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Tag: Ambassador

  • JK Lakshmi Cements retains Rohit Sharma as ambassador

    JK Lakshmi Cements retains Rohit Sharma as ambassador

    Mumbai: India’s winning Test cricket captain Rohit Sharma has been signed on as an ambassador by JK Lakshmi Cement (JKLC) for the fifth year in a row.

    A press release issued by the company states that the “renewed association reflects the brand’s commitment to excellence and the shared values that define both JKLC and Rohit Sharma.”

    The release adds: “Rohit Sharma, known for his leadership and consistent performance on the cricket field, perfectly embodies the core values of strength, reliability, and excellence that JKLC represents. His previous association with the brand has been a tremendous success, resonating deeply with consumers and stakeholders alike.”

    Says JKLC president & director Arun Shukla: “Rohit Sharma’s exceptional talent and achievements have made him a beloved figure in India and beyond. His association with JK Lakshmi Cement has aided in strengthening our brand’s connection with consumers. We are pleased to continue this journey and look forward to achieving even greater heights together. Rohit’s spirit of soaring ambition mirrors our product’s promise of durability and trustworthiness. Together, we aim to build not just structures but lasting relationships with our customers.”

    Rohit Sharma who is exclusively represented by RISE Worldwide adds, “I’m excited to continue my journey with JK Lakshmi Cement. Their commitment to quality and innovation aligns with my own approach to life and cricket—always striving for excellence and pushing boundaries. Together, we’ve built an enduring relationship with consumers, and I look forward to what we can achieve in the coming year.”

    Rohit Sharma will continue to be featured in JKLC’s advertisements and brand communications across the country, and across platforms. The tagline “India’s Best Performer” has been well received across the sales network and among consumers, contributing to increased brand scores and enhanced business valuation.

  • Veedol signs Sourav Ganguly as brand ambassador

    Veedol signs Sourav Ganguly as brand ambassador

    Mumbai: Veedol, a lubricant brand from Tide Water Oil Co. (India) Ltd, has signed up cricket legend Sourav Ganguly as its brand ambassador. This partnership signifies a pivotal move for Veedol as it seeks to enhance its brand presence and solidify its market position across India.

    Brand Veedol has a rich, near-century old legacy with markets in over 70 countries. Positioned internationally as the ‘Professional’s choice’, Veedol enjoys considerable saliency amongst the workshop fraternity worldwide. Respected and trusted in the industry, Veedol provides a comprehensive range of lubricants for both the Automotive Aftermarket (Retail) and Institutional (B2B) segments. With a pan India footprint, Veedol is one of India’s most prominent lubricant brands, with a consolidated revenue from operations of Rs 1931 crore as of 31 March 2024.

    Veedol is a trusted brand encompassing a repertoire of excellent quality products delivered far and wide through its network of channel partners, many of whom have been engaged with the company for two generations. Honesty, transparency and enduring relationships are defining features of the Veedol way, as encapsulated in its advertising tagline ‘Rakhe Saaf, Dil Se.’

    Expressing enthusiasm, Tide Water Oil Co (India) Ltd MD Arijit Basu said, “We are delighted to have a cricketing great like Sourav Ganguly join us as our brand ambassador. His leadership, grit and determination are the stuff of legend, shaping the winning attitude of Team India as we know it today. Founded on honesty and self-belief, brand Sourav continues to inspire all to raise the bar of performance and achievement, values that resonate strongly with Veedol. We are confident that this association will give us a strong impetus as we drive forward into the future.”

    Commenting on the association, Sourav Ganguly said, “My association with Veedol represents a commitment to excellence, innovation and reliability. Just as Veedol stands for high-quality and performance in the automotive industry, I am dedicated to embodying these values in every aspect of my work. Together, we will strive to inspire and connect with our audience, showcasing the best of what we both have to offer.”

    Comprehensive product portfolio and market presence

    Veedol has a strong presence across all automotive segments, including two-wheelers, passenger cars, agri and commercial vehicles (both heavy and small). There are products across various performance specifications and price points. Traditionally strong in the two-wheeler segment with its flagship brand “Take-Off” and in agriculture with “Prima,” Veedol is increasingly expanding its presence in the passenger car (PCMO) and commercial vehicle (CV) segments.

