ITV

Tag: Amazon

  • Indulekha enters serum space with Ayurvedic boost to scalp care

    Indulekha enters serum space with Ayurvedic boost to scalp care

     MUMBAI: Goodbye greasy hair days, hello Ayurvedic innovation. Indulekha, the beloved Ayurvedic haircare brand known for its iconic oils, is switching gears and swapping textures with the launch of two all-new, non-oily, clinically proven scalp serums designed to treat hair fall and dandruff with precision, potency and a whole lot of heritage.

    The two launches, Indulekha Bringha Hair Growth Treatment Scalp Serum and Indulekha Svetakutaja Dandruff Treatment Scalp Serum mark the brand’s first foray into the serum space, a bold move that blends ancient Ayurvedic science with the ease and elegance of modern-day skincare formats.

    According to a 2024 independent clinical study, the Bringha Hair Growth Treatment Scalp Serum helps grow 11,000 new hairs in just three months. Packed with a 4.6 per cent Bringha+ complex featuring Brahmi, Amla, Aloe, Pudina and more, this serum tackles oxidative stress and thinning hair by nourishing the scalp at its roots using traditional Arka and Kashayam Vidhi techniques.

    Not to be outdone, the Svetakutaja Dandruff Treatment Scalp Serum is proven to tackle recurring dandruff within just two weeks, according to a 2023 clinical study. Its 1.7 per cent Svetakutaja+ complex includes Lemongrass, Orange, Pudhina and Neem all formulated to banish flakes, soothe itchiness, and restore scalp barrier health.

    “This isn’t just a format shift, it’s a mindset shift,” said Hindustan Unilever VP hair care Sairam Subramanian. “While Indulekha Oil continues to be a go-to for millions, serums offer a compelling new way for our consumers to experience everyday Ayurvedic efficacy without the mess.”

    Visually too, the brand is shaking things up. The new serums arrive in sleek, premium packaging, a sign that Indulekha’s moving confidently into its next chapter. Still rooted in Ayurvedic authenticity, the bottles are all business on the outside, and all botanicals on the inside.

    Available on Amazon, Myntra and Nykaa, Indulekha’s serums signal a fresh era in Ayurvedic haircare, one that’s lighter on texture, but heavy on results.

  • Divya Chadha returns as head of marketing for Amazon Music India

    Divya Chadha returns as head of marketing for Amazon Music India

    MUMBAI: Divya Chadha, one of India’s most dynamic marketing minds, has struck a new chord—this time with Amazon Music. After a six-year symphony at Spotify India where she scaled listener love and podcast adoption, Chadha has returned to the Amazon fold as head of marketing, based out of Mumbai.

    With stints at eBay, Amazon.in and Spotify already under her belt, Chadha brings a treasure trove of brand-building battle scars and a marketing mindset that’s as sharp as it is strategic. From powering up Amazon Great Indian Sale and Mr & Mrs Verma to orchestrating Spotify’s rise in India’s music and podcasting game, she’s played it all—mass media, user acquisition, podcast evangelism, trust-building, and category creation.

    Her Spotify run was marked by memorable campaigns driving both free and premium user base growth, top-of-mind brand recall, and a noticeable uptick in subscriptions and podcast listenership. At Amazon, she had earlier shaped India-first brand narratives like Adjust No More, Apni Dukaan, and Try Toh Kar, and even led Amazon Fashion’s #MustHave push.

    Before she turned into a full-blown marketing maestro, Chadha was also part of the merchandising and campaign ecosystem at eBay, where she helped scale direct marketing to over 20 per cent of revenue and crafted category-level storytelling across fashion, home and lifestyle.

    Now back in Amazon, this time with rhythm and reach in mind, she’s all set to amplify Amazon Music’s voice in a noisy, competitive Indian streaming market.

    Let the music—and marketing—begin.

  • Scripted for success Alisha Sharma joins The Script Room as ECD

    Scripted for success Alisha Sharma joins The Script Room as ECD

    With a decade-long résumé that reads like a highlight reel of Indian advertising, Alisha has helped build brands like Spotify, Pepsico’s Lays and Doritos, Amazon, Asian Paints and MP Tourism. From crafting Spotify’s signature Indian tone of voice to rolling out mega-hits like “There’s a Playlist for That” and “Life Kate Mazze Se”, Alisha’s storytelling is anything but on shuffle. Her work has earned nods at the Cannes Lions, One Show, Spikes Asia, Clio Awards and Effies India and she’s judged at the Young Director Awards at Cannes, too.

