Tag: Amit Burman

  • Gujarat Giants win Ultimate Kho Kho Season 2 title

    Gujarat Giants win Ultimate Kho Kho Season 2 title

    Mumbai: Gujarat Giants became champions of Ultimate Kho Kho Season 2 with a 31-26 victory over Chennai Quick Guns at the Jawaharlal Nehru Stadium in Cuttack on Saturday.

    Despite battling bouts of inconsistency during the league phase, Gujarat Giants were superb on the day as they closed off the contest in the first innings itself. Chennai Quick Guns, who were favourites coming into the match, will rue their failure to get going from the onset. That meant that a superb comeback in the final turn was not enough.

    Ultimate Kho Kho, promoted by Amit Burman in collaboration with the Kho Kho Federation of India, became the first Indian sports league to secure Series A funding, courtesy the UK-based BNP Group. In attendance at Saturday’s final was Puri’s Member of Parliament Pinaki Misra.

    “I watch Kho Kho on television but being here live is electrifying,” said Shri Misra. “Watching this live, you realise how difficult the game is, but also how simple the game is. It is fascinating that these boys who come from relatively less privileged backgrounds are doing such a marvellous job.”

    Gujarat Giants took home a purse of Rs 1 crore while Chennai Quick Guns received Rs 50 lakhs. Odisha Juggernauts, who finished third by defeating Telugu Yoddhas earlier, received Rs 30 lakhs.

    Gujarat Giants made a superb start to the match, sending back Chennai Quick Guns’ prime batch of Ramji Kashyap, Madan and Vijay Shinde in no time. They embraced the strategy of targeting Ramji early and that proved to be a masterstroke as the latter failed to last a minute. Madan also went back relatively early. While Shinde held on for longer, he was unable to secure a dream run point for his team. Chennai Quick Guns’ second batch did manage a dream run point, but with the score at 14-1, it was Gujarat Giants who held the advantage going into Turn 2.

    They then consolidated that advantage with a superb defensive display. The first Gujarat Giants defensive batch of Suyash Gargate, Shubham Thorat and Deepak Madhav delivered five dream run points, lasting five minutes and six seconds on the mat. With only three members of the next batch staying unconquered, Gujarat Giants held a huge 12-point lead going into the second innings.

    Chennai Quick Guns managed to secure three bonus points in Turn 3 but it was too little too late. With an 19-point deficit to make up in the final turn, they needed a miracle.

    That miracle almost came. Chennai Quick Guns made a terrific start to Turn 4, sending back the first Gujarat Giants batch in just a minute and 17 seconds. The next batch too was dispatched fast giving the Chennai Quick Guns a glimmer of hope. But Sanket Kadam stayed unbeaten and secured the trophy for his team.

    Earlier, Odisha Juggernauts secured third place by defeating Telugu Yoddhas 32-24. It was Telugu Yoddhas who held a slender 14-13 advantage at the end of the first innings. But a good Turn 3 by Odisha Juggernauts, which saw them earn three defensive bonus points followed by a superb show by their attackers in the final turn, saw them finish the match on top.

  • Ultimate Kho Kho ropes in IndianOil as Powered By Sponsor for Season 2

    Ultimate Kho Kho ropes in IndianOil as Powered By Sponsor for Season 2

    Mumbai: Ultimate Kho Kho, India’s first-ever professional Kho Kho league, has onboarded IndianOil, the country’s leading diversified, integrated energy major as the Powered By Sponsor for its ongoing Season 2. Aligning with Ultimate Kho Kho’s vision of bringing a modern twist to the traditional sport, this partnership solidifies the league’s commitment to shaping the future of Kho Kho in India.

    Having recently secured Series A funding from UK-based BNP Group after successfully raising its valuation, Ultimate Kho Kho became the first sports league in India to secure private equity investment to grow the trajectory of Kho-Kho in India and globally.

    Their partnership with IndianOil is set to unfold through an extensive marketing campaign, encompassing digital and on-ground activations. This collaborative effort will showcase player engagements, social media promotions, and fan-centric initiatives, all geared toward amplifying the league’s reach and influence throughout the nation.

