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Tag: Amit Goenka

  • Siju Prabhakaran named chief business officer at Zee5

    Siju Prabhakaran named chief business officer at Zee5

    MUMBAI: Zee Entertainment Enterprises Ltd has appointed Siju Prabhakaran as chief business officer of its streaming platform, Zee5, in a move aimed at bolstering its digital play.

    Reporting to Amit Goenka, president of digital business and platforms, Prabhakaran will shape and execute Zee5’s strategy in India and international markets. He will oversee monetisation, profitability and consumer engagement, marrying content with technology to build scale.

    A nearly two-decade veteran at Z, Prabhakaran has led the south cluster of linear television channels and driven localised content strategies in Tamil, Telugu, Kannada and Marathi. His new remit involves leveraging synergies between linear and digital businesses to deepen audience connect and push growth.

    The company, which has prioritised frugality, optimisation and premium content, sees Zee5 as a core driver of its next phase. The appointment signals a sharper focus on digital revenues while harnessing Z’s language strengths.

  • Zee5 reboots with a bang: new look, new packs, and a love letter to Indian languages

    Zee5 reboots with a bang: new look, new packs, and a love letter to Indian languages

    MUMBAI: Zee5 just hit refresh over the weekend —and it’s speaking your language, literally. The homegrown OTT giant has rolled out a bold new brand identity, tech-fuelled upgrades, and a strategic pivot that’s rooted in regional pride, promising to be India’s most culturally authentic streamer yet.

    With its shiny new tagline Apni Bhasha, Apni Kahaniyan (My Language, My Stories), Zee5’s relaunch isn’t just cosmetic. It’s a full-throttle shift to a language-first, audience-personalised platform designed to woo viewers from every Indian pin code—and beyond.

    From slick new UI/UX features and AI-powered recommendations to storylines inspired by folklore and forgotten heroes, the platform is now structured around three pillars: content, experience, and affordability. Each major Indian language will have its own vertical, with dedicated teams creating hyper-local narratives that speak straight to the heart.

    The streamer’s language packs start at Rs 120/month, while the Hindi + Punjabi + Bhojpuri bundle comes in at Rs 220/month. The all-access plan, covering everything from Bengali thrillers to Tamil dramas, is pegged at Rs 320/month. Annual variants are on offer too.

    Upcoming titles include:
    * Detective Sherdil and Chhal Kapat: The Deception (Hindi)
    * Sattamum Neethiyum (Tamil)
    * Maarigallu (Kannada)
    * Mothubaru Love Story (Telugu)
    * Aata Thambhahya Naay (Marathi)
    * Vibhishan (Bengali)
    * Inspection Bungalow (Malayalam)

    “Our new brand identity marks a pivotal step in our journey to become a deeply personalized, language-first platform that mirrors the diversity of Indian audiences,” says Zee Entertainment Enterprises Ltd (Zeel) president digital businesses and platforms Amit Goenka,. “Our strategic focus is clear – strengthen our footprint across India and global markets, deepen engagement through culturally relevant storytelling, and continue building a tech-enabled, scalable platform that’s personalized and intuitive. It’s a cultural shift in how consumers discover, connect with, and consume Indian entertainment globally.”

    Zeel chief marketing officer Kartik Mahadev added: “Our brand campaign with the tagline Apni Bhasha. Apni Kahaniyan is rooted in the idea that language is belonging, a celebration of a deeply personal emotion. A story told in your language feels like it’s lived in and not just watched. Going across seven languages, this multi-lingual campaign is designed to resonate with large and small towns alike, including tier two , tier three cities as well as with global audiences. Rooted in our language-first content strategy and hyper-local personalization, this campaign brings to life Zee5’s belief that in your language, stories are endless.”

    Zeel chief content officer Raghavendra Hunsur elaborated: “At Zee5, we’ve always believed that powerful storytelling begins with deep cultural insight. We’re deeply committed to serving audiences that have historically been underserved. By leaning into their realities, their languages, and their everyday stories, we’re expanding not just what we create-but who we create it for. Whether it’s long-form originals, short-form bites, or experimental formats, our goal is to delight viewers on their terms. This isn’t just a content strategy-with our language packs rollout, we are placing language at the centre of discovery, access, and engagement.”

    Zee5’s reboot to Z5 aligns with parent company Zeel’s  larger brand promise, “Yours Truly, Z”, and underscores the platform’s evolution into a truly Indian, truly inclusive digital home for stories in every shade and syllable.

