Tag: Americans

  • ‘Neerja:’ The heroine of the hijack!

    ‘Neerja:’ The heroine of the hijack!

    Neerja, the film, is a biographical account of the PanAm air hostess, Neerja Bhanot. However, the disclaimer at the beginning of the film says it is not exactly so. To make this film would be a tricky challenge since Neerja’s image has become larger than life and her acts of valour have become part of legend.

    Neerja sacrificed her life to save hundreds of other in the course of duty and she has since been decorated posthumously by India’s highest gallantry award, the Ashok Chakra, besides the Philatelic Department issuing a postage stamp in her honour. Neerja was also awarded by the Pakistan government and the US Justice Department. 

    Neerja, played by Sonam Kapoor, was a daughter of the Bhanots, Harish and Rama, desperately wanted despite already having two sons. Her parents always imbibed the virtues of courage in their daughter, pampered equally by the parents as well as brothers. 

    Neerja is married off in an arranged match and moves with her husband to the Gulf. However, the teachings did not help Neerja in this personal battle when her husband started ill-treating and taunting her for not brining dowry and also for her modelling. The marriage failed and she returned to be with her parents in Mumbai. 

    Neerja then applied for a job with the American airliner, PanAm and was selected and later trained at Miami. She now has overcome the setback in her marriage, has a job, modelling assignments as well as a friend, Shekhar Ravjiani, who is keen to marry her. 

    Neerja was on her first flight as a chief purser on a Mumbai-Frankfurt-New York flight. But, the plane makes an unscheduled stop at Karachi. Here, four Libyan terrorists, dressed in Pakistani security uniforms board the plane. Neerja senses trouble immediately and alerts the flying crew of three who escape from an overhead hatch in the cabin. This was so that the terrorists could not compel them to fly wherever they wished. 

    What followed is what made Neerja a legend and earned her the title of ‘The heroine of the hijack.’ As the senior-most crew member on the flight, she takes charge, pacifies the passengers, communicates with the terrorists and goes on doing all she can to save the situation. 

    The terrorists want the Pakistani authorities to find replacement pilots to fly out. As the hours pass, they want to set an example and kill passengers one by one. Their anger is on the Americans and ask Neerja and other hostesses to collect the passports of all the American passengers on board to identify and kill them to pressurise the Pakistanis. But, Neerja orders her subordinates not to collect American passports. Instead hide them under the seats or get rid of them through the rubbish chute.

    The standoff lasts for over 17 hours when the aircraft battery life ends and the lights go off. The terrorists become frantic and, in desperation, start shooting blindly and chuck grenades in the plane. Neerja acts and opens the door as well as the emergency escape chute. Having done that, she could have been the first one to escape. Having helped all the passengers escape, it is when she is trying to help three unaccompanied children escape, that a terrorist shoots her.

    Director Ram Madhvani has done a competent job ably helped by screenplay writer, Saiwyn Quadras, who has done well to merge Neerja’s marital troubles flashbacks with the hijack scenes. Hijack and terrorism scenes may have been seen many times but the human angle here gives the film much credence. The last part where Neerja opens the aircraft door and lowers the chute is the essence of the film and has solid emotional impact. 

    For Sonam, getting into Neerja’s shoes is a tough task but she manages to get into the skin of the character as the film progresses. Shabana Azmi, Shekhar and Yogendra Tiku have brief parts but are convincing. Terrorists are sinister enough to make an impact.

    Neerja has had a varied opening response at the box office but word of mouth is encouraging. It is such a film that needs to work.

    Producers: Atul Kasbekar, Shanti Sivaram Maini
    Director: Ram Madhvani
    Cast: Sonam Kapoor, Shabana Azmi, Shekhar Ravjiani, Yogendra Tiku

    ‘Direct Ishq:’ Also ran

    Benaras has been attracting some filmmakers and writers to weave their stories in this holy city. It is not because of their love for the city or because of any religious leanings. When you want to pit a simple middle class girl against a gun-toting hero juxtaposed with another boy from the same city and similar background having made it big with hard work and honesty, you need a state with a reputation for lawlessness. Therefore it is not surprising that many such films are based in one such Hindi belt locale.

    Direct Ishq is a love triangle in the traditional mode where two guys, a good one and a bad one, fall in love with same girl. The boys in this case are Rajneesh Duggal and Arjun Bijlani, while the girl is Nidhi Subbaiah.

