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Tag: Amit Doshi

  • Amazon Music presents India Pod Day, hosted by IVM Podcasts and Westland Books

    Amazon Music presents India Pod Day, hosted by IVM Podcasts and Westland Books

    Mumbai: Amazon Music presents an extraordinary live podcast event ‘India Pod Day’ hosted by India’s premiere podcast network ‘IVM Podcasts’ and an award-winning Indian publisher ‘Westland Books’. The event will take place on 17 October 2023 at St. Andrews Auditorium, Mumbai.

    Highlighting the event’s star-studded lineup, ‘India Pod Day’ will feature renowned figures like Javed Akhtar, the prolific lyricist, poet, screenplay writer and author joining live with Cyrus Broacha on his popular podcast, ‘Cyrus Says’ where he will talk about his recent released book ‘Talking Life’. Additionally, Hussain Zaidi, will go live on the podcast ‘Has It Aged Well’. Hussian is a prominent journalist and author, who is known for his bestselling books like Dongri To Dubai, Mafia Queens Of Mumbai and Black Friday.

    India Pod Day is set to bring together IVM Podcasts hosts and renowned authors for a day of insightful panel discussions, interactive workshops, and captivating live podcast experience.  The event will be specially dedicated to and shine the spotlight on IVM Podcast hosts.

    Designed to welcome both seasoned podcast aficionados and newcomers, India Pod Day will celebrate the dynamic medium of podcasting and its rapidly growing audience. It offers a unique opportunity to foster a community centred around smart listeners, and intelligent content and encourages the cross-pollination of diverse audiences.

    IVM Podcasts- Pratilipi head Amit Doshi said “India Pod Day is a milestone in the world of podcasting. We are thrilled to collaborate with Amazon Music to create an unforgettable experience for podcast enthusiasts. We cannot wait to see the connections and conversations that will emerge.”

    IVM Podcasts- Pratilipi co-founder Kavita Rajwade commented “India Pod Day will see innovation and creativity converge to showcase the incredible potential of the podcast medium. We will see voices meet stories, and stories create connections.”

    Westland Books business head Gautam Padmanabhan said, “We are delighted to be partnering with IVM and Amazon Music to foreground the conversation about new narratives and collaborative formats. Taking our books and writers to listeners and viewers as well as readers is an exciting prospect and an event like this allows us to explore the possibilities with a live audience.”

    India Pod Day promises an unforgettable day of inspiration, knowledge, and entertainment.

  • Cricket World Cup On TV: Where Advertisers Hit a Six with TV Viewership Soaring High

    Cricket World Cup On TV: Where Advertisers Hit a Six with TV Viewership Soaring High

    Mumbai: With a potential reach of 600+ million, the World Cup on television is the place to be for advertisers looking to capture the attention of viewers during the festive season. The interview series “Pitch Perfect” discusses with leading marketers their thoughts about the World Cup and how advertisers can best leverage the mega event on television.

    Indiantelevision.com’s Anil NM Wanvari in a fireside chat with Britannia CMO Amit Doshi association with Cricket on Live TV.

    Edited excerpts

    On live sports role on television as a marketer

    If you look at the Indian landscape, there are a few passions that bind us as a country. Cricket is pretty much a religion for most of the country and it provides those really high-octane eyeballs, and media situations for us as marketers. It’s an opportunity for us to reach out to large audiences at scale in a short period of time. It’s getting proven the world over, while there may be those switches in some parts of the media-consuming population to streaming and to look at, mediums which are beyond appointment viewing. But when it comes to live sports, everyone wants a big screen, everyone comes together and there is an ambience of people really tuned in to what’s playing out. That’s a great opportunity for most marketers, and that’s how we view it. Especially time for let’s say a new product launch or a promotion, which is for a specific period and want to build reach very quickly. Live sports on television is certainly a great vehicle. In India when it comes to live sports, obviously, nothing beats cricket.

