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Tag: American Tourister

  • Love takes flight as American Tourister and Masaba pack style with soul

    Love takes flight as American Tourister and Masaba pack style with soul

    MUMBAI: Who says luggage can’t be love at first sight? American Tourister and Lovechild Masaba are here to prove otherwise with their latest collaboration The Trousseau Collection, a line of travel gear that turns every journey into a celebration.

    Launched just in time for the wedding and festive season, the Trousseau Collection captures the spirit of new beginnings and the joy of travel. Whether it’s a bride jetting off to her honeymoon, a cousin flying to a destination wedding, or a friend simply taking a break from shaadi chaos, these suitcases promise to make every departure feel like a stylish arrival.

    Crafted for the modern Indian traveller who loves to express themselves, the collection combines American Tourister’s trusted travel expertise with Masaba Gupta’s signature design flair. Soft pastel tones of pink, grey, blue and white meet whimsical lotus and elephant motifs, timeless Indian symbols of love, luck, and togetherness all brought to life in sleek, contemporary silhouettes.

    “It’s celebration in motion,” said Samsonite executive director of marketing for South Asia Anushree Tainwala. “With The Trousseau Collection, we wanted to capture the excitement of new beginnings from destination weddings to festive getaways. Partnering with Lovechild Masaba allowed us to bring a bold, joyful aesthetic to travel gear that’s as stylish as it is functional.”

    For Masaba Gupta, the collaboration is deeply personal. “A trousseau isn’t just what you carry, it’s a reflection of who you are,” she said. “LoveChild has always been about self-expression, and this partnership with American Tourister lets us create luggage that’s as bold and beautiful as the people who carry it. It’s for anyone who travels through life with flair and fearlessness.”

    The pieces are built from lightweight yet durable polycarbonate, ensuring strength without bulk, while practical details like TSA-approved locks, double spinner wheels, and a printed interior lining with organiser pockets keep essentials secure and sorted. The collection beautifully balances utility with emotion perfect for those who want their luggage to tell a story, not just store one.

    Continuing American Tourister’s tradition of blending fashion with function, this range celebrates India’s vibrant travel culture with a stylish twist. It’s not just about getting from one place to another; it’s about doing it with panache, purpose, and a pop of personality.

    From the runway to the runway, The Trousseau Collection ensures that wherever life takes you next be it a wedding, a weekend getaway, or a brand-new beginning you’ll always be travelling in style.

    Watch the campaign film here: 

  • Makani Creatives unveils ‘Rollioverse’ with Ananya Panday for American Tourister

    Makani Creatives unveils ‘Rollioverse’ with Ananya Panday for American Tourister

    Mumbai: Metaverse and CGI continue to be the hottest tech trends in Marketing. American Tourister India effortlessly rides this wave with their new campaign announcing the launch of a futuristic design innovation in luggage.

    Conceptualised by Makani Creatives, the campaign harnesses the power of CGI and tells a captivating story inspired by the award-winning design innovation of the new American Tourister Rollio Bags. Featuring Ananya Panday, the brand has created an enchanting world where each piece of the American Tourister bag becomes a portal to extraordinary experiences.

    Samsonite South Asia Pvt Ltd marketing communications head Pradnya Popade said, “American Tourister is a brand for the young and restless who love exploring. The vibe is full of fun and high energy. We’ve taken this energy up a notch with our latest launch, Rollio; bags designed with cutting-edge style for those who #OwnTheRoll. Unveil the future of travel aesthetics with Rollio’s signature roll-shaped silhouette, seamlessly merging chic with functionality. What better way to introduce these bags than by transporting the audience to a whole new verse? A verse inspired by the bags’ innovative and fun design. Choosing Ananya Panday to be a part of the Rollio verse was a natural fit. She’s stylish, fun, and owns everything she does.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Ananya (@ananyapanday)

     

    In the film, the audience immerses in the RollioVerse by following the journey of Ananya Panday into a whimsical world that mirrors the distinctive charm of the Rollio bag. In this surreal landscape, she is surrounded by captivating landscapes, landmarks, and unforgettable experiences, heightening every emotion and sensation that is encounters while exploring with a Rollio bag.

    On the campaign execution, Makani Creatives digital client servicing director Yashtika Vaswani said, “Our goal is to captivate the fantastical imaginations of the audience by creating a unique blend of the physical and digital worlds. The power of CGi technology allows us to bring our wildest imagination to life, creating a magical world so accurately inspired by the product.”

    “The RollioVerse is a testament to Makani’s commitment to pushing boundaries and embracing the future. What we do best is, to use technology as a tool to build on the brand pillars and not rely on execution alone” said  Makani Creatives chief integration officer Pavan Punjabi. 