    Nidhi is a pretty and popular girl for the way she conducts herself, full of pep. But she knows her limits and keeps away from any sort of trouble from boys who try to woo her. Rajeev is a local college boy and the leader of the university students’ body. He believes that power comes from being tough. He is always ready to pick a fight and adds to his muscle by being armed with a gun. He is besotted with Nidhi but when it comes to girls, he is tongue tied. He can never make himself gather enough courage to tell her his feelings. 

    Rajneesh enters the scene to complete the triangle. He is another Benaras lad who has got his education in Mumbai and now has his own event management company there. Nidhi is an aspiring singer who wants to make a name for herself and make her family proud. In this event, Rajneesh would be the right person to fulfil her aspirations. While helping her cause, he also falls in love with her.

    The film provides scope for music as well as Benaras kind of action scenes. While nothing is new here, it being a musical also does not count for much as of innumerable songs, just a couple pass muster. Action is routine. 

    Direct Ishq is another also ran.

    Producers: Pradeep K Sharma
    Director: Rajiv S Ruia
    Cast: Rajneesh Duggal, Nidhi Subbaiah, Arjun Bijlani 

     

  • ‘Neerja:’ The heroine of the hijack!

    ‘Neerja:’ The heroine of the hijack!

    Neerja, the film, is a biographical account of the PanAm air hostess, Neerja Bhanot. However, the disclaimer at the beginning of the film says it is not exactly so. To make this film would be a tricky challenge since Neerja’s image has become larger than life and her acts of valour have become part of legend.

    Neerja sacrificed her life to save hundreds of other in the course of duty and she has since been decorated posthumously by India’s highest gallantry award, the Ashok Chakra, besides the Philatelic Department issuing a postage stamp in her honour. Neerja was also awarded by the Pakistan government and the US Justice Department. 

    Neerja, played by Sonam Kapoor, was a daughter of the Bhanots, Harish and Rama, desperately wanted despite already having two sons. Her parents always imbibed the virtues of courage in their daughter, pampered equally by the parents as well as brothers. 

    Neerja is married off in an arranged match and moves with her husband to the Gulf. However, the teachings did not help Neerja in this personal battle when her husband started ill-treating and taunting her for not brining dowry and also for her modelling. The marriage failed and she returned to be with her parents in Mumbai. 

    Neerja then applied for a job with the American airliner, PanAm and was selected and later trained at Miami. She now has overcome the setback in her marriage, has a job, modelling assignments as well as a friend, Shekhar Ravjiani, who is keen to marry her. 

    Neerja was on her first flight as a chief purser on a Mumbai-Frankfurt-New York flight. But, the plane makes an unscheduled stop at Karachi. Here, four Libyan terrorists, dressed in Pakistani security uniforms board the plane. Neerja senses trouble immediately and alerts the flying crew of three who escape from an overhead hatch in the cabin. This was so that the terrorists could not compel them to fly wherever they wished. 

    What followed is what made Neerja a legend and earned her the title of ‘The heroine of the hijack.’ As the senior-most crew member on the flight, she takes charge, pacifies the passengers, communicates with the terrorists and goes on doing all she can to save the situation. 

    The terrorists want the Pakistani authorities to find replacement pilots to fly out. As the hours pass, they want to set an example and kill passengers one by one. Their anger is on the Americans and ask Neerja and other hostesses to collect the passports of all the American passengers on board to identify and kill them to pressurise the Pakistanis. But, Neerja orders her subordinates not to collect American passports. Instead hide them under the seats or get rid of them through the rubbish chute.

    The standoff lasts for over 17 hours when the aircraft battery life ends and the lights go off. The terrorists become frantic and, in desperation, start shooting blindly and chuck grenades in the plane. Neerja acts and opens the door as well as the emergency escape chute. Having done that, she could have been the first one to escape. Having helped all the passengers escape, it is when she is trying to help three unaccompanied children escape, that a terrorist shoots her.

    Director Ram Madhvani has done a competent job ably helped by screenplay writer, Saiwyn Quadras, who has done well to merge Neerja’s marital troubles flashbacks with the hijack scenes. Hijack and terrorism scenes may have been seen many times but the human angle here gives the film much credence. The last part where Neerja opens the aircraft door and lowers the chute is the essence of the film and has solid emotional impact. 

    For Sonam, getting into Neerja’s shoes is a tough task but she manages to get into the skin of the character as the film progresses. Shabana Azmi, Shekhar and Yogendra Tiku have brief parts but are convincing. Terrorists are sinister enough to make an impact.

