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  • Times Network & AMFI’s nationwide investor awareness initiative, Jan Nivesh crosses one million pledges

    Times Network & AMFI’s nationwide investor awareness initiative, Jan Nivesh crosses one million pledges

    MUMBAI: Jan Nivesh, India’s largest investor education initiative, jointly conducted by Times Network and the Association of Mutual Funds in India (AMFI) crosses a milestone of   1 million pledges within just five months after its commencement. Guiding the citizens to a future ready financial path through investing in mutual funds, Jan Nivesh has been successful in spreading the message, ‘Aaj Ki Kamayi, Bhavishya Mein Kam Aayi’ through various campaign across a multitude of platforms.

    The investor awareness campaign commenced with a focus to reach out to the citizens across social-strata, age groups and different walks of life to educate, inspire and encourage them to change their financial habits to create wealth smartly by investing in Mutual Funds. During a short span of time, covering 50 cities with more than 100 on ground activations, Jan Nivesh experts have helped clear the doubts that people had towards mutual funds as an asset class and educated the people on investments.

    Commenting on the milestone, M K Anand, MD and CEO, Times Network said, “We are extremely happy that the programme has resulted in over 1 million people pledging to invest through Mutual Funds, a clear indication of the success of this initiative. We are proud to be associated with AMFI and playing a significant role in assisting Indians to plan their savings in a smart manner and aid in India’s economic growth in the long run. We believe this endeavor will help the common man ‘Rise with India’.”

    The pan India investor education initiative has covered an entire spectrum of people including college students, first-time jobbers, singles planning to get married, newlyweds, parents, as well as entrepreneurs, enlightening them on identifying and achieving their financial aspirations through well planned investments. Jan Nivesh has opened new avenues for people all over the nation, helping them get financially equipped and independent.

    Jan Nivesh has encouraged over a million people across age groups and social strata to take a pledge and invest at least a day’s income in mutual funds every month. You can also take part in this nationwide movement by giving a missed call on 1800 – 8333 – 666 or visiting www.jannivesh.in. For more information on mutual funds, do log on to www.mutualfundssahihai.com

  • Times Network & AMFI rolls out ‘Jan Nivesh’ campaign

    Times Network & AMFI rolls out ‘Jan Nivesh’ campaign

    MUMBAI: Times Network & Association of Mutual Funds in India (AMFI) commenced ‘Jan Nivesh’, a nationwide investor awareness campaign in Mumbai today. As part of the initiative, citizens across Mumbai, Baroda and Noida pledged to invest in Mutual Funds. Present at the event were Mr. Jayant Sinha, Hon’ble MoS for Civil Aviation, MK Anand, MD and CEO, Times Network, Mr. G. Mahalingam, Whole Time Member, SEBI and A Balasubramanian, Chairman, AMFI. 

    The Jan Nivesh campaign aims to educate and encourage Indians to review their savings behavior and consider investing in Mutual Funds. People can take the pledge to invest atleast a day’s income every month in Mutual Funds by giving a missed call on 18008333666 or through the website  www.jannivesh.in.

    The event also witnessed a panel discussion on ‘Jan Nivesh: Creating wealth for all Indians’ with corporate stalwarts that included A Vellayan, Executive Chairman of Murugappa Group, Dinesh Khara, Managing Director, SBI, Keki Mistry, Vice Chairman & CEO, Housing Development Finance Corporation and S Ramesh, Chief Financial Officer, Lupin. The panel discussion was moderated by Nikunj Dalmia, Executive Editor – Financial Markets, ET NOW.

  • Times Network & Association of Mutual Funds in India (AMFI) announce Jan Nivesh, an investor awareness initiative

    Times Network & Association of Mutual Funds in India (AMFI) announce Jan Nivesh, an investor awareness initiative

    Mumbai: Times Network, a part of India’s largest media conglomerate, The Times Group and AMFI in a strategic partnership, today announced India’s biggest Mutual Fund awareness campaign, ‘Jan Nivesh’.

