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Tag: Ambassador

  • Sahil International ropes in Hrithik Roshan as the brand ambassador for Ground Zero

    Sahil International ropes in Hrithik Roshan as the brand ambassador for Ground Zero

     MUMBAI: Sahil International, the exclusive and authorised importer and distributor of all Ground Zero products in India, has signed up Hrithik Roshan to endorse their brand of hi-end car entertainment products in India.

    Ground Zero is into the car audio, accessories and mobile entertainment segment.

    “Hrithik Roshan was the obvious choice as our brand ambassador. He truly reflects the classy, hi-end charismatic persona of the brand Ground Zero. He is a true embodiment of the brand’s philosophy and we are thrilled to have him on-board”, Sahil International MD and the Indian representative for Ground Zero Sahil Sani said.

    Roshan said, “Ground Zero is all about superior sound quality with focus on the customers, like no other brands. I am proud to represent Ground Zero, a brand that is futuristic and boasts of high-quality German technology. My love for music and the brand’s vision together will be a mutually rewarding collaboration.”

    Sahil International has planned a 360 degree marketing campaign with Hrithik Roshan to expand Ground Zero’s consumer base in India.

  • Warner Bros installs screening room at US Embassy, Paris

    Warner Bros installs screening room at US Embassy, Paris

    MUMBAI: Warner Bros. has installed a renovated screening room at the US Ambassador’s Residence in Paris. The studio installed a digital screening room complete with 3D technology at the residence of current American ambassador to Paris Charles Rivkin.

    “The French film industry has always been considered the gold standard,” Warner Bros. chairman and CEO Barry Meyer has been quoted to have said while on a visit to Paris to inaugurate the renovated screening room.

    “One of the reasons we did this was to help to cement our long relationship with France. It’s not only a gift to the Ambassador and to the U.S. government, but it’s a gift to the French film industry as well,” he added.
     
    The screening room is located in a former ballroom that is said to have hosted both dances and film screenings when it was a German Officers Club during World War II. After the war, the building was leased to the British Royal Air Force Club then to the United States Government who bought it in 1948 and moved the Ambassador’s residence there in 1966.

    Today, the room boasts a state-of-the-art digital projector, custom-made speakers and a screen with built-in 3D technology. Curtain liners were also installed to block out light during daytime screenings. The Ambassador and his team hope the screening room will become a constructive tool to facilitate their public diplomacy efforts in France.

    The Embassy plans to sponsor film series focusing on important themes and invite audiences such as students and young leaders to discover the magic of the movies. First on the agenda is a series of election-themed documentaries ahead of the U.S. presidential race.

  • Dior launches watches, appoints Yana Gupta brand ambassador

    MUMBAI: Christian Dior, the name that spells seduction, creativity and femininity in luxury goods, officially launched Christian Dior watches in the financial hub of the country on 22 April. To top that, the luxury goods maker also announced that Yana Gupta, the former face of Lakme would be the Brand Ambassador or Miss Dior for India..

    LVMH Watch & Jewellery, regional MD, Ravi Thakran, unveiled the Indian range, which is in line with the global collection. The launch follows LVMH Watch & Jewellery’s promise of bringing the latest products to the Indian market at the same time and at an equal price as the global markets.

    Explaining the strategy Thakran said, “consumers in India can now enjoy the latest international watch designs. Christian Dior watches are true fashion accessories – combining creativity and quality in the form of aspects from the French couture house and all the expertise of fine Swiss watch making. We have a fair price policy for India to match international prices and in some cases we have even bettered international prices.”

    The target is female clientele looking for young, fashionable and original timekeeping products. Gupta said, “ I have admired Christian Dior for its elegance and sophistication since my early modeling days. To be chosen to represent the brand is like a dream come true.”

    Dior watches are distributed in over 150 countries at 1,500 carefully selected sales outlets and 115 Christian Dior boutiques. Christian Dior watches are a part of LVMH Watches & Jewellery which claims to be the world’s leading luxury group.

  • Star News exposé on Indian Ambassador to UAE

    Star News exposé on Indian Ambassador to UAE

    Indian Ambassador to UAE hosts Republic Day event to throw a party for his newly wed daughter; misuses the National Emblem too

    April 7, 2006: The Indian Ambassador to the United Arab Emirates (UAE) Chandra Mohan Bhandari used government funds and the occasion of the 56th Anniversary of the Republic Day of India (deferred to March 02, due to the demise of the Sheikh) to introduce his newly married daughter Aparita and son-in-law Rajesh Duggal to the Abu Dhabi elite.

    Star News found out that not only was the official invitation card with the national emblem used for a personal party but the Government of India footed the bill for the reception Dinner held at the Embassy residence, Plot No 10, Sector W-59/02 Diplomatic Area, Abu Dhabi.

    This is being seen as a major breach of protocol. As per protocol the ambassador cannot use the solemn occasion of the Republic Day reception, where he hosts international dignitaries on behalf of the President of India, for a personal reception.

    The Card issued by the Embassy clearly states: “On the occasion of the 56th Anniversary of the Republic Day of India and to meet my daughters: Aparita with her husband Rajesh Duggal and Samahita, the Ambassador of the Republic of India H.E. Mr. Chandra Mohan Bhandari cordially invites _______ at a deferred Dinner Reception.”‘

    Bhandari when contacted by Star News admitted that the government paid for the dinner reception. He said he was not aware that it was improper for using an official occasion for introducing his family to guests.

    For further information
    Navin Tauro / Swati Sundareswaran; Vaishnavi Corporate Communications
    Tel: 5656 8787 / 8755 / 8743; Fax: 5656 8788