    The company has been particularly strong in upcountry and rural areas and is now intensifying its focus on urban markets. With significant equity in trade the brand enjoys a robust distribution network with 500 direct distributors and dealers servicing over 50,000 retail outlets and workshops.

    Strategic initiatives and future directions

    Veedol is currently undergoing a portfolio upgrade and packaging makeover to introduce a new-age look and feel while offering technically superior products. A major revamp of supply chain and digitization processes is also underway to enhance operational efficiencies and meet future customer needs.

    Investing significantly in brand building, Veedol is leveraging its association with cricket, including its partnership with Kolkata Knight Riders (KKR) and the appointment of Sourav Ganguly as brand ambassador. These strategic directions underscore Veedol’s commitment to achieving high brand saliency and recall, factors that would help fuel its ambitious growth plans.

  • IAMCR onboards Surbhi Dahiya as new faculty ambassador

    IAMCR onboards Surbhi Dahiya as new faculty ambassador

    Mumbai: The International Association for Media and Communication Research (IAMCR) has appointed Indian Institute of Mass Communication (IIMC) English journalism course director Surbhi Dahiya as new faculty ambassador for a duration of three years. IAMCR is a worldwide professional organisation in the field of media and communication research.

    With this latest appointment, IAMCR now has three faculty ambassadors in India with Dahiya joining the ranks at the organisation alongside the existing ambassadors Uma Shankar Pandey and Padmakumar K.

    In her role as faculty ambassador, Dahiya will organise various events with university departments, local and regional media, communication research bodies and think tanks, and NGOs involved in media advocacy and research and encourage Indian scholars to have visibility in International conferences.

    Dahiya was the SUSI scholar from India and completed the study of the United States Institute Programme organised by the United States, Department of State, conducted at the Ohio University in 2017. She was elected as liaison chair for Academia and Industry by the newly formed South Asian Communication Association (SACA). She was the convenor of World Journalism Education Council (WJEC)- IIMC- UNESCO Roundtable in India held in August beside representing India on a number of platforms.

    She was also conferred the Women Economic Forum (WEF) award 2019 for ‘Iconic Woman’ as ‘Exceptional Leaders of Excellence’. She won the National Award by Public Relation Society of India (PRSI) for contribution to mass communication education in India and the Lifestyle Journalistic TLJ Jury Award for Excellence in the field of journalism education in 2019.

  • Fire-Boltt announces Vicky Kaushal as brand ambassador

    Fire-Boltt announces Vicky Kaushal as brand ambassador

    New Delhi: Audio and wearable brand Fire-Boltt has roped in Bollywood actor Vicky Kaushal as its brand ambassador. Kaushal will launch the brand’s new smartwatch in the market.

    The new smartwatch and the brand ambassador resonate Fire-Boltt’s identity of energy, action, dynamism and fashion as a brand, said the company on Tuesday.

    “Fire-Boltt 360 is a perfect companion for young India to track health parameters on the go and also to keep themselves entertained with the in-built games. It gives me pleasure to join hands with a home-grown brand that is about prioritising health with the help of technology,” said Kaushal post the announcement.

    Elaborating on the selection of the actor to promote the brand, co-founders, Aayushi Kishore and Arnav Kishore said, “He is an inspirational, visionary, charismatic, rebellious and freedom-seeking personality and every young Indian connects with him at different levels. He is our brand ethos of energy and action personified, and there could be no better occasion to bring him onboard other than the launch of our one-of-its-kind smartwatch 360.”

  • Aakash Educational Services appoints Yuvraj Singh as brand ambassador

    Aakash Educational Services appoints Yuvraj Singh as brand ambassador

    MUMBAI: Aakash Educational Services (AESL), has appointed ace cricketer Yuvraj Singh as its brand ambassador. The cricketer will promote the company and its various brands including Aakash Institute, Aakash IIT-JEE, Aakash Digital and Meritnation. As the face of Aakash, Yuvraj Singh will lead the brand's latest omni-channel 'Success is Waiting' campaign for Aakash Digital. 

