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  • Ad spend on mobile to hit $240 billion globally: App Annie

    Ad spend on mobile to hit $240 billion globally: App Annie

    MUMBAI: According to the State of Mobile 2020 report by App Annie, this year comes out to be the biggest year for mobile, with advertisers fuelling the revenue. Mobile ad spends reach $240 billion as brands utilise mobile’s potential. The report also states that the war between streaming giants will heat up in 2020 and consumers will ultimately decide where they want to spend 674 billion hours on mobile.

    Apple arcade and Google play Pass will act on creating innovative new games for consumers and generate new revenue streams for publishers. After 2G, 3G, and 4G, 5G is the next battleground, and the gamers will be first to reap the benefits. Consumer and mobile ad spend to top $380 billion globally in 2020. 

    The report further stated that consumers have spent 50 per cent more sessions in entertainment apps in 2019 as compared to 2017. The increase in the adaptation of video streaming apps on mobile devices to watch movies, TV shows, concerts, and live events on-demand helped bolster demand for Entertainment apps.

    Availability of high-quality streaming platforms, increase in user-generated content, and offline mode becoming standardised were seen as the industry advancements that helped tip the scales from screen size to on-the-go viewing.

    As per the report, competition in the streaming space will help better user experiences to drive growth in downloads, revenue, and usage, which will ultimately lead to partnerships and consolidation to win the wallets of consumers long term.

    The report also stated that the entry of Disney+ into the streaming space along with other streaming colossal Netflix, Amazon Prime and HBO now as incumbents, AppleTV+ as a new entrant, HBO max and NBSUniversal’s peacock set to launch in 2020 has increased the competition.

    Around 25 per cent of Netflix’s iPhone users have also used Disney+ in Q4 2019, its highest overlap of users among top video streaming apps in the US.

    According to TikTok, it  saw the greatest two-year growth in cross-app usage of Netflix at over 135 per cent, enticing that the current competition in the video streaming space is heating up not only by traditional companies launching a standalone streaming service but from social media companies carving new mobile-first consumption pathways.

  • The future of AI and ML-driven platforms in the coming decade

    The future of AI and ML-driven platforms in the coming decade

    Whenever I talk about artificial intelligence (AI) and machine learning (ML), most people immediately think of Terminator or one of the many sci-fi movies that show super-intelligent machines trying to overpower the human race. But in reality, we use AI in our day-to-day lives more often than we think, because it has been adopted by the major platforms, such as Google, Facebook, Netflix, Amazon, Myntra, and Flipkart. When you scroll through Facebook and see videos and articles that pique your interest, when Netflix recommends The Witcher before you can mourn the end of Game of Thrones, or when Myntra lets you know that your outfit will be incomplete without a pair of matching shoes – all this is the work of AI and ML-driven solutions. So we can easily say that it is one of the most disruptive technologies in history that is helping companies enhance efficiencies and boost revenues. It is no wonder that as per PwC's recent report, AI's potential contribution to the global economy is slated to be $15.7 trillion by 2030!

    However, the industry is still evolving, and we are a far cry from creating systems that can contend with a creative, intelligent human brain. So, without any further ado let's take a look at a few trends that are going to shape the future of AI- and ML-driven platforms this decade.

    Smarter Search Functionality: With the rapid development of natural language processing (NLP), I am sure that search engines would gain a better understanding of our language using linguistics, semantics, and ML techniques. When you search via text or voice recognition using conversational language, technology will be able to respond to even the most complex queries. Search engines and ecommerce websites will display more relevant, contextual results, leading customers straight to the products they want, thereby increasing the chances of conversion.

    Working with Limited Data: One of the challenges AI developers and data scientists face is stringent data privacy laws. More than hundred countries have various data privacy laws in place, so it is complicated to make data both protected yet accessible. However, with time, the reasoning abilities and intelligence will improve, which means that we can work even with limited data. Unlike the data-hungry platforms of today, machines in future will learn to cope in cases of missing, unreliable or changing data.

