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Tag: Amisha Gulati

  • ZEE5 marked International Women’s Day 2024 with #NoNaariNoStory campaign

    ZEE5 marked International Women’s Day 2024 with #NoNaariNoStory campaign

    Mumbai: ZEE5, Bharat’s home-grown video streaming platform, marked International Women’s Day 2024 with an impactful campaign, #NoNaariNoStory.  Additionally, ZEE5 is streaming 49 premium titles across seven languages that are centered around women and their experiences from 2- 17 March. The campaign aims to celebrate women and their multifaceted roles in everyday life, fostering dialogue on women empowerment, well-being, safety, and security, while reiterating the significance of acknowledging and appreciating them.

    #NoNaariNoStory was unveiled with a “Social Media Glitch”, executed creatively on the brand’s social media platforms. Key visuals of popular ZEE TV shows airing on ZEE5 featured male leads alone, portraying the incompleteness of the story without the female characters/leads. The #NoNaariNoStory trended on social media leveraging a combination of activations, influencer collaborations, actor pushes, and through a user-generated content contest. The campaign witnessed an overwhelming response, clocking a reach of over 11.6mn with 4.2mn plus video views and engaging with 169K plus viewers.

    Speaking about the campaign, ZEE5 head – AVOD marketing Abhirup Datta said, “At ZEE5, we believe in the power of storytelling to spark meaningful conversations and bring about positive change. #NoNaariNoStory is not just about celebrating International Women’s Day; it is about acknowledging the pivotal role women play in shaping our lives and communities. Through this campaign, we aim to express our gratitude to all the women who make our stories and lives complete. We thank all participants, supporters, and our esteemed audience for their enthusiastic participation and support.”

    The titles streaming for free on ZEE5 include blockbuster hits like ‘Dhaakad’, ‘Veere Di Wedding’, ‘Rashmi Rocket’, ‘Salaam Venky’, and ‘Saand Ki Aankh’ in Hindi; ‘Geetha Govindam’, ‘Ninnila Ninnila’, ‘Sita on the Road’, ‘Sailaja Reddy Alludu’, ‘Pandaga Chesko’ in Telugu; ‘Sairat’, ‘Zombivli’, ‘Naal’, ‘Hawahawai’, ‘Bandishala’,  ‘Vijeta’, ‘Bibtya’,  ‘Sweety Satarkar’ in Marathi; ‘Ghosty’, ‘Kanaa’, ‘Ka Pae Ranasingam’, and ‘Dora’ in Tamil; ‘Monsoon Raaga’, ‘Drishya 2’, ‘Ek Love Ya’, ‘Raymo’ and ‘Thayige Thakka Maga’ in Kannada; ‘Mini’, ‘Parineeta’, ‘Boudi Canteen’, ‘Shrimati’, ‘Guldasta’, ‘Onek Diner Pore’, ‘The Lovely Mrs. Mookherjee’, and ‘Elar Char Adhyay’ in Bangla; ‘Lalbagh’, ‘Ini Utharam’, ‘Super Sharanya’, ‘Keedam’, ‘Happy Wedding’, and ‘Crossroad’ in Malayalam, and many more.

    Creative agency: Sociowash

    Currently the highest-growing OTT platform in India as per latest industry reports, ZEE5 is known for its diversified content across varied taste clusters and its focus on real, relevant, and meaningful storytelling. Alongside the growth in India, ZEE5 Global has emerged as the foremost South Asian streaming platform across international markets with a decisive lead in major markets like the US, Europe, Middle East and key APAC markets.

  • Sociowash Mumbai appoints Amisha Gulati as business head

    Sociowash Mumbai appoints Amisha Gulati as business head

    Mumbai: Sociowash, one of India’s leading integrated advertising agencies, has appointed Amisha Gulati as its new business head to lead Mumbai operations. Amisha will be responsible for driving the holistic growth of Sociowash, both from new business and operations perspectives.