    The ‘Success is Waiting’ campaign, conceptualised in partnership with Cheil India, the creative agency of AESL, will be for students re-appearing for medical and engineering entrance examinations. It intends to inspire such students to give it another shot and will be visible through the digital medium.  

    Yuvraj was the ideal fit to drive home the message effectively as the company needed an inspiring comeback story of a sportsperson, with the core messaging of ‘come back stronger’. With Cricket being the most widely followed sports in the country, the communication has been designed around the comeback story of Yuvraj Singh. He has been an inspirational figure for many Indians, first through his successful cricketing career, then his battle with cancer and his inspirational comeback and now with his humanitarian initiatives.  

    Read more news on Aakash Educational Services

    Commenting on the collaboration with Yuvraj Singh, Aakash Educational Services director and CEO Aakash Chaudhry said, “We are pleased to make Yuvraj Singh a part of the Aakash Family. We believe that every student gives their best shot during these critical examinations but we also acknowledge the fact that one does not taste success every time. We want to make the students understand that we not only stand with them in their struggle but also understand their weaknesses and are ready to work on them with the support of the aspirants. Striding on Yuvraj’s popularity amongst the youngsters and his path breaking success story and inspiring comeback, we are sure that he will inculcate the route to celebrate failure while bouncing back with all the more determination, strength and focus.” 

    The film unfolds as a long walk with Yuvraj Singh capturing the protagonist’s highs and lows in lives. At relevant moments, he walks past a set of cricket stumps uprooted, past trophies and medals, past pictures of his fans screaming for his autograph, newspaper headlines that speak of his not being part of the team, etc. Interspersed with the shots, we see school kids studying, looking into a mirror with determination or at times looking unsure. The film motivates the students to resume their journey on the path of success with renewed vigour. 

    Yuvraj Singh said, “I connect with Aakash as they train students to never give up and offer a helping hand to them in cracking such tough entrance exams. The theme of the film too in a way mirrors the journey of my life. I have faced many ups and downs. Through the film I want to tell the students that when the world calls you a failure, you call yourself a success. Find a coach who will have more faith in you than he would have in himself. And I assure you that once that happens, there is no looking back.”  

    Owing to the current scenario and shorter preparation cycle available to the repeaters, digital format is the most preferred medium amongst students. With the strong pedagogy of Aakash Institute in test preparation coupled with the superior digital capabilities, Aakash Digital stands out amongst the masses.  

    Aakash Institute aims to help students in their quest to achieve academic success. It has a centralized in-house process for curriculum and content development and faculty training and monitoring, led by its National Academic Team. Over the years, students from AESL have shown proven selection track record in various Medical & Engineering entrance exams and competitive exams such as NTSE, KVPY, and Olympiads. 

  • Star india signs superstar prosenjit as official ambassador for broadcast of vivo ipl in bengali on jalsha movies

    Star india signs superstar prosenjit as official ambassador for broadcast of vivo ipl in bengali on jalsha movies

    MUMBAI: Unparalleled in sports broadcasting in India, Star India is all set to reimagine the broadcast of the VIVO Indian Premier League 2018 by making India’s greatest sporting spectacle a never before experience for cricket fans across the country.  For the first time ever, Star India will broadcast live matches of the league in 6 languages – Hindi, English, Tamil, Telugu, Kannada, and Bengali. The VIVO IPL will also be beamed LIVE in these 6 languages on Hotstar.

    With fans at the heart of the experience and to leverage the power of localisation, Star India has announced Jalsha Movies as the destination for the Bengali language broadcast of VIVO IPL 2018. Star India celebrates this announcement by launching a TVC featuring Bangla superstar and a big VIVO IPL fan, Prosenjit Chatterjee.

    The film opens with Prosenjit in his living room, looking for something. As he strolls about, he excitedly starts talking about possible match scenarios. As the film progresses, the viewer realizes that it’s his TV remote that Prosenjit is looking for, following which he reveals that VIVO IPL 2018 will be more special this year as the Bengali cricket fans will get to catch the Best vs Best action in their mother tongue, Bangla! The driving thought behind the initiative is that the pride of watching your favorite sporting spectacle in your own language is an experience like never before.

