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Tag: Ambuja Cement

  • Havas Media Group India registers strong Q3 with marquee biz wins

    Havas Media Group India registers strong Q3 with marquee biz wins

    Mumbai: Havas Media Group India has registered a strong Q3 on the back of new businesses worth Rs 750+ crores in the third quarter of 2021, the network announced on Wednesday. After garnering 35 per cent growth rate, the highest amongst Indian media agency networks in 2020, according to a Recma June 2020 report, the group is inching towards closing yet another successful year. 

    “Over the last two years, Havas Group India has displayed some phenomenal growth, in terms of new client acquisitions – some of them have been really esteemed ones. We have built our expertise through acquisitions, strengthened our teams through exceptional hiring of talent, and elevated the cultural and organizational shift,” said Havas Group India Group CEO Rana Barua. “This has clearly set us apart from the competition and it’s evident in our growth story. I am glad that the vision with which we set out to achieve has culminated into an outstanding momentum for the network. I’m also extremely delighted with all my colleagues at Havas Media, Creative and all our group companies for showing such resilience and commitment during such volatile times.”

    The new business wins include some of the marquee brands, namely, Ambuja Cement, Bira91, Campus Shoes, De Beers Forevermark, Dr Reddy’s, and Realme. One of the biggest clients of Havas Media Group India, Swiggy, has further consolidated its association with the network by giving the media mandate of Swiggy Instamart, said the agency in a statement.

    “Since 2019 we have been on the journey of creating the most evolved media agency network in India,” stated Havas Media Group India CEO Mohit Joshi. “We renewed our focus on upskilling and strengthening our strategy and business teams. As a result, investors, fund managers and marketers have put us in the big league. The testimony is also in the quarter-on-quarter growth despite the tough market conditions.”

  • Ambuja Cement reprises its ‘Deewaar’ TVC with Boman Irani

    Ambuja Cement reprises its ‘Deewaar’ TVC with Boman Irani

    Mumbai: Ambuja Cements Ltd has once again teamed up with actor Boman Irani to reprise its epic ‘Ye Deewaar Toot Thi Kyu Nahi’ premise in its latest commercial outing, albeit in a new avatar titled ‘Deewar 2’. 

    The cement brand’s new TVC features the actor, this time accompanied by another delightful talent, Vinay Pathak in an entertaining creative with elements of comedy, action and drama thrown in, just like its hugely successful and much-loved predecessor.

    With Irani playing ‘bapu’ this time with grown-up sons, the cement brand is set to recreate the magic of its classic ‘bhai-bhai’ commercial that went on to become a part of pop culture with the epic line “Bhaiya, ye deewar tootati kyon nahin?”. The latest creative, conceptualised in collaboration with Keroscene Films once again showcases the brand’s ‘Viraat Strength’ with a fresh quirky and humorous take.

    The TVC takes the tale of what happens when an unstoppable Boman Irani once again meets ‘the unbreakable Ambuja Cement Wall’ two steps ahead, even incorporating time-lapse and aging the actors in a 60-second film. The sequel brings to life the character of one of the brothers from its earlier tale of estranged brothers, both of whom were performed phenomenally by Irani.

    “This was a really fun script to bring to life. We had the advantage of great actors like Boman and Vinay, but it was also very demanding with the aging and time-lapse involved,” said Keroscene Films producer and director Rajesh Saathi of the film’s execution. “What was particularly satisfying for us was the music, as the track reflects the ‘plot’ in the story, with the sound design having to work at multiple levels.”

    Launched nearly two decades back, the evergreen ‘bhai-bhai’ TVC showcasing the tale of estranged brothers who desperately wish to break down the wall between them has gone down in advertising annals as a creative that managed to tie in the brand purpose with creativity, Bollywood style drama and quirky humour.

    “A new Ambuja ad is always a challenge with the benchmark being set so high with previous ads,” said Ambuja Cements Ltd chief marketing officer Ashish Prasad. “Our conscious effort was to create a new story that amplifies the familiarity and fondness people have for Ambuja and its inimitable brand of humour.”

    “With a legacy of over 35 years, Ambuja Cements takes pride in its brand philosophy that ‘strength of the cement lies in the strength of emotion’,” stated Ambuja Cements Ltd MD & CEO Neeraj Akhoury.

    “As always, Ambuja Cement connects with small-town India and narrates the story with a playful twist, one that connects with the heart, is entertaining and has an unexpected winner,” he added.

    ‘Deewar 2’ has been conceived as a 60 second and 30-second film for television and YouTube and is being run with a big media push on mainline and regional TV channels along with a digital campaign.

