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Tag: Amit Gupta

  • Wpp Media bags integrated media mandate for Leeford Healthcare

    Wpp Media bags integrated media mandate for Leeford Healthcare

    MUMBAI: Wpp Media has won the integrated media mandate for five of Leeford Healthcare Limited’s strategic consumer brands, covering atl, full-funnel digital, e-commerce, q-commerce, performance marketing, and seo. The win marks a significant expansion of Wpp Media’s footprint in India’s healthcare and personal care sector.

    Under the mandate, Wpp Media will oversee end-to-end planning and buying across key platforms, leveraging data-led strategies to deliver scale, efficiency, and measurable impact. For Leeford, one of India’s fastest-growing pharmaceutical and healthcare companies and the second-largest player in general medicine, the partnership aims to strengthen brand visibility, optimise consumer journeys, and drive sustainable business growth.

    “Leeford Healthcare’s journey is rooted in trust while rapidly scaling into personal care and orthopedics,” said Wpp Media South Asia president- client solutions Navin Khemka. “This mandate goes beyond media, it’s about shaping how a brand of scale connects with millions in a digital-first world. By fusing data intelligence, commerce expertise, and creative storytelling, we aim to craft seamless consumer experiences across platforms.”

    Echoing the sentiment, Leeford Healthcare founder & managing director Amit Gupta said, “Our vision is to build Leeford into a diversified consumer powerhouse that blends healthcare credibility with lifestyle relevance. To scale this vision, we needed a partner who could combine strategy with execution and Wpp Media is best equipped to help fuel the next chapter of our growth story.”

    Founded with the purpose of making quality healthcare more accessible, Leeford Healthcare continues to evolve into a broad-based health, wellness, and personal care brand. With this partnership, both companies are set to craft a media strategy that’s equal parts precision, performance, and purpose, a formula fit for India’s fast-changing healthcare landscape.

  • Reppro schools the field with NTU India comms mandate

    Reppro schools the field with NTU India comms mandate

    MUMBAI: Talk about a class act Nottingham Trent University (NTU) has picked The Reppro as its communications partner in India, giving the agency a fresh addition to its growing education portfolio. The remit covers Public Relations, Social Media, and Digital Marketing, all aimed at making NTU a go-to choice for Indian students and institutions.

    India has emerged as a hotbed for global universities, with the number of Indian students heading to the UK skyrocketing by nearly 274 per cent since 2019. NTU, one of Britain’s top-ranked institutions, brings plenty to the table: teaching excellence, strong industry links, and an employability-first approach. With students from over 160 countries and ties with 300-plus universities worldwide, it blends academic prestige with real-world career outcomes.

    The Reppro will craft an integrated communications strategy to boost NTU’s visibility in India, highlighting its global reputation and practical support for students from visas and funding to employability guidance. NTU senior regional manager Anna Audhali said: “India continues to be pivotal for Nottingham Trent University’s global outlook. Through this partnership, we hope to share NTU’s values and opportunities more widely, and strengthen connections with Indian students, families, and academic partners.”

    For The Reppro, it’s a chance to put the spotlight on NTU’s strengths. The Reppro founder Amit Gupta noted: “As more Indian students seek world-class education with real-world relevance, our focus is to further raise NTU’s visibility in India and highlight the opportunities it offers.”

    NTU has the credentials to back it up: its research has twice been honoured with the Queen’s Anniversary Prize (2015, 2021), with 83 per cent of its research rated world-leading or internationally excellent in REF 2021. Add to that being crowned ‘University of the Year’ five times in six years, and the message is clear NTU isn’t just teaching, it’s thriving.

  • Reppro gets top marks as WACE’s India communications partner

    Reppro gets top marks as WACE’s India communications partner

    MUMBAI: It’s a match made in academia and advertising. The Western Australian Certificate of Education (WACE) has picked The Reppro as its official communications partner in India, a strategic alliance that blends international curriculum with local storytelling flair. The Reppro, an emerging force in strategic communications and public relations, will now handle public relations, social media, and performance marketing for WACE, the globally respected senior secondary qualification developed by the Government of Western Australia’s School Curriculum and Standards Authority.

