ITV

Tag: America

  • Indian TV AD EX to grow at 12 .3 per cent in 2016: Carat report 2016

    Indian TV AD EX to grow at 12 .3 per cent in 2016: Carat report 2016

    MUMBAI:  Based on data  received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global forecast highlights that advertising spends will reach  US$538  billion in 2016,  accounting for a +4.5 per cent year-on-year increase. The report also forecasts India growing begun on a positive note with a forecast growth rate  of +12.0 per cent in 2016. Carat’s first forecast for worldwide advertising expenditure in 2017 also predicts India’s ad spends will leapfrog to a growth of 13.9 per cent by 2017.

    Unlike growth in the other BRIC markets – Brazil, Russia and China – advertising expenditure in India would continue to accelerate in this year, supported  by the  India T20  Cricket World Cup and  the  state  elections. TV advertising revenues  are forecast  to grow by +12.3 per cent in 2016,  supported  by strong spending from e-commerce companies and FMCG brands.

    While TV is expected  to  remain  dominant for many  years  to  come,  advertisers  are increasingly  utilising online  video as  an  invaluable  complement. In spite of the much talked about digital marketing drive in the country, the overall   share of total digital advertising spends in India is still relatively low at 8.9 per cent (2016).

    Whereas the global ad spends on news paper  are declining  in markets like North America and Latin, India shows a  positive newspaper  advertising  spend    at +10.5 per cent in 2016,  primarily due  to investment  from e-commerce, automotive and a small contribution from government spending.  Retail advertisers also continue to spend on print.

    Carat’s first forecasts for 2017 predict continuing strong growth for the advertising market in India with an estimated increase  of +13.9 per cent and expected  favourable  economic  conditions in which advertisers vie for the consumers’  attention.

    The report makes it clear that while TV  will continue to dominate the lion share of advertising spends, digital is the real growth driver. Powered by the upsurge  of mobile (+37.9 per cent), online video (+34.7 per cent) and social media (+29.8 per cent) in 2016,  the strength  of digital is expected  to continue  to grow at double digit prediction levels of +15.0 per cent this year, and a further +13.6 per cent in 2017.  

    Overall, Carat predicts the upsurge  of digital to account for 27.0 per cent of advertising spends in 2016  and extend significantly to 29.3 per cent in 2017,  reaching  US$161  billion globally.

    Whilst digital is constantly closing the gap, TV continues to command the majority of market share with a steady 42 per cent. In 2015 ad spends is predicted to grow by +3.1 per cent this year as the Olympic Games and US elections are predicted to generate significant TV viewership across various markets.  In addition, Carat’s forecasts reconfirm the steady decline in Print* in 2016  and into 2017  with Newspapers declining by -5.4 per cent and Magazines  by -1.7 per cent in 2016  whilst highlighting positive year-on-year growth in 2016 for all other media, including Outdoor (+3.4 per cent),

    Radio (+2.2 per cent) and Cinema (+2.8 per cent), with the latter expected to grow further at +5.0 per cent in 2017.

  • Indian TV AD EX to grow at 12 .3 per cent in 2016: Carat report 2016

    Indian TV AD EX to grow at 12 .3 per cent in 2016: Carat report 2016

    MUMBAI:  Based on data  received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global forecast highlights that advertising spends will reach  US$538  billion in 2016,  accounting for a +4.5 per cent year-on-year increase. The report also forecasts India growing begun on a positive note with a forecast growth rate  of +12.0 per cent in 2016. Carat’s first forecast for worldwide advertising expenditure in 2017 also predicts India’s ad spends will leapfrog to a growth of 13.9 per cent by 2017.

    Unlike growth in the other BRIC markets – Brazil, Russia and China – advertising expenditure in India would continue to accelerate in this year, supported  by the  India T20  Cricket World Cup and  the  state  elections. TV advertising revenues  are forecast  to grow by +12.3 per cent in 2016,  supported  by strong spending from e-commerce companies and FMCG brands.

    While TV is expected  to  remain  dominant for many  years  to  come,  advertisers  are increasingly  utilising online  video as  an  invaluable  complement. In spite of the much talked about digital marketing drive in the country, the overall   share of total digital advertising spends in India is still relatively low at 8.9 per cent (2016).

    Whereas the global ad spends on news paper  are declining  in markets like North America and Latin, India shows a  positive newspaper  advertising  spend    at +10.5 per cent in 2016,  primarily due  to investment  from e-commerce, automotive and a small contribution from government spending.  Retail advertisers also continue to spend on print.

    Carat’s first forecasts for 2017 predict continuing strong growth for the advertising market in India with an estimated increase  of +13.9 per cent and expected  favourable  economic  conditions in which advertisers vie for the consumers’  attention.

