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Tag: Amit Gujral

  • Amit Gujral joins Aarambh Communications as strategic advisor

    Amit Gujral joins Aarambh Communications as strategic advisor

    MUMBAI: When it comes to marketing mastery, few names shine as brightly as Amit Gujral—and now, he’s bringing his magic to Aarambh Communications as a strategic advisor. The former CMO of JK Tyre & Industries Ltd. and LG Electronics India Ltd. is swapping corporate boardrooms for brand storytelling, and with 29 years of experience in branding, advertising, and product marketing, he’s here to ensure Aarambh’s clients don’t just make noise but own the conversation. After all, why just shine when you can dominate?

    Aarambh Communications, co-founded by Sukriti Vajpayee and Himanshu Upadhyay, has carved a niche for itself across FinTech, Healthcare, Lifestyle, NBFCs, MarTech, Consumer, Real Estate, and Ed-Tech. Now, with Gujral at the advisory helm, the firm is poised to take brand storytelling to the next level, blending creative brilliance with sharp market strategy.

    Gujral is no stranger to game-changing campaigns. At JK Tyre, he led the celebrated “JK Tyre Desh Ka Tyre – Jab Hindustan Mile Hindustan Se”, an ad that didn’t just sell tyres—it ignited national pride. His tenure at LG Electronics was equally iconic, spearheading branding initiatives that cemented LG’s leadership in consumer electronics.

    Sharing his excitement, Gujral stated, “Marketing and branding are not just professions for me – they are a lifelong passion. As I begin this fresh innings, I’m excited to embrace this role of mentor, helping businesses navigate their growth journeys with impactful strategies. Aarambh Communications’ track record of creating lasting brand equity is remarkable. I’m looking forward to contributing to their mission and helping further elevate the brands they work with.”

    Vajpayee called this appointment a defining moment, “Having Amit Gujral join our advisory board is a huge win for Aarambh. His unmatched expertise in marketing and his visionary approach align perfectly with our mission to help brands achieve sustained success. Our growth has always been driven by the trust of our clients, and this step further accelerates our commitment to delivering exceptional value in the PR space.”

    Upadhyay echoed this sentiment, “Amit’s appointment comes at a critical juncture as we expand our service offerings. His deep understanding of consumer behaviour and ability to craft multi-channel marketing strategies will allow us to merge innovative marketing and PR tactics, ensuring that our clients receive holistic, results-driven solutions that strengthen their brand’s market presence.”

    With Gujral’s expertise, Aarambh Communications is set to redefine the future of PR and marketing, offering cutting-edge strategies that don’t just amplify brands but forge deeper, more meaningful connections with their audiences.

     

  • Cheil India’s new campaign for JK Tyre celebrates the spirit that unites all Indians

    Cheil India’s new campaign for JK Tyre celebrates the spirit that unites all Indians

    Mumbai: Cheil India’s new TVC for JK Tyre is a showcase of the entire range of products from the brand and its commitment to cater to the varied tyre needs of Indian consumers. It is a communication that is anchored in an anthemic song sung by one of India’s top singers, Mohit Chauhan with lyrics penned down by JK Tyre CMO Amit Gujral.

    JK Tyre is one of the largest tyre manufacturers in India, making tyres for a range of vehicles like premium passenger cars, SUVs, two-wheelers, farm vehicles, trucks, buses, etc.

    “The agency presented several routes, but one insight resonated with the collective team very strongly. In this age where we are all becoming individual islands, it is the roads that keep us connected with each other. Running from the north most tip of India to the last bend down the south, roads are a force of connection across India. And thus was born the idea: India meets India,” said Cheil India chief growth officer Neeraj Bassi.

    “Our insight about JK tyres enabling human connections was strong. So staying true to the brand’s ‘Desh ka tyre’ positioning, we decided to make a grand film which evokes a sense of pride in every Indian. Through our protagonist riding across the length and breadth of the country, we showcased the entire range of JK tyres rolling through diverse landscapes of India. On the way he has heart-warming interactions with people across various regions. These moments, along with the soulful track sung by Mohit Chauhan, drive the emotional connect of the film,” said Cheil India national creative director Amit Nandwani.

    To make this narrative tug at the heart of every Indian, the brand roped in director Bharatbala, who is renowned for taking India to the world through his vision over the years and continues to do so even today and overlaid it with an anthemic track sung by one of India’s top singing talents, Mohit Chauhan.

  • LG India corporate marketing head Amit Gujral moves on

    LG India corporate marketing head Amit Gujral moves on

    MUMBAI: The corporate marketing head of LG India, Amit Gujral has stepped down from his position after serving the company for more than a decade.

    Gujral has been associated with the consumer industry for over 23 years and had started working with LG in 2003.

