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Tag: Amazon

  • XYST partners with Amazon, Nykaa, Myntra & Flipkart

    XYST partners with Amazon, Nykaa, Myntra & Flipkart

    Mumbai: XYST, a skincare brand that is FDA-approved and derma-certified, has announced a partnership with e-commerce platforms Amazon, Nykaa, Myntra, and Flipkart. This move aims to enhance XYST’s market presence and supports their goal of achieving 100 crore revenue in the next three years.

    This announcement aligns with the growing skincare market in India, projected to generate $9.88 billion in revenue in 2024. XYST’s products have outpaced the industry growth average of eight per cent YoY, and the new e-commerce partnerships are expected to further boost their market position.

    XYST co-founder Gunjan Agarwal shared her views on the development saying, “The Indian skincare market is witnessing unprecedented growth and our objective is to align our expertise to supplement this rise with premium products that offer a unique combination of nature and science. XYST is dedicated to offer derma-certified, solution based formulas that deliver visible results. Through this major strategic initiative, our goal is to address the accessibility challenge of clinically proven and highly effective skincare products consisting of safe ingredients beyond urban India, and we hope to impact the broader market favourably soon.”

    More of XYST’s expansion plans are already in the pipeline, which are being designed to partner with more mainstream and consumer-focused marketplaces to penetrate key geographies across India, ensuring continued growth.

    The brand presently caters to 18-35 age group, irrespective of gender and skin types to drive its mission of transforming the Indian skincare market with premium products. Their derma-certified formulations come from plant extracts, and unique nature-forward ingredients like Cica and Hemp blended into high-performing actives like Hyaluronic Acid, Niacinamide, and Vitamin C in their purest forms. This has helped XYST to foster an intimate connection with its consumers that has ensured a robust growth of the brand since 2022.

  • How ETML crafts winning e-commerce strategies for Amazon and beyond

    How ETML crafts winning e-commerce strategies for Amazon and beyond

    Mumbai: We are all aware that the online shopping world moves fast. Amazon, the e-commerce giant, has revolutionized the way people shop, becoming an integral part of the global retail landscape. With millions of active users and a vast product catalogue, Amazon offers unparalleled reach and visibility for brands. As consumers increasingly turn to Amazon for their purchasing needs, the platform’s advertising capabilities have also evolved, providing businesses with powerful tools to connect with potential customers. Amazon Advertising now stands out as a must-have in any marketing strategy, offering advanced targeting options, innovative ad formats, and robust analytics that drive engagement, conversions, and sales.

    A recent study by Amazon Ads revealed positive results for small and medium-sized businesses (SMBs) in India leveraging advertising.  Here’s a quick rundown:

    1   Customer Acquisition: Nearly 9 out of 10 (85 per cent) SMBs reported success in acquiring new customers through their advertising strategy.

    2   Domestic Growth: Over three-quarters (78 per cent) of businesses found advertising aided their expansion within India.

    3   International Reach: A significant portion (69 per cent) reported advertising helped them grow their business internationally in the past year.

    That’s why we’re here to help your brand stand out from the crowd and win big. We leverage all the latest Amazon Ads features to get your brand noticed and boost your sales. Here’s how we do it:

    Comprehensive Keyword Research: We understand the importance of both paid and organic search rankings. By conducting thorough keyword research, we ensure your products appear at the top of search results, capturing more potential customers’ attention. Using Conversion Probability (CPR) analysis, we optimize keywords to rank highly in organic search as well.

    Brand Gating: Protecting your brand is crucial. We implement brand gating strategies to safeguard your products from unauthorized sellers, ensuring that your customers receive genuine products and that your brand reputation remains intact.

    Competitor Keyword Targeting: We strategically target competitors’ keywords and products, positioning your brand to capture their audience and increase your market share. This approach ensures that your ads reach a broader and highly relevant audience.

    Full Funnel Strategy: We utilize a full-funnel strategy with Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD) campaign types and inventories. This comprehensive approach ensures your brand remains visible to potential customers at every stage of their buying journey.

    Optimization of Product Listings and Reviews: High-quality product listings and positive reviews are essential for converting clicks into sales. We optimize your product listings with compelling descriptions, high-quality images, and SEO-friendly content. Additionally, we encourage satisfied customers to leave positive reviews, boosting your product’s credibility and attractiveness.

    Laser-Focused Targeting: Imagine showing your ad only to people who would love your product. We make that happen! We use Amazon’s powerful targeting options to dig deep into your customer data. We’re talking about pinpointing the exact demographics, behaviours, and interests that perfectly match your ideal customer. For example, young professionals who are fitness fanatics if you sell activity trackers. This means you get more people who care about what you offer, leading to a skyrocket in your brand’s visibility and sales.

    Ads that Captivate: Forget boring text ads! We use all the cool new features Amazon has to offer, like captivating video ads and interactive experiences, to tell your brand story in a way that grabs attention. Like short, eye-catching videos showcasing your product’s benefits, or interactive quizzes that help customers find their perfect fit. These engaging experiences make people stop scrolling, learn more about your brand, and ultimately be much more likely to hit that “buy” button.

    Data-Driven Decisions: We don’t just throw ads out there and hope for the best. We use advanced analytics tools to track exactly how your ads are performing. We see how many people see your ad, click on it, and then make a purchase. This lets us fine-tune your campaigns in real time, focusing on what works best. Think of it as finding magic words that make your sales soar – that’s the kind of power we bring to the table!

    A Unified Marketing Force:

    We don’t work in silos. We connect your Amazon ads to all your other marketing efforts, creating a powerful, unified force. So, if you’re running a performance campaign on Meta/Google or social media blitz, your Amazon ads can work alongside them to give your brand a strong, consistent voice across all platforms. This cohesive approach makes a much bigger impression on customers and keeps them coming back for more.

    Amazon Prime Day Playbook: Amazon Prime Day is a golden opportunity for sellers to skyrocket sales, but facing fierce competition requires a well-oiled strategy. Here’s how to dominate Prime Day:

    1   Pre-Prime Day Prep: Build brand awareness with targeted ads, optimize campaigns for high-volume keywords, and ensure sufficient inventory.