    The report makes it clear that while TV  will continue to dominate the lion share of advertising spends, digital is the real growth driver. Powered by the upsurge  of mobile (+37.9 per cent), online video (+34.7 per cent) and social media (+29.8 per cent) in 2016,  the strength  of digital is expected  to continue  to grow at double digit prediction levels of +15.0 per cent this year, and a further +13.6 per cent in 2017.  

    Overall, Carat predicts the upsurge  of digital to account for 27.0 per cent of advertising spends in 2016  and extend significantly to 29.3 per cent in 2017,  reaching  US$161  billion globally.

    Whilst digital is constantly closing the gap, TV continues to command the majority of market share with a steady 42 per cent. In 2015 ad spends is predicted to grow by +3.1 per cent this year as the Olympic Games and US elections are predicted to generate significant TV viewership across various markets.  In addition, Carat’s forecasts reconfirm the steady decline in Print* in 2016  and into 2017  with Newspapers declining by -5.4 per cent and Magazines  by -1.7 per cent in 2016  whilst highlighting positive year-on-year growth in 2016 for all other media, including Outdoor (+3.4 per cent),

    Radio (+2.2 per cent) and Cinema (+2.8 per cent), with the latter expected to grow further at +5.0 per cent in 2017.

  • Investigation Discovery to premiere crime series titled ‘Killing Fields’

    Investigation Discovery to premiere crime series titled ‘Killing Fields’

    MUMBAI: Investigation Discovery will premiere a crime series titled Killing Fields which will take viewers inside an active criminal investigation as it unfolds. The series will premiere from 17 April 2016 every Sunday at 8 pm.

    The series will explore the menacing reality of America where beautiful landscapes hide a much more grim reality. The show will go inside a case that went cold nearly two decades ago in the small community of Iberville Parish, Louisiana, located just 15 miles from the state capitol, Baton Rouge. In June 1997, Louisiana State University graduate student Eugenie Boisfontaine was last seen near LSU’s lakes. Two months later, her body was found nearby in a watery ditch with evidence of blunt force trauma to her head.

    Detective Rodie Sanchez was assigned to the case in 1997 and hasn’t stopped thinking about it since. He makes the bold decision to come out of retirement and gets permission to re-open the case. Rodie is determined to solve the mystery and make good on a broken promise to Eugenie’s mother: to find the person (or persons) responsible for killing her daughter.

    Joining Rodie in the chase is a young hot-shot detective, Aubrey St. Angelo, who has a knack for reading people and isn’t afraid to ask the tough questions. However, the two can’t solve this case alone – they are joined by top-notch detectives at the Iberville Parish Sheriff’s office.

     

  • Investigation Discovery to premiere crime series titled ‘Killing Fields’

    Investigation Discovery to premiere crime series titled ‘Killing Fields’

    MUMBAI: Investigation Discovery will premiere a crime series titled Killing Fields which will take viewers inside an active criminal investigation as it unfolds. The series will premiere from 17 April 2016 every Sunday at 8 pm.

    The series will explore the menacing reality of America where beautiful landscapes hide a much more grim reality. The show will go inside a case that went cold nearly two decades ago in the small community of Iberville Parish, Louisiana, located just 15 miles from the state capitol, Baton Rouge. In June 1997, Louisiana State University graduate student Eugenie Boisfontaine was last seen near LSU’s lakes. Two months later, her body was found nearby in a watery ditch with evidence of blunt force trauma to her head.

    Detective Rodie Sanchez was assigned to the case in 1997 and hasn’t stopped thinking about it since. He makes the bold decision to come out of retirement and gets permission to re-open the case. Rodie is determined to solve the mystery and make good on a broken promise to Eugenie’s mother: to find the person (or persons) responsible for killing her daughter.

    Joining Rodie in the chase is a young hot-shot detective, Aubrey St. Angelo, who has a knack for reading people and isn’t afraid to ask the tough questions. However, the two can’t solve this case alone – they are joined by top-notch detectives at the Iberville Parish Sheriff’s office.

     

  • IIFA 2016 to be held in Madrid,Spain

    IIFA 2016 to be held in Madrid,Spain

    MUMBAI: With America, Macau, Spain and Abu Dhabi bidding over hosting of the three day extravaganza of Wizcraft International Entertainment’s International Indian Film Award (IIFA), twitterati says that Madrid in Spain has been decided as the final venue. TV18 Broadcast’s Hindi GEC Colors that had clinched the award evening from Star last year, will yet again entertain its viewers by airing IIFA. The awards will be held between 23 and 26 June 2016.

