MUMBAI: Khimji Jewels has launched a consumer celebration campaign ‘Back To Being Beautiful’, with the aim to help customers all over the country get back to feeling and looking their best, along the gradual journey to normalcy. Created in collaboration with Digital Dogs Content and Media, the campaign will run across channels for a period of 75 days.
Khimji Jewels chief executive officer consumer business Nishit Nanda said, “This festive season, the ‘Back to Being Beautiful’ campaign will allow the consumer to relive all the moments which they have missed this year due to the pandemic.”
Digital Dogs founders Ambarish Ray and Anjali Rawat said, “With #BackToBeingBeautiful we wanted to give consumers something to look forward to, as the unlocking process continues. The campaign is designed to provide true benefits and values to Khimji’s audience as they seek emotional markers and familiar routines in their journey of getting back to normalcy.”
NEW DELHI: Jewellery brand Khimji Jewels launched its latest line of personal jewellery titled Collection ME. Launched on all media from television, print and OOH to digital, social and www platforms, the collection is the newest in the long line of successful launches by the venerable and deeply loved House of Jewellery that people across all age groups in Odisha swear by.
Khimji Jewels CEO consumer business Nishit Nanda said, “The brand that we have inherited from our elders is a tremendous responsibility. People in Odisha not just love and trust Khimji Jewels, they include it in their lives when they weave their stories and create memories for a lifetime. For over eight decades, we have been honoured to be a part of every milestone in the lives of people from births and weddings to anniversaries, celebration of the new-born to commemoration of sacred festivals. As we step into a new era of transparency, transformation and trust my team and I are gearing up with renewed energy to be ready for the winds of change. With this collection, we celebrate freedom and youth. The new youth that is fearless and unshackled as well as deeply responsible and completely aware of the self. This also marks a major milestone for us as we are now ready to deliver to the entire country based on our cloud strategy focusing on customer experience and fulfillment. We are hoping that with this collection, it will be the beginning of a journey that will let us deliver to India what we have been delivering to Odisha for 84 years.”
Conceptualised and crafted by Digital Dogs, the campaign is positioned on the platform of the spirit of freedom. A lyrical musical of free-flowing verses that swing gently in the breezes of change.
Digital Dogs Content and Media founders Ambarish Ray and Anjali Rawat said, “We had promised ourselves from the day we set up our venture that everything we do will be authentic and impacting. There is no dearth of mediocre work out there and today we have more white noise than real stories. We are thankful for Khimji Jewels to place their faith and future in our beliefs. With this collection, we have created a lyrical panorama across platforms and brought it alive through technology and experience design. Collection ME is a tribute to the spirit of freedom and the eternal, indomitable force that is youth. Design synergy and emotional honesty are at the core of this integrated content programme and we intend to build further on this. Today’s consumers are audiences first and buyers second and we intend to form a lifelong relationship with them based first on authentic storytelling and narrative impact before selling them anything. In fact, if people buy into you first, they will buy from you happily forever after.
Digital Dogs has worked with teams across Los Angeles, Russia and India to create the core campaign and its various extensions. The launch is across television, print and outdoor, retail and ambient platforms as well as deeply integrated experiential encounters in the cloud across social, mobile-first platforms, digital and www forums. The collection can be seen on the website www.khimjijewels.com and is available across Facebook, Instagram, WhatsApp, social search platforms and in showrooms.
MUMBAI: Medimix, established in the year 1969, is considered as one of the most trusted Ayurvedic brand for more than four decades; has remained the pioneer in the personal care segment by providing complete skin care solutions.
Their new television commercial is all set to be aired from the 21 July, conveying the message that “Medimix Ayurvedic face wash with six essential herbs” is the only way out of being guilty for ignoring the skin.
The 30-sec commercial reflects a regular scenario in the household of every young working woman, who struggles to find time to indulge herself in elaborate skin care rituals. Everyday pollution & stress, hectic lifestyle etc. takes a toll on the skin and therefore facial skin requires extra attention and nourishment. The television commercial highlights that “Medimix Ayurvedic face wash with six essential herbs” helps in restoring the natural vitality of your face wash in a single step.