  • Havas Media Mumbai reports growth of 150 per cent in 2020-21

    Havas Media Mumbai reports growth of 150 per cent in 2020-21

    Mumbai: Following the strategic restructuring of Havas Media Group India’s senior management a few months ago, the agency’s Mumbai office has reported a growth of 150 per cent in 2020-21, on the back of over 15 new account wins.

    This includes ACC Cement, Ambuja Cement, ICICI Securities, De Beers Forevermark, Wai Wai, GITAM University, Dr Reddy’s, OZiva, and several others. In addition, the agency has seen tremendous growth on the back of marquee clients like Tata Motors and TVS Eurogrip and their increased media spends even in 2020. In total, Havas Media Mumbai has added a total billing of over Rs 500 crore in 2020-21, the agency shared.

    In the last fifteen months, Havas Media bolstered its senior leadership team in Mumbai. Uday Mohan took over as president & head – North & West India, which includes the Mumbai operations. In addition, Manish Sharma was elevated as executive vice president and head of the Mumbai operations. To further strengthen the strategy teams, Sanchita Roy was named Havas Media Group India strategy head.

    “Despite the market challenges, in the last 15 months we stuck to our task, defined our vision and kept investing in both our talent and product,” said Havas Group India Group CEO Rana Barua. “In 2020, Havas Media Group India has garnered a growth rate of 35 per cent (RECMA June 2020) – the highest among all media agency networks in India.”

    “Our North operations have always been extremely strong, and now it’s heartening to see the same being replicated in other markets,” said Havas Media Group India CEO Mohit Joshi. “We have seen both organic growth and won some fabulous new client wins in the West in the last 15 months resulting in unprecedented growth.”

    “We are firmly aligned to the network’s global philosophy of creating meaningful media and brands. Havas Media Group is growing the business on four pillars – product, people, pitches, and partnerships,” said Uday Mohan, who has led this unprecedented resurgence story of Havas Media in the West. “Built on the media experience [Mx] operating structure, each phase of the Mx process is powered by converged, an identity–based planning platform, which places the audience at the heart of the media planning process and capitalises on media that matters.”

  • Ambuja Cement’s parent company rebranded as Holcim Group

    Ambuja Cement’s parent company rebranded as Holcim Group

    New Delhi: Swiss building material major LafargeHolcim, which owns two leading Indian cement manufacturing companies – ACC Ltd and Ambuja Cement has been rebranded as Holcim Group.

    The company unveiled a new brand identity with a plan to unite all its market brands. The Swiss major also stated that it committed to playing an essential role to accelerate the world’s transition to a net-zero and inclusive future.

    Holcim chief executive officer Jan Jenisch said, “Today marks a milestone for our company in our transformation to become the global leader in innovative and sustainable solutions. Our world is changing in many ways, with population growth, urbanization, and the climate challenge. Our new Group identity sends a signal to the world that we are fully committed to building progress for people and the planet.”

    Holcim Group has a presence in 70 markets and owns some brands like ACC, Aggregate Industries, Ambuja Cements, Firestone Building Products, Geocycle, Holcim, and Lafarge.

    With its new identity launch, Holcim is reinforcing its focus on making cities greener and infrastructure smarter to improve living standards around the world, with the world’s broadest range of low carbon building materials.

    Holcim Group India CEO and Ambuja Cements MD & CEO Neeraj Akhoury said: “This new chapter in our global transformation to become the global leader in innovative and sustainable building solutions is very relevant in India. Both Ambuja Cements and ACC have started their transformation journey to offer sustainable building materials and solutions in India.”

  • Ambuja Cement strengthens Jaipur Pink Panthers as Team Title Sponsor at Pro Kabaddi League 2019

    Ambuja Cement strengthens Jaipur Pink Panthers as Team Title Sponsor at Pro Kabaddi League 2019

    MUMBAI: Ambuja Cements Ltd., a part of the global conglomerate LafargeHolcim and one of the leading cement manufacturing companies in India, has announced its association with Jaipur Pink Panthers as the Title Sponsor of the team at the Pro Kabaddi League 2019.

    Today, Pro Kabaddi League celebrates this sport by hosting matches in 10 cities across India. Every year, it is gaining greater momentum, engaging a larger number of audience. For Ambuja Cement, therefore, this thriving sport is the apt platform to be associated with as it provides a compelling marketing platform to access a highly engaged and quality fan base.

    Commenting on the Title Sponsorship, Bimlendra Jha – MD&CEO of Ambuja Cement – said, “Ambuja Cement is a brand with strong rural presence. Supporting a rural sport like kabaddi is in line with our passion for strength. We are proud to be associated with Pink Panthers, the strongest contenders in the championship, representing a state where we have a growing presence with our largest investment in a decade coming up at Marwar Mundwa.”

