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Tag: Ameen Sayani

  • Why the Radio Medium Still Matters

    Why the Radio Medium Still Matters

    A lot of people think radio is a medium of the past and now with the multiple new devices that keep popping up, radio has gone out of business. However, contrary to popular opinion, radio channels still exist to this day, and they are an important part of many people worldwide. Most of those people have a habit of listening to the radio, usually early in the morning when commuting to work or on their way back home. This has more or less become a routine that people continue doing and do not want to get rid of.

    If you are also among those people who are wondering why is radio important, then tune in because we will show you in this article exactly why.

    Nostalgia

    First and foremost, people feel nostalgic when it comes to radios. Radios usually remind people of the past when life was much simpler, and we didn’t have this abundance of devices and resources. Many people had a favorite channel or favorite broadcaster that they wanted to listen to, and thus listening to them still makes them evoke some comforting memories from the past.

    That being said, people got attached to radio hosts as well and they enjoyed listening to them on a daily basis. Talking of radio hosts, a few months back, one of the most popular radio hosts in Mumbai, Ameen Sayani passed away and this was of course a sad moment for all the radio listeners who won’t be able to hear their voice anymore.

    Local Flavor

    One of the best things about radios is that they offer the local flavor to everyone listening to them. Usually, every region has or used to have a radio channel which covers all news related to that region. It is of course a nice thing to know what is going on in the area surrounding you, what activities are planned or are about to come and hear from your favorite local and national or international artists.

    This feature of the radios is of course one of a kind because even smaller areas or regions have the opportunity to have their own station. The accessibility that people have to radios also contributes to this source of news. This is particularly important in the case of remote or underdeveloped areas where getting information is a bit more problematic than in other parts of the countries. If you are unaware of what radio operates in your region, you can check radios by location and find the ones closest to you.

    Live and Unfiltered

    An advantage that radios have when compared to either videos on social media platforms, TV programs or any content that is brought to the public is that radios are live and unfiltered. This is one of the best characteristics that radios have and that make it authentic and real. You cannot go back and change what you just said or how you reacted on live radio and that makes it difficult to manipulate and be real, which is what people crave nowadays.

    In addition to that, radio programs are also often very engaging with the audience, and they allow them to call and directly talk to them on the phone. This makes these mediums even more attractive and exciting because people get the feeling of belonging to a community.

    To wrap up, despite the tech advancements that keep bringing up new things every day, radios still remain relevant and a favorite to people worldwide. Radios were and still are a source of entertainment and hopefully will remain so for the years to come as well!  
     

  • Voice of radio, Ameen Sayani passes on

    Voice of radio, Ameen Sayani passes on

    MUMBAI: When you think of radio, one name that immediately pops up is Ameen Sayani. Well, we will hear his live voice no more. The veteran radio host passed away late last night. He was 91. He hosted the ever so popular Geetmala on Radio Ceylon which gathered Indian masses Later he stepped into the shoes of his brother Hamid Sayani when he passed away to be the voice of Bournvita Quiz Contest.

    Sayani was also the voice behind many a radio jingle and TV commercial. His passing is an irreparable loss to the now challenged world of radio. He is survived by his son Rajil Sayani.

    Indiantelevision.com wishes with all its heart that may his soul rest in peace.

  • Ameen Sayani’s presence, RED FM RJ Devaki’s victory and the entire radio clan made RNM’s Radio Connex 2018 – a grand affair

    Ameen Sayani’s presence, RED FM RJ Devaki’s victory and the entire radio clan made RNM’s Radio Connex 2018 – a grand affair

    MUMBAI: The recently held Radio Connex 2018 was a vibrant get together of Radio industry. Marking presence of some noteworthy names including legendary radio announcer, Ameen Sayani, who was honoured for his legendary contribution by Mr. Anil Wanvari founder and CEO Indiantelevision dot com group, Sam Balsara founder, chairman and managing director Madison World and Madison Communications. Ameenji and ace ad film maker Prahlad Kakkar. Ameenji not only attended the event in spite of his ill-health, but also interacted with the whole radio clan. The show was hosted by RJ Anmol from Radio Nasha.

    Another key highlight of the show was RJ Devaki, who won the best RJ award in the International Radio Festival category. Ahmedabad RED FM's this Gujju girl had not only come decked up in her traditional attire but also grooved to her states number on the red carpet. She will be representing India at the International Radio Festival 2018, which is slated to be held in Malta from 29 October to 4 November 2018.

    Speaking about the event, founder and CEO Indiantelevision dot com group Mr Anil Wanvari said, "It was great to have the entire Radio clan under one roof. There are very rare occasions like Radio Connex 2018, which manage to do so. Also, we were honoured to have Ameen Sayaniji grace the event."