    On your association with the IPL and in terms of brand and business impact for Britannia

    There were a bunch of brands that we advertised at that point in time. The good thing about live sports broadcasts at this point in time is the multiple feeds that have been created, which are language feeds, HD feeds, and streaming feeds, and what it allows brands to do today is to be far more intelligent, far more precise about how we’re using media. That has been a big change, I would say, compared to the previous, we did use that feed quite intelligently. So, for example, the Tamil feed, a brand like Milk Bikis has been advertised through it. If there’s a mass brand like Good Day, we had the opportunity to use national feeds going into the Hindi-speaking, and English-speaking markets. So, there were a bunch of brands that we married, the media team did a really smart job of marrying them intelligently with the different feeds. We’ve always seen good results. With live sports on television, it obviously manages to build a quick reach in a short span of time and is able to add so much more fuel and muscle to the media plan. I think it has to be an absolute meeting of two things and I believe it has to be a meeting of the business or marketing objectives with the property.

    On large-scale collective viewing during live sports especially Cricket World Cups helping advertising brands drive impact

    It obviously makes for a great opportunity to increase consumption. I don’t think advertising exactly at that point in time translates into a long-term effect of advertising. So if one has done consistent advertising over the last few quarters, hopefully when the Cricket World Cup kicks off, that brand gets preferred over others. We’re quite confident that with the rate the portfolio of choices, or the new products that we have, not just biscuits, we have croissants, crackers, snacks, and beverages now, which are premium products, which you can munch around this time. So, we’ve got a bunch of different products, not just biscuits, which present the consumer with many options depending on who they are and what the size of the party is at home. 

  • Britannia Good Day sparks a movement of inclusivity on World Smile Day

    Britannia Good Day sparks a movement of inclusivity on World Smile Day

    Mumbai: This World Smile Day, McCann Worldgroup India has partnered with Britannia Good Day, India’s largest cookie brand, to unveil a heartwarming ‘Cleft Cookie’ campaign, celebrating diversity and inclusivity. Known for its iconic cookies adorned with a myriad of smiles, Britannia Good Day has chosen to mark World Smile Day by supporting the smiles of children born with cleft lip and palate.

    Owing to India’s substantial population, the country grapples with one of the highest incidents of cleft births worldwide, with roughly 35,000 children being born with this condition annually. Clefts, which involve a gap in the upper lip and/or the roof of the mouth (palate), are a prevalent birth condition occurring across all socio-economic backgrounds.

    ‘Cleft Cookies’ sees the creation of limited-edition packs, each adorned with a heartwarming cookie featuring a cleft smile semblance, seamlessly joining the diverse range of smiles that already grace the Good Day lineup. Over 6 Crore of these special packs will be made available for two months across Maharashtra and Gujarat, symbolising the brand’s commitment to celebrating smiles of every kind and championing inclusivity.

    The campaign aims to educate people about cleft lip and palate and, more significantly, to spark global recognition of the importance of inclusivity for children with a facial difference. Each limited-edition pack features a QR code, which, when scanned, takes consumers to a site containing informing about cleft conditions GooddaySmiles

    Consumers are also able to donate to Smile Train, the world’s largest cleft-focussed organisation and NGO collaborator with Britannia Good Day. Smile Train empowers local medical professionals with training, funding, and resources to provide free cleft surgery and comprehensive cleft care to children globally. This way, consumers are not merely alerted to the challenges faced by children born with cleft palates, but they are also presented with the means to participate in the profound transformation of lives.

    Britannia Industries Limited chief marketing officer Amit Doshi said, “Britannia Good Day, has always been a beacon of joy, renowned for spreading smiles and happiness to millions across India. Today, we mark a monumental milestone by warmly embracing the smiles of children born with cleft conditions on our delectable cookies. This initiative underscores our enduring commitment to inclusivity, making every smile, regardless of its unique form, an integral part of the Good Day family. Through our partnership with Smile Train, we aspire to convey a resounding message of acceptance and unity, inviting all to savour the taste of inclusivity, debunk myths, and stand with us in forging a more inclusive world, where every smile is equally cherished.”