    Reaching out to millions of Indians the Jan Nivesh campaign will educate, inspire and encourage Indians to change their financial habits to create wealth smartly by investing regularly in Mutual Funds and thus, make every citizen of India an equal participant in India’s economic growth story. The campaign will urge citizens to take a pledge to invest one days income in mutual funds, every month.

    MK Anand, MD & CEO, Times Network and A Balasubramanian, Chairman, AMFI & CEO, Birla Sun Life Asset Management Company Ltd. Jointly unveiled the new logo – Jan Nivesh, an investor awareness initiative by AMFI and Times Network.

    Stalwarts from the mutual fund industry that included A Balasubramanian, Chairman, AMFI & CEO, Birla Sun Life Asset Management Company Ltd., Nimesh Shah, MD and CEO, ICICI Prudential Asset Management Company, Sundeep Sikka, Executive Director & Chief Executive Officer, Reliance Nippon Life Asset Management ​Ltd., Anuradha Rao, MD and CEO, SBI Mutual Fund, Nilesh Shah, MD, Kotak Mahindra Asset Management Company, Leo Puri, MD, UTI Asset Management Company Ltd & Kailash Kulkarni, CEO, L&T Investment Management Ltd came together on a panel to discuss ‘Jan Nivesh: Financial Inclusion for the Entire Nation’. The panel was moderated by Nikunj Dalmia, Editor, ET NOW.

    Commenting on the partnership, M K Anand, MD & CEO – Times Network, said “Our association with AMFI who represent all registered Asset Management Companies under SEBI will go a long way in assisting Indians to plan their savings in a smarter manner and aid in India’s economic growth in the long run. The Jan Nivesh campaign aims to educate and inspire Indians to review their savings behaviour and consider investing in mutual funds as their main option over the years. The current buoyancy in Indian markets is an added incentive with investors across categories making noteworthy gains. We are proud of this association with AMFI and believe that this endeavour will help the common man Rise with India.”

    Mr. A Balasubramanian, Chairman of AMFI commented, “There is a clear case of under-penetration of mutual funds among the households in India. With Jan Nivesh, we aim to reach out to the corners of the country and educate them on the benefits of regular investing in mutual funds.”

    Catch India’s biggest mutual fund campaign announcement on ET NOW, India’s leading English Business News channel!

  • Campaign for investor awareness ‘Sahi Hai’

    MUMBAI: Association of Mutual Funds in India (AMFI), the trade association of Asset Management Companies (AMCs) of all Mutual Funds in India today launched a comprehensive media and communication campaign, as a part of the mutual fund industry’s investor awareness outreach program, that is aimed to position Mutual Funds as a preferred investment option for potential investors.

    In order to create better awareness about mutual funds as a distinct asset class, SEBI has mandated mutual funds to set apart a small portion of their net assets i.e., 2 bps for investor education, out of which half the amount is now being pooled with AMFI for better utilisation of the funds at the industry level. With these funds, AMFI has launched a new media campaign with an aim to increase the number of mutual fund investors multi-fold.

    The campaign is being launched with the message – “Mutual Funds Sahi Hai” – through different media such as TV, Digital, radio, print, cinema and outdoor hoardings with simple, but very clear messaging through interesting advertisements in different languages. With everyday situations as the backdrop, the campaign impresses on the mind of the prospective investors that mutual funds are the right option for them – Mutual Funds Sahi Hai – as the tag line of the campaign says.

    The campaign was launched by SEBI member G. Mahalingam, who said, “It is for the first time in the history of financial services, that all industry participants have come together to promote the category.”
    AMFI chairman A Balasubramian said, “There is a need to encourage households to shift from physical savings to financial avenues, especially mutual funds.”

    J. Walter Thompson (JWT) was entrusted with the creative work for the campaign. JWT managing partner Rajesh Gangwani said, “We see this as a big platform idea which is multi-layered, multimedia and multi-narrative and can run over a long time frame.”

    JWT Mumbai VP & ECD Hanoz Mogrelia said, “Sahi hai may seem like a very simple idea. But, to execute this idea, we had decided to stay in the space of warm, real conversations between friends. We shot eight commercials over a fortnight using absolute ‘non-models’, we shot at real locations, using live sound recording.”