    In her own words, “You know you’re in the right room when conversations spark ideas and story stays at the centre. I wasn’t just looking for a change, I was waiting for the right place. Now I’m here, excited to shape this room into a house full of stories.”

    That “room” was founded by Rajesh Ramaswamy and Ayyappan Raj, who’ve built a reputation for carving out space in the industry for unapologetically narrative-driven work. Speaking on the hire, Rajesh said, “We really love the way she thinks, it’s a joy to watch her work.” Ayyappan added, “She joins at the perfect time. We’re six years in, and with her, the next phase will be even more exciting. She’s brilliant and everyone already loves her.”

    As The Script Room continues to stake its claim as the go-to shop for fresh, compelling storytelling, Alisha’s arrival feels like the beginning of a new genre part drama, part blockbuster, and all heart. Keep your popcorn ready.

  • Varun T Wanvari circles back to Himalaya Wellness

    Varun T Wanvari circles back to Himalaya Wellness

    MUMBAI: Varun T Wanvari has pulled off corporate India’s latest U-turn, returning to Himalaya Wellness Company in May after an 18-month sojourn through Amazon’s retail machinery.

    “Some journeys come a full circle,” the category manager declared on LinkedIn, clearly pleased with his homecoming. He’s not wrong—Wanvari previously managed lotions and creams at The Himalaya Drug Company from 2016 to 2018.

    His career reads like FMCG bingo: systems engineer at Tata Consultancy Services, marketing intern for Hot Wheels at Mattel, brand duties at Reliance’s Hamleys, and five years flogging Good Day biscuits and Toastea at Britannia Industries. Amazon beckoned in late 2023 as senior category manager, but the wellness world’s siren call proved stronger.

    “Grateful for the continued trust,” Wanvari said, deploying enough LinkedIn enthusiasm to power a small ashram. His hashtag-heavy post (#NewBeginnings #WellnessWithPur) suggests genuine excitement about returning to products you can actually smell.

    Whether he’ll apply Amazon’s data wizardry to ancient ayurvedic wisdom remains to be seen. This boomerang has landed exactly where it started—with considerably more corporate spin.

  • “Goafest 2025 is our canvas; we want brands to be comfortable forging content partnerships on MX Player” – Amogh Dusad

    “Goafest 2025 is our canvas; we want brands to be comfortable forging content partnerships on MX Player” – Amogh Dusad

    MUMBAI: On the sun-kissed shores of Goafest 2025, amidst the creative chaos and infectious enthusiasm of India’s advertising aristocracy, Amazon MX Player made a splash—not merely as a passive sponsor but as an ingenious storyteller poised to rewrite the rulebook on how brands engage their audience. Content maestro Amogh Dusad, appearing as though he thrives solely on a potent cocktail of wit, charm, and industry savvy, laid bare exactly how Amazon MX Player plans to dazzle and delight the notoriously unpredictable advertising elite.
    In this buzzing carnival of ideas and innovation, Indian Television Dot Com’s Sreeyom Sil gladly swapped leisurely sun-loungers for spirited verbal fencing, exchanging lively repartee with Amazon MX Player’s charismatic content wizard Dusad to unravel the secrets behind his devilishly clever content crusade. Below is a distillation of Dusad’s interview, served fresh in a brisk question-and-answer dossier.  Excerpts: 

    How is Amazon MX Player positioning itself to impress India’s top advertising minds at Goafest?
    We want to use this opportunity to talk about some of our upcoming tentpole shows. Also give them full comfort and trust on the kind of content that is on the service so that brands feel comfortable in deeper content partnerships.These forums build awareness around our upcoming slate. Our masterclass here offers brands a journey into our ecosystem—demonstrating seamless brand integrations in our narratives, ensuring advertisers feel confident forging deeper content partnerships.