    Neerja has had a varied opening response at the box office but word of mouth is encouraging. It is such a film that needs to work.

    Producers: Atul Kasbekar, Shanti Sivaram Maini
    Director: Ram Madhvani
    Cast: Sonam Kapoor, Shabana Azmi, Shekhar Ravjiani, Yogendra Tiku

    ‘Direct Ishq:’ Also ran

    Benaras has been attracting some filmmakers and writers to weave their stories in this holy city. It is not because of their love for the city or because of any religious leanings. When you want to pit a simple middle class girl against a gun-toting hero juxtaposed with another boy from the same city and similar background having made it big with hard work and honesty, you need a state with a reputation for lawlessness. Therefore it is not surprising that many such films are based in one such Hindi belt locale.

    Direct Ishq is a love triangle in the traditional mode where two guys, a good one and a bad one, fall in love with same girl. The boys in this case are Rajneesh Duggal and Arjun Bijlani, while the girl is Nidhi Subbaiah.

    Nidhi is a pretty and popular girl for the way she conducts herself, full of pep. But she knows her limits and keeps away from any sort of trouble from boys who try to woo her. Rajeev is a local college boy and the leader of the university students’ body. He believes that power comes from being tough. He is always ready to pick a fight and adds to his muscle by being armed with a gun. He is besotted with Nidhi but when it comes to girls, he is tongue tied. He can never make himself gather enough courage to tell her his feelings. 

    Rajneesh enters the scene to complete the triangle. He is another Benaras lad who has got his education in Mumbai and now has his own event management company there. Nidhi is an aspiring singer who wants to make a name for herself and make her family proud. In this event, Rajneesh would be the right person to fulfil her aspirations. While helping her cause, he also falls in love with her.

    The film provides scope for music as well as Benaras kind of action scenes. While nothing is new here, it being a musical also does not count for much as of innumerable songs, just a couple pass muster. Action is routine. 

    Direct Ishq is another also ran.

    Producers: Pradeep K Sharma
    Director: Rajiv S Ruia
    Cast: Rajneesh Duggal, Nidhi Subbaiah, Arjun Bijlani 

     

  • Despicable Me 2 sets records with $34.3 mn Wednesday opening

    Despicable Me 2 sets records with $34.3 mn Wednesday opening

    MUMBAI: Traditionally, Fourth of July is a slow movie going day since Americans will be outdoors enjoying what should be good weather nationally. The domestic box office numbers do not tell the full story until Friday at the earliest. But there‘s no question that the ‘A‘ cinema score for Illumination Entertainment‘s and Universal‘s Despicable Me 2 (3,957 theaters) will help it gross well over $120 million domestic for the five-day Fourth of July holiday.

    On Wednesday the well-received and well-reviewed toon opened no 1 with $34.3 mn which is “an incredible start” according to a Universal executive. That‘s higher than Monsters University‘s Friday take of $30.5 mn last month. And it‘s setting records – the third highest opening day ever for an animated feature, the 8th highest Wednesday opening ever, and the biggest Wednesday opening of all-time for Universal. 

    The sequel‘s big draws are those lovable Minions who in the original toon were given form and function by Coffin & Renaud to underscore the comedy surrounding Gru‘s madcap mayhem. Reportedly for the first pic, the pair looked at previous peons like Oompa Loompas from Willy Wonka & The Chocolate Factory and the Jawas from Star Wars: Episode IV – A New Hope.

    This time around, the scribes just wrote as many Minions scenes as they could squeeze into the sequel. And in 2014 the little yellow guys even get their own stand alone Minion movie with Sandra Bullock and Jon Hamm already attached. Meanwhile, the end credits feature the Minion wack-pack‘s 3D demo.

  • CEA applauds New York Court ruling in Viacom Youtube copyright suit

    CEA applauds New York Court ruling in Viacom Youtube copyright suit

    MUMBAI: The Consumer Electronics Association (CEA) in the US has said that New York throwing out Viacom‘s lawsuit against Youtube is a win for Internet freedom.

    CEA senior VP, government and regulatory affairs Michael Petricone said, “Today‘s ruling is a win for Internet freedom and the innovation ecosystem. In this ruling, the Court rightly recognized the importance of safe harbors established under the Digital Millennium Copyright Act, without which many Internet-based businesses would not be viable.”

