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Tag: AMBC

  • AMBC targets installation of additional 1.6 lakh STBs by Dec 2016

    AMBC targets installation of additional 1.6 lakh STBs by Dec 2016

    KOLKATA:  The West Bengal based multi-system operator (MSO), Advance Multisystem Broadband Communication (AMBC), is aiming to install 1.6 lakh set top boxes (STBs) by December 2016.

    AMBC claims to be the first private limited company in cable industry that is still run by a professional management team built by cable operators only. Launched in 2000, the company has more than 450 LCOs affiliated with it at present. AMBC in the Kolkata municipal area (KMA) claims to have more than 1.83 lakh digital connections.
     
    The company has one digital headend, which caters to the Kolkata municipal area and three analogue headends. The analogue headends at Arambag and Birbhum were to be converted into digital ones with the implementation of DAS in analogue areas. The company had earlier earmarked Rs 5 crore for converting the analogue headends into digital ones, but now the company has ‘withdrawn the signal’ from some non-potential areas.
     
    In the DAS areas, AMBC has seeded STBs in Hooghly, Howrah, Nadia, Salt Lake and North 24 Parganas among others, while in locations like Burdwan, Birbhum and parts of Bankura, it has more than 2.5 lakh analogue cable TV connections.
     
    “We were preparing to seed STBs in phase III and IV, and are encouraging the LCOs to do as much as they can, but RIO arrangement of SIPL is becoming a major drawback,” said AMBC managing director Sujit Das.
     
    Das informed that the company had already accounted for stock and trade interest rate due to postponement of digitisation deadlines when his company had taken loans to procure STBs’.
     
    “We are looking for some loops in KMA,” revealed Das. “Actually we are trying to saturate our core market with topmost priority. A set back after making a new venture in a new market may spoil our name and deflect our target,” he shared.
     
     Speaking about the challenges in cable TV digitisation, Das said, “As the market is still directed mostly by the LCOs, we need to have their confidence first, and then the job will become easier. A confused ground partner can be harmful for the operation. We need to work with cooperation with the LCOs, not with compulsion.”
     
     “Value chain is also a big factor. For the remaining phases we need to start by breaking even,” he said.  “Only a la carte channels offer will not be feasible enough as LCOs have to bear high cost to carry the channels.”
     
    Das feels that the experiment of digitisation will be over before the next phase starts and the market will be mature enough to work with. “So we may reduce our capex loss in seeding of STBs and operational cost as well. In phase 1and 2 we all were riding on the tiger’s back.”
     
    When being asked to comment on the phase III and phase IV of DAS, he said the locations where the company has analogue presence are price sensitive market and the monthly subscription fee hovers around Rs 100-Rs 110. “Keeping in mind the price sensitive market, we might do various permutations and combinations while providing the channel package to consumers in DAS 4 areas. A price hike in small towns and rural Bengal will slow down STBs seeding,” he added.
     
     
    Ground networking and channel placing are major factors for acceptance of a signal to the consumers. AMBC also works with the best channel sequence, which is reviewed from time to time depending upon the feedback from the ground, Das informed.
     
    AMBC says that it gets immense support from its LCOs’ to deliver quality service and technical support to meet consumer demands.

     

  • Orange TV goes on air

    Orange TV goes on air

    KOLKATA: Viewers in West Bengal will get to see one more Bengali satellite entertainment channel starting today.

     

    Named Orange TV, the new channel will be launched today at 7pm by Kolkata-based production house, T Sarkar Productions. With tie-ups with distributors like SitiCable, KCBPL-GTPL, Manthan, Digicable, AMBC and DEN Networks already in place, Orange TV aims to have a national presence soon and a team of nearly 70 to 75 professionals in the next one year.

     

    “People in West Bengal can see Orange TV from today. We plan to have a national presence sooner,” Orange TV channel coordinator Subhajit Manna told indiantelevision.com. “We started the test signal from 4 March,” he added.

     

    While T Sarkar Productions operates out of Lenin Sarani, the Orange TV studio is located at Tollygunge, better known as Kolkata’s entertainment hub. The channel will cater to the youth by airing a mix of Bengali movies and music and shows related to the Bengali and Hindi film industry. For the next few months, it will air shows at different time slots between 7pm and 10pm.