    The move comes as WACE expands its footprint into India, becoming the first international government curriculum to offer a full K–12 academic framework to Indian students. With recognition in over 16 countries including Japan, Singapore, China, and Malaysia and Grade XII equivalence granted by India’s Association of Indian Universities (AIU) WACE is now targeting Indian schools and learners seeking global-standard education with local relevance.

    The Reppro founder Amit Gupta said, “We’re proud to partner with WACE at this pivotal moment in India’s education evolution. WACE’s globally respected curriculum, combined with its structured academic rigor and WASSA learning record, offers Indian students a credible and future-ready pathway.”

    WACE echoed the sentiment, noting that this partnership marks a new chapter in its India journey. “With The Reppro’s deep understanding of the education space and its integrated approach to communication, we’re confident of deepening our engagement with students, schools, and education leaders across the country,” a WACE spokesperson said.

    As Indian parents and students increasingly seek internationally recognised pathways, the WACE–Reppro partnership is expected to spark fresh interest in academic alternatives. With a communications playbook packed with PR, performance marketing, and social storytelling, The Reppro will build awareness, drive adoption, and help WACE speak the language of India’s education aspirations.

    In an education market where curriculum choices often feel like a final exam, WACE just got the right coaching partner.

  • Amit Gupta promoted at Warner Bros Discovery as sr director, APAC ancillary & Hyderabad content operations

    Amit Gupta promoted at Warner Bros Discovery as sr director, APAC ancillary & Hyderabad content operations

    MUMBAI:  Amit Gupta has stepped into a new adventure as senior director – APAC ancillary and Hyderabad content operations at Warner Bros Discovery, adding another star-studded chapter to his 25-year career in the media and entertainment industry.

    Gupta, who previously served as director – program operations for South Asia at the same company, has been a master of content logistics and operations. From running the show for kids and English movie channels at Turner to leading creative services and broadcast post at Prime Focus Technologies, he has been the backstage wizard keeping the content flowing.

    Before joining Warner Bros. Discovery, Gupta sharpened his craft at Reliance MediaWorks as AVP – technical and operations, and earlier at Sony Entertainment Television, where he steered the post-production department. He even donned the hat of a senior video editor at Applause Entertainment and freelanced as an online video editor, giving him a deep understanding of the creative and operational sides of the business.

    In his new role, Gupta will oversee APAC’s ancillary operations and lead the Hyderabad content hub, playing a critical role in delivering Warner Bros Discovery’s magic across the region. With a career that’s a mix of big names and bigger responsibilities, Gupta’s latest gig is set to be another hit on his list.

  • Yulu flags off its service in Tirunelveli

    Yulu flags off its service in Tirunelveli

    Mumbai: Yulu, a shared electric vehicle (EV) mobility technology firm, launched its service in Tirunelveli, Tamil Nadu, in partnership with city-based Runa Motors Pvt Ltd. The service was inaugurated in the presence of Tirunelveli City’s assistant commissioner of police – traffic, K.B. Kameshwaran, as well as Startup Tamil Nadu’s project leads N Rahul and C Gigin Durai. Following the launch, Runa Motors, which is helmed by local entrepreneur V. Nagarajan, will operate a fleet of DeX GR EVs across the city with support from Yulu.

    Tirunelveli is now home to the third operational Yulu Business Partnership (YBP). Previously, Yulu had launched its leisure mobility services in Indore and Kochi, in collaboration with YBP partners in those cities. The introduction of its zero-emission delivery EVs in Tirunelveli marks another remarkable stride for Yulu as it rapidly scales up its service in non-metro cities.

    Tirunelveli is well known for its cement, cotton, sugar and pharmaceutical industries. An upcoming city, it also attracts a large number of students, medical tourists and jobseekers from nearby towns and villages, as well as other states. Sensing an unmet need for environmentally sustainable and affordable mobility options, Runa Motors’ founder V. Nagarajan – whose goal is to shape Tirunelveli into a modern, smart and sustainable city – decided to join hands with Yulu.

    To begin with, Runa Motors and Yulu will offer hyperlocal delivery EVs for food delivery partners. In addition to providing EVs, technology, and training, Yulu has also supported Runa Motors with brand partnerships, and is working closely with Swiggy and Zomato’s city-based teams to help Runa Motors onboard new riders. With Yulu’s proposition of enabling 30-40 per centhigher savings, the partnership will unlock several gig work jobs, boost Tirunelveli’s local economy, and enable delivery companies and local businesses to easily switch to eco-friendly vehicles for their logistics needs.

