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Tag: Amit Adarkar

  • Vivek Gupta joins Ipsos as MD

    Vivek Gupta joins Ipsos as MD

    MUMBAI: Ipsos has appointed Vivek Gupta as managing director to steer its Mumbai business. Gupta will report directly to Ipsos India CEO Amit Adarkar.

    In his new role, he will be focusing on managing and growing all Mumbai based client relationships, though he will be closely involved in strategy formulation and implementation for other geographies. 

    Commenting on his appointment Ipsos India CEO Amit Adarkar said, “Donning an archetypical business head’s hat, Gupta will be aggressively going after lucrative, new accounts and servicing existing large accounts with attentiveness and detailing, underscoring Ipsos’ glocal strategy of providing global know-how and backing with local depth of knowledge and sectoral experience.”

    “Business potential is huge and lies under-tapped across our expertise areas of brand health tracking, customer experience, quantitative, shopper behaviour, product testing, market strategy and understanding, public affairs, corporate reputation, qualitative, ethnography, field and tab, among others. Gupta has a huge task cut out for Mumbai market,” he added

    “Ipsos is already a well-entrenched player and growing at a frenetic pace, much faster than the MR industry. I see myself as a mercenary salesman proactively pitching for large accounts and opportunities, to spur growth in Mumbai market, which already accounts for Ipsos’ 40 per cent of revenues,” says Gupta.

    Gupta brings with him more than half a decade of work experience across the entire gamut of market research.

    Prior to this, he was chief sales officer and senior executive director at Kantar IMRB. Gupta started his career as an associate manager at Mudra Communication.

  • India continues to be the second most economically confident nation: study

    India continues to be the second most economically confident nation: study

    MUMBAI: India continues to be the second most economically confident nation globally on the back of improved performance by industry and services sector, according to a report by global research firm Ipsos.

     

    According to the ‘Ipsos Economic Pulse of the World’ study, Saudi Arabia (94 per cent) solidified its position at the top of the national economic assessment in February 2015, followed by India (80 per cent), Germany (76 per cent), Sweden (73 per cent), China (71 per cent), and Egypt (61 per cent).

     

    The lowest average global economic assessment this month is in Italy (eight per cent). Close behind are France (10 per cent), Brazil (12 per cent), Spain (12 per cent), South Korea (13 per cent) and Hungary (16 per cent).

     

    One in two (50 per cent) Indians believe that the local economy, which impacts their personal finance is good, a sharp drop of five points.

     

    Indians are very hopeful that the Narendra Modi-led NDA government will continue making progress on its domestic reforms agenda and encourage investments that will trigger economic growth and create more jobs; with more than six in ten (64 per cent) people expecting that the economy in their local area will be stronger in next six months, a rise of two points making India the most optimistic country globally.

     

    “The Indian economy is reviving, aided by positive policy actions by the government that has improved investors’ confidence and lower global oil prices. However, India needs to revitalize the investment cycle and fast-track structural reforms to speed up growth further,” said Ipsos managing director – India Amit Adarkar.

     

    “India – Asia’s third-largest economy is expected to grow faster than China in the next few years backed by strong GDP growth, low inflation and stable development focused government at the center,” added Adarkar.

     

    The online Ipsos Economic Pulse of the World survey was conducted in February 2015 among 18,235 people in 24 countries.

     

    Starting the New Year on a positive note, the average global economic assessment of national economies surveyed in 24 countries is down one point as 40 per cent of global citizen’s rate their national economies to be ‘good’.

     

    Countries with the greatest improvements in this wave: Saudi Arabia (94 per cent, +7 pts.), Belgium (39 per cent, +6 pts.), Japan (26 per cent, +3 pts.), Argentina (24 per cent, +3 pts.), Mexico (22 per cent, +3 pts.), France (10 per cent, +3 pts.), Russia (28 per cent, +2 pts.), Sweden (73 per cent, +1 pts.), South Africa (27 per cent, +1 pts.) and Spain (12 per cent, +1 pts.).

     

    Countries with the greatest declines: China (71 per cent, -9 pts.), Egypt (61 per cent, -6 pts.), Germany (76 per cent, -5 pts.), Brazil (12 per cent, -5 pts.), Canada (59 per cent, -4 pts), the United States (47 per cent, -4 pts.), Australia (56 per cent, -2 pts.), Great Britain (44 per cent, -2 pts), Turkey (43 per cent, -2 pts), and Poland (25 per cent, -1 pts.).

     

    Saudi Arabia (68 per cent) regains the top position in the local economic assessment, which impacts their personal finance. Sweden (59 per cent) is in the distant second, followed by China (53 per cent), Germany (53 per cent), Israel (51 per cent), India (50 per cent) and Canada (40 per cent). Small minority assess their local economy as ‘good’ in Italy (11 per cent) followed by Hungary (12 per cent), South Korea (13 per cent), Spain (13 per cent), France (15 per cent), Japan (15 per cent) and Mexico (15 per cent).