    2   Prime Day:  Secure top placement with increased bids, target competitor products, use real-time data to optimize campaigns, and retarget interested customers.

    3   Bonus Tips:  Emphasize product visibility early and allocate more budget to Day 1 for better returns.

    Amazon Ads Gives You an Edge: Amazon Ads is offering a temporary boost for Sponsored Products campaigns during Prime Day by dynamic bid adjustments. This allows sellers to significantly increase their bids, grabbing more attention and boosting sales during the shopping frenzy.

    Sustaining the Impact After Prime Day: By continuing the higher bids for a week or so after Prime Day, sellers can maximize the impact and leverage the low CPMs to sustain increased visibility and sales momentum.

    Remember:  Preparation is key! By leveraging these strategies and Amazon Ads tools, sellers can position themselves for a successful Prime Day and maximize their sales potential.

    This article has been authored by ETML co-founder & CCO Rajeev Garg

  • Seven must-listen audiobooks & books to celebrate MSD’s seventh chakra of cricket domination!

    Seven must-listen audiobooks & books to celebrate MSD’s seventh chakra of cricket domination!

    Mumbai: Cricket fans have their own lucky number – seven! It is the jersey number forever etched in our memories – the number of Captain Cool, M.S. Dhoni, himself. More than a cricketing legend, M.S. Dhoni is an emotion that unites our nation. In high-pressure situations, he has not only embodied composure and delivered his best performances, but also emerged as a paragon of leadership. Two decades after his Indian cricket team debut, the roars of “Dhoni” and “Thala” still reverberate across stadiums—a testament to the loyalty of his legion of fans. On his birthday this year, celebrate his remarkable journey on and off the field with these seven must-listen and must-read recommendations!

    Do Different

    Platform: Audible

    Out-of-the-box thinking, ruthless pragmatism and an innate ability to understand, define and then redefine the game of cricket are probably the hallmarks of Mahendra Singh Dhoni’s cricket. From hitting countless sixes in his school ground in the sleepy town of Ranchi to finishing a run chase in a World Cup final against Sri Lanka, tune into this audiobook on Dhoni’s power-packed journey through the years. The audiobook features various perspectives on Dhoni’s journey, ranging from his original agent providing insights into the development of brand Dhoni, to an international fast bowler who played alongside MSD since his first-class days.

    The Dhoni Touch

    Platform: Audible

    Listen to this audiobook to discover the different shades of your beloved Thala. In the audiobook, Bharat Sundaresan delves into Dhoni’s life by tracing his closest friends in Ranchi. Through his skilful storytelling, he uncovers the various facets of Dhoni’s persona – the Ranchi boy, the military man, the diplomat, Chennai’s beloved Thala, and the wicketkeeping icon, thus, taking the listeners on a journey to discover the ‘Dhoni touch.’

    The M.S. Dhoni Way: Leadership Masterclass from the Master of the Craft – Pearls of Wisdom

    Platform: Audible

    In this podcast, gain insights into the leadership strategies of the cricketing legend, MSD, as it spotlights his approach to team leadership, strategic manoeuvres, tactical play, and overall perspective on the game. The podcast delves deeper into his sportsman spirit by highlighting his analytical skills, how he harnesses all kinds of players, his attitude towards the game, his blueprint of building a successful team and excerpts from some select post-match presentation interviews.

    Believe

    Platform: Audible

    A chapter in the audiobook Believe delves deep into the camaraderie and bond between Suresh Raina and MS Dhoni, highlighting their journey together on and off the field. Raina recollects meeting Dhoni for the first time during the Dilip Trophy match in Gwalior in February 2005. Sharing rooms and discussing everything under the sun, their close friendship and bond remain intact over time. Tune in to know how Dhoni provided immense support to Raina during his formative years of cricket.

    MSD: The Man, The Leader

    Platform: Audible

    M.S. Dhoni’s journey from a small-town boy to World Cup-winning captain is an inspirational story that is going to be passed down through generations. This book goes beyond the glory and affection he received as a captain and player, exploring Dhoni’s struggles, leadership, and the legacy he has built for himself, bringing hope to aspiring cricketers. Through interviews and real-life stories, the book reveals the man behind the legend, showing anyone can achieve greatness with hard work and self-belief.

    M S Dhoni: Captain Cool

    Platform: Amazon

    Who could have predicted that a young goalkeeper from a small Indian town would rise to become the legendary captain of the national cricket team? This book captures the journey of M.S. Dhoni, chronicling his transformation from humble beginnings to cricketing stardom. It vividly portrays his fearless leadership, bold decisions, and exceptional batting skills, illustrating why he is celebrated as one of the finest players in the last few decades and how he rekindled the nation’s passion for Indian cricket!

    Think and Win like Dhoni

    Platform: Amazon

    ‘Think and Win Like Dhoni’ is a book that goes beyond cricket. It offers insights from Indian captain M.S. Dhoni on staying calm, seizing opportunities, and leading effectively. If you wish to discover the secrets behind Dhoni’s luck and resilience and learn how to get ahead using the same strategies that have made him a legendary figure and youth icon, then this book is the perfect find for you.
     

  • Omnichannel approach is essential because consumers switch seamlessly between online and offline interactions: Anand Baldawa

    Omnichannel approach is essential because consumers switch seamlessly between online and offline interactions: Anand Baldawa

    Mumbai: HGH India stands as India’s premier bi-annual trade show for home textiles, furniture, décor, houseware, and gifts, bridging the gap between Indian and international brands with retailers, importers, distributors, and designers in India’s flourishing market. Since its inception in 2012, the show has consistently delivered robust business outcomes, becoming an important event for anyone invested in India’s home products sector. The 15th edition of HGH India is ongoing from 2 to 5 July 2024, at the Bombay Exhibition Centre, Goregaon, Mumbai.

    Tailored to facilitate meaningful connections between exhibitors and high-potential buyers in India, the trade show has earned a reputation as a world-class, essential trade show. Here, brands, manufacturers, importers, and distributors showcase their latest innovations and full product ranges to retail professionals, trade buyers, interior designers, and the gift trade.