    Yulu co-founder & CEO Amit Gupta said: “We are excited to introduce our EV mobility services in Tirunelveli in partnership with Runa Motors and V. Nagarajan. This collaboration not only marks another milestone for the YBP initiative, but also underscores Yulu’s commitment to take the EV revolution to every city and town in the country. I am confident that Runa’s fleet, powered by Yulu’s cutting-edge technology stack, will revolutionise hyperlocal deliveries in Tirunelveli and chart a sustainable growth roadmap for this beautiful and fast-growing city.”

    Runa Motors Pvt Ltd founder V. Nagarajan said that his decision to partner Yulu was made easier by the fact that it is a ‘Made in India’ brand whose world-class EVs are manufactured by Bajaj Auto. He added, “The integration of Yulu’s proven end-to-end EV mobility solution and Runa’s local expertise will transform the mobility landscape of Tirunelveli. I am confident that the residents will embrace this affordable and eco-friendly hyperlocal delivery EV service. We look forward to contributing to the community’s economic and environmental well-being and are excited at the prospect of expanding into further areas, such as personal mobility, and look forward to scaling up our business into as many cities as possible.”

    Runa Motors has deployed the EVs at key spots in the city, including Thiyagarajanagar, Sambandhar Street, Megalingapuram Salai Street, Sindhupoondurai, Tirunelveli Junction and the Tirunelveli Corporation area. The EV fleet’s energy needs will be met via three battery swapping stations powered by Yuma — a leading battery-as-a-service (BaaS) firm — at Thirugnanasambandar Kovil Town, Medhablock Pushpalata, and Udayarpattisalai Junction. In addition, three Yulu Centres have been established across the city to serve as touchpoints for customer information, vehicle rentals and maintenance.

  • Amit Gupta assumes leadership at Milagrow

    Amit Gupta assumes leadership at Milagrow

    Mumbai: Milagrow Humantech, a leader in consumer robotics, has announced that Amit Gupta is formally heading the organisation. Milagrow is at the forefront of robotics product development in India, with an installation base of more than 1.5 lac products. Under Amit’s leadership, the company is set to enhance operations and offer consumers cost-effective yet high-quality products. To drive this mission forward, he is ensuring the implementation of innovative marketing strategies while developing India-specific products, software, processes, and services.

    With nearly three decades of experience, Amit began his entrepreneurial journey in 2020 when he entered semi-entrepreneurship with Milagrow. As he takes the helm, Amit is pledging to carry forward the visionary legacy established by Rajeev Karwal.

    Amit is working towards revolutionizing the daily interactions in Indian households by integrating advanced robotics. His skill set is playing a key role in strengthening the company’s position as a leader in the robotics industry. He believes in a customer-centric approach and personalization of services by prioritizing products’ easy usability. The seamless integration of a mobile-friendly app is enhancing the overall user experience.

    Expressing his enthusiasm, Milagrow HumanTech VP Amit Gupta said, “Leading Milagrow Humantech is an honor. Inspired by Mr. Rajeev Karwal’s legacy of excellence and innovation, I am committed to furthering his vision. We are spearheading the robotic revolution in India, empowering automation, and freeing humans from mundane tasks so that they can focus on other more important and productive things. At Milagrow, we are dedicated to making the company synonymous with robotics and innovation. We are actively going above and beyond our capabilities and forging strategic collaborations to bring the best technologies to India for redefining the future of the sector.

    Besides scaling in international markets, Milagrow Humantech also plans to set up a manufacturing base in India and cooperate with International companies mainly from Europe and USA. Furthermore, the company’s focus on advancing technology in the LIDAR space underscores its commitment to excellence. In an industry-first initiative towards making ownership of robotics products affordable, the company is offering a three-year warranty on suction motors and a three-year warranty on batteries. With a dedication to product, indigenous softwares and component developments,  Milagrow is positioned to lead the future of robotics in India.

