MUMBAI: From Marvel fan to myth-maker, Sidharth Kedia is now set to script his own epic. Entertainment start-up Mythik, which has declared its ambition to be the “Disney from the East,” has appointed the seasoned media and gaming leader as its new chief operating officer. Kedia isn’t just another boardroom name, his résumé reads like a saga of scaling. At Nodwin, South Asia’s largest esports company, he grew revenue 10x, expanded the business from 1 to 8 countries, raised 50 million dollars, and boosted valuation a staggering 28x. At Jiogames, he spearheaded the growth of Reliance’s gaming arm. As chief strategy officer at Viacom18, he helped expand regional TV and strengthened OTT play.
His career highlights also include leading Mukesh Ambani’s project management office during Jio’s telecom launch, overseeing Network18’s integration into Reliance, and co-founding Ambit Pragma Ventures, where he raised 150 million dollars for media and entertainment investments.
Armed with a Chartered Accountancy degree, a six sigma black belt from GE, and an MBA from NYU’s Stern School of Business, Kedia brings both precision and creative flair to the role.
Mythik’s founder and CEO Jason Kothari, called Kedia a “rare combination of disruptive strategist and operator” with the breadth to reimagine how Eastern mythology can capture global audiences.
For Kedia, the mission is personal. “Since childhood, I’ve been captivated by these stories my grandparents told me. As a Marvel fan, I’ve often wondered why our superheroes never got the global spotlight they deserve. We plan to change that at Mythik,” he said.
With Kedia at the operational helm, Mythik isn’t just betting on myth, it’s gearing up to make Eastern legends the next big pop-culture phenomenon.