  • American Tourister sets the world at your feet with #GoSwagPackin’ campaign

    American Tourister sets the world at your feet with #GoSwagPackin’ campaign

    MUMBAI: American Tourister has stepped into another successful year to celebrate its association with international sports icon Virat Kohli.  After the success of the #SwagPack campaign, the brand has pushed the bar higher, with the new ‘#GoSwagPackin’ campaign. With this campaign, American Tourister launches its new range of fashionable, cutting edge, swag worth backpacks made for today’s young and adventurous world traveller.

    Speaking on the launch of the new campaign, Samsonite South Asia executive director marketing Anushree Tainwala said, “I’m thrilled to announce that we’ve taken #swagpack to the next level with this latest campaign. Our newest range of #SwagPacks is all about exploring the world and living life to its fullest, and the global icon that is Virat Kohli complements the brand and the communication perfectly. His confident and stylish personality is a perfect fit for American Tourister and reflects the best attributes of today’s India – go-getter spirit, assertive individuality, and most importantly, swagger!”

    #GoSwagPackin is part of a broader cross-platform campaign, the highlight of which is a TVC and digital videos that use a new camera technique. These are built around the emerging 3D technique known as ‘tiny planet’, which turns a panorama image into a stunning miniature world. In addition to Virat, as an extension to this campaign, we have other celebrities, influencers, and icons who best represent the globetrotting Indian of today on social media. The digital campaign will also include several interesting, fun activities connecting with the tweens, teens, and youth of the country.

    Commenting on the new campaign McCann India executive creative director Abhinav Tripathi shared, “Following in the footsteps of our last campaign, we wanted to up the Swag this year, while also focusing on the international look and appeal of the American Tourister backpack. So we got Virat to travel our little planet with the bags, quite literally. The film’s warped but unique visual language took a decent amount of trial and error, but I think everyone involved should be really proud of the final result.”

  • The biggest music extravaganza of India, Vh1 Supersonic to unleash its magic this February

    The biggest music extravaganza of India, Vh1 Supersonic to unleash its magic this February

    MUMBAI: Musically diverse, ambiently extravagant and spiritually free – welcome to the world of Vh1 Supersonic, a melting pot of diversity, an escape that lets you unwind amidst world-class music.

    The Sixth Edition of Budweiser Presents Vh1 Supersonic powered by American Tourister and FastTrack is ready to whip up a storm with its eclectic mix of the gods of music who will descend on 16th & 17th February 2019 at Mahalakshmi Lawns, Pune, to ramp-up your senses and give you an exhilarating experience.

    To set the stage ablaze will be India’s hot favourites – the cross cultural demi god of Live Electronica, Bonobo, and the masked-magician of EDM and heartthrob of the #mellogang, Marshmello! While the 2018 Grammy nominated Bonobo promises to swoon the crowd with his perfect blend of digital and instrumentation and beat-driven dance music, American Music Awards’ favorite EDM artist winner, Marshmello will take you on a joyride with his mindboggling captivating sets.

    Commenting on the announcement, Saugato Bhowmik, Business Head, Integrated Network Solutions & Consumer Products, said, “Vh1 Supersonic has become the annual music pilgrimage for thousands of music fans from across the country and it delights us immensely to evoke the emotion of #Betherebefree for our fans with this marquee music extravaganza. I am immensely proud and grateful for the continued faith placed in us by our partners Budweiser, Fastrack and absolutely delighted that American Tourister has joined the family too! The love and encouragement we receive from our fanbase has not only put us firmly on the top spot over the last 2 years but also inspires us to keep going one step better each time. Personally, can’t wait to see Bonobo playing Live and the absolute mega Marshmello.”

    Excited about the announcement, Kartikeya Sharma, Budweiser Vice President Marketing, South Asia said, “We have had a very strong partnership with Vh1 Supersonic, over the last 3 seasons. It’s a festival that has grown from being a music platform to one where culture is created & shaped & the consumers they attract is a testament to this evolution. We’re excited to continue and grow this partnership with the introduction of immersive experiences like the BudX stage & the Bud beer garden & are confident that Vh1 Supersonic is the perfect platform for us to connect with India’s youth & deliver world class experiences.”