    Mr. Prosenjit Chatterjee, while commenting on his association said, “I’ve always been a cricket enthusiast and VIVO IPL has been one of the tournaments I look forward to every year. I’m excited about my association with Star India for VIVO IPL 2018 and looking forward to enjoying the best of cricketing action in my mother tongue.”

    West Bengal is a unique market with high affinity to language content and very distinctive viewing habits. Star India’s strong presence in the state has helped the broadcaster understand the pulse of the Bangla cricketing fans. The film with Mr Prosenjit Chatterjee is an extension of Star India’s belief to give the Bangla sports fan more personalised content and further enhance the universal appeal of VIVO IPL by reaching out to their viewers in their own language.

    The 11th edition of VIVO IPL starts on Saturday, April 07, 2018 with defending champions Mumbai Indians taking on Chennai Super Kings.

  • Oriflame ropes in Kalki Koechlin as brand ambassador

    Oriflame ropes in Kalki Koechlin as brand ambassador

    MUMBAI: Oriflame India, a Swedish direct selling beauty brand, has roped in national award-winning actress Kalki Koechlin as its brand ambassador to launch the much-awaited campaign, “A Beautiful Change.”

    Through the campaign, the brand aims to emphasise on the idea that everyone can make a beautiful change in this world the way Oriflame is doing; by creating opportunities for people along with manufacturing responsible products that do not harm the environment.

    Oriflame has been a quintessential beauty brand with its foundations in sustainable innovations and creations. From creating opportunities for people to improve their lives to giving back to local communities and nature, it has established its position as an environment-friendly and sustainable company.

    Oriflame aims to reduce carbon emissions by 50 per cent by 2020. It has collaborated with the RFA to source cent per cent of its paper and packaging requirements from credible certified sources by 2020. Oriflame is also the first cosmetics company purchasing GreenPalm credits for 100 per cent palm oil usage.

    With is core beliefs of empowerment and sustainability, Kalki Koechlin is the perfect choice for Oriflame to take its message further.

    Oriflame SVP and head of South Asia and MD India Sergei Kanashin said, “While our products bring beauty and wellbeing into the lives of consumers, they are also manufactured in a way that they don’t harm nature and the environment.”

  • Parineeti is Lux Lyra’s brand ambassador

    MUMBAI: The bubbly Parineeti Chopra has joined the club of celebrity endorsers of Lux Group, a conglomeration of diverse brand portfolio across multiple product segments, as the brand ambassador of Lyra.

    Lyra that today enjoys very high level of consumer awareness and consumer loyalty has successfully established itself as the largest legging brand in the women wear segment.

    Positioned as legging for anytime anywhere, the manufacturers of Lyra, Ebell Fashion Pvt. Ltd, a Lux group company, has further plans of premiumisation and portfolio expansion and thus signing up with Parineeti Chopra facilitates targeting the current youth fraternity reflecting confidence, simplicity and the ability to think out of the box which synchronizes with the marketing intention of Lux Group.

  • Ranbir Kapoor is Yatra’s brand ambassador

    MUMBAI: Yatra.com, one of India’s leading online travel portal, has announced Bollywood superstar and youth icon, Ranbir Kapoor, as their brand ambassador. Popularly known for portraying versatile and youthful roles on screen, Ranbir Kapoor is a perfect fit for the brand. Just like Yatra, he is a leader in his Industry and is technologically savvy, modern and has a passion for travelling. In his cinematic journey as well, travel has always played an important part.

    Speaking on the association, Sharat Dhall, COO(B2C), Yatra.com, said, “Today, Yatra is an evolved and contemporary travel marketplace which stands apart for the richness of its product & services. Ranbir’s persona is in line with these qualities, and he also brings with him a sense of casual coolness that today’s youth relates to. We welcome him to the Yatra family and hope that with this association we are able to create a strong impact in the minds of our audiences and customers at large.”

    Speaking on the partnership, Ranbir Kapoor said, “I am an avid traveler myself and travel has played an important part in my films. So a partnership with a travel brand like Yatra was a natural fit for me. I am particularly excited to be a part of this new journey and am looking forward to a long & fulfilling ‘Yatra’ with the brand.”