    McCann Worldgroup India CEO and chief creative officer Prasoon Joshi commented, “A smile is a universal symbol of joy. Changing an iconic product to draw attention to vulnerable children born with a cleft palate is a sensitive and valued initiative. The Britannia Good Day Cleft Cookie has brought pride and acceptance to smiles of every kind. We at McCann Worldgroup India with Britannia feel fortunate to have played a nuanced and meaningful role in making the world more joyful and inclusive.”  

    Smile Train senior vice president & regional director Asia Mamta Carroll expressed her gratitude towards Britannia Good Day. She said, “We are thrilled to partner with Britannia Good Day in launching the ‘cleft cookie campaign’. The iconic Britannia Good Day smile cookies have been a household favourite for decades and adding the cleft smile to bring focus on children with clefts on World Smile Day is a bold gesture, which will generate significant momentum in increasing awareness around clefts and promoting greater acceptance of people with clefts.”

  • Britannia forays into the Metaverse with the launch of ‘Britannia Coffeeverse’

    Britannia forays into the Metaverse with the launch of ‘Britannia Coffeeverse’

    Mumbai: On International Coffee Day, Britannia, one of India’s most loved food & beverage brands, ventured into the metaverse with the grand launch of ‘Britannia Coffeeverse’. This innovative digital odyssey, crafted by the creative team at Schbang, is set to redefine the virtual reality consumption experience by seamlessly integrating Britannia’s premium products, including Britannia Biscafe, Britannia Treat Croissant, Britannia Winkin’ Cow, Britannia Fudge It Brownie, and Britannia Good Day Chunkies.

    https://www.spatial.io/s/Britannia-Coffeeverse-63e10da4cc8e021a06a1b7fe?share=4864226070088212081

    As a brand, Britannia actively explores unique & engaging ways to connect with the younger generation. Today’s youth is attracted to phygital experiences, and that is one of the key reasons behind Britannia’s entry into the Metaverse. The Britannia Coffeeverse aims to provide the youth with a fresh and engaging experience, thereby encouraging their active participation in this digital realm.

    Britannia Coffeeverse extends a warm invitation to coffee enthusiasts and adventurers to embark on a thrilling journey that spans five virtual coffee realms, all from the comfort of their screens. From the enchanting cafes of Italy to the bustling streets of New York, the aromatic landscapes of Vietnam, and the timeless traditions of Turkey, alongside an exploration of the captivating BiscafeLand, this metaverse adventure promises a sensory symphony like no other.

    The Britannia Coffee Run – A Virtual Reality Treasure Hunt

    As a part of the launch, Britannia presents the Britannia Coffee Run, an innovative virtual reality treasure hunt where participants decode clues to unearth hidden Britannia treasures within virtual landscapes inspired by four distinct coffee cultures. The art of solving challenges and unveiling hidden surprises allows participants exclusive rewards and hampers in the real world, elevating their engagement and excitement. But the excitement doesn’t end there – the first 1000 participants stand a chance to win fantastic vouchers, adding an extra layer of thrill to this exhilarating experience. Participants indulge in a delightful fusion of Britannia’s products that complement the coffee experience, creating an unforgettable coffee journey.

    The Britannia Coffeeverse Experience

    Participants are seamlessly transported into the heart of Britannia Coffeeverse with a single click. Upon arrival, they are invited to select their avatars, which lead them to the Coffeeverse Lounge, where they are greeted warmly by Rob, their guide and guardian throughout this extraordinary adventure. Participants follow a trail of intriguing clues on their journey through the diverse coffee worlds, each holding surprises of its own. As they successfully complete the coffee run, participants are redirected to a dedicated landing page. After providing their basic user details, they unlock their hard-earned rewards, intensifying the satisfaction of this exceptional voyage.