    More Accurate Insights and Predictions: Deep learning capabilities coupled with advanced data analytics will help businesses derive more accurate insights into the minds and patterns of customers, as well as help predict and interpret behavior. Moreover, AI- and ML-led platforms will receive these actionable insights in real-time, enabling them to tweak their business strategy on the fly.

    Better Product Recommendations: Customers are expecting highly personalized shopping experiences, and AI and ML-driven platforms will evolve to fulfill the role of a live salesperson. So if you are shopping during Christmas, the platform will use past purchase history and current activity to recommend products, and it will also be able to adjust prices of high-demand items in real-time. Leading shopping search engines such as Google Shopping, Amazon DSP, and Taglr are already leveraging AI. For example, Taglr's easy-to-use digital advertising platform, ShopperAds – analyzes demographics, preferences, shopping patterns, and past purchases to recommend relevant products, thus cutting down on transaction time and customer acquisition costs. And as ML algorithms never stop learning, with every shopping experience, the recommendations will be more tailored and precise.

    Better Customer Support: Bot platforms will be able to offer 24/4 support via virtual agents and live chat and solve problems in a human-like fashion. Also, ML models will use the questions and answers generated to predict future conversations, thus facilitating interactions with customers. There will come a time when we wouldn't know whether we are chatting with a human or a bot!

    So, it is abundantly clear that in next 10 years AI and ML-led platforms will not only completely revolutionize the way businesses interact and engage with consumers, but also help businesses improve productivity, reduce costs, and save time.

    (The author is Taglr CEO. The views expressed are his own and Indiantelevision.com  may not subscribe to them.)

  • boAt ups the ante; becomes the 1st Indian brand to be showcased at both Google and Amazon booths at CES 2020

    boAt ups the ante; becomes the 1st Indian brand to be showcased at both Google and Amazon booths at CES 2020

    New Delhi: boAt Lifestyle, a brand recognized for its Audio electronic products becomes the 1st Indian brand to be showcased at both Google and Amazon booths at CES 2020. The home-grown brand unveiled its Rockerz 315 SVA smart wireless earphones with an inbuilt Google assistant at the event. In addition to this, the brand also showcased its recently launched Stone 200A, a smart speaker with inbuilt far-field Alexa capabilities like playing music, checking the news, weather forecasts, controlling smart home devices and accessing over 30,000 Alexa skills across genres.

    boAt Lifestyle is known for its intricate audio engineering, supreme comfort, exquisite designs and best in class audio quality products. It brings music to your daily routine in a seamless manner, with top-notch sound quality and a user experience like none other.

    Filled with excitement, Aman Gupta, Co-founder boAt Lifestyle says “We at boAt are proud to be the first-ever Indian electronic consumer brand to be showcased at the Google & Amazon booths at CES this year. Our partnership with Google and Amazon is a testament to our commitment to offering future-ready products. Understanding the needs of our boAtheads we have launched wireless earphones with inbuilt Google assistant and Alexa enabled speaker that will work conversationally, just how the millennial like their devices to be”.

    The brand is targeted to tech-savvy consumers, mostly millennial, looking for stylish and quality products that are affordable too. These two products show the boAt’s commitment towards offering smart products at an affordable price.

    boAt’s products on display at CES 2020 include

    CableboAt Rockerz 315 SVA at Google's booth: boAt Rockerz 315 SVA is the smart wireless neckband styled earphones with inbuilt Google assistant. Its unique 12 MM dynamic drivers, integrated controls, 9 hours of battery backup along with the ability to be operated with voice commands to set alarms, play music and make phone calls makes it designed just for the future.