    Watch the brand film here: Z5 – My Language, My Stories.

  • Zee hires Shiva Chinnasamy as chief technology & product officer

    Zee hires Shiva Chinnasamy as chief technology & product officer

    Mumbai: Zee Entertainment has appointed Shiva Chinnasamy as its chief technology and product officer.

    In this new role, Shiva will be based at the company’s Technology & Innovation
    Centre (TIC) in Bengaluru, and will report into  Amit Goenka who holds the position of president – digital business, international linear business, enterprise technology and broadcast
    operations & engineering.

    Shiva will be responsible for the efforts being undertaken at the TIC across data, artificial intelligence (AI) & machine learning (ML) to enhance the consumer experience across platforms and further support Zee’s growth plans across its core business segments.

    “As the company moves forward in line with its strategic objectives to drive robust growth, certain action-oriented steps are being  implemented to enhance the capabilities of the businesses,” said Goenka. “Technology plays a crucial role in enhancing the overall customer journey across all our platforms, and our Technology and Innovation Centre is steadily working towards gaining a deeper understanding of our vast audience base in order to deliver successful business outcomes. Shiva’s invaluable industry expertise and experience in scaling businesses with a deep understanding of technology will be instrumental in building the necessary capabilities for the company in its next phase of growth. I look forward to working closely with Shiva and the team at TIC to complement Zee’s long-term growth trajectory”

    “I am honoured to join the journey of Zee at a pivotal intersection between content and technology, as the company aims to fortify its capabilities in the realm of content distribution and monetisation,” disclosed Chinnasamy. “I am excited to get started and work with the teams to build innovative solutions for our businesses and unlock deeper consumer insights that help accelerate innovation driven growth opportunities for Zee.”

    “The OTT and media segments are ripe for tech led disruption. And I couldn’t think of a more exciting place to be at now than at Zee, which has a track record of innovation in Indian media space.  And I think Zee TIC has one of the coolest offices in Bengaluru. And we are cooking some of the coolest apps out there,” he later posted on LinkedIn.

    Chinnasamy has over 20 years of work experience across technology, data science and analytics to provide large scale, long-term solutions in close collaboration with stakeholders and business partners. His expertise spans across ad tech, eCommerce, omni channel retail, B2C fintech, B2B SaaS, platform engineering and mobile engineering.

    He has been instrumental in building multiple impactful products in lead roles through innovative ideas and tight execution. Previously, he was associated with Rippling as the India Site Lead, responsible for building a high performance, data driven collaborative culture. During his career, Shiva has also been associated with global companies including Google, Tesco, Target, Amazon and Verizon Labs amongst others.

  • ZEE5 Global elevates US presence, unites top South Asian streaming platforms in one hub

    ZEE5 Global elevates US presence, unites top South Asian streaming platforms in one hub

    Mumbai: ZEE5 Global, a streaming service for South Asian content, today announced a strategic move to aggregate multiple South Asian streaming platforms within the ZEE5 Global platform with the launch of add-ons in the US. ZEE5 Global add-ons will offer subscribers in the US a single window to access their favorite South Asian entertainment platforms on the ZEE5 Global platform itself, with add-on pricing starting from just $1.49 onwards.

    ZEE5 Global add-ons were unveiled by  ZEE5 Global president, digital businesses and platforms Amit Goenka and chief business officer Archana Anand at a mega event in Mumbai, India attended by Bollywood and regional celebrities, industry stalwarts and others.     

    “The launch of add-ons on ZEE5 Global is a significant milestone, further cementing our leadership position as the No.1 South Asian streaming platform in the US market,” said ZEE5 Global chief business officer Archana Anand  “Add-ons will bring the best of South Asian content from multiple streaming platforms within ZEE5 Global for the diaspora in the US and soon globally, and at the best possible value.”

    ZEE5 Global add-ons currently offer content across languages from streaming platforms like Simply South (all South Indian languages), Oho Gujarati (Gujarati), Chaupal (Punjabi, Bhojpuri, Haryanvi), NammaFlix (Kannada), EPIC ON (Hindi) and iStream (Malayalam) with at least six more being onboarded.

    As a first for ZEE5 Global, Gujarati content will be available on the platform to delight the huge Gujarati-speaking diaspora in the US.