    Reflecting on the strategic association, Ultimate Kho Kho CEO & league commissioner Tenzing Niyogi commented, “We are thrilled to welcome IndianOil as our Powered By Sponsor to elevate the stature of Kho Kho in India. Ultimate Kho Kho was conceived with the vision of not only reviving the rich heritage of Kho Kho but to propel it into a new era of dynamism, and entertainment. Our commitment to making Ultimate Kho Kho larger, bolder, and the ultimate source of entertainment for Bharat aligns perfectly with IndianOil’s dedication to leaving a lasting legacy on the Indian sporting landscape.  We are confident that this partnership will act as a catalyst for the growth of Kho Kho in India.”

    With a presence in almost all the streams of oil, gas, petrochemicals, and alternative energy sources in the country, IndianOil stands as the nation’s highest-ranked Energy-PSU in the Fortune 500 of 2023.

    As part of their association with Ultimate Kho Kho, IndianOil will secure the naming rights for the post-match award, recognizing the ‘Attacker of the Match.’ Additionally, IndianOil will also have the naming rights to the league’s exciting powerplay segment, which was dominated by Chennai Quick Guns’ stalwart all-rounder Ramji Kashyap who accumulated a total of 24 skydive points this season.

    According to a YouGov Report, the first season of Ultimate Kho Kho reached a massive audience of 164 million across various media touchpoints, emerging among the top 3 non-cricket leagues in India.

    Promoted by Amit Burman in collaboration with the Kho Kho Federation of India, the ongoing season 2 of Ultimate Kho Kho will witness high-octane action between the top four teams – Chennai Quick Guns, Odisha Juggernauts, Gujarat Giants and Telugu Yoddhas during its semi-finals which are scheduled to be played on 11 January 2024. 

  • Odisha to host Ultimate Kho Kho Season 2 from December 24

    Odisha to host Ultimate Kho Kho Season 2 from December 24

    Mumbai: Backed with a successful, exciting and entertaining inaugural season that reached 164 million households, Ultimate Kho Kho (UKK) is all geared up for its grand second edition, scheduled to kickstart on 24 December 2023, and final on 13 January 2024 at the Jawaharlal Nehru Indoor Stadium in Cuttack, Odisha.

    Inspired by Hon’ble Chief Minister Naveen Patnaik’s vision of ‘sports for youth, youth for future’, the Odisha government has not only hosted some of the major global sports events in the state, but it has also developed world-class multi-sport infrastructure and sporting experiences for sports enthusiasts from the state.

    “We are extremely excited to host the 2nd edition of the Ultimate Kho Kho in Odisha. This is an exciting opportunity for all of us. Kho-Kho is a sport that is not only played but widely followed as well in Odisha and hosting the second edition here will be a great opportunity for the people of the state to not only experience the spectacle live but also get inspired and pursue the game. We are fully committed to making the season a grand success,” commented minister of state, electronics & IT, sports & youth services, government of Odisha Tusharkanti Behera.

    UKK, promoted by Amit Burman in collaboration with the Kho Kho Federation of India, is dedicated to reinventing and promoting the indigenous sport in a more dynamic and engaging manner.

    “We extend our heartfelt gratitude to the Odisha Government and the Hon’ble Chief Minister Shri Naveen Patnaik for their support for the Season 2. The resounding success of the inaugural edition has attracted significant interest from brands and helped us secure new partners. Our focus remains on selecting partners who share our long-term vision. Season 2 aims to build new-age superstars of the future especially with the presence of younger talent on the field. Anticipate more intensified rivalries, thrilling action, more speed and innovations that will redefine the sports viewing experience, making it more immersive TV viewing experience,” commented Ultimate Kho Kho CEO and league commissioner Tenzing Niyogi.