    3boAt Stone 200A at Alexa's booth: Stone 200A is a smart speaker with inbuilt farfield Alexa capabilities like playing music, checking news, weather forecasts, controlling smart home devices and accessing over 30,000 Alexa skills across genres. Its unique features inclues- IPX 6 Water Resistant, making it the perfect poolside accessory. 1.96” x 1 Full Range Drivers with 5W Power Output brings the sound of a lifetime with HD Clarity that integrates into pure audio bliss. The Bluetooth V4.1 enhances wireless connectivity up to 10 meters. Stone 200A’s intricate audio engineering, supreme comfort, exquisite designs makes it portable and powerful. This speaker truly aligns with the vision to bring Alexa to customers wherever they are.

    boAt Stone 200A is the lowest priced Alexa built-in far field speaker on Amazon.in and is available at an introductory price of INR 1499. The product carry's a 1-year warranty and is available at Amazon.in

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  • LCOs and new tariff order challenges

    LCOs and new tariff order challenges

    MUMBAI: With the evolution of television, cable industry has gone through various challenges from competing with DTH operators to digitisation to NTO. Although implementation of NTO was the biggest challenge for the cable industry, it managed to overcome all the challenges they came across. Going ahead LCOs are also gearing up for challenges with OTT apps with its Hybrid boxes. The industry experts gathered to discuss how has the role of the LCO changed under the new regulatory framework and its significance going forward at VBS 2019.

    Video and Broadband Summit 2019 orgainised by Indiantelevision.com on11 December gave the platform to the DPOs, MCOs and LCOs to discuss the issues faced by them. One of the panel discussions of VBS 2019 highlighted the role of LCOs post NTO where the experts discussed the impact of NTO on cable industry, technical challenges they came across, customer churns in the transition period of NTO, and importance of educating LCOs on bouquets and a la carte prices. 

    The panel was moderated by One Take Media co-founder and chief executive officer Anil Khera. On the panel were IndusInd Media & Communication Ltd. chief operating officer N K Rouse; ABS Group of Companies MD & chairman Atul Banwarila Saraf; Maharashtra Cable Operators Federation (MCOF) president Arvind Ramesh Prabhoo; UCN Cable Network Pvt Ltd head – operations Debashis Mohanty and Ashwini Cable Santosh Yadav. 

    Khera set the tone of the discussion by briefing the audiences on the challenges faced by LCOs till date and how they have overcome all those challenges successfully. NTO was the biggest challenge for the industry, Rouse explained that the new NTO, for his company was not a new tariff order, but was a new technical order and his company had to face lot of technical challenges to implement the new NTO. 

    “In the initial stage there was a lot of confusion. With the top five broadcasters, for 335 bouquets or packs, we have more pay channels and DPO packs. Customers were confused as they were not sure what to select. We had challenges in convincing the customers as everything was new. But as things settled down, the viewership pattern had changed with lots of ups and downs but still packages keep coming and going,” he said. 

    “There was a saying that content is the king and distribution is the God. The time has come that content remains the king, but God has changed. Now customer chooses the God. We all have to come and work together and ensure that we take care of the customer’schoice. Challenges will keep coming and there will be amendments in NTO, but things will settle down. I look forward for collaboration with the stakeholders and I am sure things will turn positive,” he opined.

    There has been 15 to 20 per cent of customer churn in the transition period of NTO. Saraf said in the last six to eight months, he has observed that people in small towns are still using TV and there is a trend of using two or three TVs in one house. To get these customers back, LCO needs to be educated, but MSOs are not able to educate these customers as the customers themselves are not ready to educate themselves.

    Saraf also said, “Though operators and MSOs like us are not much happy post NTO, we are able to compete with big MSOs at the same cost. We do not deny entry to the new areas as our preposition of expansion is different and we can expand our business.” He further added that there are lots of things which small MSOs can build among their LCOs, as compared to big MSOs. For big MSOs, it is difficult to control 10 – 15 thousand of LCOs. A limited number of LCOs can be controlled and good business can be built post NTO.

    Prabhoo believes that transformation has already started but is unaware of how much the MSOs are assisting FTH with the transformation. He added that the network is operated and owned by the last mile owner and it will be the responsibility of the last mile owner to upgrade the network.

