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Tag: AMFI

  • Disney Star onboards 19 sponsors for ICC Men’s T20 World Cup 2024

    Disney Star onboards 19 sponsors for ICC Men’s T20 World Cup 2024

    Mumbai: As excitement builds for the ICC Men’s T20 World Cup 2024, Disney Star unveils its stellar line-up of 19 brands across various categories. This impressive ensemble features prominent names such as Dream 11, Maruti, AMFI, Parle Products, BPCL, Haier, ICICI Bank, Jockey, KP Group (Kamala Pasand), Campa, Samsung India, Housing.com, Jaquar Group, Castrol, Kent RO, TVS Eurogrip, Macho Hint, McNroe, Vimal, with a few more sponsors in the pipeline. This diverse array of sponsors underscores the tournament’s widespread appeal and substantial importance.

    Disney Star head of network – ad sales Ajit Varghese commented, “We are excited to welcome our esteemed sponsors for the ICC Men’s T20 World Cup 2024 across Star Sports and Disney+ Hotstar. The continued support from renowned brands underscores the immense appeal and significance of this tournament. This diverse group of sponsors demonstrates the enduring popularity of cricket and the strategic importance of sports consumption and innovative content delivery. As we gear-up for this grand event, we eagerly anticipate an exhilarating celebration of cricket that will unite passionate fans and players from around the world.”

    The matches will be telecast exclusively on the Star Sports network and will be available for streaming free of charge to mobile users on Disney+ Hotstar. The tournament begins on 2 June, featuring record 20 teams divided into four groups, competing in 55 matches. The participating teams are Afghanistan, Australia, Bangladesh, Canada, England, India, Ireland, Namibia, Nepal, the Netherlands, New Zealand, Oman, Pakistan, Papua New Guinea (PNG), Scotland, South Africa, Sri Lanka, West Indies, Uganda, and the USA.

    Cricket enjoys a revered status in India, making the ICC Men’s T20 World Cup a significant event that brings together passionate fans and players in a grand celebration of the sport.

  • PMG brings together Tendulkar & Dhoni for new campaign

    PMG brings together Tendulkar & Dhoni for new campaign

    Mumbai: Professional Management Group has brought together the two cricket legends—Sachin Tendulkar and Mahendra Singh Dhoni—in one campaign.

    Launched by the Association of Mutual Funds in India under SEBI’s guidance as a part of its investor awareness outreach program, the “Mutual Funds Sahi Hai” campaign aims to educate the common public about mutual funds and dismiss myths around them. 

    The AMFI campaign’s aim is to position mutual funds as a preferred investment option for potential investors. PMG finds commonality between financial goals, from taking calculated risks based on a wealth of experience to being aware of surprises from opponents as useful tips in staying a step ahead in matches and making the most of available resources. Hence, the two cricketers make a perfect choice for the campaign creating awareness around mutual funds.

    PMG, India’s first sports marketing company, first struck a deal with AMFI in 2020, which included legendary cricketers like Sachin Tendulkar and Mahendra Singh Dhoni. The association is now three years old and looks to grow stronger with each passing year.

    The AMFI is an association of all the asset management companies of the SEBI-registered mutual funds. The latest “Mutual Fund Sahi Hai” campaign, featuring these two cricket icons, encourages people to start investing in mutual funds through the monthly SIP route for their long-term financial goals, like their children’s future and retirement.

    Commenting on the long-term partnership, Sachin Tendulkar said, “It has always been a wonderful experience working with the AMFI team. With every campaign, the aim has been to generate greater awareness about the benefits of investing in mutual funds with a long-term view. This campaign is no different, and we hope to highlight the importance of investing along with saving, which is a crucial message for all.”

    Referring to the importance of investing for the long term, M. S. Dhoni explained, “Staying put for the long term is what works best, be it cricket or investments. Mutual fund investments are managed by qualified professionals who have in-depth knowledge of the markets and are backed by years of research. Investing at least some portion of your savings in mutual funds will help you achieve long-term financial goals, is the key message that we are trying to convey with this campaign.”

    AMFI chief executive N. S. Venkatesh said, “This is the third year of our association with Sachin Tendulkar and Mahendra Singh Dhoni. Their contribution to Indian cricket has been exceptional, and people look up to them. Bringing them together for this campaign was a big step towards bringing mutual funds closer to the general public. The response has been great, and we couldn’t have asked for more. We thank PMG for getting this organised for us.”

    Professional Management Group COO Melroy D’souza added, “This is a landmark moment for Indian TV as two of the biggest legends from the sporting world come together for a campaign. Both Sachin Tendulkar and MS Dhoni stand for trust, belief, and long-term vision, which are synonymous with AMFI’s campaign vision. We at PMG are thrilled that we managed to get them together and will continue to work on out-of-the-box ideas and create an impact.”

