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Tag: Amedeo Aragona

  • Kinder Joy launches new hot wheels and barbie toys in India

    Kinder Joy launches new hot wheels and barbie toys in India

    Mumbai: Kinder Joy, the most loved confectionery brand from the house of Ferrero, one of the world’s leading manufacturers of sweet-packaged products is all set to add further excitement and smiles to consumers with the launch of its all-new limited edition licenses of hot wheels and barbie toys. Yes, you read that right – now every scrumptious treat of  Kinder Joy, will include exciting surprises from the iconic Hot Wheels and enchanting Barbie collections.

    To make the unboxing experience more exciting, Kinder Joy has introduced new packaging depicting Barbie and Hot Wheels characters on individual packs. This will facilitate informed purchase decisions.  Additionally, with this launch, Kinder Joy has for the very first time introduced larger sized toys, thereby providing more excitement in each pack. This series of toys will make a collectors dream come true.

    Defining entire generations for its high-speed excitement and iconic designs, each blue Kinder Joy will include the iconic Hot Wheels toy cars thereby reigniting the spirit of toy car racing again. The most loved Barbie collection will be found in the pink Kinder Joy. With the introduction of these new licenses, Kinder Joy promises excitement for all including avid collectors.

    Kinder Joy has released a new digital film to promote the new collection. The film showcases a mother who surprises her kids with the all-new Kinder Joy, while they excitedly unwrap their favourite barbie and hot wheels toys. It captures the true essence of the happines that Kinder Joy and its toys brings to consumers. The film conveys the key message: “Ab har Kinder Joy ke saath do naye toy collection, Barbie aur Hot Wheels.”

    Commenting on the launch, Kinder regional marketing head Amedeo Aragona said, “Based on market research, we are delighted to bring  two world-renowned Mattel licensed characters to India as part of the Kinder Joy experience. Barbie and Hot wheels resonates with all age groups, and our increase in the toys size will definitely make it a collectors item. Also feature big and high-quality designs will surely delight consumers.”

    So grab your Kinder Joy now to discover the thrill of hot wheels and the charm of barbie in every Kinder Joy that are sure to become the most treasured collectible toys.

  • Kinder launches new mix assortment packs to kickstart Diwali celebrations

    Kinder launches new mix assortment packs to kickstart Diwali celebrations

    Mumbai: Ferrero India Pvt Ltd, part of Ferrero Group, one of the world’s leading manufacturers of sweet-packaged products, has announced the launch of Kinder Mix Assortment Pack and Kinder Joy Multi-pack. With this new launch, Kinder Brand is building and strengthening its seasonal gifting portfolio in India. A well-thought addition under the umbrella of the brand Kinder – The Kinder Mix Assortment Pack and Kinder Joy Multi-pack is designed especially for the festive gifting season.

    Diwali is one of the biggest celebratory times of the year when families and friends come together to celebrate love and joy, the most cherished tradition during the festivities is the exchange of gifts. The Indian market offers a plethora of options in the confectionary space. Right from traditional sweets to contemporary delicacies, the options are plenty. While all these options are made for varied age groups, only a select few truly capture a child’s heart. The sheer delight that radiates from a child’s face when they receive a thoughtful gift from the elders of the family is a priceless sight to behold. Not only does it bring immense happiness to the child, but it also elevates the overall festive spirit within the entire family.

    By keeping a child’s delight at the centre of innovation, Kinder Brands has launched two gifting options – the Kinder Mix Assortment pack and the Kinder Joy T3 Multi-pack. The Kinder Mix assortment pack includes two Kinder Joys, one Kinder Creamy, and one Kinder Schoko-Bons Crispy, made with quality ingredients.

    Kinder Brands Marketing Head Indian Subcontinent Amedeo Aragona said, “As a brand committed to delivering exceptional experiences through a blend of fun, genuine care, modernity, and balance, Kinder has consistently been a leader in crafting enjoyable moments for both families and their kids. The introduction of Kinder’s seasonal gifting choices further enhances this legacy, acknowledging India’s affinity for gifting and offering tailored selections during festive seasons.”

    The assortment of gift packs is available across all leading outlets, including Modern Trade, Traditional stores and e-commerce platforms including Amazon, Flipkart, Blinkit and Big Basket.

