ITV

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  • AXN targets 30 per cent market share with new shows; sees demand from south India

    AXN targets 30 per cent market share with new shows; sees demand from south India

    MUMBAI: Continuing to establish its Live RED strategy from two ends, ie, product to channel and consumers gratification to characteristics is this English Entertainment channel.

    Sony Pictures Networks’ (SPN) AXN a few months ago launched a new brand positioning with a new look and feel catering to the changing audience taste. With a more intelligent action offering, the channel witnessed better performance from the south of India than the overall market. With 40 per cent viewership share coming from Kerala followed by 36 per cent from Hyderabad, AXN India sees its traction coming from the upwardly mobile young people of 15-35 age group.

    To build upon its familiarity and characters, it has initiated a mixed content proposition consisting of new shows and returning shows with new seasons. It is all geared up to air four new shows starting this weekend in their “Fresh From the US” slot. Two brand new shows that have been added to its library are – Bull and MacGyver whereas the other two are new seasons of cult shows – Supernatural and Elementary.

    From taking various steps for its consumer behaviour association to what it stands for, the channel’s efforts at show and characterisation has worked well. It recently rolled out its HD feed, and has numerous advertisers on board from the automobile and ecommerce categories like Pepperfry, Amazon and eBay.

    “Whenever we launch a new show under this slot, we make sure that the character, show premise and the grade of the show helps building our strategy. We want to cater to both influencers for whom it is about bringing new shows hot from the US and to the adapters community who are easing into the English entertainment space. They not only watch new shows but also see certain old shows right from the beginning. So when we bring fresh shows from the US, they are available throughout the year,” said SPN India executive VP and business head English Entertainment cluster Saurabh Yagnik.

    The channel, which currently has a market share of 18-20 per cent,will continue to back its investments to fulfill its vision to get 30 per cent market share by the end of 2017.

    It might also look at producing local content for the viewers though that will not be the core of their strategy. “International shows will be the core for AXN. The viewers come to us for that,” voiced Yagnik. ” If we get into local programming, what we need to be mindful of is the kind of properties we put in the channel today are on top of the line through the production quality. Whatever we do here, we have to deliver to their values and standards. It could be something going forward.”

    The story of the young and quirky Angus MacGyver, with unconventional problem solving abilities & vast scientific knowledge will be highlighted in MacGyver every Saturday at 11 pm.

    Whereas it’s other new show, Bull will air on Sundays at 11 pm. Brilliant, brash and charming Dr. Jason Bull is not just another psychologist but the ultimate puppet master. He Combines psychology, human intuition and high tech data to win in high-stake trials. The show revolves around the ubersuccessful psychologist and his impeccable style.

    AXN is also raising its entertainment quotient on weekends with brand new seasons of iconic shows at 10 pm. The season 12 of Supernatural will be aired on Saturdays whereas detective Sherlock Holmes and Joan Watson in Elementary season 5, will be seen solving mysterious cases every Sunday.

    “At AXN, our aim is to offer a wide range of shows across genres that provide mind rush, edge-of-the-seat entertainment and desirable characters. FFUS is one such property that gives all three. It also helps in building the English GEC category – Getting to watch new shows in good quality on their TV sets certainly discourages viewers from downloading content. It’s a win-win situation,” concluded Yagnik.

  • eComm players among top 10 television advertisers in BARC week 40

    eComm players among top 10 television advertisers in BARC week 40

    BENGALURU: Quite like their brick and mortar counterparts, eCommerce players in India offer discounts galore during the run-up to  Navratra-Duhserra. This year also, the three big payers – Flipkart, Amazon India and Snapdeal ran television campaigns to grab as much of the online rupees as they could during the five or six special days.   Flipkart’s sale’s moniker  was ‘Big Billion Day 2016, Amazon called it ‘The Great Indian Sale’, while Snapdeal called its offering  ‘Unbox Sale’

    Note: This paper is on the changes in the pecking order in terms of television ad spots among the top 10 brands, and does not reflect the performance of a particular industry or genre per se.

    As per Broadcast Audience Research Council of India (BARC) data top 10 brands *Across Genre : All India (U+R) : 4+ Individuals,for week 39 (24 to 30 September 2016), of the total 164,881 television ad spots shared by the top ten brands, as many as 119,314 (72.4 percent) spots were by the seven FMCG brands that included beauty,oral care and healthcare, food beverages and confectionary;27,390 (16.6 percent) ad spots were booked by two automobile players – Honda and TVS; and 18,177 spots (11 percent) by one eComm player – Snapdeal.