    ZEE5 Global add-ons partner titles will further add to the platform’s huge catalogue of over 250,000 hours of movies, TV shows, and originals across languages.

    ZEE Entertainment Enterprises Ltd president of digital businesses & platforms Amit Goenka said, “As digital entertainment consumption and delivery models evolve in the global landscape, addressing the growing consumer demand for engaging content and a seamless, personalized experience that combines accessibility and affordability is the need of the hour. With the launch of our aggregator platform ZEE5 Add-ons, we aim to unite the entertainment ecosystem for the discerning viewer to build a robust monetization opportunity for multiple players in the global markets. We are pleased to have on board some of the most renowned names offering South Asian content to the diaspora audience, and we look forward to building a healthy partnership by enhancing capabilities in the realm of content creation and distribution by establishing ZEE5 Global Add-ons as the single destination for all South Asian content.”

    Sharing her vision for ZEE5 Global Add-ons, ZEE5 Global chief business officer Archana Anand added, “As the foremost South Asian streaming platform in the United States, ZEE5 Global has played a crucial role in connecting the South Asian diaspora with their cultural roots. Building on our leadership, the natural progression was to evolve into the premier aggregator for South Asian entertainment. Add-ons will help address challenges such as content and consumer fragmentation and empower subscribers to effortlessly access their preferred content at one destination. It also benefits our partners, who can bank on our extensive reach in the US and save on customer acquisition and marketing costs.”

    With Add-ons, users will now have just one app to download, only one login and a single password to remember. Billing and payment is also simplified through a single platform for all streaming subscriptions. Personalized recommendations across languages, unified user interface and search across platforms, and an ad-free viewing experience are just some of the other key benefits for consumers in the US.

    In addition to Add-ons, ZEE5 Global is set to launch the largest consumer giveback program, the Great ZEE5 GiveAway, for its US consumers over the next few weeks in association with multiple partners like Quicklly, the leading online South Asian marketplace in the US, wherein with every purchase of ZEE5 or any Add-On pack, all new or existing subscribers will stand to win guaranteed gifts and sweepstakes ranging from gift cards to all-expenses-paid trips to destinations like Hawaii, Las Vegas, and more.

    A unique India-to-US referral program will also be rolled out shortly. Subscribers in India will be able to share their unique referral link with friends or family in the US and earn Rs.500 for each successful referral. The best part is no capping on the number of referrals, so there is no upper limit to how much one can get.

    Speaking at the event, Archana Anand also announced a massive campaign against global piracy to be launched soon with ZEE5 Global offering a logical and legitimate option for consumers tempted by the content variety and low costs offered by pirate platforms.

    Tied in with her aspiration around ZEE5 Global being at the forefront of taking South Asian entertainment larger on the global stage, the launch event also featured a panel discussion titled the Coming of Age of South Asian Entertainment: The Time is Now. The panel discussion, moderated by Anupama Chopra, featured actor Manoj Bajpayee, Guneet Monga, Vishal Bhardwaj, Pratik Gandhi, and Archana Anand from ZEE5 Global. The panellists discussed a range of topics around the subject covering how South Asian content is finally taking centre stage, their own perspectives about the South Asian diaspora audience, how storytelling has evolved and whether crossing over was a personal aspiration for them.

    ZEE5 Global add-ons is available across platforms like Android, iOS, www.zee5.com, Fire TV, Apple TV, Roku, and Samsung TVs. 

  • ZEE unveils metaverse induction program in Bengaluru

    ZEE unveils metaverse induction program in Bengaluru

    Mumbai: Media & entertainment powerhouse Zee Entertainment Enterprises on Wednesday conducted its first-ever induction in a metaverse environment by welcoming 100+ campus graduates from top tech institutes across the nation; at its Technology and Innovation Centre in Bengaluru. The company’s Technology & Innovation Centre is focused on building the metaverse platform by leveraging augmented reality (AR), virtual reality (VR), non-fungible tokens (NFTs) and relevant data models for its digital platforms.

    The initiative was led by ZEE president – digital businesses and platforms Amit Goenka and ZEE president – technology & data Nitin Mittal, addressing the fresh batch of recruits. The metaverse induction was conducted by leveraging the Technology and Innovation Centre’s state of the art infrastructure and cutting-edge technology solutions: thereby offering an immersive mixed reality experience to the fresh recruits.