    Britannia Industries Limited chief marketing officer Amit Doshi said, “Coffee as a beverage has been enjoying a growing fascination, especially amongst the youth nowadays. They love to consume ‘Phygital’ experiences, be it hanging out in cafes or dwelling in digital experiences on their personal devices. At Britannia, we are glad to offer our consumers across the country, a plethora of coffee accompaniments ranging from the Treat Croissant to Fudge It Brownie, Good Day Chunkies, Biscafe, a coffee based cracker to the thick Winkin’ Cow Cold Coffee. We wanted to extend these delectable treats in the form of a premium digital café experience for these coffee, virtual reality enthusiasts. This insight led us to launching the Britannia Coffeeverse, a global coffee adventure that enhances the experience of five premium products from our portfolio, in turn, creating a truly indulgent and unforgettable journey for today’s consumers. I’m thrilled to witness the convergence of technology, taste, and tradition in this metaverse adventure.”

    He added, “Britannia is at the forefront of innovation, constantly pushing boundaries to create unforgettable experiences for our customers. Britannia Coffeeverse is a testament to our commitment to offering more than just products; it’s about delivering immersive and unique adventures that resonate with our audience’s passion for coffee and snacking exploration. This International Coffee Day, we look forward to sharing this thrilling experience with everyone as we continue to redefine the way the world savours coffee.”

    Schbang founder and MD Harshil Karia said, “It all started with the Britannia team and Schbang connecting the dots around how many products Britannia actually has that deliver a café like experience – the number pleasantly surprised us. We then thought about how we can create a unique experience that unites lovers of coffee – this Coffeeverse seemed like the right fit. And the experience is a wonderful one that we’d love for everyone to try. Right from the CGI ads to the already rave reviews we’re getting from gamers, we’re really happy with the output and Schbang is proud to be at the forefront of this exciting journey with Britannia.” I’d really like to especially thank ArtMeTech- our partners in the build out of this Coffeeverse.”

  • IVM Podcasts launches ‘Smartphone Nation’

    IVM Podcasts launches ‘Smartphone Nation’

    Mumbai: IVM Podcasts, a leading podcast network, is launching its first-ever documentary-style podcast called, ‘Smartphone Nation’ in partnership with Omidyar Network India, an investment firm focused on impact. The 26-episode series dives deep into the heart of India’s digital revolution, shining a spotlight on the ‘Next Half Billion’ (NHB) – the 500 million first-time internet users who have come online via their smartphones between 2018 and 2022. Smartphone Nation’ premieres on 15 September 2023, on the IVM Podcast Network.

    Hosted by the dynamic duo of Utsav Mamoria, a market researcher and seasoned podcaster, and Niveditha Prakasam, a well-known comedian and writer, ‘Smartphone Nation’ features the voices of consumers, especially the NHB, entrepreneurs and investors. Available in English, Hindi and Tamil, Smartphone Nation paints a vivid picture of how pioneering startups are innovating for the Next Half Billion, and how this substantial population segment is reshaping India’s socio-economic landscape.

    From education and healthcare to insurance and transport, the podcast explores game-changing initiatives that cater to the specific needs of these new internet users, providing them with an opportunity for social and economic mobility and to improve their lives.

    IVM Podcasts- Pratilipi head Amit Doshi commented “’Smartphone Nation’ is not just about technology; it’s a celebration of human stories that are reshaping the contours of our nation. Through our partnership with Omidyar Network India, we’re giving voice to the experiences, challenges, and triumphs of entrepreneurs and first-time internet users, fostering a deeper understanding of India’s digital journey. It’s about bridging the gap between technology and human experiences, highlighting not just the digital revolution, but also the human spirit that propels it. As we delve into the narratives of the ‘next half billion’ and the startups driving this transformative wave, we hope to inspire, educate, and empower audiences across the country.”

    Omidyar Network India director, marketing & communications Rohan Vyavaharkar said, “The Next Half Billion represent the bottom 60 per cent of India’s income distribution, but they also represent the hustle and ambition of India. Smartphone Nation is an opportunity to underline just how their lives are undergoing transformation due to technology. The show also brings out how the NHB is helping entrepreneurs understand better use of tech to build solutions specifically for them. We hope the show helps listeners appreciate just how much change is afoot on ground while also encouraging aspiring entrepreneurs the opportunity in innovating for the Next Half Billion.”