    The International Indian Film Academy Awards (also known as the IIFA Awards) are a set of awards presented annually by the International Indian Film Academy to honour both artistic and technical excellence of professionals in Bollywood, the Hindi language film industry. Instituted in 2000, the ceremony is held in different countries around the world every year with the most recent one being held in Kuala Lumpur, Malaysia.

    The IIFA Utsavam is the South Indian segment of the annual IIFA Awards. The awards were introduced for the first time this year in 2016 and were around the films released in 2015. The 1st IIFA Utsavam was held on 24 and 25 January 2016 at the Gachibowli Athletic Stadium, Hyderabad, India

    Renowned actors like Hrithik Roshan, Sonakshi Sinha, Anil Kapoor are already spreading the ‘filmi’ fever in the city.

    Sonakshi Sinha

    Anil Kapoor

    Hrithik Roshan

  • IIFA 2016 to be held in Madrid,Spain

    IIFA 2016 to be held in Madrid,Spain

    MUMBAI: With America, Macau, Spain and Abu Dhabi bidding over hosting of the three day extravaganza of Wizcraft International Entertainment’s International Indian Film Award (IIFA), twitterati says that Madrid in Spain has been decided as the final venue. TV18 Broadcast’s Hindi GEC Colors that had clinched the award evening from Star last year, will yet again entertain its viewers by airing IIFA. The awards will be held between 23 and 26 June 2016.

    The International Indian Film Academy Awards (also known as the IIFA Awards) are a set of awards presented annually by the International Indian Film Academy to honour both artistic and technical excellence of professionals in Bollywood, the Hindi language film industry. Instituted in 2000, the ceremony is held in different countries around the world every year with the most recent one being held in Kuala Lumpur, Malaysia.

    The IIFA Utsavam is the South Indian segment of the annual IIFA Awards. The awards were introduced for the first time this year in 2016 and were around the films released in 2015. The 1st IIFA Utsavam was held on 24 and 25 January 2016 at the Gachibowli Athletic Stadium, Hyderabad, India

    Renowned actors like Hrithik Roshan, Sonakshi Sinha, Anil Kapoor are already spreading the ‘filmi’ fever in the city.

    Sonakshi Sinha

    Anil Kapoor

    Hrithik Roshan

  • Zee Entertainment acquires TOIFA 2016 global telecast rights, except India

    Zee Entertainment acquires TOIFA 2016 global telecast rights, except India

    MUMBAI: Zee Entertainment Group has bagged the exclusive telecast partners across the world, excluding India of The Times of India Film Awards (TOIFA) 2016.

    The partnership is aimed at promoting TOIFA’s grandeur, to reach out to viewers across the globe, which will include some of these regions like Middle East, Pakistan, Asia Pacific, America, Africa and Europe.  

    TOIFA 2016 Dubai presented by Gulf Air and Splash will be held on 17 & 18 March at the Dubai International Stadium and also will see performances by Shah Rukh Khan, Varun Dhawan, Kareena Kapoor Khan, Jacqueline Fernandez, YoYo Honey Singh and others.

    Zee Entertainment Middle East CEO Mukund Cairae says, “It’s a privilege to associate with TOIFA as an exclusive broadcast partner, as Zee is also the global leader in providing entertaining content for global viewers at present. This partnership goes beyond the Middle East region, as we have acquired International telecast rights. With Zee’s global reach and viewership, we are sure to entertain the audience with Indian and Bollywood content.”

    TOIFA is going to be promoted across India, Bahrain, KSA, Qatar, Oman and UK. TOIFA has already partnered with Thomas Cook in India and Dadabhai Travels in the Gulf Cooperation Council (GCC) as its Travel Partners.

    Zee Entertainment Middle East chief content & creative officer Manoj Mathew added, “At Zee, our simple mantra is to continuously entertain and bring new content to our viewers. We continue to do this with our association with TOIFA and this year the awards have special significance since it is hosted in Dubai.” 

    He further added, “The event offers great entertainment with performances by some of the biggest Bollywood icons; we are thrilled to partner with the event, which will further delight our viewers not only on-ground but also broadcasting it on Zee Cinema and Zee Aflam for the region.”

    For the South Asians audience in Middle East TOIFA will be showcased exclusively on Zee Cinema and for the Arabic audience it will be showcased on Zee’s Arabic Bollywood channel Zee Aflam.

  • Zee Entertainment acquires TOIFA 2016 global telecast rights, except India

    Zee Entertainment acquires TOIFA 2016 global telecast rights, except India

    MUMBAI: Zee Entertainment Group has bagged the exclusive telecast partners across the world, excluding India of The Times of India Film Awards (TOIFA) 2016.

    The partnership is aimed at promoting TOIFA’s grandeur, to reach out to viewers across the globe, which will include some of these regions like Middle East, Pakistan, Asia Pacific, America, Africa and Europe.  

