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Tag: Amit Chandra

  • Shikha Kapur, Amit Chandra and Prabhat Choudhary announce “The Sourrce” 

    Shikha Kapur, Amit Chandra and Prabhat Choudhary announce “The Sourrce” 

    Mumbai: Shikha Kapur, Amit Chandra and Prabhat Choudhary launch “The Sourrce”, an industry first story library committed to harnessing original storytelling from India. It also collaborates with Ormax Media to offer insights and audience feedback to the development team by curating an appeal score to every story before it makes it to the library.

    It endeavours to put a structure to the process of harvesting ideas and concepts for story and screenplay development.

    Film director Rajkumar Hirani sources the first story and steps in as chief creative mentor.

    “The Sourrce” has cultivated a deeply entrenched, first of its kind network of story scouts across the diverse geography of India, spanning across 21 states. Scouts from Kashmir, North East, Hindi heartland, Punjab, Bengal, Maharashtra and Southern states send stories and ideas to the Sourrce’s development team in Mumbai daily.

    From true horror stories to folk tales, to rare human achievement stories and rich mythology, the development team at “The Sourrce” is processing an array of incredible story inputs from across the country daily. “The Sourrce” also has dedicated teams to tap into unexplored narratives in the medical, legal and business world.

    With this, Ormax Media will offer an industry-wide subscription for access to its library and will also curate stories specific to development briefs.

    Commenting on this partnership, Ormax Media founder and CEO Shailesh Kapoor said, “At Ormax Media, we have been testing scripts for films and series extensively over the last decade. But the association with “The Sourrce” is particularly special because it allows us to contribute to the development process right from the onset, from the insight or the idea to the story and then the screenplay. In a rapidly-evolving industry, the importance of audience insights cannot be undermined, and I’m glad that the leadership team at “The Sourrce” is committed to using audience inputs in their pursuit to develop great content for the Indian theatrical and streaming market.”

    Adding to it, filmmaker and chief creative mentor Rajkumar Hirani said: “This is a very powerful idea and something that our industry needs. The content pipeline has just exploded and as an industry we need more and more ideas. “The Sourrce” puts a structure to the process of finding creative ideas. While I wouldn’t be involved in the day to day functioning of the company I would be mentoring and guiding the creative team.”

  • DHL shows how football and business are alike

    DHL shows how football and business are alike

    MUMBAI: International express services provider, DHL Express, has launched its 360-degree interactive brand campaign with a TVC that draws parallels between the game of football and the business landscape. The campaign was released during the Indian Super League (ISL) 2017 season for which DHL is an associate sponsor.

    Anchored by three TVCs, the overall brand campaign is expected to engage over 500 million people across the country during five months of the ISL season. The campaign will leverage print, radio, OOH, in-Stadium and digital activation initiatives to amplify the messaging and reach its consumer base beyond the 10 ISL cities and across the country.

    The TV commercial is the first in a series of three that highlight DHL’s core proposition of ‘Excellence. Simply Delivered.’ through rich visuals and use of light-hearted humour. Each TVC showcases a different scenario in a football match and is a metaphor for describing the challenges faced by businesses and how DHL as an expert enables them to overcome these hurdles. The use of humour is intended to provide a mood break to the viewers in between tense football matches and, at the same time, convey DHL’s brand message.

    DHL express India country manager RS Subramanian says, “The single line brief for the campaign was to position DHL as an enabler that helps businesses overcome challenges in the marketplace and win. The creative treatment given to the campaign highlights our brand promise of Excellence, Simply Delivered.”

    Williams Lea Tag India managing director Amit Chandra adds, “We have designed the campaign to create brand resonance for DHL by communicating its message linked to football, which the ISL’s target audience will relate to. We are confident that the use of humour and exaggeration through the match scenarios showcased in the TVCs will strike a chord with the audience.”

    This year’s campaign is set to be bigger in scale and aims to reach an even larger audience through sustained outreach over the extended ISL season.

  • Vivek Oberoi hopes his two films will not release together

    Vivek Oberoi hopes his two films will not release together

    MUMBAI: A few days ago it was reported that the makers of Vivek Oberoi‘s two upcoming films, Jayanta Bhai Ki Luv Story and Kismet Love Paisa Dilli (KLPD), are at loggerheads because both the films were set for 5 October release.

    Though the makers Kumar Taurani and Amit Chndra have not resolved the clash yet, the actor hopes one of the producers will move ahead while the other’s film would release. The 35-year-old actor is hopeful that there will be an amicable solution.

    Promotion of KLPD is on while that of Jayanta Bhai is set to begin soon. “They (Amit Chandra) may have started their promotions but we too would be beginning by the month end. We just need a few weeks of some really intense promotion to get us going. We are not backing out for sure. Our posters are ready, the first cut of the film is in place as well. If there is going to be a clash on 5 October, so be it,” said Taurani in a statement.

    Oberoi, last had a release two years back, when Ram Gopal Varma‘s Rakht Charitra Part I and II released in quick succession but both failed at the box office.

    Amit Chandra understands the situation and empathises with Vivek. “It is not great for two films to release on the same day; it is not going to benefit either Kumarji or me. I have requested him that he moves on and hopefully he would.”

    However, Taurani feels that since he announced the film‘s completion first, it was his right to arrive in theatres first. “We were just about to start the publicity of our film when out of nowhere I heard Amit announcing his film‘s completion. However, he didn‘t even talk to me and just said that I should move ahead. It has to be seen who amongst the two of us would budge from the stand.”

    Chandra is firm on the release date as he thinks 5 October is the perfect date for him.