    From the bustling urban centers to the heart of rural India, Smartphone Nation invites audiences to tune into this chronicle of a nation that is in the midst of a digital transformation. The podcast will be available on IVM Podcasts’ YouTube channel and all leading audio streaming platforms.

  • IVM Podcasts and SBI Life Insurance presents “Chitthiyaan”

    IVM Podcasts and SBI Life Insurance presents “Chitthiyaan”

    Mumbai: IVM Podcasts, in collaboration with SBI Life Insurance, is thrilled to announce the launch of their latest audio fiction show titled “Chitthiyaan” starring the versatile actor Gajraj Rao to highlight a heartwarming audio fiction series themed around SBI Life’s brand philosophy ‘Apne Liye, Apno Ke Liye’ and its purpose; which is to liberate individuals to pursue their dreams by securing the needs and aspirations of their loved ones. The series captures this very essence of the brand purpose, and is set to premier on 28 August 2023 and will be accessible to a broader audience across all audio platforms.

    Conceived and directed by Safura Ubaid, “Chitthiyaan” marks IVM Podcasts first ever audio fiction anthology. The series revolves around a character, Prasad Joshi, a retired postmaster, who stumbles upon a treasure trove of undelivered letters from the past. With each unopened letter, a story set in contemporary setting unfolds, showcasing the beauty of human relationships and emotions. Each episode is thoughtfully crafted, making it the perfect companion for short breaks or leisurely moments.

    SBI Life’s support has been instrumental in empowering Chitthiyaan. Through an emotionally driven storytelling, the audio fiction anthology aims at encouraging people to pursue their individual dreams while simultaneously taking care of the needs and aspirations of their family.

    Speaking about the launch, SBI Life Insurance chief of brand, corporate communication & CSR Ravindra Sharma said, “Today’s consumers are increasingly consuming content via various convenient mediums and one of the emerging mediums is ‘Podcasts’ or the voice medium. While the popularity of this medium is gradually growing, the new age consumers are on a look out for content that stays relevant and meaningful to them. Keeping in mind the need to serve these consumers through a medium of their preference, along with IVM, we launched “Chitthiyaan” that captures the very essence of our brand philosophy ‘Apne Liye, Apno Ke Liye’.” He further added, “We hope this audio fiction series inspires individuals to liberate themselves by pursuing individual passions, while taking care of their familial responsibilities”.

    IVM Podcasts- Pratilipi co-founder Kavita Rajwade commented on the launch, “As audience preferences continue to evolve, we aim to captivate and fulfill their information and entertainment needs through storytelling with a difference. In India, we have a deep affinity for narratives that delve into relationships and emotions, resonating deeply with our hearts. With this audio fiction anthology, our aim is to touch the hearts of the masses, forging strong bonds with them and turning them into dedicated enthusiasts”

    Commenting on the launch of “Chitthiyaan”, actor Gajraj Rao said, “I am a regular listener of fiction and non-fiction audio books/ podcasts for the last four-five years. So one day, when I got a call from Amit Doshi- Founder, IVM Podcasts for collaborating on an audio series, I was more than happy.  He further added, “Chitthiyan is a story of a retired Postal service officer, Prasad Joshi and few letters he couldn’t deliver while in service. These letters and stories related to them are full of human emotions. We discover relationships, ambitions, and dreams in a contemporary startup age, where the old passes the baton to the new generations. I am thankful to SBI Life for backing such a beautiful idea as it reflects the shared vision of both IVM Podcasts and SBI Life in bringing meaningful content that touches lives”.

  • IVM Podcasts onboards Meghnad S. & Safura Ubaid as creative directors

    IVM Podcasts onboards Meghnad S. & Safura Ubaid as creative directors

    Mumbai: IVM Podcasts has on boarded veteran media professionals, Meghnad S. in the role of creative director (non-fiction) and Safura Ubaid as the network’s creative director (fiction). Both the hires come with a prolific track record and will work in their respective areas of expertise, to elevate the business.