    HGH India provides swift access to India’s rapidly expanding home products market, which grows at 20 per cent annually. Recognised globally for its quality and focused business environment, HGH India influences product development and merchandising trends through its forecasts in design and fashion.

    As India targets substantial economic growth, aiming to become a USD 5 trillion economy by 2025-26, it stands as the world’s fifth-largest economy with a population of 1.4 billion, presenting vast emerging market opportunities. The rising demand for home products, growing at 20 per cent annually.

    Among the brands participating in this exhibition is thinKitchen, which adopts an omnichannel approach to serve the Indian market. The brand caters to offline trade, hospitality, institutional gifting, and major online platforms such as Amazon, Tata Cliq, Ajio.com, Nykaa, Myntra, Flipkart, Pepperfry, and its own platform. Offering an extensive selection of over 1,500 SKUs and more than 50,000 product choices, thinKitchen’s collection includes prepware, cookware, tableware, serveware, barware, and kids’ items. Partnering with 30 premium brands like Amefa, BarCraft, Brabantia, and others ensures a top-tier range that meets the discerning tastes of Indian consumers.

    In terms of numbers, according to Kantar report, the Indian e-commerce market is projected to grow at a compounded annual growth rate of 19 per cent between 2022-2030, while the D2C share of e-commerce funding in India for the same period is estimated to be 49 per cent per cent. While these are still early days for D2C and while many traditional businesses have ventured into it, standalone D2C revenue remains modest at less than five per cent of overall e-commerce revenue for 50 per cent of the respondents. This outlines that the successful D2C businesses have got it right in areas such as the clarity of proposition, developing consumer insights through data enrichment and utilisation and analytics and reporting.

    Indiantelevision.com at the sidelines of this show, caught up with thinKitchen CEO Anand Baldawa, where he discussed the brand’s omnichannel approach and their ideology. He further delved into Insights and trends in the kitchen and home space as well as expansion plans and much more..

    Edited excerpts

    On thinKitchen’s omnichannel approach

    In India, every consumer is now multi-channel. With affordable data and widespread smartphone adoption, platforms like Amazon and Flipkart have thrived, offering access across channels. Consumers engage in omnichannel shopping, where online reviews play a crucial role—they provide insights not available in physical stores. Take my mother, for example; despite her age, she uses a smartphone to research online before visiting local stores to compare prices. This omnichannel approach is essential because consumers switch seamlessly between online and offline interactions. Google plays an important role in this journey, from initial research to final purchase, whether online or offline. This generational shift highlights the importance of being present across all channels to meet consumer needs effectively.

    On the role of sustainability

    Many of our products prioritise eco-friendliness. For instance, all are manufactured in socially compliant factories. Packaging incorporates recycled materials like plastic or paper whenever possible. Our warehouse operates solely on solar power, reflecting our commitment to environmental sustainability. Brands such as Amefa, Crystal, Dartington, Denby, and others actively recycle materials during manufacturing processes—clay and stone are reused, minimizing waste. Recycling initiatives extend through packaging and warehouse operations, ensuring efficiency and environmental responsibility across our business.

    On MMA Global and Publicis’ Commerce report stating over 80 per cent of D2C ventures yet to achieve profitability

    It’s an undeniable reality for any business, including D2C brands, achieving profitability takes time. Typically, there’s a three to five-year gestation period. This is why entrepreneurs need resilience, prepared to weather initial losses. As my father taught me, losses in the first year, break-even in the second or third, and profitability by the fourth year are common expectations. This holds true not just for D2C ventures but also for new manufacturing plants; expecting profitability in the first year is unrealistic. The key lies in understanding the stages of loss-making. If we’re only marginally unprofitable—where each unit sold contributes positively—it’s a matter of scaling up and building awareness. Eventually, fundamentally strong businesses, whether D2C or otherwise, can achieve profitability. In today’s market, some chase value, others prioritize cash flow; we lean towards a conservative approach to ensure long-term survival and success.

    On some trends you are witnessing in the home space

    The decision-making landscape is shifting—where once moms and mothers-in-law held sway, now daughters and daughters-in-law are increasingly taking charge. A significant change is the kitchen’s evolution from a secluded corner to the heart of the home. It used to be that what came out of the kitchen mattered more than what happened inside. Now, kitchens are open-plan, integrated into modern homes that often consist of nuclear families. The kitchen has become a central hub, blurring the lines between cooking and living spaces, with dining tables often bridging these areas. Despite challenges like Covid-19, which saw increased kitchen use during lockdowns, the kitchen remains a daily necessity, unlike guest rooms or living areas that may go unused for stretches. Influences from cooking shows like MasterChef have expanded kitchen aspirations. Alongside rising disposable incomes, people seek value and quality, willing to invest more in their culinary spaces.

    On tier 2 & 3 cities receiving exponentially growth rate in terms of sales

    Certainly, there is a rise among these cities where we’re seeing orders from. The majority of our orders come from metros and tier one cities. However, I believe the real potential lies in tier two and tier three cities. There’s substantial purchasing power there. Residents aspire to a lifestyle akin to tier one cities but often lack access. They have the means and the willingness to spend. I’ve personally spoken to people from Punjab, Rajasthan, who are eager to purchase extensively, often keeping us busy until early morning. There’s genuine purchasing power in these regions. While they may not surpass tier one cities, they are becoming increasingly significant as we expand. Currently, our distribution and delivery partners allow us to reach 90-95 per cent of zip codes within 72 hours, even in tier two and tier three cities. Online accessibility and smartphone penetration have made it easier for consumers to research and buy products with confidence. Our challenge lies in converting first-time customers, but once converted, they trust our genuine products, reliable packaging, and fair pricing, resulting in a high rate of repeat customers-up to 30-40 per cent.

    On thinKitchen’s expansion plans in next four to five years

    India’s vastness offers immense potential. With a population of 1.5 billion, my customer base here focuses on the top three per cent. According to reports, this segment comprises about 75 million people, projected to grow to 9-13 per cent by 2030. While we also serve hospitality sectors in neighboring countries like the Maldives, Bhutan, and occasionally Sri Lanka, our primary retail focus remains on India. Our goal is to consistently provide better brands, high-quality products, and competitive pricing to our valued customers.
     