    Speaking about the initiative, Goenka said, “At ZEE’s Technology and Innovation Centre, we are imbibing a sharp strategic focus on enhancing our tech capabilities through a confluence of technology, data and talent. As we break new grounds and redefine entertainment by providing robust experiences across platforms, we are delighted to converge ZEE’s collaborative and entrepreneurial culture in the physical and digital realms through an immersive environment such as the metaverse. We aim to provide intuitive experiences across all aspects of an individual’s consumption, creation and transactional journey, and the first-ever metaverse induction program at ZEE, will not only help enhance our employee experience by boosting innovation and productivity, but also our consumer experience by several notches.”  

    Mittal added, “For over three decades, we have been a pioneer in breaking the norms of the industry and creating path-breaking content for more than 1.3 billion viewers across the globe. Our focus now remains on building capability for ZEE by leveraging technology to provide our consumers with extraordinary entertainment experiences. Our quest is to shape the next chapter of India’s media & entertainment Industry and the Metaverse Induction Program is yet another major step in that direction. Inducting, nurturing and retaining the right talent is key to any organisation’s success and we are committed to giving a world class experience to our tech enthusiasts right from day one.”  

    Commenting on the induction program, ZEE president – HR and transformation Animesh Kumar said, “As digital transformation continues to accelerate globally, the Technology and Innovation Centre at ZEE will play the lead role in driving the next era of innovation in content consumption. ZEEverse, is another major stride in a string of initiatives launched by the company in recent times towards our internal digital transformation that will enable the organisation to become future-ready and win in the emerging digitalised economy. Our focus is on building a collaborative, high-capability driven environment for our tech enthusiasts, who are the innovators of tomorrow. As we reimagine the future of our workplace, we are also elevating our employee experience by adopting a new induction module that will deliver an immersive and unique on-boarding experience to our fresh batch of recruits.”  

    ZEE is focused on offering a holistic environment to its talent workforce through the adoption of innovative and path-breaking technology. The company aims to enhance and widen its digital footprint, as it continues to cater to the global community and redefine the future of entertainment by leveraging a technology and innovation led strategy.

  • Eight months into launch, Zee5 Global surges forward in the US

    Eight months into launch, Zee5 Global surges forward in the US

    Mumbai: Eight months into launch, Zee5 Global has bolstered its presence in the US market, with a record rise in subscription revenue and engagement among the South Asian populace, the platform announced on Monday.

    The streaming platform revealed the US is now the second-largest market for Zee5 after India and the largest contributor to the platform’s international subscription revenue and viewership. It has recorded a growth of 15 per cent month on month in its viewers and subscriptions on the back of a wide array of original shows catering to the South Asian communities. The US now drives over 40 per cent of its international subscriptions, it said in a statement.

    While Hindi continues to be the driver, the platform has seen double-digit growth in other language content, including Bengali, Telugu, Punjabi, and Tamil across states. Telugu content for instance has seen strong traction, especially in Colorado, North Carolina, Missouri, and Texas. Bengali content on the other hand has done well in Kansas, Louisiana, Connecticut, and New York.

    “I am very glad to see the strong response to Zee5 in the US, especially within such a short span of time,” said Zee Entertainment’s president digital businesses and platforms Amit Goenka. “The US is a high priority market for us and material to our International Strategy, and this early momentum inspires much confidence as we plan for the days ahead.”

    Zee5 Global chief business officer Archana Anand said, “As the only standalone destination for South Asian content in the US, Zee5 Global has grown at an exponential rate in the last eight months and surpassed every milestone. By bringing in the biggest stories and stars from the region as well as ensuring new content every minute and as it releases in India, we will continue to delight our viewers here with the very latest content from back home in the language of their choice.”

    The OTT platform is currently catering to key South Asian language-speaking communities, including those from Pakistan and Bangladesh with over 170,000 hours of content. It launched as many as 51 new Originals across languages in 2021 and plans to double its original content releases this year.

  • Zeel’s Amit Goenka awarded 21st Century Icon Awards at House of Lords

    Zeel’s Amit Goenka awarded 21st Century Icon Awards at House of Lords

    Mumbai: Zeel president – digital business and platforms Amit Goenka was awarded the 21st Century Icon Awards at House of Lords, London for his contribution to the growth of the media & entertainment Industry.

    Organized by Squared Watermelon Ltd, the 21st Century Icon Awards are organised every year to support and promote the next generation of inspiring leaders as well as offer them a platform to showcase their achievements in their respective fields. Goenka was chosen in the “Outstanding Media & Entertainment Award” category for pioneering the digital business at Zee.