  • AMFI launches brand-new campaign featuring Sachin Tendulkar & MS Dhoni

    AMFI launches brand-new campaign featuring Sachin Tendulkar & MS Dhoni

    Mumbai: The Association of Mutual Funds in India (AMFI) launched its next leg of a mutual fund investor education campaign featuring two of the most popular and successful players in Indian cricket: master blaster Sachin Tendulkar and captain cool MS Dhoni.

    Conceptualised by Wunderman Thompson Mumbai, the new TVCs under the “Mutual Funds Sahi Hai” awareness campaign around the festive season encourage people to start investing in mutual funds through the monthly SIP route for their long-term financial goals, like their children’s future and retirement.

    On the launch of the new ad campaign, AMFI chairman A. Balasubramanian said, “India is a country of savers. However, not many invest in capital markets. We want people to realise that investing at least some portion of their savings in mutual funds will help them achieve their long-term financial goals. By investing in capital markets through mutual funds.”

    WT Mumbai managing partner Anurag Tandon commented, “AMFI and WT have been on a journey of consumer education. The ongoing campaign has generated phenomenal results in terms of awareness for the MF category with its simple and easy-to-understand messages. Furthermore, the campaign has managed to move the needle in terms of participation in the category. The new campaign aims to build on the successful principles with a sharper call to action of ‘getting onto the playing field’ and we have none other than the legendary duo of Sachin and MSD delivering the compelling message.”

    AMFI’s September data figures showed that SIP (systematic investment plan) numbers contributed approximately Rs 13,000 crore of investments in a month. AMFI hopes that this new campaign will encourage more people to start investing in mutual funds every month through SIPs.

  • dentsu X retains the media mandate for AMFI

    dentsu X retains the media mandate for AMFI

    NEW DELHI: dentsu X India has retained the media mandate for the Association of Mutual Funds in India (AMFI). The agency won the account following a multi-agency pitch. For the record, dentsu X was also the incumbent, having handled the brand since 2016. The other agencies contending for the business were Mindshare, Madison and Initiative.

    AMFI chairman Nilesh Shah said, “We are pleased to renew our relationship with dentsu X. The agency has shown an in-depth understanding of the category and consumer. It appreciates both – the consumer motivations as well as the client’s perspectives, to deploy investments designed to deliver on our business objectives. dentsu X, in effect, has been an integral partner and not just an agency.”

    “Delighted that we are continuing our partnership with dentsu X. The team here has always exceeded expectations. It understands the eco-system and deploys platform-agnostic solutions and innovations to deliver on business KPIs,” added AMFI chief executive N. S. Venkatesh.

    dentsu X India CEO Divya Karani said, “This is a resounding validation of dentsu X’s work in building the business, driving sustainable value year-on-year and the close teaming with all our AMFI members. This decisive mandate is right by both, dentsu X and AMFI.”  

    It is pertinent to note here that dentsu X India has been managing the media mandate for AMFI since the launch of the ‘Mutual Funds Sahi Hai’ campaign in 2016. From there on, the mutual fund industry has grown manifold. Additionally, dentsu X’s ‘experience beyond exposure’ approach and innovations have been recognised and acknowledged by the industry through multiple awards such as DIGIXX, Digiplus, e4m Play Awards, SCREENXX, SAMMIE and Foxglove. AMFI has also been awarded a special citation by Marquees for ‘Breathing a new life into a category’. 

  • Star signs Daily Hunt as an associate sponsor for IPL

    Star signs Daily Hunt as an associate sponsor for IPL

    NEW DELHI- Star Sports, theofficial broadcaster of the Indian Premier League (IPL 2020), has signed a partnership with Daily Hunt as an associate sponsor. A close source confirmed the development to Indiantelevision.com. The brand aims to maximise its reach via advertising on IPL 2020.

    The local language content discovery platform recently launched a short-video app ‘Josh’. As per reports, the IPL broadcast sponsorship will be used to promote the new launch.

    Announcing the official launch on Wednesday, Dailyhunt said gaining phenomenal traction through the beta phase, Josh is Dailyhunt’s tribute to Bharat, celebrating its creative beauty and diversity. “In the last 45 days of its beta launch, Josh numbers have exploded: 200+ A-rated exclusive creators, 4 mega music labels, 50+ million downloads, 1+ billion video plays per day, 23+ million daily active users (DAUs), 21+ minutes time spent per DAU, and over 5 million User Generated Content (UGC) content creators,” the platform claimed.  

    Star Sports already has signed up with brands like PolyCab, ITC, Coca Cola, Rummy Circle, AMFI, P&G, Kamla Pasand as associate on-air sponsors in the category. DailyHunt will be the 11th brand in the associate sponsorship category. 