  • Sustainability is the core of our brand: Rahul Singh

    Sustainability is the core of our brand: Rahul Singh

    Mumbai: EcoSoul Home is one of the largest eco-friendly products companies with an active presence in countries like the USA, Canada, India, China, and Vietnam, offering more than 70+ products in the market. The brand currently has multiple sales channels, including D2C, Amazon, and Walmart.com, a Retail presence in ~2,000 stores, and a significant B2B presence.

    EcoSoul Home significantly contributes to the local economy by encouraging SME sectors and women empowerment and exporting EcoSoul products from India, thus contributing to the thriving Indian exports sector.

    Indiantelevision.com caught up with EcoSoul Home co-founder Rahul Singh where he shared his insights, his experience of the industry and much more…

    Edited excerpts

    On he initial vision for EcoSoul Home

    Our brand was born out of our work in creating sustainable product categories at Wayfair in New York. It was that time when we noticed a significant demand for eco-friendly products and were inspired to innovate further. This led us to the unusual idea of upcycling plant waste into practical, everyday products, thereby reducing reliance on paper. Our initial mission was clear and simple: to contribute to a greener world by creating sustainable, eco-friendly products.

    With an initial investment of Rs 4 crores, we started our journey by specializing in creating products from bamboo, sugarcane bagasse, and palm leaf. And over the past 3 years, we have sold 967,000 products to nearly 100,000 customers across five countries, with our revenue reaching Rs 600 crore worldwide. This success was bolstered by securing external funding in 2021, which enabled us to expand our reach and product offerings further. Additionally, we have contributed to reducing over 1.3 million pounds of plastic and an equivalent amount of carbon emissions, reinforcing our mission to promote a greener planet.

    On securing the initial investment of $500,000, and the key factors that helped you close the $18 million funding round

    Ans: Our initial investment of $500,000 was sourced from our savings, along with contributions from a few supportive family members and friends who believed in our vision and the potential of our eco-friendly home solutions. One of the key factors that helped us close the $18 million funding was building a team of experienced professionals with diverse backgrounds in sustainability, technology, and business development, reassuring investors that we could execute our vision. We highlighted the growing trend towards sustainable living and the increasing consumer demand for eco-friendly home products, convincing investors of the significant growth potential. We also outlined a clear path to scale our operations, including plans for expanding our product line, entering new markets, and forming strategic partnerships, which attracted investors to our scalable business model. Additionally, we leveraged our network to connect with the right investors who shared our passion for sustainability, helping us find enthusiastic supporters willing to invest in our growth.  

    On deciding which new products to develop and introduce

    With over 100 products in the market, we employ a strategic approach to decide which new products to develop and introduce. Recognizing the rising demand for eco-friendly products, we focus on adapting to local preferences, cultural nuances, and diverse consumer behaviors to ensure our success in this dynamic market. Our process begins with comprehensive market research to identify gaps and opportunities in various regions. We closely monitor trends and consumer feedback to understand what people need and prefer in their daily lives. In 2023, we successfully introduced more than 50 products in the Indian market, all of which are affordable alternatives to single-use plastics. This achievement underscores our commitment to making sustainable living accessible to a broad audience. We prioritize affordability to ensure that eco-friendly options are within reach for as many consumers as possible. Additionally, we maintain a flexible and innovative approach, allowing us to quickly adapt to changing market conditions and emerging trends.  

    On approaching and balancing different sales channels

    Ans:   Yes, being present on different sales channels can be challenging, considering the demand planning and advertising algorithms for every channel are different. However, we are all about adapting to a comprehensive and strategic approach to manage and balance these diverse channels.

    Our strategies usually start off with developing bespoke marketing strategies for each different channel which caters to some specific characteristics. We also rely on trend mapping to keep track of what’s happening and synchronize our story in a way that is highly integrated and scalable.

    And, through consistent brand image and storytelling, we ensure that our brand values of sustainability and quality are clearly communicated. This consistency helps build trust and brand loyalty among our diverse customer base.

    Lastly, utilizing data analytics, we continually monitor performance across all sales channels. This data-driven approach allows us to understand customer preferences, identify emerging trends, and optimize our strategies accordingly. For example, insights from online sales can inform inventory decisions for retail stores, ensuring we meet demand without overstocking.

    On strategies you have found most effective for expanding your market presence in countries like the USA, Canada, India, China, and Vietnam

    Guided by our created approaches, expanding our market presence has been a strategic priority for us. In the USA, where we began, we capitalized on the strong consumer demand for sustainable products through strategic partnerships with major retailers and targeted marketing campaigns that emphasize our commitment to eco-friendly practices. This approach has enabled us to navigate a competitive landscape and establish a strong foothold. In Canada, we’ve used the growing interest in sustainability by localizing our marketing efforts and expanding our retail presence, ensuring our products resonate with Canadian values.

    In India, we’ve focused on local manufacturing to optimize costs and availability while educating consumers about the benefits of our eco-friendly offerings. Collaborations with local businesses and NGOs have further enhanced our outreach and credibility. China presented opportunities through digital marketing on popular platforms and partnerships with local retailers, emphasizing sustainability as a key selling point amid rising environmental concerns. Lastly, in Vietnam, we’ve prioritized affordability and distribution network expansion, alongside community engagement initiatives to promote our brand and sustainability efforts.

    On sharing some of the sustainable practices and materials that you use in your products

    Sustainability is the core of our brand, it drives every aspect of our product development and company ethos. Our commitment to sustainable practices is reflected in the materials we use and the methods we employ. Our products are crafted from eco-friendly materials such as palm leaves, bamboo, sugarcane bagasse, and PLA (polylactic acid), all of which are renewable and biodegradable. These materials not only reduce environmental impact but also ensure that our products are safe and non-toxic for consumers.

    Our focus on sustainability is guided by the 3As: awareness, availability, and affordability. We strive to raise awareness about the importance of sustainable living through our products and initiatives. By ensuring that our products are widely available, we make it easier for consumers to make environmentally conscious choices. Finally, we are committed to affordability, ensuring that sustainable products are accessible to a broad audience without compromising on quality or design.