    In his 16-year-long stint at the company, Gujral served on many strategic roles, managing the complete life cycle of products from inception to consumer sell out. He had been responsible for crafting strategies for brand building, promotional activities, and consumer engagements.

    He has extensive experience in marketing (corporate communications, marketing communication, ATL/BTL/ISM/DIGITAL, big data analytics, distribution, channel management,), indirect sales , product planning, contents & services partnerships across Industry verticals & companies and R&D.

  • LG India’s ‘Astronaut video’ garners 104 mn views on social media

    LG India’s ‘Astronaut video’ garners 104 mn views on social media

    MUMBAI: LG India’s 20th anniversary’s unique digital ‘Astronaut video’ showcasing how dreams come true has received 104 million views across its website and other digital platforms including its social media channels.

    This viewership reiterates that LG has yet again struck the right chord with Indian consumers and understands their story like no other brand. LG has not just sold products, but the dream of a better lifestyle.

    LG’s 20-year journey in India has been told through an inspiring story of a single mom and her daughter who goes on to become an astronaut. The little girl dreams to reach for the stars after watching the inspirational journey of the famous Indian astronaut, Kalpana Chawla, on LG Golden Eye TV. 

    https://www.youtube.com/watch?v=60zlBxiUwxQ

    In fact, LG TV is one of the things which her mother sells to make money for her daughter’s dream, though it leaves them both sad. 

    The little girl, with her dedication goes on to become an astronaut at NASA, just like her idol. While she undergoes rigorous training, she finds herself surrounded by LG’s wide range of products for her comfort and care. The video ends with the girl, who is now grown up and an astronaut, gifting a brand-new LG OLED TV to her mother as a gesture for her sacrifices. 

    With this story, LG salutes the loving bond in Indian families.
    LG Electronics India MD Kim Ki Wan said, “The Astronaut video has found immense appreciation of viewers. As a company, we base our initiatives in customers’ insights and this video was dedicated to honour their dreams.”

    LG Electronics India head – corporate marketing Amit Gujral said, “This gesture shows how much the consumers love brand LG. It encourages us to make aspirations a reality and continue to live up to our brand promise – Life’s Good.’’

  • LG launches #HungerFreeIndia campaign

    LG launches #HungerFreeIndia campaign

    MUMBAI: LG Electronics India has launched the initiative #HungerFreeIndia, dedicated to help eradicate Food Wastage in India. This campaign is inviting the whole nation to come forward and take pledge to avoid food wastage and thus, help eradicate hunger.

    It is astonishing to note that one in seven people in the world are undernourished, and 40 per cent of food produced in India is wasted. The campaign aims to change the basic thought of how food generally is disposed off without a second thought, while we live in a world where 50 per cent of food across the world never reaches the hunger-stricken.

    LG Electronics India MD Kim Ki Wan said, ‘’This campaign is yet another gesture from us to showcase our deep care for the Indian society. We want to bring a positive change in the behaviors of people, their eating habits and encourage them to be a more responsible society collectively.’’

    LG CMO Amit Gujral said, “We will create various touch points wherein people will have a greater opportunity to contribute their bit towards the cause of preventing food wastage.”

  • LG to patriots: #KarSalaam

    LG to patriots: #KarSalaam

    MUMBAI: LG has launched the #KarSalaam initiative which aims to salute the spirit and sacrifices of the Indian soldiers to celebrate India’s upcoming Republic Day.

    Through this initiative, LG is seeking to tap into the patriotic fervor of the season to establish itself as a brand that cares for Indians and their sentiments.

    LG is inviting all Indians to share their messages and good wishes for the brave men and women of Indian armed forces. LG plans to reach out to Indian citizens through radio and other communication channels to capture their wishes for the soldiers. Campaigns will be held on social media networks too inviting Indians to express their gratitude to Indian soldiers by sharing their messages. LG invites all Indians to #KarSalaam (express gratitude) on the website www.karsalaam.in.

    LG is also inviting families of soldiers to post their messages on this website and share their feelings with their countrymen.

    Moreover, LG has also decided to contribute a portion of the income generated from every LG product purchased from now to 26th January, 2017 towards the ‘India National Defence Fund.’

    LG Electronics India head – corporate marketing Amit Gujral said, “The selfless devotion our armed forces calls for adulation and what could be a better occasion than this Republic Day. As a small token of our effort to salute the spirit of India, LG will contribute a certain amount to the National Defence Fund and our citizens’ wishes will be shared with the Indian soldiers..”

  • LG to patriots: #KarSalaam

    LG to patriots: #KarSalaam

    MUMBAI: LG has launched the #KarSalaam initiative which aims to salute the spirit and sacrifices of the Indian soldiers to celebrate India’s upcoming Republic Day.

