Tag: Amit Bose

  • Ground-breaking tech-powered platform GenS aims to challenge ‘age-old’ societal norms

    Ground-breaking tech-powered platform GenS aims to challenge ‘age-old’ societal norms

    Mumbai: GenSxty Tribe is set to transform the conventional narrative around ageing with a bespoke tech-enabled platform curated for the 60+ – GenS. 60+ is a time of newfound freedom that’s unburdened by social expectations and stereotypes. GenS encourages the 60+ audience to live and explore life on their own terms, armed with the financial means and opportunities to pursue passions and explore new relationships and dimensions of personal growth. GenS is set to redefine the golden years, offering a vibrant, safe and engaging space where 60+ individuals can thrive, connect, and celebrate life.

    As healthcare advances and life expectancy rises, the world’s senior population is reaching unprecedented levels.

    . By 2050, for the first time in history, there will be more people over 60 than children under 15

    . In India, seniors aged 60 and above currently make up over 10% of the population, numbering 149 million

    . This figure is projected to rise to 340 million by 2050, accounting for 21% of the total population, according to the India Ageing Report [UNFPA (United Nations Population Fund) India, in collaboration with the International Institute for Population Sciences (IIPS)]

    Despite this, brands and advertisers still predominantly target the younger demographic, neglecting the substantial spending power and influence of the 60+ audience.

    GenS founder Meenakshi Menon (65) said, “The GenS app is being built using both a deep understanding of the consumer in terms of their need state and the technology that is keeping in mind their ease of use. With the launch of GenS, we empower individuals to embrace the abundance of life after 60 with confidence and enthusiasm. I firmly believe that the 60+ have reached a stage in their lives where they can become a vehicle of social change while enjoying each day of their lives to the fullest. Adding life to their years is more critical than adding years to their life.”

    She further adds, “As a member of this cohort, it was important to get an independent perspective of this segment and understand what made them tick. Very often Founders make the mistake of creating a product that they believe in and disregard what the market says. It was critical that we spent time understanding the contours of this consumer. We had to dig deep beneath the surface to get at their feelings, their hidden concerns and motives. It was a journey of discovery for all of us. Each one was invested in the outcome, either as members of the cohort or Children who cared deeply for their parents’ well-being. That is why we commissioned research with Ormax Compass to discover the various predispositions and emotions felt by this group. The findings gave us both insight and intent and contributed massively to the development of our soon-to-be-launched GenS app.”

    GenS recognises that turning 60 is a milestone that marks the beginning of life’s greatest adventure. Menon, a renowned figure in the marketing industry, brings her expertise and passion to create a platform that celebrates freedom, passion, and new opportunities for the 60+ community. The platform is further powered by senior industry stalwarts – Bhaskar Das, Dilip Cherian, Amit Bose, Namita Roy Ghose and supported by Indu Kak, Ramesh Menon and Jignesh Barasara, amongst others who have been instrumental in the inception of GenS, contributing their diverse insights and support to bring this innovative vision to life.

    By recognizing that 60+ is a time of newfound freedom and opportunity, GenS aims to celebrate their potential to live life on their own terms, pursue passions, and explore new relationships. The platform is designed to help the active agers combat loneliness, break stereotypes, and rediscover joy and laughter. By leveraging the power of community and technology, GenS will offer a holistic range of services that cater to the physical, mental, emotional, financial, and social well-being of its members.

    As GenS prepares for its launch, it invites 60+ individuals to embark on this new chapter with them! With a mission to revolutionize life after 60, GenS is more than just a platform—it’s a movement dedicated to empowering, celebrating, and supporting its members every step of the way.

  • ‘Vardah’: Cables uprooted; antennae warped: Chennai MSO, DTH most affected

    ‘Vardah’: Cables uprooted; antennae warped: Chennai MSO, DTH most affected

    MUMBAI: It seemed that the month of December was not so favourable for the Indian state Tamil Nadu. We can recall that, last year, Tamil Nadu was badly affected by floods which caused damages to the tune of around Rs 9000 crore and hundreds of deaths. The more recent catastrophe is the cyclone Vardah, an intense storm to have hit the state again, which left at least 12 dead in TN and Andhra Pradesh.

    According to news reports, the severe cyclonic storm affected electricity, communication lines and put rail, road and air traffic in disarray as it crossed the coast, pounding Tiruvallur, Chennai, and Kanchipuram with heavy rain and squall.

    Also Tamil Nadu, being a broadcasting hub was badly affected by the calamity. Not only the broadcast industry but the MSOs, LCOs and DTH players too were terribly hit by the cyclone.

    Speaking to Indiantelevision.com, Raj TV vice-president programming and production vice-president Amit Bose said, “No one could do much to ease the situation because of power failure and heavy roadblocks due to uprooting of trees throughout the city. Internet and phones were out of system, and hence communication and mobility were affected.

    Bose added, “Productions were disrupted and TV viewing was not possible for the people of Chennai. DTH and cable connections were thrown out of gear and even for the people who had inverters and cable homes deserted on a powerless mode. Power backups could not sustain for a long time. This calamity might have affected Chennai’s viewership more than rest of the markets. On the whole, I apprehend the broadcasters, MSOs and viewers suffered the most.”

    Polimer TV creative consultant Mathivannan Raju said, “Failure of power is the major issue right now. Also, the antennae of houses with a DTH connection have been destroyed, and there is no way to watch television. The issue is on the path to rectification.”