    On some initiatives to support women’s empowerment within the communities you operate

    Since our inception in 2020, we have employed over 100 women, focusing on their professional and personal development. Our efforts are particularly evident in rural India, where our in-house manufacturing capacity has created over 50 jobs for women, providing them with stable employment and income. By bypassing middlemen and directly employing local communities, we ensure that women receive fair and well-deserved wages, contributing significantly to their financial independence.

    Apart from this, we have collaborated with organisations like +Purpose to enhance our women’s empowerment initiatives. These partnerships allow us to implement programs that uplift and support our female workforce. Also, our American website offers customers the option to support women’s empowerment through their purchases. At checkout, consumers can choose from four causes, two of which specifically aid local female workers in India and assist women-led small to medium businesses. Furthermore, we offer various training programs and workshops aimed at the professional and personal development of our female employees. These initiatives help them build skills, gain confidence, and advance in their careers.

    On major trends you see shaping the future of the eco-friendly products industry

    Ans: The eco-friendly products industry is undergoing a significant transformation. Firstly, consumer expectations are evolving. More than ever, consumers expect brands to be transparent and responsible. They demand high-quality products and services from companies that behave ethically and contribute positively to society and the environment. Secondly, the integration of smart technology is revolutionizing the industry. Innovative solutions for water management, air quality monitoring, and urban planning are optimizing resource usage and enhancing environmental resilience in cities worldwide. These technologies not only improve efficiency but also help in minimizing the environmental footprint of urban areas.

    Another major trend is the mainstreaming of environmental, social, and governance (ESG) factors in sustainable finance and investment. Investors are increasingly demanding transparency and accountability regarding ESG performance, driving companies to improve their sustainability practices to attract investment. This shift towards sustainable finance is encouraging businesses to adopt more comprehensive and integrated approaches to environmental and social governance, ensuring long-term positive impacts.

  • Circadian Rhythm envisages the importance of 24×7 skincare: Vibhor Rastogi

    Circadian Rhythm envisages the importance of 24×7 skincare: Vibhor Rastogi

    Mumbai: With its entry into the D2C space, Oteria has gone live with 19 skincare products and aims to expand its product range to 40-50 over the next 2 years, catering comprehensively to diverse skincare needs based on consumers ‘Circadian Rhythm’ –  a unique approach centered around promoting holistic skincare for all. Oteria is a gender-neutral brand that aims to build awareness about inculcating better habits for overall skin health based on your circadian rhythm. With the product’s efficacy, Oteria promises realistic outcomes for its customers. Currently, Oteria products are listed on Amazon, Nykaa, Foxy, Maccaron India, Flipkart, and on Oteria’s D2C platform.

    Indiantelevision.com caught up with Rivpra Formulation director Vibhor Rastogi, where he shared his insights on the introduction of ‘Circadian Rhythm, changing the concept of skincare in India.

    Edited excerpts

    On Oteria and its importance behind launching a gender-neutral premium skincare brand

    Oteria is a premium gender-neutral skincare brand. It is a subsidiary brand under Rivpra Formulation. The name “Oteria” comes from a Gaelic origin which in English means ‘Musical.’ The brand is built on a foundation that there is a rhythm in everything like the one of your own bodies and believes in Playing To Skin. With the product’s efficacy, Oteria promises realistic outcomes for its customers.

    The brand focuses on raising awareness and educating about better skin health habits based on the circadian rhythm for everyone—men, women, gender-fluid, and trans individuals. The brand believes skincare should be gender-neutral and accessible to all, encouraging awareness through a 24×7 skincare routine. With effective products, Oteria delivers realistic outcomes and aims to break stereotypes, fostering self-care and skin health awareness for diverse individuals.

    On each product catering to different aspects of the Circadian Rhythm

    As a brand, our skincare products are categorized into four rhythms – Rise for Morning, Shine for Afternoon, Chill for evening, and Yawn for night. The products categorised under each rhythm are segregated basis a prominent skin concern any consumer faces at a particular hour of the day.

    ●    Our morning rhythm, ‘Rise’, focuses on protection. In the morning, the skin needs protection and hydration to fight off external aggressors like UV rays, Blue light from screens that we are bound to, and the environmental pollution we’re exposed to.

    ●    During the Afternoon, our ‘Shine’ rhythm, prioritizes hydration as the skin tends to be dehydrated due to transepidermal water loss since morning. For noon care, we focus on utilizing mists and hydrating products that help replenish the moisture levels of the skin.

    ●   The evening rhythm, ‘Chill’ focuses on Rejuvenation. As our skin is in repair mode, it is essential to help prep the skin for optimal overnight repair. Using richer moisturizers will help lock in moisture overnight and support restoration.

    ●    Our last rhythm, ‘Yawn’ is to restore and repair our skin barrier. The skin’s cell turnover and regeneration processes are at their peak during sleep, allowing for better absorption and utilization of skincare products. Applying a product such as Oteria’s Bounce Back Skin Cream enriched with encapsulated retinol and hyaluronic acid before bed can provide essential nutrients and hydration to help the skin’s overnight recovery process.

    On engaging with your customers regarding skincare education and awareness

    We highlight the importance of circadian rhythm in skincare through educative content such as posts, blogs, videos, and reels because we believe that informed customers make better choices, so we focus on delivering valuable content across multiple platforms. These resources are designed to educate our audience on how their skin needs change throughout the day and how Oteria’s skincare line is designed to cater to one’s varying skin requirements. Additionally, we have partnered with dermatologists who play a pivotal role in taking this education to the next level and spearheading the conversation about the new 24×7 skincare regimen. As a brand, we prioritize awareness about product usage and through combined efforts, we aim to empower our customers with knowledge, helping them make informed decisions and achieve optimal skincare results.

    On explaining a bit on your distribution strategy

    Our distribution strategy is multifaceted, designed to ensure that our products are easily accessible to our customers through various channels. At present, we are heavily focused on our direct-to-consumer (D2C) business, which allows us to maintain a direct connection with our customers and provide them with a personalized shopping experience.

    In addition to our D2C efforts, we have established a strong presence on several major e-commerce platforms. Our recent expansion to Nykaa marks a significant milestone in our journey of building the Oteria brand.