    Other than this Star Sports will have Dream11, Phone Pe, Amazon, and Byju’s as Co-presenting sponsors of the league in IPL 2020.

  • Star Sports adds two more IPL associate sponsors

    Star Sports adds two more IPL associate sponsors

    Mumbai: The latest promo for the IPL by Star Sports features members of a building society felicitating their security guard Alok who has been single handedly serving them during the pandemic lockdown period. A heart-warming and touching film.

    The promo has also revealed another two associate sponsors’s Association of Mutual Funds of India (Mutal Funds sahi hai) and Gillette Guard 3 – to add to the earlier ones that had been displayed in the sponsorship plate of the first IPL film.

    To recollect: the co-presenting sponsors are Dream 11, online shopping major Amazon, digital payments company, and edutech unicorn Byju’s.

    The previously announced associate sponsors include: Cadbury Dairy Milk, Sunfeast, Coca-Cola, Polycab, Rummycircle, Kamla Pasand Masala and McDowell’s.

    That takes the total number of broadcast sponsors on board the IPL at 13.

    Experts expect Star Sports to touch last year’s sponsorship levels which is about Rs 2,200-2,400 crore, by the time the league ends in the UAE on 10 November.

  • Cricketing legends say ‘Mutual Funds Sahi Hai’

    Cricketing legends say ‘Mutual Funds Sahi Hai’

    MUMBAI: The new spot under the 'Mutual Funds Sahi Hai' campaign by Association of Mutual Funds in India (AMFI), conceptualised by Wunderman Thompson South Asia, will once again have cricketers explaining why investment in mutual funds is the right choice. The campaign has been a popular once since the release of its first film in early 2017.

    Continuing on its journey to educate investors, the agency wanted to take Mutual Funds Sahi Hai to the next level and strengthen the values of consistency, stability and trust. Sachin Tendulkar and Mahindra Singh Dhoni are two cricketing legends that symbolise these values, thereby being able to bring in the required transformation, when it comes to investment in Mutual Funds. And strategically, lending an authoritative voice to the campaign.

    AMFI chief executive NS Venkatesh said, “After three years of the Mutual Funds Sahi Hai campaign, we at AMFI felt that the time is right to take the conversation with the retail investors across the country to the next level, by engaging cricketing icons. On behalf of the Mutual Fund Industry, I thank SEBI for taking a considerate view on allowing the engagement of celebrities, at an Industry level.”

    Wunderman Thompson SVP and managing partner Kishore Tadepalli said, “Mutual Funds Sahi Hai campaign has changed investors’ habit and has accomplished an extremely difficult task of shifting their hard-earned money from savings to Mutual Funds. All this in a short span of 3 years.  As we move forward, we wanted to keep the momentum going and accelerate the speed of adoption. Bringing cricketing legends like Sachin Tendulkar, MS -Dhoni and Mithali Raj on board will infuse fresh energy and add the required momentum to the category.”

    Wunderman Thompson SVP and ECD Hanoz Mogrelia said, “The Mutual Funds Sahi Hai campaign has always used simple conversations between friends to get the point across. Even in this series, the cricket players and their friends talk with each other about their financial doubts, talk about money-based issues … without treating the cricketers as demi gods. The entire series features different cricketing super stars … having absolutely regular conversations about various things. There is not an iota of hero worship in the campaign.”

  • AMFI ropes in Sachin Tendulkar, M S Dhoni for ‘Mutual Funds Sahi Hai’ campaign

    AMFI ropes in Sachin Tendulkar, M S Dhoni for ‘Mutual Funds Sahi Hai’ campaign

    MUMBAI: AMFI, on Wednesday, announced that it had roped in cricketing idols, Sachin Tendulkar and MS Dhoni for their newly launched a campaign 'Mutual Funds Sahi Hai', in order to create awareness about Mutual Funds, as the preferred investment option.

    Speaking on the same, AMFI chairman Nilesh Shah said: ''Sachin Tendulkar and  MS Dhoni evoke unstinted trust and high dependability, and their longer-term orientation in their respective cricketing careers have been akin to retail investors having equally longer-term approach towards investment. Longer-term approach be it, in cricketing career or in Mutual Fund investments can deliver rich dividends be it for cricketers or investors, alike."

    AMFI chief executive N S Venkatesh further added: "After three years of Mutual Funds Sahi Hai campaign, we at AMFI felt that the time is right to take the conversation with the retail investors across the country to the next level, by engaging the cricketing icons.”

    “On behalf of the Mutual Fund Industry, I thank SEBI for taking a considerate view on allowing the engagement of celebrities, at the Industry level, “says Venkatesh.