    YouTube he added is part of the fabric of daily life for millions of lawful Americans. “It offers exposure to new and upcoming artists, and provides content owners with a vast promotional and advertising platform. We urge the content industry to cease its litigation against YouTube and other new technologies, and embrace the innovative products and services that Americans want and enjoy.”

    The Consumer Electronics Association (CEA) is a trade association promoting growth in the $209 billion US consumer electronics industry.

  • Americans are fed up with bad ads: Study

    MUMBAI: Forty-four per cent of Americans won‘t put up with more than three spam emails or online ads before they ignore a company completely; 83 per cent report irrelevant ads are getting in the way of activities such as working (20 per cent), sex (19 per cent) and sleeping (13 per cent)

    InsightsOne, which offers consumer predictive intelligence solutions enabled by big data has announced the findings of its 2013 Bad Ads Survey conducted online by Harris Interactive on its behalf from 27 February – 1 March, 2013 among over 2,100 American adults aged 18 and older. The survey, which was aimed at determining American attitudes and behaviour around the ads they see every day, found that 87 per cent are now putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely.

    Almost a quarter (23 per cent) of Americans say that they will do so after seeing just one spam email or online ad, and 43 per cent say they will ignore a company completely after seeing as many as two.

    It was also found that annoying ads are pervasive, with 91 per cent of Americans reporting they see them. While email spam and junk mail tend to get the most attention, it was surprising to discover that almost as many Americans are annoyed by website ad spam (52 per cent) as are annoyed by email spam/sidebar ads (55 per cent). Postal junk mail (37 per cent) actually ranked fifth, behind television ads (60 per cent), email spam/sidebar ads, website ads and ads on social media (37 per cent).

    The results may create challenges for ecommerce companies that advertise and sell over the web. In fact, 88 per cent of Americans say they have even been “flooded” with online ad spam, and 91 per cent of those say they take action when it occurs. 36 per cent of those who have ever been flooded with online ad spam say they would leave a website because of too many irrelevant ads, and many more would begin to feel that the company doing the advertising doesn‘t respect their time (26 per cent). For email, 60 per cent will unsubscribe from future messages, but a surprising 45 per cent will simply ignore future communications.

    In some of the more extreme cases, Americans who are flooded with online ad spam say they would:

    • Stop using the product advertised – 14 per cent
    • Completely boycott the company doing the advertising – 13 per cent
    • Tell their friends – nine per cent
    • Respond angrily – five per cent and;
    • Hit their computer or mobile device in frustration – four per cent

    Men were statistically more likely than women to take certain actions, including stop using the product (17 versus 11 per cent), completely boycott the company doing the advertising (16 versus 10 per cent), respond angrily (seven versus three per cent), hit their computer or mobile device in frustration (five versus three per cent) and especially feel the company doesn‘t respect their time (30 versus 22 per cent).

    InsightsOne CEO Waqar Hasan said, “The American people are tired of companies that appear to not respect or understand their needs. The results of the study show that consumers have a real limit on what they‘re willing to put up with, and this very real problem will have a negative impact on a company‘s income statement if they don‘t do something about it.”

    The study looked at where the biggest problems are, and what ads people find more annoying. Overall, more Americans get annoyed by irrelevant pop-up ads and lottery scams (both 70 per cent) than get annoyed by:

    • Male enhancement ads – 66 per cent
    • Emails from deceased African leaders who have left them money – 64 per cent
    • Ads for products and services they do not need – 58 per cent
    • Female enhancement ads – 54 per cent

    Women were more likely than men to be annoyed at both male and also female enhancements ads (71 versus 61 per cent and 63 versus 44 per cent, respectively)

    A great number of people (83 per cent) also report that irrelevant ads are actually getting in the way of their activities, such as web surfing (51 per cent), and in another bad sign for ecommerce vendors: online shopping (37 per cent), further demonstrating that when ecommerce sites fail to treat customers as unique individuals and anticipate their needs, they may be damaging their reputation and losing out on extra sales.

    20 per cent also report that irrelevant ads get in the way of working, and surprising percentages believe that irrelevant ads have now started to even get in the way of having sex (19 per cent) and sleeping (13 per cent).

    “While the results of the study may seem amusing, they point to a real concern in American life. People are fed up with seeing ads and other communications that aren‘t relevant to them as individuals,” added Hasan.

  • TV homes in US to touch 163.7 mn by 2050: Nielsen

    TV homes in US to touch 163.7 mn by 2050: Nielsen

    MUMBAI: The total number of TV households in the US is expected grow 47 per cent from 111.4 million to 163.7 million by r 2050.