    The panellists also agreed that they have to make sure to reach platforms like Netflix or Amazon and for that LMOs have to immediately upgrade to DTHs and then MSOs will be able to help them to launch a wide OTT platform. Once this happens, cable networking can be similar to that of an OTT platform.

    Mohanty said, “As per the customer’s perspective, there is a demand for content. Customers will return to MSOs, if MSOs come up with OTT content and provide a number of services as per the customer’s choice. Most of the time, LCOs have 50 per cent digital connection, so they have enough manpower to upgrade their network. Once MSOs upgrade their network, it can provide services as per the customer’s demand.”

    He also informed that they have started hybrid boxes. Once the hybrid boxes are installed at the customer’s place, customers can view both offline and online content.

    Saraf said that five years back the market was not up with the hybrid boxes and LCOs were not ready toinvest in it. Now from last 2 – 3 years we have OTT platforms and hybrid boxes. Now FTTH will create something which will influence the customers and LCOs to invest in hybrid boxes.

    Yadav replied to Khera’s question of cable collaborating with broadband, “NTO implementation has been big for the LCOs and there has been increase in the operating cost of the LCO. So LCO has to provide additional services like broadband. LCO can tie up with the MSOs and go ahead with the existing costumers. I believe that all LCOs do not have their 100 per cent base and so they already have chosen for their cableservices. They can advertise and can assure that they can provide good services by upgrading their infrastructure.”

    On NTO Prabhoo commented, “I am not sure if the NTO’s image’s in true spirit has been implemented or not or if the customers have understood that what NTO has started to provide them. During the pre-digitisation era the NTO was under declaration by the LMOs. When digitisation came in, each and every set-up box was accounted with LMOs and with MSOs. He said he is unaware if broadcasters benefited from that. But in the post NTO there has been 15 to 20 per cent drop in the subscriber base, but ARPU has increased in a particular rate.”

    Rouse commented, “When NTO was implemented few broadcasters thought that there will be a drop in the base. There was a massive fall from DTH or videos but I am sure we could retain some customers. More transparency is required as customers have made a choice, for which some laws have to be implemented.” 

  • Influencer Marketing Firm BuzzOne Expands To Malaysia

    Influencer Marketing Firm BuzzOne Expands To Malaysia

    MUMBAI: Leading Influencer marketing firm, BuzzOne, announced its expansion into the South East Asian market with the launch of its Malaysia operations, within months of opening its Philippines office in February this year. With this launch, BuzzOne becomes the first and only Indian Influencer Marketing firm to have multiple operations in the South East Asian markets of Philippines and Malaysia.

    The award winning firm also announced the appointment of Mark Rodrigues as Business Head of its Malaysia operations. With over 30 years of experience in the Malaysia market, Mark Rodrigues joins BuzzOne with a deep understanding of the local market and media marketing trends. In a short span of time, BuzzOne has emerged as one of India’s fastest growing Influencer Marketing firms. BuzzOne’s stellar clientele in India includes leading brands such as Amazon, Himalaya Wellness, Dettol PayTm, Vivo, Britannia, Nissan, Vivo and Puma among others.

    Speaking on the expansion, Sanjay Vasudeva, Founder and CEO, BuzzOne Influencer Marketing, said, “I am thrilled and look forward to expanding BuzzOne’s current portfolio with deep penetration into the South East Asian market with the opening of our Malaysia & Philippines offices this year. Having studied the region carefully, Malaysia & Philippines are one of the most promising markets for influencer led campaigns in South East Asia. With Mark Rodrigues spearheading our team, I am confident BuzzOne will form a strong foothold in the Malaysian market.”

    According to industry reports, ad spending in digital media in Malaysia were US$512million in 2019. A growing Influencer Marketing market, Malaysia has shown unique trends such as Instagram emerging as the preferred platform for influencer marketing in the country and over with 80% of marketers investing in influencer marketing strategies in 2018. Malaysians trust lifestyle influencers’ opinions over opinions from traditional celebrities.