    Furthermore, we have also launched our products on Foxy and Maccaron, both of which are gaining popularity among beauty enthusiasts for their curated selections and user-friendly interfaces. By partnering with Flipkart, Amazon, Foxy and Maccaron, we can reach a wider range of customers and provide them with the convenience of purchasing our products from their preferred online retailers.

    We also look towards putting the brand on quick-commerce platforms such as Zepto, BlinkIt, etc which will focus on the products that customers might need regularly. Additionally, we are planning to partner with 1mg to enhance accessibility and convenience for our customers.

    On Circadian Rhythm concept influencing the broader skincare industry in India

    Circadian Rhythm envisages the importance of 24×7 skincare. The Circadian Rhythm approach underscores that our skin’s needs vary throughout the day and night, and therefore, a dynamic skincare routine that adapts to these changes is essential for optimal skin health. By introducing this concept we have created a new category altogether. This holistic approach ensures that the skin receives the right kind of care and nutrients when it needs them most. And we are confident that in the coming time, consumers will understand the importance of it and will adapt to it.

    On Oteria’s long-term goals and aspirations in terms of market presence and consumer impact

    Oteria’s long-term goals and aspirations are centered on significantly expanding our market presence and making a lasting impact on consumers. Our primary objective is to widely achieve visibility on all major e-commerce platforms and gradually enter retail markets.

    Furthermore, we have ambitious plans to expand internationally. By entering global markets, we aim to introduce our innovative skincare solutions to a diverse and wider audience, showcasing the effectiveness of our products and the uniqueness of the Circadian Rhythm concept in skincare. We are also aiming to enter international markets. 

  • MIB to convene with Netflix, Disney, Amazon, Google and Meta on broadcast regulations

    MIB to convene with Netflix, Disney, Amazon, Google and Meta on broadcast regulations

    Mumbai: The Ministry of Information and Broadcasting (MIB) has summoned the nation’s leading OTT platforms, including Netflix, Disney, Amazon, along with tech giants Google and Meta, for a meeting on 14 June to discuss new broadcast service regulations.

    Stakeholders are worried that the bill’s provisions for official certification and regulatory committees could stifle artistic freedom. It calls for the creation of content evaluation committees with members from various social groups to review and approve shows before their release.

    While films in Indian cinemas are currently reviewed and certified by a government-appointed board, streamed content does not undergo this process.

  • “We believe technology plays a critical role at every stage of fresh supply chain”: Amazon India’s Harsh Goyal

    “We believe technology plays a critical role at every stage of fresh supply chain”: Amazon India’s Harsh Goyal

    Mumbai: Amazon Fresh recently released the second edition of its ‘Nahi toh Mehenga Padega’ campaign, starring actor Manoj Bajpayee as the beloved character ‘Ghanshyam’. This quirky campaign, conceptualized by MediaMonks and directed by Harshvardhan Kulkarni, humorously depicts the common struggle of online grocery shopping, while emphasizing Amazon Fresh’s commitment to value, quality, and convenience.

    Delving deeper, Indiantelevision.com caught up with Amazon India director – grocery, Harsh Goyal to gain insights on the second edition of Amazon Fresh’s ‘Nahi toh Mehenga Padega’ campaign, Amazon Fresh’s differentiating aspect in the Indian market and more…

    https://www.youtube.com/playlist?list=PL1w6BX6sDOI2ZvOfcJLvSEEWipgqvgE1N

    Edited Excerpts:

    On the inspiration behind the concept of the second edition of the ‘Nahi toh Mehenga Padega’ campaign

    The relatable character ‘Ghanshyaam’, played by Manoj Bajpayee in our Amazon Fresh ad campaigns – ‘Nahi toh Mehenga Padega’, embodies the problem that a common person has with buying groceries online. Basis our insights and research, consumers are primarily looking for value and quality in grocery items. Our recent ad campaign highlights both these aspects in a comical act where in a hurry to get groceries, customer misses out on savings and good quality. This creative approach not only captivates the audience but also deepens the brand’s relationship with them. Amazon Fresh gives consumers incredible savings via bank offers and cashbacks, no delivery fee and excellent quality of fruits and vegetables.

    On Amazon Fresh differentiating itself in the Indian market amidst growing competition and the challenges that Amazon Fresh tackles posed by quick commerce competitors

    Grocery is a massive market and we believe various formats will co-exist, serving different consumer needs. For example, Amazon Fresh’s value proposition is not just speed but equally an extensive range of daily consumption products, incredible savings for consumers and superior quality of fruits and vegetables, delivered to customers in two-hour slots. Regardless, Amazon is continuously improving the speed at which we deliver orders to customers. Amazon deliver millions of items to customers on the same day, which is by far the largest selection delivered same day in India.

    On the role of technology in ensuring the freshness and quality of groceries delivered to consumers

    We believe technology plays a critical role at every stage of fresh supply chain, starting from collection centres where we buy directly from farmers and pay them quickly, to an end-to-end temperature-controlled supply chain. We have shelf monitoring cameras which feed into ML models and help us spot quality defects. At Amazon we have built an ecosystem through a team of qualified agronomists offering agri-tech expertise to registered farmer partners for better farm yield and improved product quality. The agronomy services is an application, interface through machine learning and computer-vision based algorithms that simplify supply chain processes, helps farmers to identify defects (rotting, spots, cuts, mould) in fruits and vegetables, and reduces wastage of produce. All the fresh produce is sourced directly from farmers registered with Amazon sellers at the collection centre and after a thorough quality inspection, is dispatched to the processing centres. The fresh produce is then sorted, graded, and hygienically packed in different sizes at the processing centres and dispatched to Amazon Fresh fulfilment centres located closer to customers, to fulfil delivery promises. We will keep inventing to improve product quality and supply chain efficiency to ensure our customers receive best quality produce.

    On the specific trends that Amazon Fresh has observed in the Indian market during the summer season

    During this mango season, we’ve observed significant shifts in market trends and consumer preferences on Amazon Fresh. Our top-selling mango varieties include Banganpally, Ratnagiri Alphonso, Mango Sindhura, Mango Totapuri, and Mango Kesar, with Banganpally emerging as a versatile favorite across India. We’re also seeing growing interest in regional specialties such as Gulabkhas and Chinnarasalu, highlighting a broader consumer inclination towards exploring unique and local flavors.

