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Tag: Amit Deshmukh

  • CINTAA welcomes move to expedite extending industry status to entertainment sector

    CINTAA welcomes move to expedite extending industry status to entertainment sector

    MUMBAI:  Cine and TV Artists Association (CINTAA) has welcomed the Maharashtra government’s move to formulate a comprehensive policy for entertainment sector and expedite procedure of extending industry status.

    ''The decision of the Maharashtra government has come at a most appropriate time for the fraternity. This will undoubtedly bring in progressive ramifications to the sector,'' CINTAA said in a statement.

    The state government on October 23 announced that it will devise a policy for the entertainment sector as well as declare rebate of up to 25 per cent in shooting charges at Goregaon Film City, while also advancing the process to grant industry status to the sector. The decision to formulate a comprehensive policy was taken in a meeting chaired by cultural affairs minister Amit Deshmukh.

    The minister has asked Maharashtra film, stage and cultural development corporation limited (MFSCDC) to prepare a draft for the policy. “The comprehensive policy will cover all aspects dealing with various platforms such as films, theatre, documentaries, serials to over-the-top (OTT) content. It will be presented before the state cabinet for its final nod,” Deshmukh said.

    CINTAA stated that it has strived very hard to get support for the betterment of the fraternity in general and the actors community in particular. “Realizing the challenges faced and to be on par with other sectors, the idea to have an Industry status for us has always been our foremost objective and our pursuit has always been rationale driven. Our efforts have been truly paid,” it added.

    MFSCDC MD Manisha Verma said, “The policy will have a holistic approach towards all aspects related to the sector. We will consider simplification of taxation, increasing screens, fiscal incentives, changing technology besides generation of skilled manpower. It’s a labour-intensive industry and has the potential of job generation. All these aspects will be deliberated upon during a webinar with all stakeholders between 5 and 7 November. Valid suggestions and recommendations that we will get during the deliberation will be incorporated in the policy.”

  • NeoNiche partners DG7 for omnichannel experience

    NeoNiche partners DG7 for omnichannel experience

    MUMBAI: NeoNiche Integrated, an award-winning, experiential marketing company, has entered into a strategic partnership with DG7, a full-service digital agency that specialises in providing B2B digital marketing solutions. Through this partnership, both NeoNiche and DG7 are expecting to extend an enriched omnichannel experience to a wide range of their clientele in the B2B domain. This strategic partnership will help more than 300 brands currently catered between the two organisations.

    Speaking on this partnership, NeoNiche Integrated Solutions founder and CEO Prateek N Kumar said, “We are elated about this collaboration, as it is in line with one of our key objectives of offering best-in-class experiential marketing services in an omnichannel environment. This will help our clients create memorable and measurable campaigns across different touch points for all their stakeholders.”

    DG7 founder and CEO Amit Deshmukh shared, “Today, in the age of urbanisation, digital marketing is not just a means to an end; it is a vital business enabler. Through our association with NeoNiche, we are scripting together a truly Phygital partnership wherein NeoNiche brings in their expertise of providing brand activation and campaign-oriented solutions. DG7 would complement the same with both, the width and depth of digital avenues to amplify these efforts. This, we believe, will result in absolute value for clients, and help them achieve their business objectives more cohesively.”