    Through this initiative, LG is seeking to tap into the patriotic fervor of the season to establish itself as a brand that cares for Indians and their sentiments.

    LG is inviting all Indians to share their messages and good wishes for the brave men and women of Indian armed forces. LG plans to reach out to Indian citizens through radio and other communication channels to capture their wishes for the soldiers. Campaigns will be held on social media networks too inviting Indians to express their gratitude to Indian soldiers by sharing their messages. LG invites all Indians to #KarSalaam (express gratitude) on the website www.karsalaam.in.

    LG is also inviting families of soldiers to post their messages on this website and share their feelings with their countrymen.

    Moreover, LG has also decided to contribute a portion of the income generated from every LG product purchased from now to 26th January, 2017 towards the ‘India National Defence Fund.’

    LG Electronics India head – corporate marketing Amit Gujral said, “The selfless devotion our armed forces calls for adulation and what could be a better occasion than this Republic Day. As a small token of our effort to salute the spirit of India, LG will contribute a certain amount to the National Defence Fund and our citizens’ wishes will be shared with the Indian soldiers..”

  • India through LG’s (curved) eyes!

    India through LG’s (curved) eyes!

    MUMBAI: If the penetration of mobile phones in the country is anything to go by, we would realise that talking to our loved ones is one of the most treasured activities.

     

    And giving the consumers the best way to enjoy their conversations are the mobile companies which come up with new technology with the launch of new models every now and then. This time around, it is LG that launched its G-Flex mobile handset.

     

    The hi-end phone was officially launched in the country today (6 Feb). LG G Flex, the latest device in LG’s premium G Series, is designed to fit the palm of the hand and follow the contour of the face.

     

    To showcase its special features, the mobile company collaborated with photographer Atul Kasbekar and his 12 photographers to come up with a campaign – “India at 67”.

     

    “The main aim of the campaign is to showcase India as it is in the present. It also symbolises the ‘now’ and the ever changing future of India which is similar to a transformative and disruptive brand like LG,” says LG Mobiles marketing head Amit Gujral.

     

    On Republic Day, the 12 photographers stepped out to capture “India” over 24 hours from midnight to midnight through the G-Flex. The campaign (showcasing these pictures) will be promoted on the digital platforms which according to the company will give it the most exposure. The campaign will be created and promoted in-house before other platforms are explored.

     

    When asked about how different the phone is from the rest, Gujral remarks, “It is the world’s first phone which has curves and flexible displays,” adding that the vertical curve creates an environment where users can be immersed when viewing videos or playing games in landscape mode.

     

    The six-inch OLED screen android is priced at Rs 69,999. Commenting on the hi-end price, Gujral says that today the market has an equal opportunity wherein people are willing to shell out a lot of money for the quality provided.

  • SkyHub innovates for LG Smartphone

    SkyHub innovates for LG Smartphone

    NEW DELHI: SkyHub, the digital creative and technology firm, brought about a change in the Indian marketing scenario with the introduction of a unique social media campaign. Embracing the social medium of Vine and Instagram, SkyHub conceptualised an engaging online campaign for the launch of LG smart phone the G Pro in the country.

    LG is the first Indian marketer to effectively use the innovative medium for their consumer engagement strategy. With a series of Vines made around the G Pro Smartphone, incorporating wacky animations, social issues and traditional Indian artforms the campaign with the hashtag #ImaginationbeGins gained massive traction on Twitter and other social networks when launched.

    Talking about the social media strategy SkyHub CEO Jay Chauhan said, “Besides the creatives we also delivered social media analytics and marketing insights to measure the performance of the G Pro campaign. Our metrics showed the Vines were delivering high engagement ‘WOW’ moments whereas the Instagrams with their longer 16 sec limit simulated a more TVC style ‘piece to camera’ messaging for the audiences and worked best for quick bursts of handset specific info”. 

    Delighted by the response received for the campaign LG Mobile head marketing Amit Gujral said, “We knew we had to leapfrog the competition to reach our consumers in innovative and enjoyable ways in order to deliver an exciting and talked about campaign that resonated with our consumers. So the messaging around the G Pro was augmented using Vines, a unique medium never used before by marketers in India.”

    He further added, “SkyHub was highly innovative, metric driven and clear about the KPI’s they were delivering. Most importantly the SkyHub team’s thinking was like a creative agency but they delivered swiftly and efficiently like a news organisation.”

    Online medium being touted as the most popular way to share information, Vine and Instagram look set to play an important role for Indian marketers. The popularity of both Vine and Instagram is rapidly increasing with a study by UnrulyMedia.com showing branded Vines being four times likely to be shared than video advertising on other platforms.