ITV

Tag: Amit Gupta

  • India Today Group promotes Prerna Kaul Mishra, Sanjay Sinha and Amit Gupta

    India Today Group promotes Prerna Kaul Mishra, Sanjay Sinha and Amit Gupta

    MUMBAI: India Today Group has witnessed a flurry of activity at senior levels with the recent being Supriya Prasad and Rahul Kanwal getting elevated to news directors in Aaj tak and India Today respectively. And now it’s time for three more executives to get promotion. The latest movers in the hierarchy include Prerna Kaul Mishra, Sanjay Sinha and Amit Gupta, who were elevated by the company. A source close to the development confirmed the news to Indiantelevision.com.

    Mishra will now be the managing editor, social media and content services and she will also play a key role in ensuring the social media policy is followed and prevent abuse and misuse in a politically charged atmosphere.

    Sinha has been leading the rapid success of Tez and Astro Tak, which has recently crossed one million subscribers. He has now been promoted as the senior executive editor and will continue leading Tez, Tez’s contribution to YouTube via Astro Tak and the brand new The Lallantop show.

    Gupta, who is the chief executive officer of Mail Today, will take on added responsibilities as the head brand solutions across publishing and digital. His job will be to support clients in reaching target audiences through unique, customised experiences across publishing and digital platforms.

    Last month India Today TV appointed Ranjana Mangla as the national revenue head. Earlier this year, the network promoted Kalli Purie to managing director and vice chairperson for a tenure of five years, which started from 1 April 2018.

  • WittyFeed brings Httpool on board as sales partner

    WittyFeed brings Httpool on board as sales partner

    MUMBAI: Httpool has appointed WittyFeed as its partner to monetise the website’s display ad inventories and be its exclusive representative for India.

    This partnership is in line with both Httpool and WittyFeed’s vision of providing clutter-breaking experience for users and offering innovative ad formats for digital marketing campaigns. Httpool will not only help WittyFeed monetise the existing website traffic, but also bring on board creative-rich media formats which will drive more engagements from users.

    Httpool, an international media-tech company, employs the most advanced proprietary and licensed technologies to offer the broadest range of ad network products and ad tech solutions across display, video, engagement, social and performance channels, on all devices.

    Httpool exclusively represents Twitter in India and 22 markets across Europe and Asia. It represents LinkedIn, BBC, AOL, Spotify and other select global and local publishers across 30+ central and eastern European and Asian markets. Httpool was recently acquired by Sony via IMS – Latin America, giving it market reach and access to 50+ markets.

    Founded in 2014, WittyFeed started its journey with a hundred thousand users and now has a strong user base of a billion and garners close to 100+ million unique users every month. With over 50+ million site visits month on month, WittyFeed has set a new benchmark in March 2017 with 420+ million page views and 2.5 billion ad impressions.

    WIttyFeed co-founder and CEO Vinay Singhal said, “We are glad that Httpool’s acumen in the Indian digital industry and the network would help us get better advertisement formats and fill-rate. We are quite excited with this association and look forward to it.”

    Httpool India managing partner Amit Gupta added, “WittyFeed, being one of the largest content marketing platforms, experiences a lot of traction from varied target groups belonging to diverse fields, making it an ultimate destination for advertisers. We are delighted to partner with WittyFeed and look forward to taking this association to newer horizons.”

  • WeTransfer appoints Httpool as India partners

    MUMBAI: Httpool has added another global major to their extensive kitty of partners, with WeTransfer. The international cross-channel advertising network, that has partnered to monetise WeTransfer Ad inventories in 15+ markets in Europe, will also now be representing them in India.

    Founded in 2009, WeTransfer is the pioneer of effortless file transfer. With seamless and deeply integrated access they have over 40 million active users every month! WeTransfer provides brands with an extensive ad inventory to reach their target audience effectively through full-screen background or wallpaper spots.

    Httpool; an international cross-channel ad network, is an optimal partner for media agencies seeking integrated digital advertising solutions. Httpool employs the most advanced proprietary and licensed technologies to offer the broadest range of ad network products and ad tech solutions across display, video, engagement, social and performance channels, on all devices. It represents Twitter, LinkedIn, BBC, AOL, Spotify and other selected global and local publishers across 30+ Central and Eastern European and Asian markets. Httpool India was founded in 2010 and has offices in Mumbai and Delhi that work with all major agencies and brands.

    WeTransfer’s John De Lang explains: “Httpool brings with them extensive experience and leadership in the digital space. We have been working with them for a while now and they have been representing us in multiple markets across Europe and Asia; we are pleased to have them represent our platform within the Indian market too.”

    Httpool India managing partner Amit Gupta adds, “WeTransfer experiences a lot of traction from varied target groups belonging to diverse fields, making it a great platform for advertisers. We look forward to this exciting and challenging journey in an exhaustive market like India”