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Tag: Amit Parsuramka

  • Bonito Designs opens flagship centre in Andheri Mumbai with Gauri Khan and Manish Malhotra

    Bonito Designs opens flagship centre in Andheri Mumbai with Gauri Khan and Manish Malhotra

    Mumbai: Bonito Designs, a full-home-only interior design company, has launched India’s first and only immersive flagship experience centre in the heart of Mumbai West, Andheri. This groundbreaking 12,000 sq. ft. centre sets a new standard in the interior design industry, offering an unparalleled, technology-driven, and immersive design experience. The opening weekend of the flagship centre was met with tremendous success, recording over 200 bookings and reinforcing Bonito Designs’ position as a category leader in Mumbai.

    The flagship centre was inaugurated by renowned designers Gauri Khan and Manish Malhotra, whose collaboration with Bonito Designs’ continues to bring exclusive design themes to life and democratize designer homes. This strategic alliance showcases the brand’s commitment to making celebrity interior designs accessible to everyone. The centre is meticulously conceptualized to be immersive and intuitive, leveraging advanced technology to achieve design excellence. This initiative aligns with Bonito Designs’ Vision 2025, which aims to become India’s premier choice for branded interior design.

    Bonito Designs’ new experience centre targets first-time home buyers where purchase decisions are typically influenced by both partners. It also caters to secondary audiences, including children, women, the designer community, investors, and potential new team members. It showcases 12,000 products in a single space, offering customers a comprehensive and immersive experience. This pioneering approach underscores Bonito Designs’ expansion and positions the brand as the top choice for branded interior design in the country.

    Innovation is at the core of Bonito Designs’ offerings. The company has introduced an intuitive mobile app to enhance customer satisfaction by providing a digital mapping of the customer journey, providing complete transparency. Additionally, the app uses data science to offer personalized design suggestions, aiming to increase revenue per customer.

    Speaking about the growth opportunities in the industry, Bonito Designs chief executive officer Amit Parsuramka said, “The interior design industry in India is experiencing a remarkable growth trajectory with a CAGR of approximately 18%. Recognizing this trend, we believe that now is the perfect opportunity to expand our offerings and introduce new products, as well as extend our presence to additional cities across India. The increasing number of branded housing projects is significantly boosting the growth of the interior design sector.

    We have observed a significant shift in consumer behaviour, particularly among the younger demographic. They are moving away from the cookie-cutter builder finish approach and have a clear vision of what they desire for their homes. This shift places a greater emphasis on personalized services like ours, where customization is the focal point.

    The variety of materials and advancements in finish technologies, both in base and final soft finishes, have also improved, enabling us to deliver stylish and long-lasting products.

    Moreover, our innovation in offering celebrity-designed homes has democratized this process, making it accessible for everyone in Bangalore, Mumbai, and soon, many other cities across India. Our collaboration with Gauri Khan and Manish Malhotra ensures that anyone can achieve a celebrity-designed home, aligning perfectly with our mission to provide personalized and premium interior design solutions.”

    Speaking on this landmark moment, Gauri Khan said, “Bonito Designs has consistently been at the forefront of design innovation, making smart, usable, and futuristic designs accessible to everyone. Their new 12,000 sq. ft. flagship experience centre is a testament to their commitment to excellence. This state-of-the-art facility seamlessly integrates the best of design and technology, offering an unparalleled experience to customers.

    Over the past two years of our collaboration, we have successfully created over 1,000 beautiful homes in Bangalore and Mumbai. It has been a rewarding journey, and I am excited to see how this new centre will further enhance our ability to bring stunning, personalized designs to even more homes.”

    Speaking on the new launch, and his collaboration with Bonito Designs Manish Malhotra said, “Interior design is a deeply personal endeavour; you want your home to be warm, welcoming, and a true reflection of your personality. Bonito Designs excels in making every space about you and your family. Their approach ensures that your home is not just beautiful but also uniquely yours.

    Design must be intricate and detailed, yet functional and chic. With over 12 years of expertise, Bonito has consistently delivered the perfect blend of couture and intellectual design for homes. This commitment to excellence is evident in their new flagship experience centre in Western Mumbai, where they have brought together the finest elements of design and technology to create a truly exceptional experience.”

    Bonito Designs continues to set new benchmarks in the industry with its unique blend of technology and celebrity collaboration, making high-end design accessible and achievable for all.

  • Bonito Designs unveils an exclusive festive bonanza

    Bonito Designs unveils an exclusive festive bonanza

    Mumbai: Bonito Designs, India’s number one full-home-only personalised interior design brand, unveils exclusive new themes and design assortments this festive season. Partnered with iconic designers Gauri Khan and Manish Malhotra through the ‘World Designs’ campaign, Bonito Designs invites the first 99 customers to experience the pinnacle of premium interior designs. With the promise of delivering complete homes within just 90 days, this limited-time festive benefits promises to transform homes into elegant and sophisticated living spaces.

    Bonito Designs is making every effort to ensure that their customers’ living spaces are infused with fresh, captivating interior design concepts. With the creative brilliance of design icons Gauri Khan and Manish Malhotra, Bonito Designs presents an exceptional collection of design themes that will elevate living spaces to awe-inspiring heights. As part of the festive bonanza, Bonito Designs is also introducing a range of exclusive benefits. The provision of flexible finance options, including no-cost EMI’s, balance transfers, and interior design loans are designed to make the dream of having a beautifully designed home more accessible than ever. Bonito Designs has set the industry standard by pioneering ISO-certified processes, ensuring efficient and effective design solutions. This innovation underscores their dedication to providing excellence in every facet of the interior design journey.