    Comparatively, in week 40 (1 October to 7 October 2016), the number of television ad spots by the top 10 brands increased 12.6 percent to 185,593. The break up in week 40 was:  108,088 (58.2 percent) spots by six FMCG brands (down 9.4 percent in terms of absolute numbers);   23,554 ad spots or 12,7 percent were by the sole representative from the auto mobile industry – TVS; and 53,951 (29.1) spots by the three eComm players mentioned above.

    In week 39, Patanjali was numero uno with a massive28,949 in terms of spots, which fell 24.7 percent to 21,785 spots in week 40 and brought the brand down to fifth position in the pecking order of ad spots. In week 40, it was healthcare brand Dettol that moved to pole position with 25574 spots. Please refer to Fig A for ad spots for week 39 and 40. Please refer to Fig A below for the top 10 ranks in terms of TV ad spots.

    public://10-brands.jpg

    Snapdeal has another mini festival sale in the period between 12 and 14 October, while Amazon has announced 17 to 20 October as the Great IndianFestival days. Ad blitzkrieg’s by these two eComm players are on and data for next few weeks could yet see some interesting movements among the top ten brands in terms of ad spots on television.

     

  • eComm players among top 10 television advertisers in BARC week 40

    eComm players among top 10 television advertisers in BARC week 40

    BENGALURU: Quite like their brick and mortar counterparts, eCommerce players in India offer discounts galore during the run-up to  Navratra-Duhserra. This year also, the three big payers – Flipkart, Amazon India and Snapdeal ran television campaigns to grab as much of the online rupees as they could during the five or six special days.   Flipkart’s sale’s moniker  was ‘Big Billion Day 2016, Amazon called it ‘The Great Indian Sale’, while Snapdeal called its offering  ‘Unbox Sale’

    Note: This paper is on the changes in the pecking order in terms of television ad spots among the top 10 brands, and does not reflect the performance of a particular industry or genre per se.

    As per Broadcast Audience Research Council of India (BARC) data top 10 brands *Across Genre : All India (U+R) : 4+ Individuals,for week 39 (24 to 30 September 2016), of the total 164,881 television ad spots shared by the top ten brands, as many as 119,314 (72.4 percent) spots were by the seven FMCG brands that included beauty,oral care and healthcare, food beverages and confectionary;27,390 (16.6 percent) ad spots were booked by two automobile players – Honda and TVS; and 18,177 spots (11 percent) by one eComm player – Snapdeal.

    Comparatively, in week 40 (1 October to 7 October 2016), the number of television ad spots by the top 10 brands increased 12.6 percent to 185,593. The break up in week 40 was:  108,088 (58.2 percent) spots by six FMCG brands (down 9.4 percent in terms of absolute numbers);   23,554 ad spots or 12,7 percent were by the sole representative from the auto mobile industry – TVS; and 53,951 (29.1) spots by the three eComm players mentioned above.

    In week 39, Patanjali was numero uno with a massive28,949 in terms of spots, which fell 24.7 percent to 21,785 spots in week 40 and brought the brand down to fifth position in the pecking order of ad spots. In week 40, it was healthcare brand Dettol that moved to pole position with 25574 spots. Please refer to Fig A for ad spots for week 39 and 40. Please refer to Fig A below for the top 10 ranks in terms of TV ad spots.

    public://10-brands.jpg

    Snapdeal has another mini festival sale in the period between 12 and 14 October, while Amazon has announced 17 to 20 October as the Great IndianFestival days. Ad blitzkrieg’s by these two eComm players are on and data for next few weeks could yet see some interesting movements among the top ten brands in terms of ad spots on television.

     

  • Amazon Prime to air ‘Baahubali’ animation series

    Amazon Prime to air ‘Baahubali’ animation series

    NEW DELHI: The magnum opus ‘Baahubali’, a film that earned over Rs 6000 million in worldwide box office collections, is now being turned into a new multi-episode animated series titled – “Baahubali: The Lost Legends”.

    This was announced by Amazon Prime Video which has tied up wth acclaimed filmmaker SS Rajamouli, Graphic India and Arka Mediaworks.

    “S.S. Rajamouli is one of the most visionary movie minds in current times and we are thrilled to have him launch this exclusive series, Baahubali: The Lost Legends,” said Amazon Prime Video India Director and Country Head Nitesh Kripalani in a statement, adding, “The animation series will allow our customers to discover hidden stories and legends from the Baahubali world. And now for the first time, customers can watch the exclusive trailer first on www.Amazon.in”

    “What we managed to showcase in the film was just the tip of the iceberg,” said director Rajamouli. “From the minute I started working on this story, I knew the world of ‘Baahubali’ cannot be encompassed into a film or two, simply because there is so much more to tell and animation is another way to do that.”

