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Tag: Amisha Jain

  • The Levi’s brand returns to Lollapalooza India 2024 with its iconic tailor shop

    The Levi’s brand returns to Lollapalooza India 2024 with its iconic tailor shop

    Mumbai:  The Levi’s® brand is bringing its legendary Tailor Shop back to Lollapalooza India 2024 at Mahalaxmi Race Course, Mumbai on 27 to 28 January 2024. After making an impact at the inaugural edition of the festival, the brand returns to the second edition offering exclusive designs and customizations for festival-goers eager to make a style statement.

    Teaming up with leading Indian artists, Aaquib Wani, Mira F Malhotra and Aniruddh Mehta, the Levi’s Tailor Shop unveils 15 designs inspired by music, moments & memories that will be available at Lollapalooza India 2024. Festival-goers have the opportunity to personalize their Levi’s® festival product, with limited-edition designs tailored panelling, heat press stickers, and screen prints —  expressing their individual style with Levi’s® iconic denim.

    Additionally, the Levi’s brand is bringing the Tailor Shop to the Artist Village at the festival, where performing musicians can add their personal touch to Levi’s® gear with these limited-edition designs.

    Levi Strauss & Co., SAMEA, VP & managing director Amisha Jain shared, “Levi’s has always served as a canvas for authentic self-expression, and our Levi’s® Tailor Shop presents consumers with a distinct and memorable experience where they can create one-of-a-kind pieces unique to their personalities. The response towards the Levi’s® Tailor Shop was overwhelming last year and we can’t wait to create unique stories and styles with festival attendees this year at Lollapalooza India 2024.”

    At Lollapalooza India 2024, the Levi’s brand hopes to connect with a new generation of fans seeking authentic brand experiences at the intersection of music and style & captivating a new generation of fans seeking authentic brand experiences. 

  • Levi’s launches new campaign ‘For Now, For A Lifetime’

    Levi’s launches new campaign ‘For Now, For A Lifetime’

    Mumbai: It takes just seven seconds to turn a “yes” into a “no”, before a decision made from instinct gives way to logic, reason, and hesitation. Every experience born from saying “yes” opens something hidden within each of us, unlocking something new– from what moves us, what makes us and even what we can’t stand. Today, the iconic Levi’s® brand launched its campaign “For Now, For A Lifetime” that celebrates these moments and how they go onto be memories that stay with us, and ultimately shape each and every one of us.

    The brand’s “For Now, For A Lifetime” campaign captures what following your instinct looks like. The film, inspired by real-life moments and instances, starts with Deepika Padukone sneaking away from a set, hopping into an auto-rickshaw and disappearing into the night. Her impromptu adventure becoming the thread that ties together characters’ experiences from ordinary to extraordinary moments, capturing a spectrum of emotions from joy, to the rush, laughter, but also the calm and bittersweet.

    In pairing a dark denim shirt and lighter high-loose jeans or a perfectly coordinated, jumpsuit like look, Deepika Padukone brings a fresh & modern take to denim in this new campaign. Anchored by iconic product – timeless, but always on trend blue jeans, the for-all-seasons trucker jacket and a wide range of much-loved graphic tees.

    “The ‘For Now, For A Lifetime’ campaign is an embodiment of what it truly means to Live in Levi’s® and how our product is so deeply woven into our consumers’ lives. This campaign, featuring Deepika Padukone, is a celebration of moments when you can truly be your most authentic self. Enabling this for our consumers is what we strive to do, from how we create our product to how we bring it alive for our consumers,” said Levi Strauss & Co senior VP & managing director South Asia-Middle East, Africa and Non-EU markets (SAMEA) Amisha Jain.

    The campaign is a showcase of the brand’s new offerings. Expanded ranges of relaxed & baggy fits for men & women, Overdyed & coloured jeans play into consumers looking to denim as an extension of their self-expression. From cargo pants to chinos, varsity jackets to sweatshirts and pretty blouses for her to statement shirts for him, the Levi’s® brand continues to build on its product legacy and heritage while meeting constantly evolving fashion-conscious consumers with on-trend & relevant products.

  • Amisha Jain to lead Levi Strauss & Co. and the company’s operations

    Amisha Jain to lead Levi Strauss & Co. and the company’s operations

    MUMBAI: Levi Strauss & Co. announced on Tuesday the appointment of a new leader in its commercial organisation. Amisha Jain has been named as the company’s new senior vice president and managing director of South Asia-Middle East and Africa (SAMEA).

    She will be responsible for leading the company’s operations in SAMEA and ensuring that the geography continues to drive expansion and growth, contributing to the company’s success in Asia and around the globe.

    Jain brings more than 20 years of experience across multiple industries including physical and digital retail, consumer goods & technology and a track record of leading profitable, sustainable growth & transformation initiatives in both multinational and domestic companies in India to the company.

    Most recently, Jain was the chief executive officer at intimate-wear brand and platform Zivame. During her tenure there, she scaled the business nine times in three years before the business was acquired by Reliance Group in 2020, according to the company.

    “We are thrilled to welcome such a dynamic, proven leader to the company,” said Levi Strauss & Co executive vice president and chief commercial officer Seth Ellison. “Amisha’s years leading digital and physical retail businesses, her track record of delivering results while connecting with consumers and her passion for innovation are a combination that will set our SAMEA cluster up for accelerated growth.”   

    “I am excited to join LS&Co. and the Levi’s® a brand—one that I have always admired as a consumer and a business leader. The team has had an incredible journey thus far, and I am delighted to be part of this passionate and high-performing group. Together we will strive to take the brand to even greater heights in the region,” said Amisha Jain.

    Jain fills this role following the transition of Sanjeev Mohanty in late 2021. Mohanty, the company’s previous senior vice president and managing director of SAMEA, is currently Levi Strauss & Co.’s senior vice president and managing director of the US and Canada.

    Jain has an MBA from INSEAD & a master’s degree in electrical engineering from the University of Texas at Arlington. She started her career as an engineer with Motorola Inc. and has held roles across multiple functions including sales, operations and strategy at organisations like McKinsey & Company, Nike and Arvind Group.