Tag: Amit Mittal

  • Infotainment tech DaVinci Resolve 14, Cinema EOS C200 etc. to be showcased at BIS next month

    Infotainment tech DaVinci Resolve 14, Cinema EOS C200 etc. to be showcased at BIS next month

    MUMBAI: The paradigm shifts in infotainment technology across the globe has lead technology seekers to connect with the innovators and experience the marvels first-hand.

    As per a report published by FICCI and KPMG, the media and entertainment industry in India is poised to grow at a CAGR of 14.3 per cent to Rs 2260 billion by 2020, led by advertising revenue. By 2020, the digital advertising market is also likely to scale up to Rs 255 billion and contribute to 25.7 per cent of total advertising revenues. Increased share of mobile and video advertising as part of digital media is one of the things to look forward to as well.

    Latest announcements from NAB and IBC will feature strongly at upcoming expositions. With the new DaVinci Resolve 14 featuring an industry revolutionalising post production workflow featuring the same timeline for Editing, Color and Audio, Blackmagic Design will bring additional resources to help answer any queries surrounding DaVinci Resolve. “We expect to have a good showing at Broadcast India 2017,” Blackmagic Design director (Asia) Richard Lim said.

    “For us this show is by far an excellent venue to meet most of our customers,”  Datavideo Technologies India GM Amit Mittal said.

    The 27th edition of the annual B2B Broadcast India Show, organised by NürnbergMesse India, will be held from 12–14 October at Bombay Exhibition and Convention Centre in Mumbai. From content creation to its management and delivery, BIS presents an entire gamut of products and solutions catering to the entire scale of the broadcast and film industry.

    NurnbergMesse India MD Sonia Prashar shares, “We will continue to create several additional avenues along with the main event for technology seekers to witness these products first hand and gain in depth knowledge about them.” Broadcast India project consultant Kavita Meer said: BIS has the ability to attract professionals from the entire spectrum of the broadcast industry.

    Canon India VP – consumer imaging and information centre Eddie Udagawa: “We will be showcasing our latest Cinema EOS camera C700, for motion picture industry and Cinema EOS C200, a revolutionary video camera with inbuilt 4K Raw and high frame rate capabilities.”

    Some of the leading brands who will be displaying their products are — Blackmagic Design, Sony, AVID, RED Digital, Canon, Datavideo, Ross Video, FOR-A, Grass Valley, ARRI, Atomos, Carl Zeiss, Panther, Seagate, On Air Asia, AJA Video Systems, Playbox, IHSE, Primestream, Ikegami, Hitachi, Monarch, Netweb and Sennheise.

     

  • Simpli5d Technologies ousts mechanical platform to help prevent online ad fraud

    Simpli5d Technologies ousts mechanical platform to help prevent online ad fraud

    NEW DELHI: Anti-fraud technology consultants Simpli5d Technologies has designed ingenious technology platforms for impactful digital advertisements that sideline the risks and complicacies of online advertising providing optimal returns. 

     

    The innovation is a groundbreaking solution to filter out non-human traffic coming on to any ad-campaign or website. The patent-awaited Natural Language Processing (NLP) Technology developed by the company is a strong solution that ensures that the brands/ advertisers pay only for what they get. The technology is based on the fundamental aspect of any advertisement campaign along with elimination of the fraud which is ‘Real Human + Right Targeting + Real Engagement = Enhanced and Sustainable Brand Recall’.

     

    Simpli5d Technologies founding partner and CEO Amit Mittal said, “Simpli5d Technologies is helping brands prevent waste of money on ineffective advertisements and is effectively addressing the issue of ad-fraud. The company is working towards building a very comprehensive and powerful analytics engine, which would be extremely beneficial for both publishers as well as advertisers.” 

     

    The company’s endeavour is to be the leader in anti ad-fraud domain and help save billions of dollars that are going waste on automated bots and blindspots. Currently, it is the only venture in India providing service in this segment. With the mission, Simpli5d Technologies offers the solutions which are instrumental in paving the way forward to a more digitized India.