ITV

Tag: Amit Nair

  • Zee Khana Khazana launches ‘Jain Jalsa’

    Zee Khana Khazana launches ‘Jain Jalsa’

    MUMBAI: India is famous for its regional and religious delicacies. And keeping the special section in mind, Zee Khana Khazana has come up with a new show which will focus on Jains’ taste buds.

     

    The show, Jain Jalsa, is hosted by chef Gautam Mehrishi. With the show, the channel aims to showcase Jain food in a new avatar and debunk all myths about the cuisine being bland.

     

    Zee Khana Khazana business head Amit Nair said: “With Jain Jalsa, we want to break the myth that Jain cuisine is all about vegetarian dishes made without onion, garlic or potatoes as portrayed in stereotypes. Jain people are big foodies and have been experimenting with food with whatever ingredients they are permitted to use. We were fascinated by this aspect and wanted to show it to our audiences too. Chef Gautam will take viewers through an exhaustive range of healthy and tasty recipes pertaining to this unique style of food consumption.”

     

    The chef will adapt international dishes (Japanese and Far Eastern to Egyptian and Mediterranean) to a Jain palate and project a healthy, fun way of enjoying Jain dishes. Jain Jalsa covers the entire gamut of cooking while also portraying innovative new Jain recipes without compromising on the basic premise of healthy, satvik food.

     

    Chef Gautam Mehrishi, who also hosts Food ka Mood on Zee Khana Khazana, has a history with Jain food. Having lived in Rajasthan for many years, he has been connected to Jain Food and Jain culture for a long time. Everything he cooks on the show will be absolutely vegetarian, have mild spices and will be all about fresh food.

     

    The series will air thrice a week (Monday/Wednesday/Friday) at 12pm with repeats on Monday Wednesday Friday at 8:30pm.

  • Zee Khana Khazana gears up for Food Fungama

    Zee Khana Khazana gears up for Food Fungama

    MUMBAI: Ever wished for a one-stop shop to get all your food queries solved? Wished to cook scrumptious food with simple and unique techniques?  Zee Khana Khazana, India’s first 24-hour food channel presents a unique rood show ‘Zee Khana Khazana Food Fungama’ where in the channel will have canters bearing LED screens move across 6 indian cities (Mumbai, Delhi, Pune, Ahmedabad, Indore And Lucknow) to engage and interact with audiences at residential areas and high footfall areas like malls and markets.

     

    Staring 17 October, spread over almost a month, Zee Khana Khazana Food Fungama will help Indian homemakers and food enthusiasts with all their food related queries. An extension of Zee Khana Khazana’s popular property on the website – Kya Hai Aapka Food Sawaal, the channel plans to increase its engagement level with its target audience through this unique and interesting below the line activity.

     

    The canter will have local chefs who will answer all cooking queries posed by homemakers and others in the crowd. The channel content will be running on a giant screen led throughout the activity on the specially modified van, thus enabling the audience to sample the content. Apart from the queries; the channel will also hold exciting and interactive contests and lucky winners will be gratified with attractive prizes.

     

    Zee Khana Khazana business head Amit Nair exults: “Interaction with our viewers is very important for us at Zee Khana Khazana. We believe an on-ground activity like this is the best way for us to talk to our audience and get their valuable feedback. With this initiative, we want to reach out to audiences in cities across and help them solve their everyday food related questions. We are hopeful that this fun activity will solve all food related sawaal that a homemaker comes across in her daily life.”

     

    What on the digital front? The channel’s Facebook page and twitter handles will share regular updates and will help audiences on the route location and where to spot the van.

  • Zee Khana Khazana gears up for ‘The Urban Cook’ show

    Zee Khana Khazana gears up for ‘The Urban Cook’ show

    MUMBAI:  Zee Khana Khazana, a 24-hour food channel, is launching a new show ‘The Urban Cook’. The show hosted by Chef Sabyasachi Gorai will make home cooking quick, simple, comforting and delicious with a recipies designed for the urban audiences who have little time to cook in their day-to-day schedules.

    On the concept of the show, Zee Khana Khazana business head Amit Nair stated: “The urban life style is full of challenges, endless work with very less time. With such action packed days, we may skip cooking and end up munching on quick bites and order out, but doing so regularly takes a toll on both your health and pocket.”

     

    “Considering all these factors, we at Zee Khana Khazana conceptualized the ‘The Urban Cook’ – an Instructional and entertaining Food Show especially designed for Urbanites. It is a proven fact that cooking is also a stress buster and The Urban Cook will help drive home that point through its method of instruction.  It is sure to hit the right spot with every urbanite in every fast-paced city,” he added.

    The show will premier on 14 December and will air on weekends at 8.30pm, with repeats on Monday to Friday at 10pm.

  • Zee Khana Khazana gears up for The Urban Cook show

    Zee Khana Khazana gears up for The Urban Cook show

    MUMBAI:  Zee Khana Khazana, a 24-hour food channel, is launching a new show ‘The Urban Cook’. The show hosted by Chef Sabyasachi Gorai will make home cooking quick, simple, comforting and delicious with a recipies designed for the urban audiences who have little time to cook in their day-to-day schedules.

     

    On the concept of the show, Zee Khana Khazana business head Amit Nair stated: “The urban life style is full of challenges, endless work with very less time. With such action packed days, we may skip cooking and end up munching on quick bites and order out, but doing so regularly takes a toll on both your health and pocket.”

     

    “Considering all these factors, we at Zee Khana Khazana conceptualized the ‘The Urban Cook’ – an Instructional and entertaining Food Show especially designed for Urbanites. It is a proven fact that cooking is also a stress buster and The Urban Cook will help drive home that point through its method of instruction.  It is sure to hit the right spot with every urbanite in every fast-paced city,” he added.

     

    The show will premier on 14 December and will air on weekends at 8.30pm, with repeats on Monday to Friday at 10pm.

  • No# 1 spot for Zee Khana Khazana in the food and lifestyle category

    No# 1 spot for Zee Khana Khazana in the food and lifestyle category

    Zee Khana Khazana, India’s first 24 hour food channel has attained the numero uno spot in the food and life style category. With 1214 Avg- GTVT (‘000s), Zee Khana Khazana has left behind other channels for the second week in a row. Zee Khana Khazana is in the number one position in Hindi speaking Markets, TG – F (15-44 yrs), SEC AB Digital households.

     

    The brand new content is fresh, simple and showcases ease in replicating cooking methods and dishes at one’s home. Through this exercise, the channel aimed to become the one-stop shop for ‘simple yet delicious’ cooking with its engaging and instructive approach. With chefs of great repute and interesting concept based shows, Zee Khana Khazana has managed to scale new heights. The channel has been reaching out to their audiences with various mall activations, contests and interesting opportunities to be a part of some shows.

     

    A delighted Amit Nair, business Head Zee Khana Khazana said “We are very pleased with the audience response to our channel. It is indeed a humbling experience to see our recent brand refresh and repositioning exercise beginning to yield fruit. We have some more exciting shows / events lined up for our viewers and look forward to endearing ourselves with our unique and refreshing content.”

     

    All the shows on Zee Khana Khazana are interactive with the audience being offered the chance to get in touch with the channel’s Chefs / Anchors via a call or SMS or email thereby taking the engagement level a notch higher. The channel web site also sports a fresh new look, with an easy to navigate interface and acting as a one stop shop for recipes and a food guide.

     

    Zee Khana Khazana is currently available on Dish TV, Videocon D2h and across all digital cable homes in the country. It will soon be available on other DTH platforms as well.

     

    For more information please log on to – www.zeekhanakhazana.com