    Raju added, “Of course, viewership will be affected due to the unfortunate event, which will eventually affect revenue as well but it is something beyond control. As this wasn’t our strategic plan, I am unsure how its actual impact on revenues. But, the MSOs and DTH industry has been majorly affected.”

    Commenting on the cable industry, Raju said, “At present, cables used for delivering television content have been washed away in Chennai. Almost 99 per cent cables switched off. To recover the lost ground, we need to establish the complete network again. Most of the dish antennae that MSOs had installed have been dislocated, and we need to reinstall them.” “Moreover, on the LCOs front, cables from their office to the consumer’s houses/offices have been eroded. Most of the fibre cable severed into pieces; a new network of cables will now be required,” Raju lamented.

    On the MSOs front, Chennai Metro Cable Operators Association general secretary MR Srinivasan said that there was a short supply of fibre cable and other equipment; that’s another problem that the cable industry was facing. In next 10-12 days, the association believes, everything will come to normal.”

    As there was negligible electricity in the state, Srinivasan said, it was difficult to check whether DTH antennae were working properly.

    From 15 December, the electricity will hopefully be reinstated; and only then people will come to know about the actual conditions vis-a-vis entertainment. With 120 km of wind speed, the antenna might have dislocated from their places, they need to be realigned.

    On the DTH front, Tata Sky CEO Harit Nagpal said that the cyclone had not affected the DTH industry in any way. The dish antennae at the residences of some subscribers might have tilted because of the strong winds, and this might have had temporarily affected reception, but this was set right by the subscribers themselves, and so there were no complaints of any disruption.

    Another MSO from Chennai informed that it would take another week for the cable industry to get to normal functioning in Chennai and other parts of the state. The state and local government will step in to clear fallen trees and restore wires.

  • ‘Vardah’: Cables uprooted; antennae warped: Chennai MSO, DTH most affected

    ‘Vardah’: Cables uprooted; antennae warped: Chennai MSO, DTH most affected

    MUMBAI: It seemed that the month of December was not so favourable for the Indian state Tamil Nadu. We can recall that, last year, Tamil Nadu was badly affected by floods which caused damages to the tune of around Rs 9000 crore and hundreds of deaths. The more recent catastrophe is the cyclone Vardah, an intense storm to have hit the state again, which left at least 12 dead in TN and Andhra Pradesh.

    According to news reports, the severe cyclonic storm affected electricity, communication lines and put rail, road and air traffic in disarray as it crossed the coast, pounding Tiruvallur, Chennai, and Kanchipuram with heavy rain and squall.

    Also Tamil Nadu, being a broadcasting hub was badly affected by the calamity. Not only the broadcast industry but the MSOs, LCOs and DTH players too were terribly hit by the cyclone.

    Speaking to Indiantelevision.com, Raj TV vice-president programming and production vice-president Amit Bose said, “No one could do much to ease the situation because of power failure and heavy roadblocks due to uprooting of trees throughout the city. Internet and phones were out of system, and hence communication and mobility were affected.

    Bose added, “Productions were disrupted and TV viewing was not possible for the people of Chennai. DTH and cable connections were thrown out of gear and even for the people who had inverters and cable homes deserted on a powerless mode. Power backups could not sustain for a long time. This calamity might have affected Chennai’s viewership more than rest of the markets. On the whole, I apprehend the broadcasters, MSOs and viewers suffered the most.”

    Polimer TV creative consultant Mathivannan Raju said, “Failure of power is the major issue right now. Also, the antennae of houses with a DTH connection have been destroyed, and there is no way to watch television. The issue is on the path to rectification.”

    Raju added, “Of course, viewership will be affected due to the unfortunate event, which will eventually affect revenue as well but it is something beyond control. As this wasn’t our strategic plan, I am unsure how its actual impact on revenues. But, the MSOs and DTH industry has been majorly affected.”

    Commenting on the cable industry, Raju said, “At present, cables used for delivering television content have been washed away in Chennai. Almost 99 per cent cables switched off. To recover the lost ground, we need to establish the complete network again. Most of the dish antennae that MSOs had installed have been dislocated, and we need to reinstall them.” “Moreover, on the LCOs front, cables from their office to the consumer’s houses/offices have been eroded. Most of the fibre cable severed into pieces; a new network of cables will now be required,” Raju lamented.

    On the MSOs front, Chennai Metro Cable Operators Association general secretary MR Srinivasan said that there was a short supply of fibre cable and other equipment; that’s another problem that the cable industry was facing. In next 10-12 days, the association believes, everything will come to normal.”

    As there was negligible electricity in the state, Srinivasan said, it was difficult to check whether DTH antennae were working properly.

    From 15 December, the electricity will hopefully be reinstated; and only then people will come to know about the actual conditions vis-a-vis entertainment. With 120 km of wind speed, the antenna might have dislocated from their places, they need to be realigned.

    On the DTH front, Tata Sky CEO Harit Nagpal said that the cyclone had not affected the DTH industry in any way. The dish antennae at the residences of some subscribers might have tilted because of the strong winds, and this might have had temporarily affected reception, but this was set right by the subscribers themselves, and so there were no complaints of any disruption.

    Another MSO from Chennai informed that it would take another week for the cable industry to get to normal functioning in Chennai and other parts of the state. The state and local government will step in to clear fallen trees and restore wires.