    FinNest (A BNP Group Company), a private equity investment firm has recently invested in the Ultimate Kho Kho to multiply the indigenous growth story. BNP Group founder and chairman Dr. Biswanath Patnaik said: “BNP Group is thrilled to be part of this movement, reshaping homegrown sports into a contemporary spectacle and empowering indigenous aspiring youth to shine. Our mission is to take this movement forward, showcasing India’s best-kept sports to the world, promoting Indigenous sport and nurturing talent for the global stage. The Ultimate Kho Kho is part of our growing sports Investment profile, and we look forward to universal synergies.”

    UKK has revolutionised ‘desh ke mitti ka khel’ (the game of the country’s soil) and the inaugural edition of this indigenous sport’s league became a huge success, emerging as India’s third-largest non-cricket league in terms of TV audience reach.

    The success of the first season is evident in its impressive audience reach of 164 million. The league garnered a total viewership of 41 million in India and 64 million globally across TV and OTT platforms during the 34 matches held over three weeks. Additionally, Season 1 also recorded 60 million interactions and 225 million video views across platforms, surpassing any other non-cricket league. A standout feature of UKK Season 1 was the introduction of the spider cam, marking it the first indoor league in India to deploy this advanced technology in capturing one of the fastest sports.

    The Ultimate Kho Kho Season 2 will feature India’s top 145 players, including 33 young talents aged between 16 to 18. Defending champions Odisha Juggernauts (owned by the Government of Odisha), Chennai Quick Guns (owned by KLO Sports), Gujarat Giants (owned by Adani Sportsline), Mumbai Khiladis (owned by Janhavi Dhariwal Balan, Punit Balan, and Badshah), Rajasthan Warriors (owned by Capri Global Group), and Telugu Yoddhas (owned by GMR Sports) will be the six franchises to fight for the coveted crown in the upcoming season. The exciting action from Season 2 will be broadcast live, and the fixtures will be announced soon.

  • Ultimate Kho Kho raises valuation, secures a series-A PE funding from UK-based BNP group

    Ultimate Kho Kho raises valuation, secures a series-A PE funding from UK-based BNP group

    Mumbai: In a ground-breaking move to bolster the growth of Kho-Kho firstly in India and then globally, Ultimate Kho Kho (UKK), a  professional Kho-Kho league, has secured a Series A funding from UK-based BNP Group — a private investment firm that invests in scalable and disruptive business ideas.

    Ultimate Kho Kho becomes the first sports league in India to secure private equity investment to grow the trajectory of Kho-Kho in India and globally. This strategic partnership signifies a pivotal moment in the annals of sports investment, not only fortifying BNP’s standing in the sports industry but also affording a global platform for the promotion of indigenous sports.

    Promoted by Amit Burman in collaboration with the Kho Kho federation of India, Ultimate Kho Kho remains steadfast in its mission to reimagine the growth of this homegrown sport with more significant dynamism and engagement. The league already enjoys robust backing and patronage from distinguished state and corporate entities, including Odisha Sports Development and Promotion Company, GMR Sports, Adani Sportsline, Capri Global, Punit Balan Group, and KLO Sports, all of whom have invested as franchise owners in the league.

    Ultimate Kho Kho’s notable success in its inaugural season was pivotal in attracting this substantial investment from BNP group. The inaugural season of Ultimate Kho Kho reached a noteworthy milestone, garnering a substantial viewership of 164 million across a spectrum of media platforms and 225 million video views on social media, thus securing its position among the top three non-cricketing leagues in India. With 41 per cent of female viewership, the league proved the sport’s expansive and inclusive appeal in India.

    Sharing his thoughts on the remarkable association, the UKK promoter Amit Burman stated, “Keeping in mind the global ascendancy of indigenous sports, this partnership with BNP Group is a massive milestone for Ultimate Kho Kho and our plans to grow the league as a bigger commercial entity. Together, we are poised to unlock newer opportunities and redefine the future of the sporting ecosystem of India and contributing towards developing a multi-sport-playing nation. This investment will empower us to build a stronger, bolder platform that resonates with Kho-Kho fans worldwide.”