  • Disney reports strong quarterly result; strikes deal with Amazon for Disney+

    Disney reports strong quarterly result; strikes deal with Amazon for Disney+

    MUMBAI: The Walt Disney Company reported its fourth quarter earnings when it’s nearing the launch of its Disney+ streaming platform. Moreover, Disney chairman and CEO Bob Iger said that the Mouse House has struck a distribution deal for its Disney+ streaming service with Amazon.com, and the service will be carried by Amazon's Fire TV.

    "We've spent the last few years completely transforming The Walt Disney Company to focus the resources and immense creativity across the entire company on delivering an extraordinary direct-to-consumer experience, and we're excited for the launch of Disney+ on November 12," he added.

    The company delivered a strong financial result compared to the previous quarterly report for its fourth quarter, with diluted earnings per share of $1.07 beating Wall Street analysts’ consensus forecast of 95 cents. Even, the total revenue reached $19.1 billion in the quarter exceeding the analysts’ estimate for $19.04 billion.

    Media Networks revenues for the quarter increased 22 per cent to $6.5 billion, and segment operating income decreased 3 per cent to $1.8 billion. Cable Networks revenues for the quarter increased 20 per cent to $4.2 billion and operating income decreased $19 million to $1.3 billion. In addition to that, the company’s theme parks arm also experienced growth, with revenues for the quarter jumping 8 per cent to $6.7 billion, and segment operating income rising 17 per cent to $1.4 billion.

  • THE ALL-NEW “QUANCIOUS X CARTOON NETWORK” COLLECTION CELEBRATES EVERYONE’S FAVOURITE TOONS

    THE ALL-NEW “QUANCIOUS X CARTOON NETWORK” COLLECTION CELEBRATES EVERYONE’S FAVOURITE TOONS

    Mumbai: Wear your love for Cartoon Network’s coolest toons on your sleeve, quite literally!

    Cartoon Network India, in collaboration with Quancious, an eco-friendly apparel brand, has launched a unique capsule collection for the eco-conscious fashionista. Weaving pop-culture prints inspired by contemporary and classic Cartoon Network toons, along with eco-friendly fabrics, this range is a wardrobe must-have. The collection includes designs inspired by well-known characters from shows including The Powerpuff Girls, We Bare Bears, Johnny Bravo and Dexter’s Laboratory.

    Combining style with an ethos of sustainability, this one-of-a-kind assortment of Cartoon Network-inspired designs that includes sarees, capes, waistcoats, jackets, tees and tops, tee dresses, shirts, leggings, pyjama pants, pyjama shorts, tote bags and neckties.

    Commenting on the partnership, Vikram Sharma, Vice President of Cartoon Network Enterprises – Asia Pacific, said, “Cartoon Network has a unique legacy of timeless toons and contemporary characters that all fans love. With this partnership with Quancious, there’s something for everyone, especially those who appreciate a sense of a fun in the clothes they wear.”

    Commenting on the launch, Vipin Sethi, Co-founder – Quancious, added, “We are glad that we have created something that breaks the clutter in the fashion and apparel space. We foresee the Cartoon Network-inspired designs to strike a chord and become a rage. Now, there’s no age bar to showcase love for your favourite characters.”

    Fans can choose from the impressive array of Cartoon Network fashionwear now available at Quancious, INR 499 onwards, along with other e-commerce websites such as Amazon, Flipkart, Myntra and Tata Cliq.
     

  • Blaupunkt audio partners, Amazon for great india festival sales

    Blaupunkt audio partners, Amazon for great india festival sales

    MUMBAI: Global technology innovation leader, Blaupunkt announced its partnership with Amazon for their Great Indian Festival. Amazon’s Great Indian Festival Sale 2019 will have a slew of discounts on a wide range of electronic products like smartphones, TVs, consumer electronics and other items. This Diwali, Blaupunkt Audio with Amazon is making sure to expand its loyal customer base by offering grab deals in Personal Audio, Speakers and Sound-Bars.

