Tag: Ambuja Neotia

Ambuja Neotia launches digital film ‘Sristirupena’ for Durga Puja

Mumbai: As Bengal tunes into the radio at the crack of dawn this Mahalaya, as the horizon and the firmament turn fluffy white with clouds and kash phool, as the scent of autumn fills the air, Ambuja Neotia celebrates the onset of the auspicious Devi Pakshya with a digital film “Sristirupena” across all their digital platforms. Directed by Samik Roy Choudhury and written by Debalok Roy, the film stars Tathagata Mukherjee & Amrita Chattopadhyay.

Sristirupena is a cinematic venture that explores the journey of an artist who rediscovers his creative passion through the enchanting allure of nature.

On this occasion, Ambuja Neotia group chairman Harshavardhan Neotia said “In an urban world of brick and mortar, it is easy to overlook the enchanting power of nature. Yet, deep within, we yearn for a connection that awakens us to see beyond the ordinary, find clarity, and embrace new beginnings. At Ambuja Neotia, we cherish this connection. We intertwine our projects with life’s essence, allowing individuals to thrive, grow, and breathe with renewed vigour and boundless creativity.”

He added, “With each project, we endeavour to foster a harmonious relationship between modern living and the natural environment. We aim to create ecosystems where humans and nature coexist in perfect harmony.”

Synopsis: Sristirupena takes us on a journey that celebrates the deep connection between art and nature, and how the natural world can be a wellspring of inspiration.

October 13, 2023
Ambuja Neotia wishes Bhalo Theko Kolkata through a music video in association with Alive India

In the past few months, the wellbeing of our loved ones has been one of the top concerns for everyone. Keeping well, safe and healthy has become the common refrain in all our conversations.

As we make it through the lockdown and brace ourselves for a new normal and the gradual regularisation of work and services, travel and socialisation, it has become all the more crucial for us to stay safe, stay well.

This is not just about you or me or someone in particular. It is about all of us. As a community. The wellbeing of each of us today depends on the wellbeing of all of us. There are no two ways.

With this in mind, we have rolled out this music video — that not only captures the magical charm of our City of Joy but is also an ode to the teeming millions of vibrant, warm and joyful people who make our city the quintessential Kallolini! Says Mr. Harshavardhan Neotia, Chairman of Ambuja Neotia.

As we all jointly fight the Covid-19 pandemic and work our way towards a healthier and happier tomorrow, it’s our humble way to wish everyone wellbeing in abundance through this music video, capturing the indomitable spirit of our beautiful city. Bhalo theko, Kolkata!

Singer & Composer – Supratiek Shyamal Ghosh

Lyricist – Subhransu Adhikari

The music was recently also tweeted by Mr. Amitabh Bachchan: ( https://twitter.com/srbachchan/status/1267480804344492033?s=12)

Youtube Link of the Video : https://youtu.be/v6SdU2oFFzc

Follow Tellychakkar for the consumer facing news & entertainment

June 3, 2020
Touching Lives. Spreading Happiness – A short film by Ambuja Neotia

MUMBAI: Ambuja Neotia, a Kolkata based organisation, foraying into realty, hospitality, healthcare, education and Startup incubation, has built its business around making its customers happy during its existence of last 25 years. The Group has been driven by the sole purpose of touching lives and spreading happiness to make a difference to the way people live.

This thought has been captured in a short film, called #Spreadinghappiness, where the little joys of life have been celebrated. The joy that becomes the purpose of being, the joy that is unique to each one, the joy felt by a father on being gifted a house by his daughter, to the joy of experiencing motherhood for the first time, joys that go beyond fleeting moments of pleasures but manifest themselves in a deeper sense of satisfaction and well-being. The film is also a way of thanking the Group’s patrons, for having their unflinching trust in them, and for inspiring and supporting them through their various endeavours. Developed in-house, this 3mins short film has been directed and produced by Tiyash Sen.

The recipe to happiness has a handful of key ingredients — a rich and wholesome living space, a holistic learning experience, an enriching work opportunity and environment, ample options for unwinding and good health. Ambuja Neotia’s goal is to deliver this happiness through their products and services and they look at achieving this by touching as many lives as possible through their five business verticals offering quality product and memorable experiences that bring smile and joy to the lives of its patrons and stakeholders.

Mr. Harshavardhan Neotia, Chairman, Ambuja Neotia believes in this concept of #Spreading Happiness, as a corporate philosophy, “Since the last two and a half decades, Ambuja Neotia has aspired to make a difference in the way people live through various initiatives in realty, hospitality, healthcare, education and Start-up incubation. In pursuit of touching lives and spreading happiness, Ambuja Neotia through its diversified business model has created differentiation that is lived and experienced by focusing on the aspect of sustainability and by building environments for the well-being of each member of a family. We are extremely thankful to all our patrons and stakeholders for the continued love and support they have extended towards us.”

February 26, 2020
Sponsoring sports events gaining currency in the east

KOLKATA: The trend of companies looking at sponsoring sports events to generate brand recognition, though at a nascent stage yet, is catching on in the east like it has in other parts of the country. A case in point is Just Sportz Management, a motor sports events organizer which saw participation from the likes of Indian Oil, Ambuja Neotia, JK Tyres and Coca Cola in 12 events organized by it.

What’s more, the Himalayan Drive organized in January saw the state governments of West Bengal, Sikkim and Gorkhaland Territorial Administration (GTA) come forward, even if for the sake of giving a push to tourism in these states.

From July this year till the beginning of 2015, there are plans to organize three sports car rallies i.e. Car Rally for the Blind, TSD Rally and Himalayan Drive 3 to get sponsorships from state governments and sports and non-sports companies.

Just Sportz Management believes that sports motor events make a great platform for some businesses to market campaigns in other regions of India, and it is common to see non-sports companies sponsor such events.

“Though it is nascent in the eastern region, it will catch up here with improved sentiments in the economy and companies looking at alternative ways to generate brand recognition,” Just Sportz Management director Tamal Ghosal told indiantelevision.com. “We aim to ink a number of new sponsorship deals with various brands for our forthcoming events.”

Ghosal said that the company’s Facebook page had got over 1,200 likes till date and apart from undertaking various above-the-line (ATL) and below-the-line (BTL) activities, they would also focus on online marketing activities.

Just Sportz Management director Siddharth S. Bose said that they intended to promote motor rallies of various types, motor cross, drag races and motor gymkhanas and making motor sports more acceptable and popular was their passionate objective.

A city-based marketing expert said that sports as a property would be one of the major interests among corporates looking at increasing their marketing spends here. “The value of these sponsorship deals is generally high,” he added.

Just Sportz is not only into motor sports, the company also espouses noble causes like celebrating the inevitable certification of India as a polio free country.

May 10, 2014