    With this historic investment, Ultimate Kho Kho and BNP group are forging a path for the future of indigenous sports that pledges to inspire, innovate, and rejuvenate the global sports landscape. The reverberations of this collaboration are poised to resonate among athletes, fans, and stakeholders alike, ushering in an era of excellence and inclusivity in the realm of sports leagues.

    BNP group founder and chairman Biswanath Patnaik echoed similar sentiments stating, “This investment by BNP Group in India being the first of its kind, has already set the foundation stone for the upliftment of grass-root level sports in India. Enamoured by the Hon’ble PM Mr. Narendra Modi’s vision of making India a global sports powerhouse, I am determined to help Indian children to adopt this indigenous sport providing a platform for talented athletes to shine on the global stage. BNP’s investment is not just financial; it’s a testament to our commitment to fostering the growth and development of indigenous sports and creating a legacy that will inspire generations to come.”

    The Ultimate Kho Kho is poised for Season 2, having recently conducted a player draft where the nation’s top 145 players, including 33 young talents, were meticulously selected by six franchises in anticipation of the upcoming season.

  • Player draft for Ultimate Kho Kho Season 2 with 275 contenders on 21 November

    Player draft for Ultimate Kho Kho Season 2 with 275 contenders on 21 November

    Mumbai: The stakes are soaring high as the six Ultimate Kho Kho (UKK) franchisees gear up for the season 2 player draft in Bhubaneswar on 21 November. The inaugural season ignited a sporting frenzy, thrusting it to claim the title of India’s third-largest non-cricketing league in audience outreach.

    Armed with Rs. 3.90 crore in the purse, the six franchisees will battle it out to secure a formidable lineup from the 275 players available in the pool. The draft promises a fierce battleground, with Maharashtra dominating the forefront with 18 players, that emerged triumphant in the recently concluded National Games held in Goa.

    Promoted by Amit Burman in partnership with the Kho Kho Federation of India, UKK remains steadfast in its mission to reimagine the growth of indigenous sport with greater dynamism and engagement.

    With minimum of 20 and a maximum of 35 players, each franchise will have 35 draft rounds to complete their team combinations for the second edition. While 18 players have been retained by the teams; the remaining players have been put under four categories, A, B, C and D. Category A players are priced at Rs. five lac, Category B will get Rs. three lac each and C and D are categorised at Rs. 1.5 lac and Rs. one lac respectively.  Franchisees will have the option to select players based on their respective draft sequence and purse capacity.

    In all, 293 players are in the pool have been divided into three segments. The 18 players retained by the franchisees fall in the ‘Power Players’ category. Players who were part of Season 1 but have not been retained are known as ‘Pole Players’. While the new set of players recommended either by the franchisees or the Kho Kho Federation of India will be called ‘Dream Players’.

    Defending champions Odisha Juggernauts have retained four players from the last season, while Chennai Quick Guns three, including Player of the Tournament Ramji Kashyap and Young Player of the Tournament Madan. Gujarat Giants showed faith in Defender of the Tournament Abhinandan Patil besides two others. Mumbai Khiladis retained two of the players Gajanan Shengal and Sreejesh S from the previous season. Meanwhile Rajasthan Warriors and Telugu Yoddhas have retained three players each.

    The thrilling action from Season 2 will be broadcast live on Sony Pictures Networks India (SPNI)’s sports channels as well as livestream on Sony LIV.

  • Ultimate Kho Kho aims to be a primetime blockbuster and top three leagues in India

    Ultimate Kho Kho aims to be a primetime blockbuster and top three leagues in India

    Mumbai: The first edition of Ultimate Kho Kho, a sports league aimed at popularising the game of kho kho, kicked off on 14 August. Ultimate Kho Kho CEO & League Commissioner Tenzing Niyogi said that the aim is to be a primetime blockbuster and build it into the top three leagues of India.