    As creative director (non-fiction), Meghnad S. will actively seek concepts and oversee every stage, right from conceptualisation to execution of content in the non-fiction genre.  

    The podcast network has a wide array of non-fiction podcasts including finance, political, current affairs, and sports to name a few. Well-aligned with the role, Meghnad will bring his expertise as a journalist, author and content creator of videos, podcasts and columns including  ‘Sansad Watch’ and  ‘Consti-tuition’  to his current role.

    On the fiction side, Safura Ubaid will join as the creative director (fiction). She will mainly look into scouting for interesting ideas, adapting concepts and stories and managing the existing portfolio of fiction audio dramas.

    Ubaid is a seasoned creative expert in the original content and IP space. She comes with an impressive track record of having created elevated premium content for multiple platforms including marquee players like Netflix, Amazon, Universal Pictures, and Fox Star Studios among a slew of others.

    Commenting on her appointment, Safura Ubaid said, “We’re living in a golden age of storytelling and what’s fascinating is we are witnessing a massive consumer shift in the consumption of stories. I look forward to building a strong premium fiction slate within an ecosystem where stories can shapeshift into high-quality scripted audio and video content.”  

    Meghnad S commented on the new role, “I have always been an avid podcast listener and have keenly followed the great work that IVM Podcasts has been doing. We have also worked together and had great fun for ‘How to Citizen’ and I am excited to be joining this team brimming with ideas. It’s time to experiment with new, creative ways of delivering non-fiction content to a growing base of podcast listeners in India.”  

    IVM Podcasts-Pratilipi head Amit Doshi commented on the new appointments, “By bringing in the best talent and fortifying the management team, we are ensuring our business is ready to navigate and scale in a fast-evolving content landscape. We are happy to welcome both Meghnad and Safura to the IVM Podcast team. With the kind of expertise they bring to the table, we are excited to see where they take the brand from here.”

  • Brands betting big on IVM Podcast, share Amit Doshi and Kavita Rajwade

    Brands betting big on IVM Podcast, share Amit Doshi and Kavita Rajwade

    Mumbai: Fueled up by the pandemic and unprecedented lockdown, the audio industry has grown massively over the past two years. According to a listener survey by IVM Podcasts, around 96 per cent tuned in via their phones and saw more women than ever listening to podcasts. 80 per cent of listeners prefer to listen to episodes that are more than 20 minutes long, and serious listeners get about seven-eight hours of listening per week.

    According to a KPMG study, podcast consumption increased by 29.3 per cent in the first year of the pandemic. A survey by Spotify and YouGov says that as of 2021, 50 percent of Indians prefer listening to at least one episode of a podcast every week.

    The PWC Global Entertainment & Media Outlook 2020 study also predicted that India’s podcast listening market, the third-largest globally, is expected to reach Rs 17.61 crore by 2023, growing at a CAGR of 34.5 per cent.

    Following the trend, branded podcasts have emerged as a favorite of advertisers across industries.

    In a conversation with IndianTelevision.com, Pratilipi owned IVM podcasts head Amit Doshi shared why brands should go for a branded podcast. Along with him, IVM co-founder Kavita Rajwade also joined in to highlight the increasing number of advertisers on the platform.

    The growth trajectory of IVM

    Industry estimates show that the podcast industry has grown immensely during the pandemic. Highlighting the growth of IVM, Doshi said, “Like the entire podcast industry, IVM too has grown enormously.”

    “Right now we create content for thirty-five advertisers and are aiming to garner a hundred brands by the end of 2022,” he revealed.

    He added, “during the initial months of the lockdown, IVM registered a drop in listenership but soon audiences were saturated with regular entertainment channels like television, OTT, etc., which led them to discover podcasts.”

    “As soon as they realised that the medium is a perfect resort for infotainment, they couldn’t take a step back which helped the medium grow,” Doshi added.