    Can you give a specific example of brand integration in Amazon MX Player’s content?
    There’s a lot of brand integrations in LinkedIn in Jamnapaar, or Realme sponsored Hip Hop India.  We’ve successfully embedded brands directly into storytelling. Unlike traditional TV, where ads often become ambient noise, OTT’s intimate viewing ensures audiences engage fully. Shows like Lock Upp and Campus Diaries seamlessly weave brand messages into compelling stories, amplified further through our social media.

    Are there any new storytelling trends from Goafest influencing Amazon MX Player’s content?
    The festival’s just begun, but we constantly reassess our content. The rapid popularity of hip-hop among India’s youth, for instance, inspired our show Hip Hop India, integrating subculture and music in an energetic format, demonstrating our commitment to riding cultural waves swiftly.

    Has involvement in Goafest planning influenced your decision to double down on dubbed international content?
    No videsi as a category. We’ve been programming for almost two to three years now. We’ve curated international hits, notably from East Asia, for a few years now. Our recent anime venture dubbed in Hindi, Tamil, and Telugu, a free-to-view innovation, was an independent, successful experiment reinforcing our strategic direction.

    Any exclusive content reveals at Goafest 2025 from Amazon MX Player?
    We will be screening  the first episodes of popular returning franchise Half CA season 2 and new series Mitti: Ek Nayi Pehchaan, featuring Ishwak Singh. We will also be having a fireside chat featuring actor Sunil Shetty on the returning season of Hunter and insights from our upcoming unscripted show featuring Ashneer Grover will give attendees an exclusive taste.

    How is Amazon MX Player leveraging Goafest as a testing ground for new ad formats?
    Being the presenting sponsor gives us significant engagement opportunities. Through masterclasses and interactive sessions, we’re challenging the industry’s brightest to rethink brand storytelling beyond traditional paradigms. Our aim is bold yet simple: innovate or perish.

    Reflecting on your role, how have your leadership decisions shaped Amazon MX Player?
    My journey here has been immensely rewarding, producing over 20 returning franchises within just three years. Our next frontier? MX Fatafat, an innovative vertical short-form drama series with two minute episodes tailored to a thumb-scrolling audience, expected later this yea

  • Continental Coffee brews a summer twist with lemon iced tea debut

    Continental Coffee brews a summer twist with lemon iced tea debut

    MUMBAI: Continental Coffee, best known for its hot brews, is diving headfirst into chilled territory with the launch of Continental This lemon iced tea premix—marking its first consumer-facing foray into tea.

    Part of the CCL Products (India) Ltd portfolio, the new iced tea aims to tap into India’s rising thirst for at-home refreshment. While Continental’s tea blends were earlier reserved for institutional buyers under the Continental Chaay banner, this lemony twist is now hitting shelves nationwide in two formats: a 400g pouch and a handy 140g stick pack (10g x 14).

    The product will brew its presence across general trade, modern retail and e-commerce players like Big Basket, Blinkit, Swiggy, Zepto and Amazon—serving up café vibes straight from the kitchen counter.

    Continental Coffee chief marketing officer Raja Chakraborty said: “Today’s generation is exploring a wide range of beverage options when they step out—seeking variety, refreshment, and new experiences. Naturally, they want to recreate that same excitement and convenience when they’re back home. With our Lemon Iced Tea premix, we’re bringing that out-of-home experience indoors—offering a refreshing, easy-to-make option that’s both familiar and contemporary. Perfect for the Indian summer, this launch reflects our ongoing commitment to meeting evolving consumer needs with locally inspired innovations.”

    Head of marketing Preetam Patnaik added: “Today’s generation is exploring a wide range of beverage options when they step out—seeking variety, refreshment, and new experiences. Naturally, they want to recreate that same excitement and convenience when they’re back home. With our Lemon Iced Tea premix, we’re bringing that out-of-home experience indoors—offering a refreshing, easy-to-make option that’s both familiar and contemporary. Perfect for the Indian summer, this launch reflects our ongoing commitment to meeting evolving consumer needs with locally inspired innovations.”

    With Indian summers stretching longer and hotter, Continental’s pivot to iced tea could be just the cool-headed move it needs to expand beyond its coffee comfort zone.

