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Tag: American Express

  • Twitter names American Express’ Leslie Berland as CMO

    Twitter names American Express’ Leslie Berland as CMO

    MUMBAI: Social networking site Twitter has named American Express EVP – global advertising, marketing & digital partnerships Leslie Berland as its chief marketing officer (CMO).

     
    On her appointment, Twitter CEO Jack Dorsey tweeted, “Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!”

     

    To which, Berland replied, “Thanks @Jack! Excited to join you and the amazing teams to bring to life the power, uniqueness and magic of Twitter!”

     

    On joining the company, Berland said, “Twitter is a service like no other. It has and continues to change the world, shaping how we communicate and connect, how we’re entertained, informed and inspired. It represents everything that’s relevant at each and every moment – to me, there’s nothing more powerful. I’m thrilled to have the opportunity to work with Jack and the Twitter teams to bring the magic of Twitter to life, broaden its reach, and deepen its impact as the company enters this incredibly exciting new chapter.”

     

    Berland will be responsible for the company’s global consumer, product, and sales marketing.

     

    Having worked at American Express since 2005, she led a global team responsible for creating marketplace demand and driving commerce through differentiated and innovative products, marketing and customer experiences globally.

     

    As a member of the company’s global management team, Berland oversaw advertising, media, sponsorships, content, brand identity and digital partnerships for the enterprise. Under Berland’s leadership, American Express forged relationships and created first-ever marketing and digital experiences with partners like Apple, McDonald’s, Uber, TripAdvisor, VeriFone, Twitter, Samsung, Foursquare, Facebook, Jawbone and Google. 

     

    During her tenure at American Express, Berland played a critical role in creating the company’s first social media strategies and presences, and led the social media partnerships and strategy for the first Small Business Saturday.

     

    A two-time recipient of the American Express Chairman’s Award for Innovation, Berland also provided strategic guidance to the American Express executive team and was a trusted advisor to numerous corporate partners of American Express on their brand, social media and digital endeavors.

     
    Prior to American Express, Berland led PR and online communications strategies for global brands on the agency side.

  • Twitter names American Express’ Leslie Berland as CMO

    Twitter names American Express’ Leslie Berland as CMO

    MUMBAI: Social networking site Twitter has named American Express EVP – global advertising, marketing & digital partnerships Leslie Berland as its chief marketing officer (CMO).

     
    On her appointment, Twitter CEO Jack Dorsey tweeted, “Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!”

     

    To which, Berland replied, “Thanks @Jack! Excited to join you and the amazing teams to bring to life the power, uniqueness and magic of Twitter!”

     

    On joining the company, Berland said, “Twitter is a service like no other. It has and continues to change the world, shaping how we communicate and connect, how we’re entertained, informed and inspired. It represents everything that’s relevant at each and every moment – to me, there’s nothing more powerful. I’m thrilled to have the opportunity to work with Jack and the Twitter teams to bring the magic of Twitter to life, broaden its reach, and deepen its impact as the company enters this incredibly exciting new chapter.”

     

    Berland will be responsible for the company’s global consumer, product, and sales marketing.

     

    Having worked at American Express since 2005, she led a global team responsible for creating marketplace demand and driving commerce through differentiated and innovative products, marketing and customer experiences globally.

     

    As a member of the company’s global management team, Berland oversaw advertising, media, sponsorships, content, brand identity and digital partnerships for the enterprise. Under Berland’s leadership, American Express forged relationships and created first-ever marketing and digital experiences with partners like Apple, McDonald’s, Uber, TripAdvisor, VeriFone, Twitter, Samsung, Foursquare, Facebook, Jawbone and Google. 

     

    During her tenure at American Express, Berland played a critical role in creating the company’s first social media strategies and presences, and led the social media partnerships and strategy for the first Small Business Saturday.

     

    A two-time recipient of the American Express Chairman’s Award for Innovation, Berland also provided strategic guidance to the American Express executive team and was a trusted advisor to numerous corporate partners of American Express on their brand, social media and digital endeavors.

     
    Prior to American Express, Berland led PR and online communications strategies for global brands on the agency side.

  • WPP buys Medialets to measure mobile campaign ROI for clients

    WPP buys Medialets to measure mobile campaign ROI for clients

    MUMBAI: WPP has acquired US based mobile ad serving and measurement company Medialets Inc.

     

    Medialets offers software tools to help marketers manage and measure the complete return on investment of mobile ad campaigns.