    Goenka has been instrumental in spearheading the growth of Zee5, the company’s streaming platform and “catapulting the company into its next phase of growth, by aggressively expanding its footprint in the international arena and driving data and technology to build a truly robust consumer experience across digital screens.”

    “Winning in the Outstanding Media & Entertainment category is not just a recognition of our success, it is a firm testament of the consistent hard work put in by our teams. Together, we have built the digital businesses and platforms of Zee Entertainment to be at the forefront of ushering in the next era of entertainment for new-age consumers across connected devices,” said Goenka. “At Zee, our sharp focus is on creating engaging content supported by parallel investments in technology and talent, leading to a robust offering and delightful consumer experiences across languages. I am confident that our digital businesses are well poised for immense success in the future and such acknowledgements will further fuel our passion and the strife for higher growth and success going forward.”

    Squared Watermelon president and chief executive officer Tarun Ghulati and co-founder and chief creative officer Preeti Rana said the 21st Century Icon Awards endeavour to appreciate and bring forth the next generation of business leaders who have played a major role in transforming their company. “Amit Goenka is a prolific business personality who is a role model for the next generation of leaders and it is our honour to recognise his contribution to the business fraternity and add his name to our prestigious list of past winners,” Ghulati said.

    Conducted annually, the prestigious 21st Century Icon Awards judges business leaders on attributes such as personal integrity, impact, spirit, financial acumen, influence and community along with humbleness.

  • Zee5 announces OTT series on Leander Paes-Mahesh Bhupathi partnership

    Zee5 announces OTT series on Leander Paes-Mahesh Bhupathi partnership

    KOLKATA: Zee5 has announced sports docu-drama “Break Point” with the award-winning filmmaker duo Ashwiny Iyer Tiwari and Nitesh Tiwari at the helm. The series will explore the untold story of the titans of tennis Leander Paes and Mahesh Bhupathi, their partnership and the bitter break-up, the platform said in a statement on Thursday.

    The show will also mark Zee5’s first partnership with the filmmakers under their banner Earthsky Pictures.

    Speaking about the offering, Zee Entertainment Enterprises Ltd content and international markets president Punit Misra said, “Our Content design philosophy is simple – Build a deep understanding of viewers as people, not just as consumers of content. Build a bank of insights about the people, their culture, what interests and inspires them, what are their fears, hopes and aspirations. And powered with these insights, tell stories that connect, inspire, entertain and energize.”

    “To tell these powerful stories in an impactful way, we want to partner with the best creative leaders. I am very proud of our partnership with Ashwiny Iyer Tiwari and Nitesh Tiwari, to tell the amazing story of Lee and Hesh, true champions of our great country. ‘BREAK POINT’ is our effort to bring to our countrymen and to the world the told, but more importantly, the untold story of these adored champions of India,” he added.

    Consumer delight and a seamless user experience have been an integral aspect of Zee5’s approach, Zee Entertainment Enterprises Ltd Digital Businesses & Platforms president Amit Goenka said . With Break Point, the platform is set to further delight its viewers with a gripping story that drove one of the most famous partnerships in sports from India. They see this story opening the floodgates to a new format of narrative and the breadth of content on Zee5, Goenka added.

    Commenting on the partnership with Zee5, Ashwiny Iyer Tiwari and Nitesh Tiwari in a joint statement said, “Break Point is an emotionally moving human story of India’s biggest sports legends and their incredible journey through the ups and downs in their professional and personal life. Through this show, we will witness an exemplary story of hard-work, conflict, belief, emotions and ambitions and showcase some of the most iconic moments of Indian tennis. We are both thrilled to be bringing this interesting story through Zee5, one of India’s largest home-grown video streaming platforms.”

  • Zee5 rolls out in the US, announces Canada as another focus market

    KOLKATA: Zee5, owned by Zee Entertainment Enterprises Ltd (Zeel) has forayed into the US market on Tuesday eyeing over five million South Asia diaspora audiences. The service has been priced at $6.99 per month, and at $84 per year. The streaming platform also announced a special discount for the student community, with the monthly pack priced at $4.99 instead of $6.99.

    Zee5 has clinched a few key partnerships as well. It has joined hands with the North American Association of Indian Students to strike a chord with the young audience. It will also be partnering with MassMutual in the US to reach the latter’s extensive South Asian customer database.