    Except for FMCG, brands across categories show interest

    At present, IVM has thirty-five advertisers in its bucket. Doshi said, “We have a variety of advertisers working with us. However, we are not specific to a particular niche of brands. We have all kinds of advertisers including fintech, edtech and e-commerce. However, FMCG is one category that is still very hesitant to invest in branded podcasts.”

    Explaining the reason behind the low-interest rates of FMCG brands, he said, “FMCG brands are usually targeting all classes of the society, whereas, the podcast is still not a mass medium. Branded podcasts are limited to educated people, millennials and Gen Z, hence FMCG brands are not open to experimenting in the podcast ecosystem.”

    Audio is no more limited to music only

    Gone are the days when audio was synonymous with music only. Now, audio for Indian listeners is a lot beyond music.

    “There was a time when audio was only about music. Songs were the only option to fill our everyday commutes, long lines at the bank, early morning walks and awkward carpools with insightful and funny stories,” Rajwade said. “But now when it comes to audio-based entertainment, listeners look for podcasts, audiobooks, editorials and other audio options,” she added.

    Content experience is more important than content creation

    Rajwade thinks that it is the content experience that helped them to grow consistently. “To provide the right solutions to the brands, we focus on providing better experiences to our listeners rather than just creating content,” she said.

    “Content creation is our primary job but we focus more on how our content makes the listener feel, because no one remembers the content after listening to it, what stays with them is the experience and feel they get while listening to a particular content,” she explained.

    Immense room for growth

    According to an analysis by market research firm RedSeer, only 12 per cent of the Indian population “had ever listened to a podcast” till 2021. The number indicates that there’s “immense room for growth.”

    In his concluding remarks, Doshi said, “As India has finally started seeing a notable surge in the number of podcast listeners, I see a great opportunity for growth in this industry.”

  • IVM Podcasts launches finance series with a women-first perspective

    IVM Podcasts launches finance series with a women-first perspective

    Mumbai: IVM Podcasts has launched a brand new finance podcast titled ‘A Sip of Finance.’ Hosted by finance expert Priyanka Acharya, ‘A Sip of Finance’ will be the first-of-its-kind to be launched in eight different languages English, Hindi, Tamil, Telugu, Malayalam, Kannada, Gujarati, and Marathi, said the podcast network.

    “While many regard finance as a topic for men, this podcast will look at the subject from a female lens with the aim to empower Indian women to gain control over their personal finances and enable financial freedom for them. It will focus on important financial concepts from a women-first perspective,” said the statement.

    “At IVM Podcasts, we aim to provide listeners with not just a variety of content, but useful, quality content. Priyanka is extremely well qualified, and is an inspiration for all women,” commented IVM Podcasts founder Amit Doshi. “We hope to build this show into something that everyone can turn to anytime for a quick explainer on common financial concepts.”

    “When a woman can handle her own money, and actively involve herself in family financial processes, the whole family benefits from it. ‘A Sip of Finance’ is a fun show that talks to women of all ages, across demographics and regions,” stated Priyanka Acharya.

    All episodes are available on the IVM Podcasts website, app, and across preferred audio platforms.

  • Britannia appoints Amit Doshi as chief marketing officer

    Britannia appoints Amit Doshi as chief marketing officer

    Mumbai: Bakery foods company Britannia Industries Ltd (BIL) on Friday announced the appointment of Amit Doshi as chief marketing officer, effective from 17 January.

    ‘’I am happy to welcome Amit back to the Britannia family. Amit’s cross-sectoral marketing experience will be valuable in taking our innovation mindset to the next level and building consumer delight,” said BIL managing director Varun Berry.

    Doshi takes over from Vinay Subramanyam who left the company in December 2021. “I thank Vinay for his invaluable contribution in building purposive brands especially during the difficult times of the last two years, and wish him the very best in his endeavors,’’ Berry further said.

    With over 17 years of experience, Doshi has expertise in brand marketing, sales, and customer development. In his previous assignment, he was with Lenovo as director of marketing (India and South Asia). He has gained experience in consumer (B2C), enterprise, small and medium business (SMB), and tablet business units at Lenovo and brings a valuable understanding of consumers and markets across product categories.