    In terms of geographical trends, Bangalore leads in mango purchases among metro cities, while Ahmedabad and Pune are showing strong engagement in non-metro areas. Furthermore, we’ve noticed an uptick in demand for ice creams and dairy beverages, with a 20 per cent and 33 per centincrease in customer base for these categories, respectively. At Amazon Fresh, we leverage these insights to continually enhance our offerings, curating thematic stores such as Mango, IPL, and Summer Store to cater to diverse tastes and preferences, ensuring exceptional quality, value, and convenience for our customers.

    On Amazon Fresh leveraging learnings from its global operations to adapt and excel in the Indian market

    Some of the supply chain, last mile and storage technology that we use in India has been perfected first in global markets. We adapt that technology for local needs. Indian market is obliviously unique in many ways. For example, the farming sector in India is quite unorganized, which made us build a direct farm to fork supply chain in the country, along with cold storage facilities. Customer’s grocery preferences change every 100 kilometers and there are lots of festivals during the year where customer need changes and we had to make our selection very local and dynamic.

  • RIOT LABZ redefining the Indian electronics landscape

    RIOT LABZ redefining the Indian electronics landscape

    Mumbai: RIOT LABZ is an Indian Electronic Contract Manufacturing and design company founded in 2015 by visionary minds from IIT Delhi. Specializing in IoT, Consumer Electronics, and Smart Home Automation, RIOT LABZ stands as a beacon of innovation and engineering excellence. With a focus on top-quality products, they offer rapid prototyping, customized hardware configurations, and efficient firmware development. Their state-of-the-art factories ensure precision and adherence to quality standards.

    RIOT LABZ has achieved significant milestones, including partnerships with industry giants like Amazon and Paytm, and has a diverse clientele including leading brands such as Google and Sony.

    Through their subsidiary brand, Oakter, RIOT LABZ empowers homes with a range of innovative IoT solutions, catering to modern lifestyles with products like the Mini UPS and induction cooktops. With a commitment to excellence and customer satisfaction, RIOT LABZ continues to push boundaries and innovate for a brighter future.

    Indiantelevision caught up with Riot Labz CEO Shishir Gupta highlights its defining characteristics, product offerings, growth trajectory since its inception in 2015, adaptation to market demands and technological advancements, as well as strategic partnerships that have contributed to its expansion.

    Edited Excerpts

    On the model of RIOT LABZ as a brand in the Indian electronics industry, and setting itself apart from competitors

    RIOT LABZ stands out in the Indian electronics industry through its emphasis on innovation, engineering excellence, and a customer-centric approach. By collaborating with industry giants like Amazon Alexa and Paytm, we continually introduce cutting-edge solutions to the market, showcasing our commitment to pushing boundaries. Our rigorous product development process ensures that each offering meets the highest quality standards and exceeds customer expectations, supported by 24/7 after-sales service. With a diverse product portfolio spanning IoT, Consumer Electronics, EV Charge Points, Payment Solution Devices, Sound & Audio, and Smart Home Automation, we cater to a wide range of consumer needs, positioning ourselves as a comprehensive solution provider. Furthermore, our commitment to sustainability and responsibility, evident in our eco-friendly practices and ethical business conduct, further distinguishes us from competitors, resonating with environmentally conscious consumers and reinforcing our leadership in the industry. Importantly, we have reduced rejection rates from the industry standard of 5 per cent to an impressive 1 per cent, with an average lead time for design of 6 months, remarkably shorter than the industry standard of 9 to 12 months. This highlights our commitment to efficiency and quality in every aspect of our operations, ensuring timely delivery of high-quality products to meet customer demands.

    On the offerings that RIOT LABZ provides across its various product categories and catering to the needs of consumers in different sectors

    At Riot Labz, our comprehensive range of solutions spans Original Design Manufacturing (ODM), Electronics Manufacturing Services (EMS), and consumer IoT products under the Oakter brand. As an ODM company, we manage end-to-end development for new products, primarily for OEM demands, while in EMS, we provide manufacturing, testing, and repair services based on OEM designs. Our Oakter brand offers consumer IoT products like Mini UPS, induction cooktops, and Smart Plugs, primarily online. Serving both B2B and B2C models, our offerings are meticulously crafted to meet diverse consumer needs. For instance, our IoT products enable remote monitoring and control, enhancing energy efficiency and convenience. Likewise, our Consumer Electronics lineup seamlessly integrates into modern lifestyles, offering enhanced functionality. Additionally, our Payment Solution Devices empower small businesses with flexible payment options, driving convenience and accessibility. With our diverse portfolio, we strive to deliver cost-effective innovative solutions that elevate the ease of living and promote sustainable growth.

    On RIOT LABZ’s growth since its inception in 2015

    Since our inception in 2015, RIOT LABZ has experienced remarkable growth, marked by key milestones that propelled us to the forefront of the industry. In 2016, we inaugurated our in-house electronics manufacturing facility, swiftly ascending to dominance in the Smart Plugs segment. The subsequent year marked a significant milestone as RIOT LABZ became the smart-home launch partner for Amazon Alexa in India. In 2019, our first B2B collaborations with renowned brands like Sony Bravia further solidified our market presence. In 2020, we forged a strategic partnership with the Indian Defense Research and Development Organization (DRDO), laying the groundwork for innovation in defence electronics. Most recently, in 2023, our recognition among 27 esteemed companies for the prestigious PLI 2.0 scheme further validates our commitment to excellence. Notably, our deal with Paytm, leading to the development of Paytm Soundbox, has been groundbreaking for Indian merchants. The device has seen rapid adoption across the country and played a vital role in empowering small and micro-businesses in India. It supports multiple languages such as English, Hindi, Tamil, Telugu, Kannada, Marathi, Malayalam, Bengali, Gujarati, Punjabi, and Odia. With Paytm Soundbox, RIOT LABZ provides flexibility and convenience to merchants with support for multiple payment methods such as Paytm Wallet, Postpaid, Paytm UPI, and other BHIM UPI apps, net banking, and cards.