    With over 13 years of extensive experience as a seasoned marketing professional, Amisha possesses expertise on both the agency and client sides of the industry. She has previously made significant contributions to the growth of renowned agencies such as Schbang and Glitch, as well as the streaming platform ZEE5.

    In her role as business head at Sociowash, Gulati will report directly to the co-founders, Pranav Agarwal and Raghav Bagai. Her core objective will be to elevate the agency to one of the top integrated advertising agencies in India by producing impactful work that directly addresses business challenges while fostering a positive work environment. Her multifaceted role includes client relationship management, championing award-winning campaigns, P&L management and fostering a collaborative culture within the organization.

    Sociowash co-founder Pranav Agarwal commented on the appointment, “We are strengthening our core team to align with the company’s goal of global expansion. We are thrilled to welcome Amisha to our team of creative and energetic individuals. With her extensive experience and proven track record, we are confident that Amisha will play a pivotal role in shaping the future success of Sociowash Mumbai.”

    Sociowash co-founder Raghav Bagai said, “Amisha’s success and leadership in previous roles underscores her ability to drive growth and innovation within the agency. Her strategic vision and industry insights will undoubtedly elevate our innovative solutions. We’re excited about the positive impact she will bring to the team and look forward to achieving new milestones together.”

    On her appointment, Amisha Gulati said, “As Business Head of Mumbai, I plan to grow the business manifold while building campaigns that the team and clients will be proud of. Consistently achieving creative excellence while transforming business will be my main goal, which ties in with Sociowash’s mission to “Add Value”. We have some very talented people with lots of enthusiasm and passion and I intend to fuel that passion in the right direction.”

    The Sociowash team in Mumbai recently moved to a dedicated office. In less than four years, the team has expanded to a workforce of 100 employees, prompting the move to a bigger office; this strategic shift enables the team to seamlessly manage growing clientele with enhanced efficiency and dedication.

  • Schbang announces key appointments to senior leadership team

    Schbang announces key appointments to senior leadership team

    Mumbai: In announcement of two key appointments, marketing solutions agency Schbang on Friday introduced Amisha Gulati as vice president – integrated solutions, and Sharmeen Indorewala as head of new business, especially for its technology transformation service.  

    Gulati was previously associated with Zee5 as the marketing manager. At Schbang, she will report to co-founder and CEO Akshay Gurnani. She comes with ten years of industry experience with stints at organisations such as The Glitch, Spark Eighteen Lifestyle, and Vyas Gianetti Creative.

    Gulati said, “Schbang has done a fantastic job in the short six years and I am very excited to be part of its trailblazing journey. Work doesn’t feel like work when you are living your passion. Fueled by such passion, I aim to bring about Impact in society – through the company, its clients and my team. Hence, it’s my endeavour to build teams and work that deliver value and that we are proud of, at Schbang,”    

    Indorewala will report to Schbang’s co-founder and chief technology officer Sohil Karia. She joins from Proof Analytics (a Schbang partnership) where she was the head of business. Prior to that, she was also the founder and CEO at The Parfait Co. At Schbang, she will responsible for growth strategy and new business development for the technology vertical.  

    Indorewala said, “My prior business experience working with startups like The Parfait Co. and Proof Analytics has enabled me to work towards the company goal of building out the technology transformation division while showcasing our deep research and consultancy capabilities, our consumer-centricity focused skills, with a keen eye on brand meditation as well as our established and rapidly growing tech department under Sohil’s leadership.”

    Speaking on the new development, Schbang founder Harshil Karia, said, “It is great to see our leadership team strengthen with both Sharmeen and Amisha, extremely strong women with varied and diverse experience. They are bringing in with them an entirely new perspective to the leadership at Schbang. Sharmeen growing our technology transformation and Amisha to bring in depth of strategy to our work, both will act as pillars for Schbang as we grow. Both of them will help in strengthening our offering to companies and groom our strong talent pool of over 600 Schbangers.”