                  

    India (64 per cent) remains in the lead of the future outlook assessment, followed by Saudi Arabia (60 per cent), Brazil (51 per cent), China (44 per cent), Egypt (44 per cent), Mexico (38 per cent) and Argentina (32 per cent). Once again, only a fistful in France (five per cent) expect their local economy to be strong six months from now, followed by Israel (eight per cent), Belgium (10 per cent), Sweden (10 per cent), Hungary (11 per cent), South Korea (11 per cent), Italy (12 per cent), Poland (12 per cent) and Japan (14 per cent).

  • Modi effect: India’s economic confidence upbeat, reports Ipsos

    Modi effect: India’s economic confidence upbeat, reports Ipsos

    MUMBAI: The Lok Sabha elections of 2014 were won on the promise of ‘achhe din aane wale hai’ (good days are going to come).

     

    And riding on that hope, Indians are very confident that Narendra Modi-led NDA government will carry on making progress on its domestic reforms agenda and encourage investments that will trigger economic growth and create more jobs.
     
    With more than seven in 10 (71 per cent) people expecting that the economy in their local area will be stronger in next six months, makes India the most optimistic country in the world.

     

    Indians have emerged as the second most confident people about their economy globally by end of 2014. This is on account of falling inflation due to lower oil prices, government’s commitment to contain fiscal deficit, promote investment and economic development, according to a report by global research firm Ipsos.

     
    According to the ‘Ipsos Economic Pulse of the World’ study, India’s economic confidence level has shot up to 81 per cent in December 2014, a very significant rise of 29 points over the past 12 months.

    More than half, 53 per cent Indians believe that the local economy, which impacts their personal finance is good. “The repo interest rate cut by RBI on Thursday from 8 per cent to 7.75 per cent is expected to boost economic confidence and add further momentum to economic growth,” said Ipsos India managing director Amit Adarkar.

     

    “The decision was primarily guided by dip in inflation, a sharp fall in global crude prices and expectations that the government would be doing enough to keep the fiscal deficit in check,” he added.

     

    The online Ipsos Economic Pulse of the World survey was conducted in November 2014 among 19,152 people in 24 countries.

     
    The clear winners in economic confidence recovery over the past 12 months in 2014 include India (+29), Great Britain (+19), China (+17), Russia (+12, but with a precipitous slide over the past four months (-18)), Poland (+11), United States (+11), Spain (+10) and Saudi Arabia (+5). The clear losers include Brazil (-11), South Korea (-11), and Argentina (-7).

     
    Those countries with marginal positive movement include Belgium (+2), Italy (+2), Egypt (+1), France (+1), Germany (+1), Hungary (+1) and Mexico (+1). Countries on positive watch include China (although it may have peaked), Great Britain, Poland, Spain and the United States.

     
    Those countries with marginal negative movement include Canada (-1), South Africa (-1), and Turkey (-2). Countries on negative watch include Argentina, Belgium, Brazil and Sweden.

     

    After showing slight improvement in November 2014, the average global economic assessment of national economies surveyed in 24 countries is down one point as 40 per cent of global citizen’s rate their national economies to be ‘good’.

     

    Despite two point decline, Saudi Arabia (85 per cent) remains at the top of the national economic assessment in December 2014, followed by India (81 per cent), China (78 per cent), Germany (74 per cent), Canada (67 per cent) and Sweden (67 per cent). At the other end of the assessment, only a small minority rate their national economy as good in France (6 per cent), followed by Italy (8 per cent), Spain (10 per cent), South Korea (11 per cent), Hungary (13 per cent) and Romania (16 per cent).

     

    Gaining momentum since last sounding, China (63 per cent) takes the lead in the local economy assessment ratings, which impacts people’s personal finance, followed by Saudi Arabia (61 per cent), India (53 per cent), Germany (52 per cent), Canada (47 per cent), Sweden (47 per cent) and Australia (40 per cent). Only one in ten (9 per cent) in Spain agree that the state of the current economy in their local area is ‘good’, followed by Italy (10 per cent), Japan (10 per cent), Romania (10 per cent), France (12 per cent), South Korea (13 per cent) and Hungary (14 per cent).

     

    Once again, India (71 per cent) holds the lead in the future outlook assessment rating. The rest of the highest-ranking countries are: Brazil (58 per cent), China (53 per cent), Saudi Arabia (50 per cent), Egypt (46 per cent), Argentina (34 per cent) and Mexico (31 per cent). The lowest-ranking country this month is France (4 per cent), followed by Italy (9 per cent), Japan (10 per cent), Belgium (11 per cent), Hungary (11 per cent), South Korea (11 per cent) and Germany (15 per cent).

     

  • Ipsos appoints Deepak Singh as marketing business head

    Ipsos appoints Deepak Singh as marketing business head

    MUMBAI: Ipsos has appointed Deepak Singh as executive director and head of Ipsos Marketing business in India. He will be based out of Ipsos Bengaluru office and will report to Ipsos Research MD Amit Adarkar.