    Graphic India Co-Founder & CEO Sharad Devarajan feels that filled with political intrigue, betrayal, war, action and adventure, the animated series will take audiences on new adventures beyond the film.

    As a part of festive celebrations, customers can watch the exclusive teaser trailer of `Baahubali: The Lost Legends’, the animated series, exclusively on www.Amazon.in only on 1 and 2 October 2016.

    The animated series was conceived by S S Rajamouli, Sharad Devarajan and Arka Mediaworks, who will all be producers along with Jeevan J. Kang, Graphic’s EVP Creative and the lead character designer for the new animated series. Graphic’s senior animation writer, Ashwin Pande, will also be a producer.

    According to Arka Mediaworks CEO Shobu Yarlagadda, “Having created so many iconic stories and characters, there is no one more equipped than Graphic India, to take the story of Baahubali forward. We are very excited for what’s to come.”

    Baahubali: The Lost Legends is set before the Kalakeya invasion depicted in the movie, when Baahubali and Bhallaladeva are still both young princes of Mahishmati. Two brothers competing to rule the greatest kingdom of its age and the epic adventures they must endure to prove they are worthy to one day wear the crown. Under the watchful eye of Sivagami, and the warrior Katappa, one shall rise to be King of the throne, while the other shall become King of the people.

    The animated series will feature new, never before revealed stories about the characters from the film including Prince Baahubali, Bhallaladeva, Kattapa and Sivagami as well as dozens of new characters that will expand the world of Baahubali and reveal hidden secrets for millions of fans, an official statement stated.

  • Amazon Prime to air ‘Baahubali’ animation series

    Amazon Prime to air ‘Baahubali’ animation series

    NEW DELHI: The magnum opus ‘Baahubali’, a film that earned over Rs 6000 million in worldwide box office collections, is now being turned into a new multi-episode animated series titled – “Baahubali: The Lost Legends”.

    This was announced by Amazon Prime Video which has tied up wth acclaimed filmmaker SS Rajamouli, Graphic India and Arka Mediaworks.

    “S.S. Rajamouli is one of the most visionary movie minds in current times and we are thrilled to have him launch this exclusive series, Baahubali: The Lost Legends,” said Amazon Prime Video India Director and Country Head Nitesh Kripalani in a statement, adding, “The animation series will allow our customers to discover hidden stories and legends from the Baahubali world. And now for the first time, customers can watch the exclusive trailer first on www.Amazon.in”

    “What we managed to showcase in the film was just the tip of the iceberg,” said director Rajamouli. “From the minute I started working on this story, I knew the world of ‘Baahubali’ cannot be encompassed into a film or two, simply because there is so much more to tell and animation is another way to do that.”

    Graphic India Co-Founder & CEO Sharad Devarajan feels that filled with political intrigue, betrayal, war, action and adventure, the animated series will take audiences on new adventures beyond the film.

    As a part of festive celebrations, customers can watch the exclusive teaser trailer of `Baahubali: The Lost Legends’, the animated series, exclusively on www.Amazon.in only on 1 and 2 October 2016.

    The animated series was conceived by S S Rajamouli, Sharad Devarajan and Arka Mediaworks, who will all be producers along with Jeevan J. Kang, Graphic’s EVP Creative and the lead character designer for the new animated series. Graphic’s senior animation writer, Ashwin Pande, will also be a producer.

    According to Arka Mediaworks CEO Shobu Yarlagadda, “Having created so many iconic stories and characters, there is no one more equipped than Graphic India, to take the story of Baahubali forward. We are very excited for what’s to come.”

    Baahubali: The Lost Legends is set before the Kalakeya invasion depicted in the movie, when Baahubali and Bhallaladeva are still both young princes of Mahishmati. Two brothers competing to rule the greatest kingdom of its age and the epic adventures they must endure to prove they are worthy to one day wear the crown. Under the watchful eye of Sivagami, and the warrior Katappa, one shall rise to be King of the throne, while the other shall become King of the people.

    The animated series will feature new, never before revealed stories about the characters from the film including Prince Baahubali, Bhallaladeva, Kattapa and Sivagami as well as dozens of new characters that will expand the world of Baahubali and reveal hidden secrets for millions of fans, an official statement stated.

  • Spuul features Yash Raj Films ‘Sultan’ digitally

    Spuul features Yash Raj Films ‘Sultan’ digitally

    MUMBAI: Spuul is featuring Yash Raj Films’ latest blockbuster Sultan digitally by adding it to its catalogue of movies. The movie will be available across devices like Web, mobile (iOS, Android), Smart TV (Samsung, Panasonic, LG), Airplay on iOS, Fire on Amazon and Chromecast on Android to viewers all over the world.