  • Pika-boom! Pokémon powers up Realme Hip Hop India Season 2

    Pika-boom! Pokémon powers up Realme Hip Hop India Season 2

    MUMBAI: What happens when street dance meets supercharged nostalgia? A thunderclap of a collab. Amazon MX Player’s Realme Hip Hop India Season 2 just got an electrifying upgrade thanks to a first-of-its-kind collaboration with none other than Pokémon. In a move that’s equal parts nostalgia, pop culture, and pure entertainment, the show brought Pikachu straight to the dance floor, and audiences can’t get enough.

    Already clocking over 20.1 million viewers in just five weeks, the show’s fusion with the Pokémon universe marks a fresh cultural crossover where hip-hop meets pocket monsters. The collab kicked off with a high-voltage dance routine featuring a guest appearance by the iconic Pikachu, whose “moves” lit up the stage (and hearts) in true thunderbolt fashion.

    But that’s not all. The fun went digital too, with a wildly imaginative video blending Pokémon Trading Card Game Pocket with hip-hop choreography starring none other than judge Malaika Arora. The film cleverly reimagines unboxing Pokémon card packs as dance-offs, where every move channels a Pokémon’s unique power, making it a visual and metaphorical dance of discovery.

    “Our collaboration with Pokémon perfectly reflects Amazon MX Player’s commitment to delivering bold, innovative experiences to our audience,” said Amazon MX Player director Aruna Daryanani. “By bringing together the iconic charm of Pokémon with the raw energy of Realme Hip Hop India Season 2, we’re offering viewers a one-of-a-kind cultural mash-up that is unique and memorable. At Amazon MX Player, we constantly strive to break new ground—crafting immersive entertainment and forging meaningful brand partnerships that truly connect with fans and advertisers alike.”

    Sharing her thoughts on being a part of the campaign, Judge Malaika Arora expressed, “There’s something truly magical about the world of Pokémon – the adventure, the action, the joy of discovery. Pair that with the energy of hip hop, and it just clicks. This was such a fun and imaginative concept to shoot, and it really captures how two different worlds can come together to create something unforgettable. I’ve always believed that dance is a powerful form of storytelling, and this one’s for every kid who loves the world of Pokémon and every dancer chasing that stage.”

    “Our goal with this collaboration was to spark imagination and joy, just as Pokémon has done for fans around the world for decades. Partnering with Amazon MX Player on an impactful show like Realme Hip Hop India S2 gave us the perfect canvas to showcase Pokémon’s playful spirit in a new, movement-driven way. The energy, creativity, and passion seen in this campaign aligns perfectly with what our brand stands for. We are excited to take Pokémon as well as Pokémon Trading Card Game Pocket to dance lovers and their loved ones,” shared The Pokémon Company corporate officer Susumu Fukunaga.

    With judge Remo D’Souza also in the hot seat, Realme Hip Hop India Season 2 continues to be a battleground for India’s fiercest dancers, blending underground energy with mainstream swagger. And with brand integrations like Pokémon entering the arena, the show is levelling up in every possible way.

    New episodes drop every Thursday on Amazon MX Player available via the app, Amazon shopping app, Fire TV, and Prime Video. Because when Pikachu meets popping and locking, you don’t want to blink.

  • Remo stirs the floor as Dharmesh drops the mic on Hip Hop India

    Remo stirs the floor as Dharmesh drops the mic on Hip Hop India

    MUMBAI: If you thought the beats were wild, wait till you see the twist. Realme Hip Hop India Season 2 is serving up more shockers than a plot-heavy soap. Streaming exclusively on Amazon MX Player, the show’s latest promo has left fans reeling after judge Remo D’Souza dropped a bombshell, the grand finale will now be a Top 4 face-off, not the Top 2 as expected.

    With emotions running high and rivalries reaching breaking point, the fight for a finalist’s spot has never looked fiercer. And just when the heat couldn’t turn up any higher, in comes Dharmesh Yelande, not just to judge but to slay the stage himself. His surprise performance shook the room, electrifying both contestants and co-judges alike.

    The tension was thick enough to slice with a moonwalk. As dancers put everything on the line for that coveted finalist slot, the pressure pushed some to tears and others to thrilling new heights. This week promises not just jaw-dropping choreography, but a full-blown emotional rollercoaster.