    Estimates have been released by Nielsen Media Research in its annual report `Projected Estimates of TV Households and Persons 2008 to 2050.’

    The report also includes projected estimates for African-American, Hispanic and, for the first time, Asian TV households in the US.

    The total number of TV households will grow 66 per cent for African-Americans, 167 per cent for Hispanics and 166 per cent for Asians.

    The number of people in the US living in TV households will grow by 40 per cent (from 283.5 million to 396.3 million). The number of African-Americans in TV households will increase 59 per cent, Hispanics 136 per cent and Asians 155 per cent.

  • Americans love for media continues to grow : Census

    Americans love for media continues to grow : Census

    MUMBAI: Americans spend more time watching TV, listening to the radio, surfing the Internet and reading newspapers than anything else except breathing.

    Data released by the US census bureau forecasts that Americans will spend a total of 65 days watching TV next year and 41 days listening to the radio. A week each will be given to reading newspapers and surfing the internet. All that reading, surfing and listening will occupy 3,518 hours of the average American adult’s year – almost five months. The average American will spend $936 on media in the coming year.

    Americans spend an average of 4 1/2 hours a day watching television, far more time than they spend on any other medium. Next come the radio and the Internet. Reading newspapers is fourth, passed this year by Internet use.

    An increasing variety of cable TV channels has cut into broadcast viewers, but it has helped increase overall viewership. Before, if you looked at kids’ TV programming, it was on Saturday morning. Now there is always targeted programming available for anyone in the household.

    The number of hours projected for next year in different categories are as follows:

    -1,555 hours watching television, up from 1,467 in 2000. The estimate includes 678 hours watching broadcast TV and 877 watching cable and satellite.

    -974 hours listening to the radio, up from 942 in 2000.

    -195 hours using the Internet, up from 104.

    -175 hours reading daily newspapers, down from 201.

    -122 hours reading magazines, down from 135.

    -106 hours reading books, down an hour.

    -86 hours playing video games, up from 64.

  • Americans increasingly watching TV online

    Americans increasingly watching TV online

    MUMBAI: One out of every ten online consumers in the US watches television broadcasts online, according to the latest Consumer Internet Barometer. The Barometer, produced by The Conference Board and custom research company TNS covers 10,000 households across the US.

    Online viewers say that personal convenience and avoiding commercials are the top reasons for watching TV broadcasts online. Only a small percentage of consumers claim that their traditional television viewing has decreased, while three out of every four online viewers report no change in their viewing habits.

    Many Consumers Use the Internet for Entertainment on a Daily Basis Today, more than two-thirds of online consumers log on daily for entertainment purposes and an additional 16 per cent log on for entertainment several times a week. One in ten online consumers are watching TV broadcasts via the Internet, and about one-third of these households consist of multiple viewers.

    The Conference Board Consumer Research Center director Lynn Franco says, “Although online television viewing is not a widespread phenomenon the proportion of users is likely to increase over time given consumers’ penchant for entertainment.”

    TNS senior VP Edye Twer says, “As we have learned through our ongoing research, those content providers who communicate the value, context and capabilities of online programming will be positioned to grab the greatest share of the growing market for online entertainment.

    “Additionally, this is representative of a larger trend toward, ‘anytime, anywhere’ viewing that includes the use of digital video recorders, video
    on demand and portable video players, such as the iPod.”

    News is the Most Widely Viewed TV Content Online : More than three out of five online TV viewers cite personal convenience as the major reason for watching TV broadcasts online. Another reason for viewing online is the ability to avoid commercials. Other reasons are portability and a preference for computer viewing.

    Online viewers tend to watch news broadcasts more often than other types of broadcasts, with more than 62 per cent logging on for news content. Close to 50 per cent go online for entertainment viewing. Catching up on missed content, previews, sports, and watching entire episodes of shows are also among the top draws cited by more than a quarter of viewers.

    Few Consumers Are Willing to Pay for Online Television Downloads: The most popular methods for viewing TV broadcasts online are streaming and free download, cited by 53 per cent and 49 per cent of viewers, respectively. Very few consumers are willing to pay per download or enroll in subscription services.

  • Americans’ love affair with TV & net flourishes

    Americans’ love affair with TV & net flourishes

    MUMBAI: Americans’ love affair with the television continues. Almost 60 per cent have three or more TVs in their homes and a flat screen TV is first on consumers’ wish list, according to a survey of 1,000 US consumers released by RBC Capital Markets.