     

    This acquisition continues WPP’s strategy of investing in fast growing sectors such as digital. WPP’s digital revenues were $6.9 billion in 2014, representing 36 per cent of the Group’s total revenues of $19 billion. WPP has set a target of 40-45 per cent of revenue to be derived from digital in the next five years.

     

    Medialets’ clients include American Express, HBO, Johnson & Johnson and Sky Sports television. The company employs almost 50 people and is based in New York with sales operations in Los Angeles, Chicago and London. Medialets was founded in 2008.

  • MMA recognises excellence in mobile marketing at the third edition of the Smarties

    MMA recognises excellence in mobile marketing at the third edition of the Smarties

    Mumbai: The Mobile Marketing Association (MMA), today unveiled the winners of the third annual MMA SMARTIES™ India Awards 2014 at a Gala Dinner in Mumbai. Showcasing the ‘best of the best’ in the industry, the SMARTIES™ India Awards honor solid mobile strategies that address specific business challenges through the creative use of mobile technologies. Winners were declared across 21 categories with over 60 brands and 40 agencies participated in this year’s awards.

     

    MMA today also released its annual India Mobile Ad Spend Report powered by exchange4media. Based on extensive research, the report estimates the total digital ad spends in India to stand at Rs 3,300 to Rs 3,600 crores with mobile ad spends at Rs 475 crores. Mobile ad spends are expected to grow at a rate of 52% to reach Rs 722 crores in 2015. 

     

    “The MMA has been tracking the growth story in India for a while now and our faith in the market keeps getting stronger. Our Mobile Ad Spend Report shows that marketers are not only recognizing mobile’s potential but are actively integrating the channel into their marketing mix,” said Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific. “The SMARTIES™ awards are our way of recognizing the best-in-class mobile campaigns run by leading brands. The winners of the 2014 SMARTIES India Awards have demonstrated how the creative use of mobile can help build better brands and increase engagement while driving business results.”

     

    The winners of SMARTIES™ awards were selected following a rigorous process involving a council of senior brand marketers and advertising leaders. The judges reviewed campaigns from 65 entries that came from across India, spread across sectors like telecommunication, sports, social media, healthcare, travel, banking, and sports before choosing winners.

     

    An analysis of the winning entries, presented at the event by research agency and Knowledge Partner, Millward Brown, found that successful brands and marketing strategies had well-defined clarity of purpose with 100 percent of winners identifying a specific objective of increasing awareness or sales. 70 percent of the winners also had a precise role for mobile using the channel’s unique strengths such as location, payments, and targeting. 50 percent of winners at the SMARTIES™ India 2014 Awards built relevance of the brand in the target consumers’ context. 70 percent of the winners used mobile synergistically with other media channels.

     

    Commenting on the winners Jury Chairman, Mr. Sam Balsara, Chairman and Managing Director, Madison World, said, “Brands and marketing strategies are increasingly adopting a mobile-first approach and the competition in innovation and creativity is only getting tougher. In such an environment, it gives me immense pleasure to lead the mobile marketing conversation and thank all my fellow jury members for their valuable insights and time. We selected the winners after extensive debate and deliberation and are extremely impressed with the results some of the campaigns have achieved.

     

    Commenting on the Ad Spend report Mr. CVL Srinivas, CEO at GroupM South Asia said “The increasing number of formats being explored everyday on this medium gives every advertiser a chance to experiment. Once an advertiser cracks the communication type

     

    being best received, he will naturally increase spends. The evolution is on the marketer, an increase in smartphone penetration. “Mobile has huge potential across the board

     

    from a media reach and targeting perspective. From finely segmented audiences

     

    in cities to those who are in media dark areas, mobile can deliver massive numbers for any campaign. The challenge lies in getting the right idea and keeping the engagement going”.

     

    The SMARTIES™ Awards is the only global awards programme dedicated exclusively to mobile marketing.

     

    The India SMARTIES™ Awards 2014 Winners:

     

     

  • PVR Pictures acquires ‘Fox Catcher’

    PVR Pictures acquires ‘Fox Catcher’

    NEW DELHI: Acclaimed film Fox Catcher which won the best director award for Bennett Miller has been acquired for India by PVR Pictures, the distribution arm of the largest cinema exhibition company in India, at the Cannes Film Festival this year.

     

    Director Bennett Miller, whose previous film Moneyball starring Brad Pitt was nominated for six Academy Awards, has based Fox Catcher on the real-life murder of Olympic wrestler Dave Schultz.

     

    In addition to the Fox Catcher PVR Pictures acquired Alone in Berlin, Our Kind of Traitor, Equals, Untitled Lance Armstrong Biopic, Legend, Civilian, Inversion, American Express, Hologram for the King, London Fields and Visions among others.