    Between high-octane face-offs, musical curveballs, and one dramatic reveal after another, Hip Hop India Season 2 continues to raise the stakes and the swag. Stream it now on Amazon MX Player via the Amazon app, Prime Video, Fire TV, and Connected TVs.

    Because in this battle, the beat never drops, only the mic does.

  • Bobcard bowls a Mother’s Day googly with Shreyanka and her mum

    Bobcard bowls a Mother’s Day googly with Shreyanka and her mum

    MUMBAI: Some deliveries aren’t bowled on the pitch, they come from the heart. In a touching ode to mothers everywhere, Bobcard Limited, the credit card arm of Bank of Baroda, has launched a poignant brand film featuring Indian cricketer Shreyanka Patil and her parents. Timed with Mother’s Day, the film quietly celebrates the small sacrifices and everyday dreams mums put aside and what it means when their children turn around and say, “Now it’s your turn.”

    The narrative is refreshingly candid. No flashy sets, no dramatic voiceovers, just a warm exchange between Shreyanka and her parents, revealing how her mother once gave up a long-awaited trip. With her Bobcard Tiara in hand, Shreyanka decides to give it back, not as a grand gesture, but as a heartfelt tribute.

    The Tiara, Bobcard’s women-centric offering, is designed for exactly these moments. With perks across travel, wellness, dining, and more, it’s a credit card that doubles as a thoughtful sidekick perfect for those looking to celebrate the women who raised them with grace and grit.

    “We grow up with moms who quietly give up so much. This film is a small reminder – it’s our turn to give back. Whether through planning a trip or gifting them their long-deserved ‘me time’, Bobcard is here to help make it unforgettable,” says Bobcard Limited MD & CEO Ravindra Rai.

    Beyond the film, Bobcard has sweetened the occasion with special Mother’s Day offers across MakemyTrip, Paytm, Amazon, Zomato, and more proving that when it comes to celebrating mum, the little things (like a trip or a dinner) can mean the world. Because sometimes, the best gift isn’t just a vacation, it’s validation.

  • Prime time for India as Amazon’s streamer doubles down on desi drama

    Prime time for India as Amazon’s streamer doubles down on desi drama

    MUMBAI: At a lively fireside chat during AVIA’s Future of Video India conference, part of the first-ever WAVES summit, Kelly Day, head of international & VP, Prime Video, and Gaurav Gandhi, VP for Asia Pacific & MENA, lifted the curtain on Amazon’s streaming strategy with India in a starring role.

    Kelly Day waxed lyrical about the enduring allure of the big screen, declaring, “We believe in the theatrical window,” and reaffirming Prime Video’s intent to back the box office while keeping its streaming chops strong. The aim? Around 14–15 global theatrical releases a year, because nothing beats the magic of popcorn-fuelled premieres unless you can also watch it at home in your PJs.

    But beyond the cinema, it’s the everything hub approach that’s taking centre stage. “We want to be the first place people think of when they want to watch something,” said Day, noting that with over 200 million Prime members worldwide, Prime Video is less about being everything to everyone and more about helping everyone find exactly what they want.

    For India, that means layering choice upon choice. Gaurav Gandhi detailed how the country has become Prime’s petri dish for innovation TVOD (Transactional Video on Demand) is booming with 7000 plus titles, and 60 per cent get rented every month across 95 per cent of India’s pin codes. The subcontinent is also home to 25 plus channel partners, making it second only to Japan in Prime’s global “channels” play.

    “India is a super important locale,” Gandhi noted, adding that it’s not just a growth engine for Prime sign-ups but also a massive content factory, with one of the largest original slates outside the US. Even more impressive? One in four views of Indian content comes from overseas, proving that regional stories are finding global legs.

    And when it comes to customisation, India’s Prime menu is a buffet: from Prime Lite to full-fat Prime, mobile-only editions to programming in 10 Indian languages, the streamer’s playbook here is all about slicing and dicing its offerings to match the country’s many moods. “We’re learning from India and taking that learning global,” Gandhi quipped.

    So while other platforms try to decode the Indian market, Prime Video seems to have cracked the subtitles and is quietly exporting the script.