    Just over half of Americans are watching the same amount of television as ever (53 per cent), plus they’re increasing their time spent on the internet (42 per cent).

    RBC Capital Markets director of US Equity Research Marc Harris says, “We are spending more time at work on a computer, then going home to our TVs and home computers at night.

    “Technology is dramatically changing the way we work, our choices during personal time, and the way we communicate with others.” For example, Americans are communicating more via e-mail (versus the phone) than they did a year ago (six out of ten) and they e-mail and instant-message friends and family more now than a year ago (56 per cent).

    The survey also found that three in five US consumers are interested in Internet Protocol Television Service (IPTV), with price and choice about what and when to watch being the top two drivers in consumer buying decisions.

    RBC Capital Markets analyst Mark Sue says, “Technology and broadband innovations will dramatically change the TV viewing experience over the next several years. Not only will consumers be able to view content when and where they want, they will be able to enjoy customized programs which feature high levels of interactivity.”

    Thus far, the traditional TV screen remains a powerful lure, as compared to the much-hyped alternative of watching TV programs on computer monitors. Fifty per cent of respondents said they don’t have a flat screen TV, but want one. Nine out of ten respondents said they still do not watch television programs on their personal computer or laptop, and more than three-quarters said they did not anticipate doing so. Asked if they watched movies on their personal computer more than they did last year, 83 per cent said no.

    45 per cent of Americans are now using time that was spent watching TV with time on the internet. Interestingly, these consumers are well represented across all age groups, indicating that internet usage is increasingly mainstream. More than half (54 per cent) of all respondents said they were spending more time on the Internet for personal entertainment and much more time than they were a year ago (58 per cent), including 86 per cent of respondents between the ages of 18 to 24.

    The Potential of IPTV: Respondents were told that IPTV allowed them to get television, video on demand and broadband access, all through one telecom service provider. Asked what would cause them to cancel their cable or satellite subscription service and switch to IPTV, the top three reasons were: cheaper price than existing provider; the ability to watch what they wanted when they wanted; and the ability to watch more content of specific interest.

    Television from Telecom Providers: Four out of ten respondents said they would be interested in buying cable TV services from their telecom company, indicating the potential for continued convergence of communications technology. As consumers move up the comfort curve with new technologies, this interest increases: for the 73 per cent who said they owned or wanted to own a flat-screen television, almost half (48 per cent) said they would buy cable TV services from their telecom company; and for respondents who said they had TiVo or wanted it, 52 per cent said they would be interested in buying cable TV services from their telecom company.

  • Vod users in the US tuning in to reality shows: Study

    Vod users in the US tuning in to reality shows: Study

    MUMBAI: US market research firm Scarborough Research, which works in the area of identifying the shopping, media and lifestyle patterns of Americans, has released an analysis of video-on-demand (VOD) users – those consumers who live in households that used VOD during the past month.

    The analysis found that VOD users are 27 per cent more likely than all consumers to cite reality programmes as a television genre that they typically watch.

    Across America seven per cent of consumers live in a household that used VOD during the past month. VOD users are 24 per cent more likely to tune in to music videos. 22 per cent more likely than all consumers to watch news magazine shows, science fiction (21 per cent more likely) and dramas (18 per cent more likely), round out the top television genres among VOD users as compared to the general population.

    Today’s VOD users hail from upscale, young families. According to the Scarborough analysis, VOD users are 27 per cent more likely than all consumers to be between the ages 18-24; 20 per cent more likely to have two or more children in the household; and more than twice as likely as all consumers to have an annual household income of more than $150,000. VOD users are 27 per cent more likely than all consumers to be African-American.

    VOD users are avid consumers of entertainment and information technologies. VOD users are 50 per cent more likely than all consumers to spend 20 or more hours online weekly. They have high-speed Internet connections, and are more likely than all consumers to have a cable modem, DSL or wireless Internet connection. VOD users are 38 per cent more likely than all consumers nationally to have purchased something on the Internet in the past year. 39 per cent of VOD users use online services for travel reservations and 47 per cent of VOD users use on-line services for news. VOD users are almost three times as likely as all consumers to have purchased pay-per-view (PPV) five or more times during the past year.

    When it comes to advertising categories, home improvement is a top category among VOD users. 73 per cent of VOD users live in a household that has bought hardware, building, paint, or lawn and garden items in the past year. They are 15 per cent more likely than all consumers across the US to have spent $3,000 or more on all home improvements in the past year.