  • Prime Video and PivotRoots collaborate to create multi-brand integrated campaign for Made In Heaven Season 2

    Prime Video and PivotRoots collaborate to create multi-brand integrated campaign for Made In Heaven Season 2

    Mumbai: Prime Video, one of India’s most popular video streaming services, has once again captivated its audiences with the much-awaited Season 2 of its critically acclaimed series Made In Heaven. Buoyed by the critical acclaim of the Emmy-nominated show, Prime Video orchestrated a strategic and exhilarating campaign powered by PivotRoots – a Havas Company, to reignite the buzz among fans and introduce the show to new audiences, aiming to make this season an even greater success.  

    Leveraging high-impact strategic partnerships across prominent platforms, the campaign achieved a resounding success in both contextual communication and visually appealing creatives. PivotRoots vice president-media Ashok Shinde said, “For a show that constantly pushes boundaries, we identified popular and frequently visited media destinations by the intended audience and crafted integrations that harped on the marquee themes from the show. This allowed the show to be omnipresent with a creative approach that reiterated the return of the grandest wedding celebration, which one shouldn’t miss.”  

    Strategic Partnerships:  

    Prime Video’s campaign spearheaded by PivotRoots, engaged in strategic collaborations with top platforms, establishing a strong and contextual presence across various user journeys:  

    1. Uber Collaboration  

    Partnering with Uber, one of the largest on-demand rideshare applications, the campaign ensured a comprehensive and engaging user journey. From requesting a trip to throughout the ride, the show’s communication was seamlessly integrated into the app. The creative concept revolved around the notion that Genda Phools (marigold flowers) were adorning the streets, heralding the return of grand wedding celebrations. With every step of the journey, the user was greeted with a celebratory tone and contextual copy, culminating in the grand release announcement.  

    Uber advertising head of programmatic and partnerships Jillian Kranz said, “With an average view time of over 100 seconds, Journey Ads are a powerful and effective way to capture consumers’ attention during their trip, driving purchases and building brand awareness amongst a highly in-demand demographic. The Made in Heaven campaign seamlessly integrated Amazon’s messaging, creating and sustaining excitement for the show.”

    Httpool by Aleph managing director Amit Gupta mentioned, “We are thrilled to share the remarkable success of the collaboration between Amazon Prime Video and Uber, made possible through our valued partnership with PivotRoots and Httpool by Aleph.”

    2. Swiggy Integration

    Recognizing the extensive user engagement on Swiggy, India’s leading on-demand convenience delivery platform, the campaign took over one of the most frequently visited sections of the app – the order track screen which appears once a user completes placing an order. Here, the delivery icon transformed into an image of a truck adorned with Genda flowers, symbolizing the arrival of festivities. At the top of the map, PivotRoots strategized to place an icon of Genda Phool accompanied by contextual copy, revealing the comeback of Made In Heaven. An animated innovation banner further strengthened the connection between the campaign and the imagery, leaving a lasting impact.

    Swiggy head of ads and monetization Ajit Panigrahi said, “Swiggy’s post-order food tracking screen is viewed with great excitement as users wait for their favourite dishes to be delivered, just like Made in Heaven Season 2, which has been one of the most awaited shows on OTT. We collaborated with Amazon Prime and PivotRoots, to creatively communicate this in the form of a contextual map integration on the food post order page, also giving users a view of the trailer on the same page.”

    3. MakeMyTrip Partnership

    Given the show’s exotic locales, a partnership with MakeMyTrip, the country’s leading travel platform, was formed to deepen user engagement. This collaboration resulted in the creation of Made In Heaven Holiday Packages inspired by the show’s lead characters. The packages, adorned with visuals from the series, resonated with the characters’ personalities. These packages were prominently featured in a branded hub across various touchpoints within the app, delivering maximum visibility and engagement.

    MakeMyTrip chief marketing officer & chief business officer – corporate Raj Rishi Singh said, “Travel is often inspired by visuals from popular films and television shows that appeal to our sensibilities. Made in Heaven has been one such cultural phenomenon, inspiring conversations and giving us mood boards for various occasions, including travel. We are pleased to have partnered with Amazon Prime Video and PivotRoots to curate travel packages based on protagonists from the show, inspiring millions to travel with itinerates made in heaven.”

    4. Media Buying

    Additionally, as part of various media buys, PivotRoots collaborated with 25 + top sites and apps including niche partners like Ferns and Petals, Wedding Sutra, Wed Me Good and Conde Nast Traveller to deploy high-impact contextual banners.  By taking over key touchpoints on popular platforms, the campaign driven by PivotRoots, was able to reach a large and engaged audience which helped Prime Video’s Made In Heaven Season 2 to become one of the most talked-about shows of the year.