“We were driven by the brand’s potential to reach out to the consumers in a category that is relevant to the segment and aptly addresses the need-gap.”- Cholayil Private head marketing & new product development Murari Srinivasa.
METAL Communications is the creative agency for brand Medimix and the creator of this latest commercial. According to METAL COO Ambarish Ray, “Together with Team Cholayil, we started the process of re-crafting the Medimix brand nearly four years ago, and this the latest work to further the Nothing Better Than Natural theme.”
The commercial fittingly brings out the relevance of the product advocating the use of “Medimix Ayurvedic face wash with six essential herbs” as the best way out of feeling guilty of neglecting the skin.
Objective of the campaign: The TVC is intended to position the brand Medimix, as a new-age, on-the-go product that is ideal for today’s mufti-tasking, young working women who might find it hard to juggle between their jobs, family life thus neglecting their skin in the process. The tagline Guilty of Neglect? Innocent skin 24×7 is proposed to ring a bell for all the women, for whom this might be true, and reach out to them and let them know that “Medimix Ayurvedic face wash with six essential herbs” is perfect because nothing is better than natural.
Film Descriptor (i.e. describing the film): The film visually opens with a shot of a girl sneaking into her house late at night after a hectic day at work. The young girl featured in the commercial represents a career- focused woman who is attempting to balance her professional work life and personal life. While she walks into the room she notices her grandmother, a retired Judge, waiting for her return albeit late at night. Her grandmother is seated in front of a book shelf, against which a life-size portrait of hers’ hangs on the wall depicting a serious and grim facade of a typical High-Court Judge. Her grandmother immediately confronts the young girl asking her why she’s late again, to which the she replies bowing her head ‘Guilty your Honor’. The grandmother chides her reminding her that office work cannot leave her repeatedly guilty for neglecting her skin! At this very moment, her mother approaches the conversation, handing over a tube of the Medimix 6 essential herb face wash.
The scene breaks into a visual that showcases the 6 essential herbs present in face wash.
The next day, as the young girl is about to leave to office, the caring but strict grandmother asks her fiercely if she is likely to be late from work again. With a smile on her face, the young girl confidently takes the tube of Medimix face wash from her bag, as she tells her grandmother “Case Closed Grandma”, implying that she is no-more guilty for neglecting her skin with “Medimix Ayurvedic face wash with six essential herbs” with her!
MUMBAI: Salt Brand Solutions‘ Anisha Sarin has joined Metal Communications Mumbai office as executive creative director. She is one of the founding members of Salt Brand Solutions.
Sarin will report to Metal Communications director and creative chief Narayan Kumar.
Sarin will be part of the core team that drives acquisition for Metal and will also supervise and drive the agency‘s creative product.
Metal Communications VP Ambarish Ray said, “Anisha is taking charge of creative disciple and creative department at our Mumbai office. She will be involved in the business and lead all our business and clients.”
In the past Sarin has worked with Ambience, Enterprise Nexus, Alok Nanda & Company, Grey, Ulka and Rediffusion Y&R and has experience in working with brands like Taj, Orra Diamond Jewellery, Crossword, Himalayan Water, Kingfisher Airlines to Lakme, Whisper, Esselworld, Parachute, Saffola, Tata Motors, Amul and Rasna.
MUMBAI: Metal Communications, an integrated marketing communications company, has appointed Gaurav Soi as general manager, in charge of its Mumbai operations.
Soi has over 12 years of experience across companies like Grey and Ambience Publicis and has looked after and led various homegrown as well as international brands. At Metal, he will oversee and run the Mumbai office and will be responsible for all existing and new relationships.
Soi will report to Metal Communications vice president Ambarish Ray.
Ambarish says: “Metal is ready for its next level of growth. With Gaurav’s experience and expertise, he is the right man for the job of driving our largest and fastest growing office.”
Metal has on its roster blue chip clients like Platinum Guild International, Reliance Mutual Fund, Web 18, Sennheiser, Bajaj Capital, Zoom TV and Star CJ Alive, among others. Metal’s proprietary strategic tool, Breakthrough, creates media neutral ideas for brands and businesses.