    Abhishek Bachchan – promoter of Jaipur Pink Panthers franchise – said, “Jaipur Pink Panthers are glad to have Ambuja Cement onboard as our Team Title Sponsor for the Pro Kabaddi League Season 7. The sport of Kabaddi represents qualities like focus, flexibility and strength; and we believe our association with Ambuja Cement draws fine parallels to all these qualities. We look forward to a successful association with Ambuja Cement and a successful season ahead”

    This exciting partnership promises a great value proposition for Ambuja Cement through enhanced national as well as local market promotion, activation and engagement with its consumers and trade. As part of the partnership, Jaipur Pink Panthers’ players will also sport the logo of Ambuja Cement on front of the jersey in all matches. Ambuja Cement would leverage this partnership through trade and on-ground engagement in key markets, besides creating a stronger association with the sport and the team.

  • Publicis Ambience & Ambuja Cement part ways

    MUMBAI: Ambuja Cement and its creative partner Publicis Ambience have decided to mutually part ways.

    “When we started our journey together, the goal was to set stage for Ambuja to be counted among India’s Top 10 brands. We all knew that this task can only be accomplished over many years. Nonetheless our Khali campaign did go a considerable way to move us towards the goal. Together we have celebrated that fact that this campaign won accolades from every national and international award – be it for creativity or effectiveness. However, as we assessed the way forward, we understood that we have differences in our vision for the brand and the category and agreed that it would be best if we parted ways at this point in time,” said Publicis India managing director Srija Chatterjee in a statement.

    This mutual decision marks the end of relationship of almost four years in July this year between Publicis Ambience and Ambuja Cement.

    “It was a fruitful partnership. Khali certainly was a new high in our brand building process. Not only that it locked strength with Ambuja inseparably, but also took the brand to a new level’, said Ambuja Cement head of brand and marketing strategy Vivek Deshpande, adding, “However, going forward, we have mutually agreed to part ways to explore a different approach to branding. “

  • Leo Burnett CEO Saurabh Verma’s Top 5 ads

    Leo Burnett CEO Saurabh Verma’s Top 5 ads

    There are some television commercials that leave you with a fuzzy feeling that lingers on much after the 30 seconder has gone off air, there are some that make a strong statement so simply that you’re bound to sit up and take notice and then there are some classics, which are forever etched in your mind.

    Indiantelevision.com spoke to Leo Burnett India CEO Saurabh Verma to get his list of Top 5 ads in India from June – October, 2015.

    Read on to know what he picked:

    1) Amazon’s ‘Aur Dikhao’ campaign was created by Orchard Advertising and captured everyone’s heart by their tagline ‘Aur dikhao.’

    “I really appreciate the ad because it gives variety to people. Its niche is very interesting as it gives cultural insights about Indians and their need for speaking more all the time, which has become part of popular culture. Furthermore, the role of the brand in the campaign is very integral.”

    2) Vatika’s ‘Brave & Beautiful’ is an ad created by Linen Lintas and produced by Film Farm Mumbai. It is a strong ad that gives a completely different insight into the idea of a woman’s beauty. The ad dismisses the common perception that the beauty of a woman lies in her lustrous hair.

    “It is a spectacular ad because the client has done something, which is least expected in this kind of ad category. It was very brave of the brand to do something like this. They have taken a position in the market place by their strong way of communication. It is a purposeful work and very humane.”

    3) HDFC Life’s ‘Apne Dum Pe, Sar Utha Ke’ ad is life created by Leo Burnett. The ad film depicts the importance of a man in empowering his family to live a respectful life. This three minute ad leaves a strong message by its core thought about ‘Sar utha ke jiyo.’

    “I like this ad as it has fantastic content, which deals on the whole brand proposition of ‘sar utha ke jiyo.’ The role of the brand is very integral to the communication. It is very uplifting, positive and optimistic piece of work in the insurance category. I don’t think any insurance company has worked like this for their ad.”

    4) Ambuja Cement’s ‘Great Khali’ ad created by Publicis South Asia. The ad came up with simple yet strong idea by roping in former WWE world champion ‘The Great Khali.’

    “This is the most fantastic piece of work in the entire year. I like this ad because it has taken a very simple yet strong concept. It communicates the message through a playful manner. The content is placed perfectly and is shareable. It has great vitality and has strong storytelling with fantastic characters.”

    5) Star Sports’ ‘Mauka Mauka’ (World Cup) ad produced by Bubblewrap Films has competitive content where India challenges Pakistan for a match. Pakistan had never won a WC game against India in last six attempts and again they lose their ‘mauka’ of winning.

    “It’s a series, it’s a campaign… an idea that extends beyond one’s imagination. According to me it was a spectacular campaign because it had strong content as well as the ability to live in the current period and get people to interact with the content depending on what was happening contextually with the matches.