    On her victory RJ Devaki, who is popular back in Ahmedabad for her show, Morning No.1 said "I am very excited to win the best RJ award at Radio Connex 2018. It's for the first time that Radioandmusic has done awards in India and this will be the second among the radio awards, we have in the country. We were very delighted to be a part of this show. And of course, winning an award and then going to Malta to celebrate my country.

    When it comes to the Zonal category, the best RJ award was bagged by four RJs from their respective zones. While RJ Salil and RJ Archana from Radio City (MUMBAI) won from the West Zone, RJ Naved from Radio Mirchi and RED FM's RJ Raunac (Delhi) jointly won from the North Zone (Delhi). The East zone winner was RJ Mir (Radio Mirchi) while the South Zone was ruled by RJ Balaji from BIG FM Chennai.

    "Not everyone can win, but there is always a tomorrow, where somebody else can win. So, to all the winners, who won this time, congratulations and to all those, who haven’t, there is always a tomorrow and all the best to everyone," exclaimed Wanvari as he congratulated the winners while acknowledging the participants also.

    While Radio City rocked at the event by bagging the maximum honours at Radio Connex 2018, other stations also cherished victory in their respective category. The event saw some fabulous performances by Yatra Band by Aanchal and the 7 Bantaiz, who made the audience get up and groove. Radio Nasha's star RJ Anmol was the apt host of the show.

    Radio Connex was the first-of-its-kind celebration of excellence in Radio. Indiantelevision Dot Com group's Radioandmusic is an online news portal, which carries stories from the world of radio and music. Anil Wanvari owns four websites, including RNM, under his company. The other three websites are Indiantelevision, TellyChakkar and Animation Xpress.

  • Zee builds up period drama with marketing innovations that #TurnBackTime

    Zee builds up period drama with marketing innovations that #TurnBackTime

    MUMBAI: Hindi general entertainment channel (GEC) Zee TV is all set to #TurnBackTime for its new period drama EK Tha Raja Ek Thi Rani that promises to be recreating the opulence of the 1940s on Indian television. 

     

    The channel is leaving no stone unturned in transporting the audiences back to pre-Independence India. Zee TV, as part of promotions for the new show, which went on air on 27 July, has rolled out its marketing campaign across TV, print, radio, cable, DTH, digital and cinema.

     

    With the core proposition of #TurnBackTime, the communication across platforms gives the audiences a real taste of the golden era gone by.

     

    The objective of the marketing campaign is to reach out to the largest denominator, targeting the loyalists while also bringing on board new audiences. 

     

    On the day of the show’s launch, a print innovation that aimed to take the readers of Mumbai’s top English dailies back in time was unveiled. The front page of Hindustan Times was an exact recreation of the actual newspaper on 27 July 1942, replete with the original masthead. On the other hand, DNA After Hrs took a trip down memory lane, dug out movies that were to release during July-August in 1942 along with the entertainment news of that time and created a special front page as it would have appeared, had it been published on 27 July, 1942. Bombay and Delhi Times carried double spread sepia-toned creatives with the lead actors’ pictures. The print campaign was also extended across key HSM markets of UP and Gujarat.

     

    A differentiated show requires a distinct campaign, hence a three phase television campaign was rolled out. The first phase started with a teaser where audiences got a sneak peek into the worlds of the protagonists. The second phase set the show premise and showcased the stark contrast between the backgrounds of the protagonists. The third phase spoke about the intricacies of the royal world that a common man is unaware of. Also a week prior to the launch, two character promos further established the protagonists – Gayatri as a young, unassuming, simple yet free spirited and ahead of her times girl and Ranaji as a handsome, brooding prince but dutiful towards his kingdom.

     

    What’s more, the radio waves took on a classic feel as radio spots with India’s most iconic radio announcer – a voice synonymous with the Golden age of All-India Radio – Ameen Sayani were played across stations. A tie-up with Big FM had its RJ Neelesh Mishra give viewers a preview of Ek Tha Raja Ek Thi Rani two days prior to its premiere on the show Yaadon Ka Idiot Box. Furthermore, on the day of the launch, for the first time, Big FM had three of its RJs travel back in time to the 1940s and give trivia on fashion, cuisine and style related to that era.

     

    On the digital front, the channel hosted a ‘Vintage Photography Competition,’ wherein consumers were asked to capture today with yesterday’s lens to #TurnBackTime. A ‘tweet a postcard’ activity was also initiated for the Twitterati, where their messages for loved ones were put on an actual postcard and sent across. The campaign has already garnered a digital reach of 15 million.

     

    Ek Tha Raja Ek Thi Rani, with its sheer scale, is one of the biggest fiction launches of the year. It aims to give viewers an up close and personal view of the lifestyles and some of the most closely guarded secrets of the rich and royal of the 1940s.