    “Since our independence, Kho Kho has been an integral part of our modern soil. Every Indian has at some time or other played Kho Kho, which is for both genders; boys and girls & men and women. I think that was one of our key factors in building a professional league around the sport, which gave us impetus, strength, confidence, and the foresight to build something as big as Ultimate KhoKho. As we all keep saying, this is our “mitti ka khel” which is going to finally see its soil in the spotlight moment. My vision has always been to bring the sport onto a national platform and create something which is beneficial for all the athletes and player population that Kho Kho enjoys. The idea here is to make Ultimate Kho Kho a primetime blockbuster and build it into the top three leagues of India,” he tells Indiantelevision.com.

    Ultimate Kho-Kho, he explains, is an initiative started by Dabur India non-executive director Amit Burman and the Kho-Kho Federation of India. The Ultimate Kho Kho league promoter, Burman, has invested Rs 200 crore in the project for a period of five years, and wants to get Kho-Kho back on the sports map of India.

    The team owners includes, Chennai Quick Guns (KLO Sports), Gujarat Giants (Adani Sportsline), Mumbai Khiladis (Badshah & Punit Balan), Odisha Juggernauts (Government of Odisha), Rajasthan Warriors (Capri Global), and Telugu Yoddhas (GMR Sports).

    “Rise Worldwide is the league’s consultant and exclusive broadcast production partner, while Sony Pictures Network India is our official broadcast partner,” Niyogi elaborated.

    When asked about the level of interest in the country for Kho Kho, he noted that the level of interest for Kho Kho in India has been humongous. He said, “The best part of what I believe Kho Kho enjoys and which Ultimate Kho Kho as part of the vision has always taken forward is the fact that the deep-rooted club culture has always been the biggest support for any sports development across the globe. The fan following that Kho Kho enjoys across multiple regional layers in India has given us our brainchild, which was also to bring Ultimate Kho Kho into multiple languages.”

    “The fact that we’ve taken this so far is because there are people who are ready to consume Kho Kho in the new shape and form that we are ready to present. We believe that if we can bring this in its new avatar to the audiences of India, with the right set of stakeholders who have the vision and credibility to build this sport, not only from a financial assistance perspective but also by developing the sport in their respective catchment areas, we will increase the penetration of the sport of Kho Kho.”

    In terms of the learnings from the success of the Pro Kabaddi League, he said that the understanding and learnings from the past leagues have also been that when you create a league, it should have stakeholders in the shape and form of big corporate houses. “It should also involve the entertainment factors that appeal to the masses of India and do that with the right broadcaster showcasing it across multiple channels that have the right amount of distribution footprint. Also, not to forget that the important role of regional language comes about truly and specifically for any other sport that we have seen succeed in India and becomes a critical success factor for all of us.”

    He further noted that there has been a huge inception of non-cricketing sports since 2014. “The IPL actually created and paved the way for sports leagues in India. Since then, there has been the ingestion of multiple other sports leagues which have come about. Some have seen the success story and some might not have. Ultimate Kho Kho has been built on a few success pillars, which are, namely, one being the change of format; secondly, being a team sport; and thirdly, I think what it believes is that homegrown sports do have a special place in the Indian heart and soul.

    “Of course, the concept of worldwide ranking makes it all the easier for people to establish the fact that we are doing what is best for us as far as the nation is concerned, and largely, the concept of rural penetration in India does play a humongous role in the success of any league in India. Ultimate Kho Kho has been built upon the format which was always of critical value to us, where we believe that an appointment viewing of one hour over primetime television is a very, very important role to be played.”

    In terms of the decision to choose Rise to handle the league, he explains that Ultimate Kho Kho has always been envisioned as a television product. It was always designed and curated in such a fashion that it became a spectacle on air. “For this reason, we have really given due consideration to television production agencies who have come and pitched to us. We went ahead with Rise for a couple of reasons. One was that the idea that Rise gave us and the confidence they gave us with the lineage of TV production was vibrant. The fact that we went back to our drawing board and discussed how many camera shots would be in Ultimate Kho Kho’s tail with the inclusion of Light Spidey was another interesting piece of the jigsaw puzzle that we solved together.”