    Sultan, one of the highest grossing Indian films of all time, is a 2016 Indian romantic sports-drama film directed by Ali Abbas Zafar. Produced by Aditya Chopra under the Yash Raj Films banner, the film stars Salman Khan opposite Anushka Sharma. The film focuses on Sultan Ali Khan, a wrestling champion from Haryana, whose successful career creates a rift in his personal life.

    Speaking at this milestone, Spuul Global CEO Subin Subaiah said, “With increased internet penetration, smartphone usage and the increasing affordability of data plans, there is also increase in the amount of viewers moving online to consume content. At Spuul, we are constantly striving to bring the latest, best and most awaited films to our viewers in our endeavor to bridge the gap between a film’s theatrical and digital release. Sultan is just another of our steps in this direction.”

    “Our association with Spuul goes back a long way, with Spuul providing our films with a platform to reach out to viewers in the most remote corners of the world – We believe Sultan will get the same or more traction that our previous films have received thus far”, said Yash Raj Films vice president digital Anand Gurnani.

  • Spuul features Yash Raj Films ‘Sultan’ digitally

    Spuul features Yash Raj Films ‘Sultan’ digitally

    MUMBAI: Spuul is featuring Yash Raj Films’ latest blockbuster Sultan digitally by adding it to its catalogue of movies. The movie will be available across devices like Web, mobile (iOS, Android), Smart TV (Samsung, Panasonic, LG), Airplay on iOS, Fire on Amazon and Chromecast on Android to viewers all over the world.

    Sultan, one of the highest grossing Indian films of all time, is a 2016 Indian romantic sports-drama film directed by Ali Abbas Zafar. Produced by Aditya Chopra under the Yash Raj Films banner, the film stars Salman Khan opposite Anushka Sharma. The film focuses on Sultan Ali Khan, a wrestling champion from Haryana, whose successful career creates a rift in his personal life.

    Speaking at this milestone, Spuul Global CEO Subin Subaiah said, “With increased internet penetration, smartphone usage and the increasing affordability of data plans, there is also increase in the amount of viewers moving online to consume content. At Spuul, we are constantly striving to bring the latest, best and most awaited films to our viewers in our endeavor to bridge the gap between a film’s theatrical and digital release. Sultan is just another of our steps in this direction.”

    “Our association with Spuul goes back a long way, with Spuul providing our films with a platform to reach out to viewers in the most remote corners of the world – We believe Sultan will get the same or more traction that our previous films have received thus far”, said Yash Raj Films vice president digital Anand Gurnani.

  • Shopmatic helps SMEs and individual entrepreneurs in APAC

    Shopmatic helps SMEs and individual entrepreneurs in APAC

    MUMBAI: Shopmatic, a Singapore-based e-commerce company providing a platform for any merchant to take their business online, has joined hands with leading e-commerce marketplaces like Amazon, eBay, Lazada. The alliance will seamlessly enable Shopmatic merchants in Singapore to develop their own webstores for a global presence and sell their products or services on these marketplaces in a convenient, hassle-free manner.

    A financial and business management hub, Singapore provides a strong digital infrastructure with the highest internet penetration in Southeast Asia. Industry analysts estimate that three out of every four residents in the country will use the internet at least once a month [1], a figure well above that for any other country in the region. The platform is focused on helping not only the small and medium businesses of the Asian countries to find their feet in the online world, but also give these firms global exposure.

    Commenting on this alliance Shopmatic CEO Anurag Avula said, “As a global e-commerce company, our primary focus is to empower merchants and individual business owners with an online platform which can help them in reaching out to a bigger audience and boost their business through greater speed and efficiency. By tying up with these successful e-commerce powerhouses, we are enabling our user base in Singapore to leverage the penetration and popularity of these portals and gain instant access to millions of customers across the globe. Meanwhile, they will also continue enjoying the benefits of being enlisted on our platform that provides them with an entire ecosystem to grow their business in the virtual world.”

    Shopmatic has established partnerships with numerous international and local companies in order to make it easier for its users to sell online. Recently, Shopmatic signed deals with global online payments giant PayPal to enable its merchants in expanding their sales across the globe. On the logistics front, Shopmatic has made strategic partnerships with local and global logistics players like Delhivery and Aramex. These tie-ups have been instrumental in helping individual entrepreneurs manage everything that is required to let their business grow, including exposing them to international markets with the help of Shopmatic’s global footprint.