chaos of war in the series. Can you elaborate more on this?

    A lot of credit for music goes to Deepak Sehgal and Priya Jhavar from Applause Entertainment. I think between Raj Acharya, Sehgal, and Jhavar the background music got reworked several times. Nirmal Pandya also kept on innovating with different tools and instruments. We didn't want the background music to look more like jingoistic or patriotic.

    Also, in the commercial cinema, audiences are served with a bouquet of things which included crime, romance, drama, and thriller. Do you think streaming platforms have changed this scenario?

    We are now able to tell stories in a more defined and chiseled way. I think we don't need to unnecessarily fill up the story with everything. Apart from streaming giants, I would also like to give credit to audiences. I believe it is not important to have everything in one story. It is fantastic that audiences have also evolved; they can enjoy things without fitting everything into one.

  • “We are expanding our genres & focussing on chiselled storytelling”: Juggernaut Productions’ Samar Khan

    “We are expanding our genres & focussing on chiselled storytelling”: Juggernaut Productions’ Samar Khan

    MUMBAI: Director and producer Samar Khan, who is known for his critically acclaimed war drama film Shaurya, is now weaving stories for digital platforms. Khan has now donned the hat of a creative producer for Avrodh on SonyLiv.

    Avrodh revolves around a surgical strike based on the 2016 Uri attack, depicting historical events as they occurred in real. The series was launched on 31 July. The former journalist has a keen interest in creating stories for armed forces. Most of his recent or past work like Regiment Diaries on Epic channel, The Test Case or the AltBalaji-ZEE5 series Code M is around the same subject.

    Juggernaut Productions chief operating officer OTT business Samar Khan says that for a show like Avrodh, it’s important to find likeminded people. According to him, the producer is not someone who just funds the project; he is also the creative producer who is involved in every step of story production. The job of the creative producer is to pick the right talent, cast, director, storytellers and look after the story development.

    Avrodh is based on a chapter in a book written by Shiv and Rahul. It is also inspired by the quotes of Major Mike Tango. The word is a pseudonym for the paramilitary officer who helmed the overall operation. The team at Juggernaut Productions also spoke to people who are aware of military procedures. As the show is on a very sensitive topic and to avoid any misrepresentations the makers, directly and indirectly, reached out to people who were involved in the event. It took eight months of research.

    Khan, who is ecstatic to work as a creative producer, gives a lot of credit to Applause Entertainment for bringing out this story. He also hints at creating similar stories soon. The idea behind collaborating with Applause Entertainment is to co-develop shows. Both the studios are currently developing and producing two shows. Khan is looking forward to creating original IPs and premium original content with Applause Entertainment.

    He says that audiences in today’s time are aware of what they are watching. He says, “Audiences don’t need to be served a buffet anymore. I think the popular commercial cinema always tried to serve a buffet where there was a little bit of humour, romance and drama.  But what OTT platforms have done is to focus on one. This chiselled storytelling is truer to what we really want to say and this is the true learning experience for me. For the past four to five shows and even going forward, we are trying to stay true to the promise of the show and not deviate.”

    He is also aware that the company has an image of creating only legal dramas but that’s going to change. “We want to be known as a company that does broad-based content development. We are looking at developing stories across genres,” he shares.  

    Due to the pandemic, there is a boost in the viewership on OTT platforms and with normalcy returning, Khan’s immediate focus is to start shooting. He says, “We utilised the past four months of lockdown to develop a slate of shows that we will be collaborating or pitching to platforms. We have a huge bank of stories that we have developed in this time period. The plan is to make and tell as many stories as possible.”

    Juggernaut Productions recently acquired the screen adaptation rights to Jay Alani and Neil D’Silva’s book “Haunted” but is stuck at the initial stage due to Covid2019. The company is open to any international collaboration too in difference genres, formats and stories that can be adapted to the needs of Indian audiences. For now, the focus is on Hindi content but Juggernaut is planning on acquiring regional content too.

  • Amazon Prime Video announces ‘Breathe’ S2

    Amazon Prime Video announces ‘Breathe’ S2

    MUMBAI: Amazon Prime Video today announced that it has commenced the production of an all-new season of the Prime Original Series, Breathe. Created by Abundantia Entertainment, the second season of the show also marks the digital streaming on-screen debut of Bollywood star Abhishek Bachchan. The show will continue to be directed by Mayank Sharma while Bhavani Iyer, Vikram Tuli and Arshad Syed are writers of the show. Actor Amit Sadh returns in his award-winning role as Kabir Sawant.

    In its first season, the gritty psychological thriller won the hearts of Prime viewers across multiple geographies with a gripping storyline, bold narrative, and impactful performances by the cast led by superstar R Madhavan and Sadh. Now, the second season of the show has gone into production.

    Amazon Prime Video director and head of content Vijay Subramaniam said, “We received a phenomenal response from customers for the first season of Breathe. It was a disruptive, genre-defining show and our audiences loved it! We are now excited to commence work on the second season of the show and have secured Abhishek Bachchan as a lead cast who has effortlessly portrayed diverse & complex roles through his career and will be a great addition to the show. Our customers can expect another exciting face-off between the two leads as season two brings back the thrill and edge-of-the- seat drama.”

    Breathe executive producer and Abundantia Entertainment CEO Vikram Malhotra said, “Season one of Breathe pushed the boundaries of conventional story-telling and created a compelling Indian show that connected with the world. We are humbled by the success of the show and I’m very excited that Abhishek has joined the series in a lead role. With Amit continuing in his award-winning role, and an engaging new narrative, I am confident that season two will raise the bar even higher.”

    Actor Abhishek Bachchan said, “I am very excited to be a part of Breathe. As an artist, I have always liked to challenge myself through portraying unique characters and by being a part of genre-breaking stories. Content streaming and original digital series are the way of the future and I could not resist being a part of this new wave. I had seen season one of Breathe and when Mayank shared where the story progresses to in season two, I knew I had to do this! I look forward to this new dimension in my career.”

    Continuing in season two, actor Amit Sadh said, “Breathe has been an amazing ride for me! The love and recognition from fans all over the world has made all my hard work worth it. The new season of Breathe will take the story above and beyond the debut season; I can’t wait to return as Kabir Sawant.”

    Breathe is a gritty psychological, thriller series that follows the lives of ordinary people faced with extraordinary circumstances. How far will you go to save the life of a loved one? Breathe explores this very question. This emotional and psychological series was recently renewed for a second season.