    Vikrant Mudaliar, Chief Marketing Officer, Yatra.com, said, “With Ranbir Kapoor coming on board, we are confident of strengthening Yatra’s brand appeal and recall amongst our customers. Today, Yatra is bursting with new ideas, and we wanted our brand ambassador to exude similar qualities, hence, Ranbir was our natural choice. We are confident that this association will help us stand out in an increasingly cluttered media environment. Ranbir appeals to all age groups and demographics across the board and we are excited about using him in our marketing communication. ”

  • Shilpa Shetty is Yakult Danone brand ambassador

    MUMBAI: Yakult Danone India Pvt. Ltd., a 50:50 joint venture between Yakult Honsha, Japan and Groupe Danone, France, both global leaders in probiotics announced Bollywood celebrity Shilpa Shetty Kundra as their new Brand Ambassador. This comes in wake of the company’s concerted plans to spread the health benefits of Probiotics and Yakult among Indian consumers which was the main highlight of the press conference today. Present on the occasion were Yakult Danone India MD Minoru Shimada, Bollywood celebrity Shilpa Shetty Kundra and Yakult Danone India GM — Science and Regulatory Affairs Neerja Hajela.

    In light of the fact that India is grappling with lifestyle disorders and health issues due to factors like unbalanced diet, stress, lack of sleep, inadequate physical activity, irregular working hours and improper nutrition, there is an urgent need to find solutions that can counter the growing threat. Fascinating insight shave shown that the largest immune organ of our body or the intestine is vital in determining our state of health because it contains more than 70% of the immune cells of the human body which improve our overall immunity and keep us protected.

    Shimada remarked, “With growing consumer interest in holistic health, the concept of Functional Foods that provide a health benefit besides basic nutrition is becoming increasingly important. Interestingly the concept was introduced in Japan in the early 1900’s, when Japan was an economically weak county, people were dying due to disease and heath care costs were very high. The Functional Food concept focuses on prevention of disease through foods rather than treatment with medicine.”

    Shirota, a Microbiologist from the Kyoto University in Japan, firmly believed that a healthy intestine was key to a long disease free life. Intrigued by the fact that 100 trillion bacteria are present in the intestine which play a very important role in determining health, he successfully isolated a probiotic bacteria Lactobacillus casei strain Shirota (LcS) that significantly improved intestinal health and immunity. He introduced it in a fermented milk drink called Yakult which was launched in Japan in 1935. The introduction of Yakult was very useful in improving the health of people in Japan who were suffering from diarrhoea, dysentery and other infectious diseases. Yakult is being consumed by more than 35 million people in 33 countries and regions across the world.

    In India, Yakult is being manufactured in a state of the art production facility in Sonepat Haryana. While Yakult is the most iconic brand in Japan, China and Indonesia, India is a challenging market for us because of limited awareness about the benefits of probiotics.

    Shimada said, “We are proud to have Shilpa Shetty as our brand ambassador as she is synonymous with good health, fitness and an active lifestyle. Having carved a niche for herself in the health and fitness space, Shilpa is completely in sync with “Shirota-ism” our core ideology which focuses on the idea of “prevention being better than cure” and “a healthy intestine leads to a long life”.

    Kundra remarked that “I was over-awed by the scientific revelation about probiotics and intrigued to know that a healthy intestine is the key to good health not only because it is responsible for absorption of nutrients but also for the fact that more than 70% of the immune cells are found there. I am very careful about my association with brands and therefore it was important for me to visit the Yakult factory to learn more about the little bottle that contains 6.5 billion Lactobacillus casei strain Shirota.”

    According to Hajela, “The intestine is being recognized as a very important organ for determining your state of health because it harbours 100 trillion organisms (intestinal flora) which weigh almost 2 kg and are referred to as the “Forgotten Organ”. These organisms play a very important role in ensuring proper digestion of food, absorption of nutrients, building immunity and producing essential vitamins like Vitamin B and K and keeping you protected”.

    Unbalanced diet, Stress, unhygienic conditions, antibiotics, lack of sleep and pollution can disturb the balance of the intestinal flora which negatively influences our immunity making us prone to infection. Scientific evidence has shown that “Probiotics” which act by favorably modulating the intestinal florahelp in restoring the balance and thereby improve health and prevent disease.

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