    On RIOT LABZ adapting its offerings to meet changing market demands and technological advancements

    At RIOT LABZ we have continuously adapted our offerings to meet evolving market demands and technological advancements. Through regular market research and feedback mechanisms, we stay attuned to shifting consumer preferences and emerging trends. This allows us to proactively adjust our product portfolio and development strategies to address new market needs. Additionally, our agile development processes enable rapid iteration and deployment of new features and technologies, ensuring that our products remain competitive and relevant in the fast-paced fluctuating technological market. Moreover, our strategic partnerships with leading technology firms and industry experts provide valuable insights and access to cutting-edge technologies, enabling us to stay ahead of the curve and deliver innovative solutions in a timely manner that exceed customer expectations.

    On strategic partnerships or collaborations that have played a significant role in the growth and expansion of the RIOT LABZ brand

    Over the years, we have strategically leveraged many partnerships to fuel our growth and expansion in the market. One notable partnership we established was with Amazon Alexa, where RIOT LABZ became the smart-home launch partner for Amazon Alexa in India. This collaboration to a great extent boosted our visibility and credibility in the smart home automation sector, allowing us to leverage Amazon’s extensive customer base and distribution network. Additionally, our partnership with the Indian Defense Research and Development Organization (DRDO) has been instrumental in providing us with new opportunities to explore and develop cutting-edge technologies for defence applications. Furthermore, our collaboration with Paytm resulted in the development of Paytm Soundbox, which has been groundbreaking for Indian merchants, empowering small and micro-businesses with flexible payment options and multilingual support. Although we’ve had numerous other tie-ups with industry giants, these very strategic partnerships have particularly played an important role in elevating our market presence, fostering innovation, and ultimately fueling our growth and expansion journey.

  • “Availability is the key to success for a FMCG product”: Deepender Singh

    “Availability is the key to success for a FMCG product”: Deepender Singh

    Mumbai: Swizzle is a Bengaluru-based new-age beverage startup. Founded in May 2019, Swizzle started as a specialist cocktail kit delivery startup, the company is making waves in the industry by offering a refreshing twist to traditional mocktails. What sets them apart is their commitment to using 100% natural ingredients making it India’s first organic mocktail startup and providing consumers with a premium and authentic drink experience. The startup, founded by young visionaries, delivers its mocktails through popular platforms like Amazon, Swiggy minis and its own website, drinkswizzle.in. Swizzle also has its presence across various retails and MRPs across Bengaluru providing a better beverage experience to all.

    The company has also concluded its pre-seed funding round, securing equity investment from four angel investors. This funding propels Swizzle forward in its mission to introduce a diverse lineup of premium mocktails. With this, Swizzle also has exciting plans on the horizon, including the introduction of canned mocktails for HoReCa and QSRs, a direct-to-consumer launch, and nationwide expansion. Their goal is to be present in over 1000 locations by August 2024, serving close to five lakh mocktails monthly.

    Indiantelevision.com caught up with Swizzle co-founder Deepender Singh. In this conversation, Singh graciously shared valuable insights into the journey and vision of Swizzle.

    Edited excerpts

    On the journey of Swizzle from a cocktail kit delivery service to India’s first 100% Natural mocktail startup been

    Well it has been a fabulous journey so far with lots of ups and downs, but the one thing which kept us alive is to come up with the best solutions for the consumers. Whether it was freshly made Swizzle’s DIY cocktail kits or Swizzle’s RTD mocktails now, our vision to provide 100% Natural beverage has been steady. In the journey of 4 years we got various suggestions to use artificial ingredients and do the job traditionally how it is being done in the market, but we never explored that and did our R&D with the continuous feedback of our beloved customers. Today we’re proud to launch our authentic premium mocktails at an affordable price for a better world.

    On some cultural aspects, Swizzle celebrate through its innovative offerings

    India is land of vast varieties of Flora and Fauna which is our heritage and pride. We at Swizzle believe in utilising these resources from nature and giving back to nature for a sustainable ecosystem. It’s not about creating just a generational company, our vision to create a sustainable ecosystem for upcoming generations and a beautiful earth. Being a Co-founder of Swizzle I’m proud to say that I’m a part of this mission to utilise India’s heritage and deliver Made in India products for the global market.

    On ensuring its products are both vegan and free from harmful chemicals

    We don’t outsource the manufacturing of these flavours, we have done our R&D and developed our SOP”s which are followed strictly. In the whole process of manufacturing there is no involvement of chemicals or artificial ingredients. Every single ingredient we use is natural hence we’re able to deliver every single drink free from additives and chemicals.

    On contributing to environmental sustainability through its packaging and operations

    Our packaging includes a premium aluminium can which is eco-friendly and recyclable. Our aim is to produce Zero non-biodegradable waste in every stage of our process. While manufacturing we only generate fruits or herbs waste (biodegradable waste and good for nature) and then we pack it only in eco-friendly packaging options. Hence we’re creating an environmentally

    sustainable business, from Nature for Nature.

    On the rise of growing demand for immunity-boosting beverages amidst the COVID-19 pandemic

    The COVID-19 pandemic has led to a heightened awareness of the importance of maintaining a strong immune system. As people prioritise their health and well-being, they are turning to immunity-boosting beverages as a convenient and proactive way to support their immune systems and reduce the risk of illness.

    On elaborating Swizzle’s plans for nationwide expansion and the introduction of new products

    Availability is the key to success for a FMCG product, and impactful marketing will help to generate the demand.

    Swizzle mocktails are rapidly expanding their availability across Bangalore, with over 250 locations including 150 vending machines, Nature Basket stores, MRP outlets, and supermarkets. By August 2024, we aim to be accessible in over 1000 locations and plan to extend our reach to new cities, bolstering our distribution network.

    To ensure convenience, we’re partnering with quick delivery platforms like Instamart and Blinkit, ensuring our products are just a few clicks away and delivered within minutes.

    With projected revenue of Rs 15 Crore for FY 25, driven by our presence in over 5000 locations, including 1500 retail stores across Bangalore, Hyderabad, Mumbai, Pune, and Chennai, Swizzle is poised for significant growth and impact in the FMCG sector.