    Speaking on the introduction of the festive bonanza, Bonito Designs CEO Amit Parsuramka said, “Bonito Designs has always been at the forefront of interior design innovation, and our festive bonanza underscores our commitment to providing exceptional design experiences. With new themes by Gauri Khan and Manish Malhotra, a 90-day delivery promise, and exclusive benefits, we aim to make this festive season truly extraordinary for our customers.”

    Celebrated interior designer and the creative force behind World Designs, Gauri Khan said, “As the festive season unfolds, embracing warmth and togetherness, it becomes a canvas for crafting cherished moments with family and friends. In this season of celebration, we infuse our homes with love and beauty, creating spaces that reflect the joy and spirit of the festivities. Through our designs we want to give people the opportunity and possibility to create beautiful homes and memories for their loved ones. I look forward to creating some magical spaces this festive season as a part of the World Designs’ campaign with Bonito Designs.”

    Renowned designer and an integral part of World Designs, Manish Malhotra said, “The festive season in India is a vibrant tapestry of traditions, colors, and celebrations. It’s a time when our homes become the heart of the festivities, and every corner comes alive with joy and splendor. Through our ‘World Designs’ campaign with Bonito Designs, we aim to infuse homes with a touch of opulence and charm, making this season even more special. I believe that your living spaces should reflect the festive spirit, and I’m thrilled to be a part of curating designs that resonate with the essence of this beautiful season.”

    The Bonito Designs festive bonanza is a great opportunity to infuse world-class design into one’s living spaces. To avail your spot among the first 99 customers, visit your nearest experience center or register at www.bonito.in.

  • Bonito Designs collaborates with Gauri Khan and Manish Malhotra to unveil “World Designs”

    Bonito Designs collaborates with Gauri Khan and Manish Malhotra to unveil “World Designs”

    Mumbai: India’s largest full-homes-only interior design brand, Bonito Designs has once again collaborated with design luminaries, Gauri Khan and Manish Malhotra to unveil a transformative concept ‘World Designs’. After the resounding success of their previous collaboration, this new chapter signifies an even grander story, promising to reshape the landscape of interior design. This innovative collaboration marks a groundbreaking step in interior design, combining diverse cultural influences, artistry, historical narratives, and architectural elements to create unique and personalized living spaces for clients across India.

    ‘World Designs’ transcends traditional boundaries by infusing international design elements into the Indian context, resulting in homes that seamlessly blend global aesthetics with local nuances. Gauri Khan and Manish Malhotra’s expertise is instrumental in interpreting the rich design heritage of different regions, creating interiors that are not just visually appealing, but also emotionally resonant. The partnership signifies a convergence of unparalleled design sensibilities. With an in-depth understanding of various design themes sourced from cultures around the world, the collaboration aims to offer a kaleidoscope of interior design concepts that resonate with the preferences and aspirations of their customers in India.

    ‘World Designs’, Gauri Khan said, “Design is my passion, and through ‘World Designs’, I am thrilled to continue this journey of crafting living spaces that resonate with beauty, culture, and emotions. Collaborating with Bonito Designs has been an inspiring experience, allowing both Manish and me to blend our design sensibilities to create something truly unique. Each space tells a story, weaving together global influences and personal aspirations. With ‘World Designs’, we’re excited to bring our vision to life once again, transforming houses into homes that exude warmth, character, and elegance.”

    The launch of ‘World Designs’ Manish Malhotra shared his thoughts on it as well. He said, “Collaborating with Bonito Designs has been a remarkable journey of innovation and creativity. Through this collaboration, we are not just designing spaces; we are crafting experiences that transcend time and trends. Design, for me, is a language that speaks of history, culture, and individuality and through ‘World Designs’, each design element tells a story, that reflects the unique essence of the homeowners. ‘World Designs’ is an exciting continuation of our collective vision, where we strive to turn dreams into reality, one design at a time.”

    Bonito Designs  CEO Amit Parsuramka said, “Celebrating the fusion of creative genius and artistic vision, ‘World Designs’ marks a defining moment in the evolution of interior design. This time the collaboration with Gauri Khan and Manish Malhotra transcends boundaries and redefines what it means to turn spaces into living stories. This partnership is not only a testament to our shared commitment to innovation but also a testament to the power of design to shape experiences. With ‘World Designs 2.0’, we are embarking on a journey to craft homes that encapsulate cultural narratives and timeless aesthetics, delivering unparalleled living experiences to our clients. This is a collaboration that goes beyond the ordinary – it’s a harmonious blend of design, inspiration, and imagination.”

    Bonito Designs CMO Rishi Sharma added, “At Bonito Designs, we believe that great design has the power to transform lives. Our collaboration with Gauri Khan and Manish Malhotra for ‘World Designs’ is a testament to our commitment to bringing exceptional design experiences to our clients. This partnership is more than just a collaboration; it’s a blend of design philosophies that transcend cultures and boundaries. ‘World Designs’ is not just about creating beautiful spaces; it’s about crafting unique narratives that reflect individual stories and aspirations. With Gauri Khan and Manish Malhotra’s design prowess and our innovative approach, we are set to redefine the very essence of interior design, making dreams come alive within the walls of homes.”

    Every project under “World Designs” will be a testament to the deep-rooted knowledge, creativity, and design prowess that Gauri Khan, Manish Malhotra, and Bonito Designs bring to the table. As trends evolve and new inspirations emerge, this collaboration is poised to revolutionize interior design, redefining spaces and experiences.

    From intricate Moroccan patterns to the refined minimalism of Scandinavian interiors, “World Designs” promises to transport clients into their own dreamscapes. Bonito Designs’ commitment to translating these global design themes into practical and aesthetically pleasing home environments, customized to meet the preferences of individual clients, sets a new benchmark in the industry.