     

    PVR joint managing director Sanjeev Kumar said, “PVR believes in not only providing a world class standard of cinema watching experience to the audiences but it equally emphasises on quality content that is acknowledged globally for its viewers. Indian patrons are opening up to recognise global cinema with quality subject matter. This is a very good time for the industry and the Indian audience has a lot to look forward to in the coming months.”

     

    PVR Pictures had earlier brought films like American Hustle, The Wolf of the Wall Street, 12 years a Slave, Her, Nebraska, Lone Survivor, Dallas Buyers Club to name a few; which were major nominations at the Oscars, being testament to, bringing to the new class of cine goers, content driven films.

     

    PVR has a decade long association with international film festivals like Oscars and now it is becoming a leading exhibitor of French Riviera through Cannes.

  • YouTube to help ad makers create ads

    YouTube to help ad makers create ads

    MUMBAI: YouTube‘s latest venture – ‘holding the hands of advertisers‘. Even though viewership for online video streaming sites is constantly on the rise, advertisers have remained a little hesitant about massively increasing their spending for online video ad time, largely because they‘re not entirely clear on whether they should just repurpose television advertising or create a variant in order to take maximum advantage of this still-new medium.

    Luckily for them, YouTube announced plans to help 100 major advertisers adapt to the possibilities and realities of online video advertising. During an appearance at the Cannes Lions International Festival of Creativity on Thursday, Google‘s vice president and global head of content at YouTube, Robert Kyncl, said that “the type of creative experiences and what works well (on YouTube) just can‘t be done on television.”

    He explained that YouTube can go beyond the 30-second spot, and that the advertisement can be an entire show. “On television, advertisements don‘t have the creative freedom, can‘t have the two-way conversation, and don‘t have the sharing or amplification effect content receives on YouTube,” he said.

    Brands taking part in the program include American Express, General Electric, Johnson & Johnson, and PepsiCo. Kyncl said that, in the program, “Advertisers will receive the same white glove treatment as top content creators do.”

    The intent of the program is to demonstrate the value of YouTube as a setting for advertising, but as Kyncl told the Guardian, it isn‘t to suggest that YouTube is simply a replacement for television in that sense. He explained that advertisers working with creative agencies are generally used to doing fewer TV ads at a higher cost.”We‘re talking about creating an ongoing conversation with audiences … Not just TV ads four times a year,” he said. “Advertisers need to rethink their cost structure; it is practical to produce many more ads through YouTube.” Kyncl stressed that this plan is about working like a content creator and not just an advertiser.

    The program launched with a pilot this September, with four advertisers being invited to a week-long retreat and workshop in YouTube‘s headquarters in Los Angeles to discuss ways in which they could better take advantage of the Internet and YouTube.

    This isn‘t the first time that YouTube has reached out to customers like this. In 2007, the company launched a partner program for content creators similar to this new scheme that‘s grown into a massively successful undertaking with millions of partners taking advantage. If the advertiser program is as successful, then YouTube and its business partners will likely be very happy.

  • MipTV 2012 presents second Annual Brand of The Year Award

    MipTV 2012 presents second Annual Brand of The Year Award

    MUMBAI: Television trade event MipTV has opened nominations for the second Brand of the Year Award as part of its two-day Branded Entertainment programme (2-3 April) in Cannes, France.

    The 2012 Brand of the Year Award will be presented to a global consumer brand for its outstanding contribution to the development and production of branded entertainment programming on 2 April at MIPTV, in Cannes.

    Launched in partnership with Ogilvy & Mather in 2011, the first Brand of the Year Award went to American Express in recognition of their innovative use of music, sport and entertainment to develop brand awareness.

    The Award underlines MipTV’s recognition of the strategic importance of branded content creation and the collaboration between production studios, networks, brands, and agencies to deliver new, compelling audience experiences.

    Ad agencies and production studios will be asked to nominate a brand for their outstanding contribution to branded entertainment.

    The call for nominations is now open and submissions need to be made by 24 February. Nominees will be judged by an international panel of high-profile experts on a number of criteria including: commitment to branded entertainment as a key element of their marketing mix; measurement of the branded content’s effectiveness; innovative use of platforms or new formats; and success in communicating a positive message in a relevant and engaging way.

    Brands which have participated to MIPTV’s Branded Entertainment programme include American Express, BNP, British Airways, The Coca-Cola Company, Dove, Fanta, Expedia, Nike.

    The MipTV Brand of the Year Award is organised in association with the Branded Content Marketing Association.