  • Ferrero India introduces Kinder Schoko-Bons Crispy

    Ferrero India introduces Kinder Schoko-Bons Crispy

    Mumbai: Ferrero India Private Ltd, part of Ferrero Group, one of the world’s leading manufacturers of chocolate and confectionery products, has announced the launch of ‘Kinder Schoko-Bons Crispy’. With this new offering, Ferrero India has deepened its foray into the sweet-packaged foods category. An innovative addition under the umbrella brand Kinder – Kinder Schoko-Bons Crispy, a delectable chocolate treat designed to bring families together in moments of joy and sharing.

    Kinder Schoko-Bons Crispy, is a unique combination of a delicious milky and cocoa cream inside a crispy wafer, topped with cocoa sprinkles, thus creating a multisensory experience, catering to a variety of taste and texture preferences.  

    Kinder Schoko-Bons Crispy, the delightful bite-sized confectionery has been introduced in “Shareable Packs” starting at an affordable price of Rs 40/- onwards and will be available in packs of four and 12 pieces.  

    With Kinder Schoko-Bons Crispy, the company is taking a step forward towards strengthening its presence in the Indian market which is driven by trust and love of consumers for the Kinder products. The expansion of the portfolio marks Ferrero’s entry into the fast-growing snacking category in India. Tapping the increasing opportunity, the brand aims to provide a unique solution for parents to connect with children in the pre-teen years.

    With a legacy of introducing innovative offerings for consumers, Kinder Schoko-Bons Crispy, is manufactured at the Baramati plant, Maharashtra with over 98 per cent of the raw materials sourced locally. The state-of-art R&D facility at the plant follows international standards and supports the quality check process for ingredient mix, material sourcing, packaging and product testing. To preserve the nutritional characteristics of high-quality products, Ferrero applies consolidated quality and traceability best practices.

    Speaking on the occasion, Ferrero India MD Rudolph Sequeira said, “India is one of the important markets for Ferrero globally, and the expansion underlines Ferrero’s focus to build on its tropical portfolio. We are delighted to expand the Kinder portfolio, with a unique innovation in Kinder Schoko-Bons Crispy, that is successfully made-in-India.”

    Kinder Brands marketing head Indian Subcontinent Amedeo Aragona said, “As a brand that embodies traits of fun, genuine care, modernity, and balance, Kinder has always been at the forefront of creating delightful experiences for families. The introduction of Kinder Schoko-Bons Crispy adds yet another layer to this legacy, celebrating the evolving relationships between parents and their pre-teens.”

    To further enhance the brand across India, for the first time, Kinder Schoko-Bons Crispy has partnered with renowned celebrities/mother influencers: Indian actress Karishma Kapoor, Subhashree Ganguly, and well-known influencer from South India, Sneha Reddy.

    The launch of Kinder Schoko-Bons Crispy will be supported by a strong 360-degree marketing communications campaign. Along with TV and digital presence, the brand will adopt a mass media approach as well.

    The product will be available across all leading outlets, including modern trade and traditional stores pan India. Taste imprinting drives will be carried out across modern trade & e-commerce channels. Consumers will be able to buy the product on e-commerce platforms such as Amazon, Flipkart, Blinkit, Big Basket etc.

  • Kinder Joy launches edutainment platform Kinder Digital Hub

    Kinder Joy launches edutainment platform Kinder Digital Hub

    Mumbai: Kinder Joy has recently launched ‘Kinder Digital Hub,’ an exciting and fun-filled edutainment platform for kids to promote the significance of the Raksha Bandhan festival.

    Kinder Joy has also released a TVC for this special occasion, which is in line with their tagline #KhaokheloKhushRaho. This is a 360-degree campaign that will be leveraged across platforms, from strong media bursts on TV to extensive presence on digital platforms, from wide-reaching on-ground POSM to clutter-breaking in-app advertising. In addition to this, people will also have a chance to win cool prizes like iPads and Kindles, subject to terms and conditions which can be read on kinder.com.

    The children will have access to the Kinder Digital Hub by scanning the QR code on the exclusive Rakhi share pack or logging on to kinder.com, which will unravel the magical world of Kinder and take them on an adventure with the protagonists Ki & Jo, the cartoon characters specially created for this special occasion. Throughout the edutainment journey, the kids will be able to navigate through an exciting new world of stories, games, and filters based on Raksha Bandhan traditions.

    Kinder India brand head Amedeo Aragona said, “Ferrero has always symbolised the spirit of gifting during festivals. This year, with the special Rakhi packs, while we aim at creating beautiful memories, we felt it necessary that children should understand the significance of the festival. This led us to create the characters “Ki & Jo,” who will take kids along on a fun and educative journey as well as introduce equality and inclusivity in relationships via edutainment.”