    Madison Media OOH group CEO Vikram Sakhuja noted that the sport is fast-paced and attractive. “Kho kho is a pretty exciting game. Earlier, people saw the potential of kabaddi, which was amped up to a new level. I have no doubt that the players will do a very good job of kho kho as well.” For him, the learning of PKL was the fact that the stakeholders were patient. Initially, there were no sponsors. That is because Star wanted to show the proof of concept and then go to the market with the right price. “They were confident that value would be unlocked in one or two seasons. That is the big lesson. You want to get a good price. If you sell at the beginning, then you might get next to nothing.” He noted that a punt has been taken by the various stakeholders of Ultimate Kho Kho.

  • Dabur’s Amit Burman steps down as chairman, to continue as a non-executive director

    Dabur’s Amit Burman steps down as chairman, to continue as a non-executive director

    MUMBAI: Amit Burman has resigned as the chairman of FMCG major Dabur India. Burman shall continue to be the non-executive director of the company, Dabur India announced in a regulatory filing. The company has accepted the resignation of Amit Burman from the post of chairman of the board of directors with effect from 10 August 2022.

    The board has also affirmed the appointment of Mohit Burman, who is currently the non-executive vice chairman, as the non-executive chairman of the board for five years with effect from 11 August. 

    Apart from this, Saket Burman has been appointed as the non-executive vice-Chairman of the board of directors for five years.

    Burman started his career at Dabur’s Industrial Engineering Department where he was responsible for the induction of machinery, method improvements, manpower reduction and improving product packaging. He took on the responsibilities as the CEO of Dabur Foods in 1999 and forayed into the processed foods business with a range of ethnic cooking pastes & chutneys and packaged fruit juices.

    Burman stepped down as the CEO of Dabur Foods when the company was merged into Dabur India in July 2007. He was then appointed the vice chairman of Dabur India. He took charge as the chairman of Dabur India in 2019. He is credited for Dabur India’s foray into the processed foods business with the setting up of Dabur Foods Ltd. He is also responsible for driving all business strategy, development and communications at Dabur Foods.

    An alumnus of the University of Cambridge, he also holds M.Sc degree in Industrial Engineering from Columbia University, USA and a B.Sc. degree in Industrial Engineering from Lehigh University, Bethlehem, PA, USA.

  • Ultimate Kho Kho:143 players picked in season one players draft

    Ultimate Kho Kho:143 players picked in season one players draft

    Mumbai: The game of Kho Kho is set to enter a new era as a total of India’s 143 best players were hand-picked by six franchises on Thursday for the inaugural edition of the Ultimate Kho Kho in Pune.

    India’s first-ever franchise-based Kho-Kho league, promoted by Dabur India chairman Amit Burman in collaboration with the Kho Kho Federation of India, will be played from 14 August to 4 September at the Balewadi Stadium here.

    240 registered players, from 28 states and union territories were part of the draft process. They were divided into four categories, A, B, C and D, according to their performances in international matches, the recent National Championships and evaluation conducted by the league. 

    The 77-top players from category A, offered Rs 5 lakh and the South Asian Games gold medallist Pratik Waikar, Andhra Pradesh’s Pothireddy Sivareddy, Tamil Nadu’s M Vignesh and Karantaka’s Gowtham MK were among the 20 players who were handpicked by the franchises.

    While Waikar and defender Gowtham were picked by Telugu Yoddhas and Odisha Juggernauts respectively as their first pick, Chennai Quick Guns added local boy Vignesh to their squad. The 26-year-old all-rounder and one of the best pole divers in the country Sivareddy will represent the Gujarat side. 

    A viewer-friendly revamped format is expected to bring about a transformation in how this indigenous sport is perceived in the country.

    At the end of players draft, Ultimate Kho Kho CEO Tenzing Niyogi said, “Finally, the Ultimate Kho Kho drafts are over and it was a well-rounded draft which comprises players across the country. We are really happy and proud to see this first step in the progression of creating Ultimate Kho Kho as a mega league in the Indian sporting ecosystem. Now that the franchises will get to work with the players’ camp and the coaching camp till 1 August, our endeavour at Ultimate Kho Kho will be to market the game and make this league a grand success.”