     

    “Ipsos InnoQuest, Ipsos MarketQuest and Ipsos UU WSBL’s under Ipsos Marketing umbrella comprise a significant part of our business. In order to drive Client satisfaction and aggressive business development amongst our Marketing WSBL Clients, we have created a new leadership role in India which Deepak will head,” said Adarkar.  

     

    Singh will be responsible for P&L of Ipsos Marketing business in India except Ipsos Healthcare. Ipsos InnoQuest head and executive director Vidya Sen, Ipsos MarketQuest head and executive director Shubhranshu Das and Ipsos UU head and executive director Rinku Patnaik will report to him.     

     

    “I am delighted to join Ipsos Marketing business, which helps clients to transform insights into a distinctive competitive advantage. Our specialists offer simple, intuitive solutions built on powerful philosophies and always linked to business outcomes,” said Singh.

     

    He added, “Integration of Ipsos Marketing business in India will help us better coordinate and our aim will be to provide our clients end-to-end marketing research solutions in order to help them uncover people insights and motivations on their markets, innovate and position their brands, and maximise sales to get the best return on investments.”

     

    Prior to joining Ipsos India, Singh was officer at Kantar Japan responsible for non-Japanese global accounts based at Tokyo. Immediately before that he was working as TNS India as managing director – south, looking after south India and Sri Lanka business based out of Bangalore.

     

    Singh is not new to Ipsos as he has previously worked with Ipsos India as executive director and country manager based at Mumbai after an internal relocation from Ipsos Singapore in 2007.

     

  • Jyoti Malladi appointed head of Ipsos ASI India business

    Jyoti Malladi appointed head of Ipsos ASI India business

    MUMBAI: Jyoti Malladi has been appointed as executive director and head of Ipsos ASI India business with effect from 3 November 2014. She will be based out of Ipsos Mumbai office and will report to Ipsos Research managing director Amit Adarkar.

     

    Malladi, who has more than 15 years of experience in market research, will take over from Shubhranshu Das who moves to head Ipsos MarketQuest India business.

     

    “Ipsos ASI business in India has done remarkably well under Shubhranshu’s leadership. I am sure with his expertise and business acumen, Shubhranshu will help us take Ipsos MarketQuest business to greater heights,” said Adarkar.

     

    Malladi joins Ipsos from Millward Brown where she was working as client services director. She has previously worked with Etisalat DB Telecom, TNS India, IMRB International, NFO-MBL India and B. E. Billimoria & Co.

     

    “Ipsos ASI offers marketers state-of-the-art advertising research, using measures predictive of in-market performance across the various stages of advertising development and implementation. With Jyoti’s extensive experience in brand and communication research, I am sure she will help us grow the Ipsos ASI business in India manifold,” said Adarkar.

     

    “I am delighted to join Ipsos ASI India business which is the largest provider of advertising pre-testing, advertising tracking and brand equity evaluation services in the world. Ipsos ASI offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process, and to maximize the return on their advertising investment,” said Malladi.

     

    She addes, “Our commitment is to provide superior insights to advertisers to help in the development, evaluation, and improvement of their advertising efforts and to help clients build stronger brands.”

  • Ipsos India appoints Amit Adarkar as its managing director

    Ipsos India appoints Amit Adarkar as its managing director

    MUMBAI: Ipsos India has found a new country head and managing director in Amit Adarkar, who will take charge from first week of September. He replaces Mick Gordon who successfully held the role and will now take up a senior regional responsibility within Ipsos.

     

    Gordon has been CEO of Ipsos India since November 2011 and managing director of Synovate India since September 2008. He has been responsible for substantial growth of revenue and profits over the period and merger of two large businesses of Ipsos and Synovate in India.

     

    Commenting on Adarkar’s appointment, Gordon said, “I am confident that with the experience and expertise of Amit, Ipsos will continue to delight our clients and he will prove to be an immensely capable successor.”

     

    “I am delighted to be appointed as Ipsos India’s new managing director. Ipsos is at a decisive point in its history and I am looking forward to working with the Board, the Regional Directors and Ipsos India staff to ensure we take this opportunity to create a stronger and more effective organisation for the future,” added Adarkar.

     

    Adarkar who had joined Ipsos InnoQuest, India as its managing director in January 2013 has been a member of the India management team ever since.

     

    He has been in the research industry for over 22 years, and has worked for organisations such as IMRB, Synovate, and Org-Marg. He was earlier MD at Market Probe, and a VP at Nielsen-Bases. He also has rich experience with a number of key Ipsos InnoQuest clients.

     

    He is a chemical engineer from Indian Institute of Technology, Bombay (1987-91).  Post engineering, he completed Post Graduate Diploma in Business Management (PGDBM), from XLRI, Jamshedpur (1991-1993).