ITV

Tag: Amit Bhasin

  • Marico’s Jalashay creates over 400 crore litres of water potential nationwide

    Marico’s Jalashay creates over 400 crore litres of water potential nationwide

    MUMBAI: Water is life, and Marico Limited is making sure every drop counts. On World Water Day, the leading FMCG giant reaffirmed its commitment to sustainability by announcing that its Jalashay programme has created over 400 crores plus litres of water potential across Maharashtra, Tamil Nadu, and Gujarat by the end of FY25. With over 1,200 water harvesting structures and micro-irrigation systems across 230 plus acres, Marico is not just conserving water it’s reshaping communities.

    From drought-prone villages to government-designated aspirational districts, Marico’s Jalashay programme is making waves in water conservation. In Maharashtra’s Jalgaon, rainwater harvesting and infrastructure development have replenished water supplies, bringing much-needed relief to drought-hit areas. In Pondicherry, the initiative promotes rooftop rainwater harvesting and greywater treatment, ensuring sustainable water use in households and schools. Meanwhile, in Gujarat’s Dahod, Marico has constructed new water harvesting structures and carried out de-siltation of existing check dams, strengthening the region’s resilience against water scarcity and securing a sustainable water future for local communities.  

    To maximise efficiency, Marico has teamed up with ACWADAM, a leader in groundwater assessment, to develop a data-driven, scientific water management strategy. The company is also encouraging crop diversification to reduce reliance on water-intensive farming while promoting drip irrigation, green energy use, and water-resilient cropping techniques.

    Commenting about the programme on World Water Day Marico Limited chief legal officer group general counsel, and secretary of the CSR committee Amit Bhasin said, “We are committed to embedding water stewardship into our business strategy, recognizing the critical role it plays in ensuring a sustainable future. Our Jalashay programme is designed to address the complex water challenges faced by our communities and we are proud of the progress we have made so far. Taking this a step forward, we will continue to collaborate with stakeholders to drive meaningful impact and create a water availability for all.”  

    Under the Jalashay Jal Samrudhi project, Marico’s community-driven interventions have significantly improved water resource management, leading to enhanced agricultural productivity with assured irrigation that boosts crop yields. The initiative has also reduced dependency on erratic monsoons, providing farmers with greater income stability and securing their livelihoods. Additionally, by preventing soil erosion and preserving fertility, the project has contributed to better soil health, ensuring long-term sustainability for farming communities.  

    By aligning with global Sustainable Development Goals (SDGs), including Clean Water & Sanitation (SDG 6) and Responsible Consumption & Production (SDG 12), Marico is proving that corporate responsibility can create lasting environmental and social change.

  • Dish TV announces first weekly lucky draw winner of ‘Dish Ki Diwali’ campaign

    Dish TV announces first weekly lucky draw winner of ‘Dish Ki Diwali’ campaign

    India: Dish TV has announced the first Weekly Lucky draw winner of its festive ‘Dish Ki Diwali’ campaign, which is lighting up the festive season for one crore families with assured gifts. Mr. Narendra Singh Dodia, from Rajsamand, a city located in the Mewar district of Rajasthan, has won a brand-new TVS Jupiter Scooter in the first weekly lucky draw, making this Diwali extra special for him and his family.

    The ‘Dish Ki Diwali’ campaign started a few days ago and has received participation from across India. It offers exciting rewards for all Dish TV ,D2H and Zing customers. New subscribers can enjoy huge cashbacks and a one-month OTT subscription via the Watcho Max Plan. They are also eligible for weekly and bumper lucky draws with prizes like cars and more at the end of the campaign. Existing customers can win the Watcho Max Plan as an assured gift by simply recharging their accounts and will also be entered into the Weekly Lucky draw and Bumper Lucky draw.

    Narendra Singh Dodia is a small-scale businessman who manufactures mithai boxes for delivery throughout Rajasthan. Speaking on his win, Narendra Singh Dodia, said, “I’m so happy to win the TVS Jupiter Scooter through Dish TV’s Diwali campaign – Dish ki Diwali Assured Gifts Waali! It’s something I always wanted, and I can’t believe I won. This has made our Diwali truly special and unforgettable. It’s great to see that brands like Dish TV are thinking about their customers and doing things that bring happiness into our lives. It’s wonderful when companies go the extra mile to bring joy to their customers. My family and I will always remember this Diwali because of this amazing gift. I’m excited to take them for a ride and enjoy this moment together. We’ve been with Dish TV for years, and this just makes it even better!”

    Dish TV India Ltd zonal business head North, Amit Bhasin said, “Our ‘Dish Ki Diwali’ campaign is designed to bring joy to every customer connected with us. By recharging their connection with a minimum of ₹100, purchasing a new connection, or upgrading to our new setup box, customers are guaranteed an assured gift of our Watcho Max Plan. Additionally, we’re hosting weekly lucky draws, offering prizes such as scooters, android phones, microwaves, air fryers, TVs, and more, with draws happening five times. At the end of the campaign, we will culminate with a  bumper lucky draw featuring spectacular prizes, including cars, bikes, TVs, washing machines, and much more. Our vision is to celebrate this festive season by enhancing family connections and spreading happiness across the nation.”