    It was Maharashtra’s Mahesh Shinde, who became the first player to be picked in the players’ draft. The 27-year-old defender was drafted by KLO Sports-owned Chennai Quick Guns. 

    “We have a balanced squad of experienced and as well as youthful players so we are happy with it. Hopefully, during training, we will analyse their abilities based on that we will form a team. With the number of matches we will know how to form our team, ” said Chennai Quick Guns co-owner Srinath Chittoori.

    Adding to it, Mumbai team co-owner Punit Balan said,”We had some strategies, we had some players we wanted to select. We had a plan A, B and plan C. Some players which were in our plan A were already picked by other teams but obviously because we have multiple plans and we knew the right strategy, I think a good squad of 24 people for Mumbai Khiladis is ready. I feel it is a very balanced team. The approach is very clear, Mumbai Khiladis and their punchline is Khel Khila Denge, so we know we’ll tell our Khiladis to play their best and go and top the ladder.”

    Chennai Quick Guns, Gujarat Giants, Mumbai Khiladis, Odisha Juggernauts, Rajasthan Warriors, Telugu Yoddhas did their best to pick strong squads as they will fight for the title in the season 1.

    GMR League Games CEO Colonel Vinod Bisht, who owns Telugu Yoddhas commented, “Being the first season we have relied on the coaches input and who have gone ahead and suggested names. So we have taken a lot of players from the senior category which is A and B, then have blended them with a lot of youngsters in C and D. So we hope that with the experience and the youth which gives the bigger speed we will be able to do well in the first season.”.

    “As far as we are concerned from the Rajasthan Warrior side, I think we had a very satisfying draft. We are I think quite sure that we will be able to come up with a very successful team and very mature team in the season to come. I think we will give a very tough fight to whoever it is and of course, it depends on how we manage the team which I ensure we will do very well,” said Rajasthan Warriors owner and Capri Global director Ajit Sharan.

    34 matches will be played over the period of 21 days in the first season of the league. The knockout matches will be played in a playoff format which will consist of a qualifier and eliminator matches.

    “Ultimate Kho kho is a very good opportunity for our Odisha Kho-Kho team. We have been doing very well in junior levels and as the Odisha government has owned a franchise now it’s an opportunity for us to contribute towards the growth of this game. I think our team is better than all other teams because we have chosen very good players and mostly we got around 80% of our listed players,” stated government of Odisha OSD, department of sports and youth affairs Lilan Prasad Sahu.

    “We are excited to contribute to this game-changing experience through our franchise at UKK League. UKK will bring forth our indigenous sport in a new avatar, and we look forward to being a part of yet another journey of mud to mat. The right team selection is integral to the success of a franchise and a lot depends upon the sequence of the draft. But thanks to our coaches for having aptly strategized and selected the desired talent from a pool of 240 players,” said Gujarat Giants owner and Adani Sportsline head – corporate brand custodian  Satyam Trivedi.

    With Sony Sports Network being the official broadcaster of the Ultimate Kho Kho season one, the exciting live action will be telecast live in Hindi (SonyTEN 3), English (SonyTEN 1), Tamil and Telugu (SonyTEN 4) as well as on their OTT platform, SonyLIV. Two matches will be played during the league stage with the first match starting at 7 p.m.

  • Sony Sports Network & SonyLIV to air Ultimate Kho Kho inaugural season from 14 August

    Sony Sports Network & SonyLIV to air Ultimate Kho Kho inaugural season from 14 August

    Mumbai: The opening season of Ultimate Kho Kho will roll out on Sunday, 14 August 2022 in Pune, where six teams will engage in action that will culminate with the title clash on 4 September 2022. India’s first-ever franchise-based professional Kho-Kho league will host its matches at the Shree Shiv Chhatrapati Sports Complex, Pune.

    Promoted by Dabur India chairman Amit Burman in collaboration with the Kho Kho Federation of India (KKFI), the league aims to revolutionise this indigenous sport with a modern twist both on-air & on-ground.  