    The festival curator of Vh1 Supersonic, Nikhil Chinapa said, “We're covering an incredible amount of musical ground with the artists we've invited to our sixth edition. From festival-favourite Marshmello – who's globally had the most incredible year in 2018, to our piece-de-resistance – Bonobo performing LIVE with an enormous 8-piece ensemble. Lending more firepower to our burgeoning techno scene, the global behemoths of the genre – Awakenings – return to the festival for their fourth year too. Vh1 Supersonic continues to push the boundaries of the ever-expanding soundscape and the team and I couldn't be prouder of the diverse lineup of artists we've put together for 2019! Cubicolor LIVE with their entire band and Tropkillaz – both will make debut appearances in India at our festival in this edition.”

    Over the years, Vh1 Supersonic has blown up in popularity. It’s a celebration that gives you space to shine your own individuality and express your true self. This extravagant affair is not only the mecca of great music but also an experiential zone packed with vivid elements like flea market, immersive art, after-parties and many more amidst a magnificent well-organized setting. The music aficionados will be in for a treat as the festival promises to be a haven of pop art and quirky backdrop taking them to an imaginary world.

    Abreast with the current times and as evolved as its audiences – musically and otherwise, Vh1 Supersonic is the most inclusive, progressive and musically diverse festival in India. True to the soul, the festival is a celebration of the infinity within each one of us. ‘Be There Be Free’ and transport yourself to the pure and free inspired space of music.

  • AMtouriserIN BAGtheAwards in Realtime on socialmedia

    AMtouriserIN BAGtheAwards in Realtime on socialmedia

    MUMBAI: Sunday, January 26, at a time when millions of Indians were glued to their TV sets for one the most awaited Bollywood Award Ceremonies, the social media world was going abuzz with an award ceremony of its own.

    Capturing the hearts of youthful, vibrant and super active followers and influencers in the Twitter world, American Tourister was hosting an award ceremony like never before. With every matching award in real time on television there was a category or an award being announced in the social media world with the hash tag #BAGtheAwards and @AMtouristerIN

    Reaching out directly to its consumers, the American Tourister handle created one of the biggest mass engagements in real – time. A burst of contests that matched the exact pattern as the awards, winner announcements, timely and innovative creatives with its products made the social experience lively and engaging. What followed was beyond expectations:-

           

    •Within the first 30 minutes of both the awards going live, influencers began tweeting a fun contest on twitter #BAGtheAwards

    •Contests that asked users to nominate their friends for Best Actor, Best Singer, Best
    Director, Life Time Achievement award amongst others went viral in a matter of minutes

    •Within the first 60 minutes, we #BAGtheAwards was trending at #1

    •American Tourister made it to Trendsmap India in no time

    •In less than 4 hours we were ranked as the 6th most trending topic across India

    •Our innovative movie posters combined with movie trivia got a phenomenal response

    •We had our own Mr. Bagchhan, towering over others on stage in real time

    •Icing on the cake: Consumers started trending #BAGtheAwards along with Bollywood actors and the awards, creating a seamless synergy of interests

    •Direct one-on-one tweets with the audiences won more than just a round of applause

    •#CreativitykaBaap, #Hatsoff, #ClassicallyWild were just some of our recognitions

    •In 4 hours, American Tourister acquired

    •240 Followers, 2.1 mentions per minute, for the brand

    •More than 3000+ Brand Mentions

    •Was viewed by 7.5 Lakh unique users

    •8.5 Million Timeline impressions delivered in Twitter nd more….
             

    Celebrating the success, Anushree Tainwala, Director Marketing, Samsonite South Asia Pvt Ltd said: “#Bagtheawards campaign is one of the best examples of smart and effective integration of a Brand with an event. It ensured we reached out to our core audience. It was heartening to see the participation in the activity with so much enthusiasm. The big learning for us was, creativity, coupled with intelligent use of Social Networks can be an effective substitute for huge media spends and sponsorships”

    Driving the creativity, Ankit Mishra, Chief- Brand Strategy, Eccentric Engine said “An activity like #Bagtheawards shows our intent, of establishing American Tourister as one of the smartest Brands on Digital in India. Our strategy is to leverage the power of Real Time Marketing. This kind of creativity will help us cut through the clutter and redefine the Vanity Metrics currently being used to assess the impact of a Social media activity”

    In 2014, American Tourister aims to direct a large amount of its brand building efforts in the social media space. The campaigns will not only reach out to its young, youthful set of customers but also aim to set benchmarks for innovation and real time social media activities.

     

  • American Tourister launches its brand campaign with an Indian twist

    American Tourister launches its brand campaign with an Indian twist

    MUMBAI: American Tourister has introduced its brand new campaign ‘Take On The World’. The campaign highlights the brand’s fresh, energetic youthful appeal, and showcases the technology behind its new Vivolite range.

