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Tag: Amit Mathur

  • Finolex Cables launches innovative OOH campaign

    Finolex Cables launches innovative OOH campaign

    Mumbai: Finolex Cables has launched an innovative out-of-home (OOH) campaign as part of its ongoing “No Stress. Finolex.” initiative.  This outdoor campaign is designed to emphasize innovation and reliability and is strategically located across multiple cities. It aims to captivate consumer attention by serving as focal points that draw attention toward Finolex Cables’ cutting-edge technology and trustworthiness.

    Out of the many creatives, one of the innovative hoardings features a live fan symbolically giving air to the Bollywood star, Kiara Advani. It has already gone viral in Pune with a local Instagram page garnering over 2.6 million impressions. Another striking hoarding showcases Finolex Cables’ FR House wire alongside their brand ambassador, Bollywood actor Karthik Aaryan. The skyline in this captivating display is showcased using neon lights, highlighting the company’s expertise in delivering top-notch electrical solutions.

    President – sales and marketing Amit Mathur stated, “These standout hoardings are more than just advertising spaces; they’re testaments to our commitment to creativity and excellence. In an era where consumer attention is at a premium, these hoardings offer a unique opportunity to connect with our audience in a meaningful way, cutting through the clutter and leaving a lasting impression.”

    In addition to the innovative hoardings that were launched, Finolex Cables ongoing “No Stress. Finolex” campaign adopts a comprehensive 360-degree approach, leveraging various marketing channels such as TV, OTT, digital media, PR, radio, and OOH (out-of-home). This multi-channel strategy ensures maximum reach and impact, driving brand awareness, engagement, and memorability.

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  • Finolex Cables launches LAN passive components

    Finolex Cables launches LAN passive components

    Mumbai: Finolex Cables, India’s leading manufacturer of electrical and communication cables announced the introduction of LAN passive components to its existing business of LAN cables. The product range includes patch cords, information outlet, patch cards and faceplates. These are especially useful in places like data centres, IT networks, conference rooms and branch office connections with high-density switches.  

    Speaking on the launch, Finolex Cables Ltd Dy CEO & CFO Mahesh Viswanathan said, “We have decades of experience and immaculate track record in manufacturing telephone cables,  JFTC, signal cables, CCTV cables, LAN cables and Fiber Optic Cables (from 6 cores to 576 cores).  The company truly understands how to provide better and smarter solutions for our consumers.  The number of structured cabling users, including government agencies, educational bodies,  telecommunications companies, financial institutions, retailers and social networking services,  are growing in tandem with the rising urbanization rate, thus putting additional strain on the current communication infrastructure. Our LAN offerings will deliver a much-needed solution  for the structured cabling industry.”

    India is undergoing a digital revolution driven by rapidly changing business requirements and increased usage of data for decision-making. The Indian government aims to develop 100 smart cities, where the internet of things (IoT) will play a pivotal role. At the same time, the need for intelligent buildings is increasing, as more companies are working to make their campuses and facilities world-class, while saving costs and responding to the government’s smart building initiative. Due to the growing need for data transmission systems, particularly in metropolitan areas, the number of telecommunication companies have exploded in recent years. Structured cabling offers critical support for high-performance and unified communication systems; and hence rapid digitization has become a key trend in the structured cabling market for India.

    President – sales & marketing Amit Mathur said “Our high-performing LAN components surpass industry parameters to meet stringent functionality requirements. We believe our  Passive systems are the best option for delivering speed consistently, thus, providing stress free smart solutions for our customers.”

    In India, demand for high bandwidth has risen as internet penetration has increased. Structured cabling enables high bandwidth that is necessary for commercial operations to run smoothly.  This ecosystem has evolved at an exponential rate due to its increased data transfer capability,  low cost, and flexibility.

  • Finolex Cables unveils a new marketing campaign

    Finolex Cables unveils a new marketing campaign

    Mumbai: Finolex Cables Limited has announced Kartik Aaryan and Kiara Advani as its brand ambassadors along with a brand refresh and the launch of a 360-degree campaign.

    The new campaign is called ‘No Stress. Finolex’ will showcase the brand’s diverse product range of ceiling fans, LED lights along with electric cables and wires in three TVCs featuring the two actors.

    “Driven by a set of timeless values and a contemporary vision, Finolex Cables has always provided quality products to its customers, which we will continue to do with our refreshed brand mantra of ‘Xceeds Xpectations’,” said Finolex Cables executive chairman Deepak Chhabria. “Our growth in the FMEG segment is a testimony of our unparalleled understanding of the discerning needs of the customer. With a diverse product portfolio range and a robust distribution network, we aim to carry forward our cables and wires legacy and become the number one destination for all FMEG products in the country.”

    “There is a rising awareness among the new age consumers about safe, smart and stress-free home solutions,” said Finolex Cables president sales and marketing Amit Mathur. “Our dedication and passion in making our customer’s life Stress Free has resulted in designing our products to be feasible and dependable. The new campaign reiterates this purpose and our promise to go beyond customer expectations by providing them with reliable and innovative electrical solutions. We are delighted to have Kartik Aaryan and Kiara Advani, two of the most promising and talented young actors of the film industry, to be the face of the brand and help further strengthen the brand’s connect with its customers.”

    “I am pleased to be associated with Finolex Cables, a brand that has quality products, diversified product portfolio and a strong market presence,” said Kartik Aaryan. “The new campaign being relatable and refreshing, resonates with my personality and is in sync with today’s youthful mindset.”

    “I am glad to represent a brand with such a positive and deep-rooted Indian legacy,” said Kiara Advani. “While there is constant innovation and new designs, the quality is never compromised and I’m elated to be part of something that represents such consistency.”

    The ‘No Stress. Finolex’ campaign will roll out in the second week of May and will reach the audience through traditional and new age mediums including the brands digital channels. The 360-degree campaign will showcase multiple aspects of the brands positioning and product portfolio and will have renditions on television, radio, digital, BTL and OOH platforms.