    34 matches will be played with two matches per day in Season 1, during the league stage. The knockout matches will be played in a playoff format which will consist of a qualifier and eliminator matches. The live broadcast will begin at 7 pm (IST) and continue until 10 pm (IST) on each match day. The revamped format of Ultimate Kho Kho aims to be exciting and engaging for not only the Kho Kho players but also sports enthusiasts and viewers.

    Sony Sports Network will air the event in Hindi (SonyTEN 3), English (SonyTEN 1), Tamil, and Telugu (SonyTEN 4) and be available on SonyLIV.

    The inaugural season will witness six teams in the shape and form of Chennai Quick Guns (KLO Sports), Gujarat Giants (Adani Sportsline), Mumbai Khiladis (Badshah & Punit Balan), Odisha Juggernauts (Government of Odisha), Rajasthan Warriors (Capri Global) and Telugu Yoddhas (GMR Sports) competing for the inaugural season over 21 days. 

    Ultimate Kho Kho CEO Tenzing Niyogi said, “We would like to thank all our Six Team Owners and Sony Sports Network, who have shown their support and faith in our vision as Ultimate Kho Kho. Our objective has always been to transform Kho Kho and bring forth the new avatar in front of the masses of India to make our country a multisport nation.”

  • Adani and GMR buy teams in Ultimate Kho Kho

    Adani and GMR buy teams in Ultimate Kho Kho

    Mumbai: Corporate giants Adani Group and GMR group have acquired the Gujarat and Telangana franchises respectively in the Ultimate Kho Kho league, which is poised for a 2022 launch to promote the homegrown sport.

    Promoted by Dabur Group chairman Amit Burman, in collaboration with the Kho Kho Federation of India, the league aims to revolutionize the indigenous sport of Kho-Kho by adopting a modern-day professional structure, which would bring the fast-paced action to the living rooms of the fans in a new avatar.

    Welcoming the two team owners Ultimate Kho Kho CEO Tenzing Niyogi said, “I am delighted to welcome the Adani Group & GMR on board on our Ultimate Kho Kho journey. We are committed to bring this sporting spectacle to the masses of India and it’s of great pride to collaborate with corporates as stakeholders. This is certainly a strong foot forward for Ultimate Kho Kho becoming a sports movement”

    Adani Sportsline, a part of the Adani Group, is already associated with many sporting leagues in the country and is determined to contribute to creating an ecosystem that props up future sports icons and inspires the youth of the country.

    Speaking of this acquisition, Adani Enterprises director Pranav Adani said “At Adani Sportsline, we are delighted to be in a position to promote yet another exciting homegrown sport.”

    He added, “We have always believed that the best way to promote homegrown sports and build engagement across the national audience is to adopt a professional, structured approach. Our experience with the Kabaddi and Boxing League gives us confidence that the Ultimate Kho Kho League will do wonders for this much-loved traditional sport. Our decision to partner with this league is an extension of our aim to build a world-class ecosystem that nurtures sporting talent, accelerates the sports economy and plays the role of an enabler in India’s journey to become a leading sporting nation.”

    GMR is hoping that its association with UKK will help ‘Kho-Kho’ break the shackles and soar high in terms of popularity.

    GMR Group corporate chairman Kiran Kumar Grandhi said, “At GMR Sports’ our aim is to promote sports amongst youth, connect with the community at large and build a supporting ecosystem. Since its inception, over 15 years ago, the company has done pioneering work in growing popular sports such as Cricket and other indigenous sports like Kabaddi and Wrestling across India and overseas. With a vision to nurture talent at the grass-root level, it has invested in providing access to professional sports by setting up Sports Training Academies across India.”

    Ultimate Kho Kho has already roped in Sony Pictures Networks India (SPNI) as its official broadcasting partner in a multi-year deal. The high-octane games will be broadcast exclusively across SPNI’s sports channels and their dedicated OTT platform SonyLIV which will enable viewers to watch the Ultimate Kho Kho ‘on the go’.