     

    An anchor-hosted music show titled ‘Orange Ishq’ will be aired at 7pm, followed by ‘Orange Retro’ featuring retro music. For ‘Orange Studio’, the channel has already started getting feeds about the whereabouts of Bollywood from Mumbai-based sources. “The shows will be anchored in Bengali but the music will be in the respective languages,” said Manna. Also in the pipeline are ‘Orange Dhaba’ (cookery show), ‘Orange Blockbuster’ and ‘Orange World Premiere’. The company has produced shows for leading networks including ‘Ei Ghar Ei Sansar’ and ‘Spandan’ for Zee Bangla, ‘Joto Haasi Toto Ranna’ for STAR Jalsha, the ‘Feluda’ series and ‘Arjun’ among others.

     

    According to Manna, Orange TV would be a reflection of contemporary lifestyle and entertainment choices and enjoy a universal appeal among the audience. “The identity of Orange itself is entertainment. Like any other channel that dabbles with fiction, non-fiction, movies and reality shows, we will do that too, with the difference being that we are youth-skewed and more ‘filmi’,” he concluded.

  • Kolkata MSOs come together to address ground issues

    Kolkata MSOs come together to address ground issues

    KOLKATA: The multi-system operators (MSOs) alliance operating in the Kolkata Municipal (KM) Area plan to form a team comprising two members from each service provider. Since the billing process hasn’t kicked off the way it should have, the team would meet this week to discuss issues like billing, collection, disputes among operators among others.

     

    If the effort of this alliance fails, an external agency may be brought on board to sort the issues troubling the group.

     

    “First we will like to solve the issues through our team. We will consider a third party only if we fail to address them. The team comprising of decision makers and seniors would be formed this week,” said Siticable director Suresh Sethia.

     

    Another MSO brought to the fore the issues they come across while collecting subscription fee from operators like they bring up issues related to under billing, area disputes among others, etc. “But on many occasions we have found that the last mile operators (LMOs) are complaining unnecessarily. Our team will go to assess the situation and address it,” he said.

     

    “We are talking in order to work together in improving the ground,” said Advance Multisystem Broadband Communication (AMBC) managing director Sujit Das.

     

    To implement the gross (consumer) billing for the month of January and bring transparency in the process, the MSOs are meeting regularly and discussing its smooth rollout. “Billing is a mess as LCOs are not willing to collect,” said Corpus Media Labs head sales GK Viswanath.

  • AMBC eyes 5 lakh cable homes by Dec 2014

    AMBC eyes 5 lakh cable homes by Dec 2014

    KOLKATA: West Bengal multisystem operator, Advance Multisystem Broadband Communication (AMBC), which began its journey with a set of LCOs and isolated cable operators from Hooghly District in February 2000, is looking at expanding its footprint from the current around 4 lakh to 5 lakh cable TV homes by December this year.

     

    What’s more? According to AMBC managing director Sujit Das, the MSO plans to bring at least 1,000 LCOs within its fold from the present over 450 LCOs affiliated to it.

     

    Das informed that AMBC enjoys more than 1.56 lakh digital connections in the Kolkata Municipal Area (KMA) in DAS regions where it has seeded set top boxes (STBs) including Hooghly, Howrah, Nadia, Salt Lake and North 24 Parganas among others. The Rs 180 monthly subscription pack is quite popular with customers among these 1.56 cable TV homes, he said.

     

    The company has one digital headend catering to the KMA and three analogue headends, of which the ones at Arambag and Birbhum will be converted into digital ones with the implementation of DAS in analogue areas. “We have earmarked Rs 5 crore for converting the analogue headends into digital ones,” Das informed, adding that the MSO has 2.5 lakh analogue cable TV connections in locations such as Burdwan, Birbhum and parts of Bankura.

     

    Asked to comment on phases 3 and 4 of DAS, Das said the locations where the company has an analogue presence happen to be price-sensitive with the monthly subscription fees around Rs 100 to Rs 110. “Keeping in mind the price sensitive market, we might do various permutations and combinations while providing the channel package to consumers in DAS 4 areas,” he added.

     

    In Das’ words, AMBC is the first private limited company in the cable TV industry built with cable ops only and still run by a professional management team. The MSO works with the best channel sequence, which is reviewed from time to time depending on feedback from the ground.

     

    On the subject of the tiff between MSOs and LCOs over the revenue share model agreement, Das said the company always tries to protect all its franchisee operators from the hazards of the cable industry. On a concluding note, he said AMBC is ready with CAS, STB and SMS to meet future requirements of the industry.