    Commenting on the campaign Sachin Tendulkar said: “I am excited to be associated with the Mutual Funds Sahi Hai initiative, through AMFI, to help create awareness about Mutual Funds. Discipline and a longer-term approach is the cornerstone towards achieving success, be it in any sport and likewise in personal investing."

    Mahendra Singh Dhoni said: I take great pride in being associated with the “Mutual Fund Sahi Hai’ campaign. Having a goal-based approach, starting early, staying disciplined and not being fazed by volatility, are the four mantras, I have always followed, be it in my cricketing career or in personal money management."

  • dentsu X, Amnet launch India’s first Programmatic In-Read Audio campaign for AMFI

    dentsu X, Amnet launch India’s first Programmatic In-Read Audio campaign for AMFI

    Mumbai: dentsu X, the integrated media specialist from the house of Dentsu Aegis Network (DAN), has joined hands with the Group’s programmatic expert, Amnet, to launch India’s first ever In-Read Audio campaign for The Association of Mutual Funds in India (AMFI).

    The campaign, titled #Mutualfundsahihai, has been executed in collaboration with Rappio, a digital audio advertising platform, to raise awareness on mutual fund investments in India. For the record, Rappio offers advertisers and brands a targeted advertising platform to reach mobile consumers through audio advertisements.

    Targeted at male and female users in the age group of 35 to 44, the campaign uses a programmatic platform to deliver an audio ad along with a display banner in a user-initiated audio content. Here, when users click on the button ‘read article’, the article starts reading itself as an audio ad that plays along with the banner. The banner is stationed at the center of the article, when heard.

    The campaign has already garnered 1.3 million impressions in its primary performance category – General News, Sports and Entertainment, with an 18% CTR (Click-through-Rate) and an LTR (Listen-through-Ratio) of 37%.

    “Listening to music is a very personal and immersive experience. An advertisement which violates that space, can have a jarring impact on the listener. On the other hand, while listening to audio podcasts / news, a user is more open to receiving other information, if they are targeted correctly. Programmatic audio on non-music platforms helped us do exactly that – reach the right audience in the right frame of mind. The results are encouraging and have strengthened our belief in programmatic audio. We look forward to leverage this further”, comments  Punit Dharamsi, Vice President – Marketing & Investor Education, Association of Mutual Funds in India (AMFI).

    Commenting on the campaign, Divya Karani, CEO, dentsu X explained, “dentsu X believes in the power of experience over mere exposure. We design consumer-centric experiences basis data-driven insights. The growth in voice marketing in India is a testament to our consumers’ comfort and preference with auditory media. Harnessing the power of audio with programmatic, we took an innovative approach of embedding digital audio within our messaging on news partner platforms. This really paid off, with very encouraging results, proving the success of combining sensory cues strategically.”

    Salil Shanker, Chief Operating Officer, Amnet India added, “Digital audio advertising in India is still very nascent.  It has the potential to help brands and marketers grow when used with new-age voice assistant devices like Google assistant and Amazon Echo. With Rappio, we are bringing this innovation of Programmatic Audio by personalizing brand messages for a viewer which will be delivered at the right time and place via audio content, programmatically.”

  • Times Network & AMFI celebrates the culmination of Jan Nivesh

    Times Network & AMFI celebrates the culmination of Jan Nivesh

    MUMBAI: Jan Nivesh, India’s largest investor education initiative, jointly conducted by Times Network and the Association of Mutual Funds in India (AMFI) culminated its journey of creating the World’s largest investment education initiative. Present at the event were industry stalwarts including, A Balasubramanian, CEO – Aditya Birla Sun Life Mutual Fund, N S Venkatesh, Chief Executive Officer –  AMFI, Kailash Kulkarni, CEO –  L&T Mutual Fund and Nikunj Dalmia, Managing Editor, ET NOW amongst others. Celebrating the impact of Jan Nivesh, a special skit on ‘Jan Nivesh and the investment journey of the common man’ was performed. The skit showcased the investment journey of 6 individuals, from different walks of life, and how they were benefitted by investing regularly into mutual funds.

    Jan Nivesh, the investor awareness campaign commenced in June 2018, with a purpose to drive impactful investor education program across the country.  Provoking the need of mutual funds and thereby enabling action for deep penetration of financial inclusion across all strata’s of the country, Jan Nivesh, crossed one million mark milestone by encouraging citizens to pledge their one day’s income into Mutual Funds.

    Guiding the citizens to a future ready financial path, Jan Nivesh team travelled to more than 100 cities and conducted more than 150 camps to educate, inspire and encourage people to change their financial habits and create smart wealth by investing in Mutual Funds. More than 100 hours of content was curated across TV, Digital and Social mediums to empower and spread knowledge amongst Indians, through eminent investment experts.