    The launch was announced by Zee5 Global chief business officer Archana Anand along with actor Priyanka Chopra Jonas as the latter attended the event as a special guest. Along with unveiling the platform’s upcoming content slate, the duo revealed the global brand campaign – ‘Welcome to South Asia: Stories from our world.”

    Zee Entertainment Digital Businesses & Platforms president Amit Goenka said: “We’ve had a long association of over two decades with this market, bringing our viewers here the best of Indian entertainment through our channels. With Zee5, we now look to offer both these audiences and the younger demographic access to a much wider choice of premium content with our Originals, digital premieres, and more, on any screen of their choice and with a completely personalized viewing experience.”

    In the coming months, Zee5 will release a number of movies, new shows, returning seasons of popular shows. RRR from filmmaker S.S. Rajamouli, Sunil Grover starrer Sunflower, Rangbaaz 3, Oka Chinna Family, returning seasons of recently acquired TVF Originals Pitchers, Tripling. Moreover, the platform has lined up Pakistani shows like Churails, Ek Jhooti Love Story, and Dhoop ki Deewar.

    Zee5 Global’s Archana Anand said: “Bringing Zee5 into the U.S. is so much more than just providing the South Asian diaspora here with a mega entertainment platform through which they can access a vast library of stories. It is a powerful bridge between them, their culture, and their languages.”

    This content is available in Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi, as well as Malay, Thai, Bahasa, Arabic, Urdu, and Bangla (Bangladeshi) with key titles dubbed and/or subtitled in English.

    Terming Canada as another focus market, Zee5 also emphasised that it is available for Canadian audiences and that it will also be launching its campaign in Canada, thereby kicking off its marketing in the country. Zee5 sees much potential in the country, given that it has a tremendous amount of content across languages like Hindi, Punjabi, Tamil, and Telugu, perfect for key diaspora audiences within the Canadian landscape.

  • Zee5 set to launch in US on 22 June

    Kolkata: In what could be its biggest launch till date, Indian streaming platform Zee5 is all set to enter the United States market on 22 June.

    With this, the platform has set the stage for its rapid growth in a market that has over 5.4 million diaspora audiences with a deep cultural and language connection to its content. Zee5 is currently under beta testing in the US. This direct-to-consumer service launch is especially significant at a time when Indians settled in the US, many of whom remain deeply connected to their roots, are unable to travel home.

    The official announcement will be made at a virtual event where its platform and content will be unveiled. The company will also share key details about its plans for the market and its local partnerships, launch the brand campaign, and more.

    “The United States represents our most significant market and the last bastion in our global journey as we launch an ad-free subscription service. As a Global Media conglomerate, we have had a very deep connection with our diaspora audiences here, so it is a rather happy moment for me to now be bringing this audience the largest aggregation of South Asian content on a single platform through Zee5,” Zee Entertainment Digital Businesses & Platforms president Amit Goenka said.

    With this launch, the streaming platform will also open up access to the largest catalogue of content from South Asia including India, Pakistan, and Bangladesh to diaspora and even mainstream content consumers in the US who have been eagerly waiting to access Zee5’s massive content library. With 1,30,000 hours of content across 18 languages, Zee5 said it plans to offer a premium, highly accessible, and affordable option for viewers to engage with the best of South Asian stories.

    “The United States is home to millions of people whose families have a strong connect with South Asia, and we are glad to bring them the largest and most diverse catalogue of culturally relevant entertainment across Indian, Pakistani and Bangladeshi stories. These stories have the power to engage deeply and go well beyond the South Asian audience to entertain and delight even mainstream audiences with their authenticity and allure. I am confident that ZEE5 will become the go-to platform for all Americans who love great storytelling,” Zee5 Global chief business officer Archana Anand said.

    With ‘language of your comfort’ being a key promise across Content, Navigation, and even Voice Search, Zee5’s content library promises to be tailor-made for the diverse cultures and languages of Indian and South Asian communities in the US. The languages include Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi, as well as Malay, Thai, Bahasa, Arabic, Urdu, and Bangla (Bangladeshi). Key titles are also subtitled or dubbed in English.

    Zee5’s Annual pack, priced at $84 will be available across all major devices at a limited launch offer price of $49.99. Zee5 subscribers in the U.S. will also be the first to stream Salman Khan’s Radhe: Your Most Wanted Bhai.