     

    Created by JWT Hong Kong, the Indian edition of this global TVC has been specifically enhanced with Indian background music with an aim to connect with a wider audience.  

     

    “‘Take On the World’ is meant to evoke that rush of excitement we feel when we’re about to go on a great trip, especially from the perspective of today’s young and optimistic travelers who are eager to see the world,” says JWT chairman Asia Pacific creative council Lo Sheung Yan.

     

    The high-paced TV commercial brings to life the brand’s fun, lighted-hearted and colourful attitude, while highlighting the durability of the stylish, lightweight Vivolite. The campaign, which was launched in Korea in July and will roll out across Asia Pacific through the rest of the year, also features a series of print ads that show a mix of global landmarks and young travellers from different parts of the world.  

     

    “Take on the World” concept captures the fun, young and international spirit of American Tourister. With this campaign we have attempted to break the Indian media clutter with some unconventional music. It’s a catchy, fun music score that resonates the brand personality also. We believe it will help us reach out to a larger audience in India and help with better brand recall,” says, Samsonite South Asia director marketing Anushree Tainwala.

     

    The 2013 “Take on the World” campaign is a sequel to the 2012 campaign, and marks a landmark for American Tourister, which celebrates its 80th anniversary this year.

  • American Tourister unveils its latest ‘Inseparable TVC

    Mumbai: Luggage brand American Tourister has launched a new television campaign to promote its new offer of tourist bags.
    Conceived by Contract Advertising, the new ‘Inseparable ad campaign highlights the identity of American Tourister through its new collection that is high on “quality” and “style”.

    It also has a ‘Jodi Offer (couple offer) which gives customers discount when buying a pair of American Tourister bags.

    The ‘Inseparable TVC is positioned with the onset of the wedding season and accompanying gifting opportunities at a time when people are planning their honeymoons and other vacations.

    The campaign is set in the city of Varanasi. The TVC captures the emotions of a foreign tourist who is separated from her partner amidst the crowd. With an American Tourister in hand, she embarks upon a hunt for her partner with the help of the people of Varanasi, who guide her by recognising her luggage.

    Contract Advertising chairman and chief creative director Ravi Deshpande said, “The latest television commercial, crafted around the unique offering of matched strolleys for couples, attempts to up the creative ante at different levels. It dials up the international quotient by showing the exotic side of Benaras, and brings in romance, with the idea of Inseparability.”

  • American Tourister partners with Agent Vinod

    American Tourister partners with Agent Vinod

    MUMBAI: Luggage brand, American Tourister, has announced its association with the Bollywood movie Agent Vinod.

    Starring Saif Ali Khan and Kareena Kapoor, American Tourister is featured extensively in the movie which is slated to release on 23 March.

    Displaying key attributes of ‘toughness and strength’, American Tourister discovered an apt association with the film that seeks an audience with the energetic and dynamic youth. Through this association, American Tourister intends to establish a strong connect with a wide audience demonstrating the various attributes of the brand.

    Samsonite South Asia MD Subrata Dutta said, “The movie reiterates our brand promise of maximum performance in the toughest conditions. Our focus has been to constantly innovate, by bringing forth breakthrough products for our consumers and we intend to make remarkable headways in that direction.”

    American Tourister has a range of products including cabin bags, check-in bags, suitcases, duffles, laptop cases, backpacks and laptop backpacks that cater to all segments of the market.

  • American Tourister unveils a new brand campaign ‘Survive the World’

    American Tourister unveils a new brand campaign ‘Survive the World’

    MUMBAI: American Tourister has unveiled a new brand campaign, ‘Survive the World‘.


    The campaign is has been released as a music video on television in from September 24th following a release in cinemas nationally by the 2nd week of October.


    Taking a step forward from its previous campaigns ‘Survive Mumbai‘ and ‘Survive Istanbul‘, American Tourister‘s new campaign ‘Survive the World‘ completes the trilogy of the survival theme.


    Created in the rugged terrains of Jodhpur ‘Survive the World‘ captures a roller coaster ride enroute a thrilling journey.


    Conceptualised by Ravi Deshpande from Contract Advertising, the new brand campaign depicts the regular travel woes in a typical congested city anywhere in the world.


    The film showcases a tourist, who is caught in traffic frenzy on the way to the airport. With his 4-wheeler American Tourister luggage in tow, the tourist sets off on an enthralling escapade across the city to reach his destination in time.


    American Tourister marketing director Sudip Ghose says, “American Tourister is synonymous for its durability and extreme maneuverability. With this new brand campaign we aim to reinforce these brand attributes and establish a connect of travelling with ease even in the most toughest conditions.”