    TOIFA 2016 Dubai presented by Gulf Air and Splash will be held on 17 & 18 March at the Dubai International Stadium and also will see performances by Shah Rukh Khan, Varun Dhawan, Kareena Kapoor Khan, Jacqueline Fernandez, YoYo Honey Singh and others.

    Zee Entertainment Middle East CEO Mukund Cairae says, “It’s a privilege to associate with TOIFA as an exclusive broadcast partner, as Zee is also the global leader in providing entertaining content for global viewers at present. This partnership goes beyond the Middle East region, as we have acquired International telecast rights. With Zee’s global reach and viewership, we are sure to entertain the audience with Indian and Bollywood content.”

    TOIFA is going to be promoted across India, Bahrain, KSA, Qatar, Oman and UK. TOIFA has already partnered with Thomas Cook in India and Dadabhai Travels in the Gulf Cooperation Council (GCC) as its Travel Partners.

    Zee Entertainment Middle East chief content & creative officer Manoj Mathew added, “At Zee, our simple mantra is to continuously entertain and bring new content to our viewers. We continue to do this with our association with TOIFA and this year the awards have special significance since it is hosted in Dubai.” 

    He further added, “The event offers great entertainment with performances by some of the biggest Bollywood icons; we are thrilled to partner with the event, which will further delight our viewers not only on-ground but also broadcasting it on Zee Cinema and Zee Aflam for the region.”

    For the South Asians audience in Middle East TOIFA will be showcased exclusively on Zee Cinema and for the Arabic audience it will be showcased on Zee’s Arabic Bollywood channel Zee Aflam.

  • Oppo ropes in Hrithik & Sonam as brand ambassadors for South Asia

    Oppo ropes in Hrithik & Sonam as brand ambassadors for South Asia

    MUMBAI: Smartphone brand Oppo has rung in the year 2016 by roping in Hrithik Roshan and Sonam Kapoor as its South Asia region brand ambassadors.

     

    The actors have been a part of the brand’s India journey since 2014.

     

    Oppo vice president and international mobile business managing director Sky Li said, “As Oppo celebrates its second year anniversary in India, it gives me immense pleasure to announce Hrithik and Sonam as Oppo brand ambassadors. Both Hrithik and Sonam are youth icons and are looked up to for their style and attitude, which is completely in tune with our brand philosophy, which is about young at heart and pursuing for perfection, and always be a trendsetter. We encourage consumers to be experts in photography and be trend setters like our brand ambassadors who have influenced us with their astounding pictures.”

     

    Roshan said, “I have always loved the stylish and technologically superior Oppo phones and have many cherished memories clicked with my first Oppo N1 smartphone with rotating camera. I am proud of the brand’s growth in India and am very excited to be a part of yet another successful innings of the brand in India in 2016.”

     

    Kapoor added, “My association with Oppo echoes my belief in the brand’s philosophy of marrying technology with style and elegance as a phone is increasingly becoming a lifestyle statement especially amongst the youth. I am pleased to be associated with Oppo, which caters to the consumers with exceptional products.”

     

    It may be recalled that Oppo is the Official Global Partner worldwide for the mobile phone category with International Cricket Council (ICC) for four years from 2016 – 2019. Apart from this, the brand has also inked a three-year partnership with FC Barcelona as global partner as well as with America’s Next Top Model (ANTM) Cycle 22 in 2015, to bring a range of stylish devices to the popular reality TV show.

  • Zee Café content line-up for January 2016

    Zee Café content line-up for January 2016

    MUMBAI: After having entertained its viewers all of 2015, Zee Café, the most preferred destination for English Entertainment, promises to continue enthralling its audience with the best and the latest shows all through 2016. 

     

    Gear up to celebrate Republic Day with Zee Café as the channel premieres a marathon of the final season of Cougar Town on 26 January 2016, 1:30 pm onwards. Also get your daily dose of laughter on ‘Comedy Rules @ 8’ on Zee Café with shows such as Two and a Half Men and Mike&Molly from 8:00pm to 9:00pm.

     

    Switched At Birth season 4 premieres on 10 January 2016 at 10:00 pm and will air every Saturdays and Sundays. Also don’t forget to catch the finale of the mini-series, The Astronaut Wives Club on 9 January 2016 at 10:00 pm only on Zee Café.

     

     Apart from the specials and the sitcoms, Along With the U.S. shows such as The Big Bang Theory, and The Vampire Diaries continue to woo the viewers this year. That is not it, tune-in to watch the ongoing shows like Pretty Little Lairs and America’s Got Talent and revel in the blend of amazing shows to keep you entertained throughout the week. And this is just the start!