  • Httpool India onboards Simran Bedi as partner director

    Httpool India onboards Simran Bedi as partner director

    India: Httpool, an Aleph Holding company and global partner of major media platforms, on Thursday announced the appointment of Simran Bedi as partner director for India operations. She will report to Httpool India, managing director, Amit Gupta.

    Bedi has over 18 years of experience in the media industry, including revenue generation, digital shopping and commerce, business development, branding, and experience with core branding solutions. Before joining Httpool, she worked at Publicis Media, responsible for leading buying and trading for the supply-side and leading affiliate business.

    “As we prepare to exponentially scale the Httpool India business for the past one decade, one of our key areas of focus has been securing the right talent. Simran comes with a wide-ranging and in-depth experience of proven success across geographies, including India,” said Amit Gupta. “Her hands-on approach and wealth of experience in trade and agency partnerships and media planning will allow us to continue delivering demonstrable value to our partners both on the platform and demand side. We are looking forward to the next stage of our journey together with Simran.”

    Speaking on her new role, Bedi said, “Httpool represents some leading media platforms, each having a distinct value proposition to meet advertiser demands and KPIs. Responsible for revenue growth across multi-platforms in the Indian market along with trade partnerships in the Asia Pacific region carries the highest responsibility, and I am determined to exceed the expectations.

  • NewQuest buys out Emerald Media’s majority stake in Cosmos-Maya

    Mumbai: Indian animation major Cosmos-Maya on Monday announced that Hong Kong-based  NewQuest Capital Partners (NewQuest) has acquired a majority interest in it from Emerald Media, an investment platform backed by KKR. The company has not disclosed the terms of the transaction, but The Economic Times reported that the deal values the Ketan and Deepa Mehta promoted studio at $90 million.

    Having gained significant market share in India, the animation company is aggressively expanding its operations in the western markets producing several successful TV series, shows, and independent feature films for leading platforms in Europe and the US. The company has also become one of the largest providers of animated content to leading edtech players in India and the US.

    Said Ketan Mehta:  “Cosmos-Maya has had a phenomenal journey of 25 years in animation and has grown by leaps and bounds during this period. The partnership with Emerald Media heralded a strong growth era for us. I am very happy that we are now getting a partner in NewQuest. The partnership marks yet another important chapter in the global journey of our studio, which is poised for accelerated growth.”

    “Cosmos-Maya has been one of the most dynamic companies in this segment with a remarkable growth trajectory, ” said  NewQuest partner &  head of India &  southeast Asia Amit Gupta.  “With a portfolio of over 20 IPs and a highly talented team, we strongly believe that Cosmos-Maya is exceptionally well placed to consolidate its leadership position in the segment.”

    “We are privileged to have worked closely with Ketan and Anish (Mehta- the current CEO of Cosmos Maya)  over the years to support Cosmos-Maya’s journey in becoming a leading animation studio in India and the wider region,”  said  Emerald Media  MD Rajesh Kamat. “Emerald Media  has leveraged our industry expertise and the strength of our platform to help the company establish a solid foundation to expand its footprint in India and across the globe. Cosmos-Maya has shown a robust growth trajectory on the back of its creative and innovative IPs through the years, and we are confident that the company will continue its success in the future with NewQuest.”

    “This is a new and interesting chapter for us as we look at larger markets and newer challenges,”  said Anish Mehta. “Emerald Media has been a great support in our growth story and now this investment from another great investor like NewQuest is a testament to our market leadership and strong operating performance. We are excited to bring NewQuest on board as we embark on our next growth phase to become a fully integrated, global animation production and distribution company. Their experience, network, and industry knowledge will help supercharge our growth, organically and through strategic acquisitions.”

    GCA acted as an exclusive financial advisor to Cosmos-Maya and its shareholders. SNG & Partners and Cyril Amarchand Mangaldas acted as legal advisors, and EY and BDO acted as due diligence and transaction tax advisors.

    The Economic Times reported that Emerald Media’s exit gave it a 3X-4X ret return on its investment it made in Cosmos-Maya in 2018. Today the latter is producing anywhere between 18-20 animation shows for local and international broadcast networks; some of which are being co-produced.