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Tag: Amit Maheshwari

  • Snapdeal names Amit Maheshwari as Exclusively CEO

    Snapdeal names Amit Maheshwari as Exclusively CEO

    MUMBAI: Close on the heels of appointing Animesh Sharma as the chief technology officer of Exclusively, Snapdeal has now roped in Amit Maheshwari as CEO of the online premium fashion destination, which it acquired in February 2015.

     

    Maheshwari, who earlier held the position of senior vice president of fashion at Snapdeal, was instrumental in growing the fashion and lifestyle category into one of the most successful businesses, which is well on-course to become a $2 billion business within the current year.

     

    His appointment as the CEO of Exclusively, is part of Snapdeal’s efforts to build Exclusively as India’s largest premium fashion destination.

     

    Snapdeal co-founder and CEO, Kunal Bahl said, “Amit has been a core member of Snapdeal’s leadership team and the driving force behind the exceptional successes of our fashion business. As we create India’s most impactful digital commerce ecosystem, it is important to stay agile and move ahead with assured pace. In this new entrepreneurial role, Amit will be at the helm of Exclusively’s growth and we are certain that with his expertise and intricate knowledge of fashion business, Exclusively will very soon be India’s largest premium fashion destination.”

     

    Maheshwari added, “The move to Exclusively is a continuation of my journey that began three years ago at Snapdeal. We are focussed on building a highly scalable premium fashion business at Exclusively. Together with the dynamic and vibrant team at Exclusively, I am looking forward to this exciting journey ahead.”

     

    Exclusively general managers, Sunjay and Mohini Guleria too welcomed the move. “There is a tremendous void in the online premium and luxury fashion space. The proven leadership from Snapdeal combined with our experience in luxury fashion and creative DNA is a powerful combination to disrupt the industry,” said Guleria.

  • Snapdeal bags title sponsorship of India Fashion Forum for three years

    Snapdeal bags title sponsorship of India Fashion Forum for three years

    MUMBAI: Snapdeal.com has entered into a partnership with retail intelligence organization Images Group to present the three-day annual mega annual congregation of the India Fashion Forum (IFF) 2015 from 18 – 20 March at the Bombay Exhibition Centre in Goregaon, Mumbai.

     

    India Fashion Forum is in its 15th year of operations and offers a great platform for exchanging knowledge, insights and discussing future trends within the right networks of fashion and aligned sectors. Fashion already accounts for over 70 per cent of orders volume at Snapdeal.com and the company has robust business plans to strengthen this category further. Recent acquisition of Exclusively.com was one such step in this direction and Snapdeal.com aims to reach the $2 billion GMV mark in the fashion category by this year.

     

    Snapdeal.com’s continuous endeavor is to empower the ecosystem it operates in and the thematic focus on fashion is no different. The company strongly believes in the power of innovation and reinvention and this ideology falls in line with IFF’s this year’s philosophical focus on convergence of out-of-the-box ideas and innovations in fashion creation and retailing. As the fashion business captains, policy makers, entrepreneurs and professionals from India and overseas join this annual exchange of knowledge and insights, Snapdeal.com aims to forge a new set of business relationships in this high focus category.

     

    Snapdeal.com vice president, fashion Amit Maheshwari said, “IFF is one of the biggest conglomerations of the best and biggest personalities in the Indian fashion industry and we are proud to be associated with it. This association provides Snapdeal.com a great platform to address and interact with those who have been instrumental in building fashion across the value chain; from manufacturers, brands, large format retailers, sellers and trendsetters. With our unbeatable reach and customer service platform together with business and knowledge leaders of the offline world, we are sure that we can herald a new era for the fashion industry building e-commerce as a sustainable, massively scalable ecosystem that contributes positively to all involved.”

     

    “With the modes and models of fashion retailing in India having shifted dramatically in recent times, IFF’s association with a next-generation e-tailing leader such as Snapdeal.com reflects the tremendous innovation and opportunities defining the Indian marketplace,” added IFF chief convenor Amitabh Taneja.

     

    Over the three-day association, Snapdeal.com will set up a premier lounge at the venue, which will showcase to the audiences the nuances of India’s largest marketplace by setting up experiential zones with live interactive screens to help people shop online from the site. To showcase its commitment and appreciation for the fashion fraternity, Snapdeal.com has also planned to institute special awards for its sellers and fashion brands associated with the company. These awards will be given away in a special Snapdeal.com awards segment designed to honor the good work being done in the industry.

     

    Additionally, India Fashion Forum will also act as an open platform of communication for potential sellers, retailers and fashion brands at large with Snapdeal.com and help them understand the business opportunity at the largest online marketplace. To facilitate onboarding, a registration desk will be set up at the venue which will educate and evangelize all business partners.

  • Snapdeal ties up with ‘Chaar Sahibzaade’ as an online partner

    Snapdeal ties up with ‘Chaar Sahibzaade’ as an online partner

    MUMBAI: E-commerce portal Snapdeal.com, has tied up with Harry Baweja’s latest production Chaar Sahibzaade.

    An animated film, Chaar Sahibzaade revolves around the Sikh Guru – Guru Gobind Singh and his sons. Paying tribute to the movie, the e-tailer will present an exclusive collection of interesting collectibles for fans. These include Kirpans, swords, art work, and armor sets replete with bow and arrow etc reminding audiences of Sikh heritage.

     Speaking on the occasion producer Harry Baweja said, “Chaar Sahibzaade is a movie that would give you a hangover of the rich heritage and culture that is imbibed in the Indian minds. The collection on Snapdeal.com is something that parents would feel proud to own and also buy for their kids to educate them and engrave rich Indian values.”

     The film will also features the portal. With this tie-up the brand will strengthen its antiques and collectibles segment, which has the maximum potential in the ‘hobbies’ category. In the past, the brand has associated with a number of production houses and movies such as- Transformers, Ninja Turtles and Spiderman.

    Talking about this initiative, Snapdeal.com vice president fashion Amit Maheshwari said, “We are constantly building on our existing categories as well as developing new segments, to provide consumers with a variety of choices.”

    “As a part of this endeavor we are looking at expanding our Hobbies category, which already has unique merchandise from various films, football and cricket collectibles, antiques etc. We are certain that our consumers will be delighted with the new range of merchandise from Chaar Sahibzaade,” he added.

    Consumers can buy unique merchandise such as Kirpan shaped pen-drives, rare posters from the movie, and unique memory games for children, pencil tops and key chains on the site.