    The major focus of the deal will be across categories and best of them would be on Wired soundbar SBW-100, Truly wireless ear pods BTW-01, wireless earphones BE-50 and wired earphone EM10.  The deal starts from 28th September 2019 till 5th October 2019.

    ·         SBW 100- The magnificently powerful soundbar introduced by Blaupunkt with unique features will feature as a super deal prices of *..99 from the current Rs.6499!, it is selling exclusively online on Amazon platform.The state-of-the-art soundbar comes with a wired elegant looking subwoofer to deliver heavy bass along with a great sound.

    ·         BTW-01- The magnificent range of truly wireless is a best seller in the industry among major brands. Targeted at the premium customers, it will be super aggressively priced at *..99, than the regular of Rs.5999!

    ·         BE-50- Bluetooth Neckband is at competitive pricing of INR 1499regularly. This will be at a deal price of *99! Counting on the unique features- it boasts the latest features in a comfort neckband form factor, fiest listening experience, advanced technology and a unique Magnetic Lock, Qualcomm Processor.The earphones look trendy.

    ·         EM10-This new wired earphone starts at a competitive pricing of INR699, and will be great steal deal for *.99 . Counting on the unique features with the best HD Sound experience in a wired earphone, this is an amazing buy in this category.

    Speaking about the exclusive partnership, Mr Sukhesh Madaan, CEO, Blaupunkt Audio Indiasays, “Amazon continues to be a trusted partner for us. Festive season is the most important time for business like ours in India and I believe that this association with Amazon, willhelp us reach out to many more consumersfor our range of versatile Audio products.”

  • Cosmos Maya’s glocalisation plan for animation in India

    Cosmos Maya’s glocalisation plan for animation in India

    MUMBAI: Cosmos Maya, a Singapore and India-based animation company, has revealed its plan to explore the concept of glocalisation. It believes there is a need for glocalisation to pave the way for new ideas, concepts and different styles of storytelling. The company is all set to experiment with four international co-owned IPs in the Indian market. It has already launched Atchoo in the name of Jaadu ki Cheenk on Amazon Prime Video and the other three – OPS will be launched by the name My Bhoot Friend, Leo Da Vinci will be launched as Aryan and Berry Bees as Dabanng Girls by end of this financial year.

    Cosmos Maya SVP revenue and corporate strategy Devdatta Potnis, in an interaction with Indiatelevision.com, spoke on the need for glocalisation. He said," We need glocalisation because we are so ingrained in our own style of storytelling. The kind of content that we have been consuming is the same. With the concept of glocalisation we will have new and different ideas coming in."

    Stating an example of Doraemon, which is a Japanese show on an American network and one of the popular shows in India, Potnis said, "The show is a classic example of glocalisation. It is one of the anchor shows of one of the biggest networks mainly because of tdevhe way it has been localised. So glocalisation is there by necessity. We are open to looking at these but we will try and present them in a different way.”

    He further informed, "We have four IPs and as the international market will open up, which I hope will in 2020, we will be on the verge of signing contracts." Out of the four international co-owned IPs one of them is out on Amazon- Atchoo is the English name and in Hindi it is Jaadu ki Cheenk. The other shows are in production."Today we have a bank of 104 half hours of international co-productions and it will be ready by the end of this financial year. There is going to be a slight change by the time, whether it is for a commercial reason or overall from an industry standpoint. We are going to be ready with shows," he said.

    Potnis believes that there is lot to learn from not only the western market but from the market in the east also. He shared his views on exploring the opportunities in China. He said, "If we look at the east, my current focus area is China; we have recently been interacting with a couple of Chinese companies. That market is so evolved and has quality offering for the domestic market."

    Giving an insight into the domestic front, Potnis said, "The beauty of this industry is that a lot of us cannot predict what is coming next.  Something becomes a success and then we try to reverse engineer saying this is what we want. It is upon us, the creative studio, to bring in such novelty and make it reach to such a destination that it is familiarity with novelty. It should be familiar as you want to sample it for that reason and it should be novel to prick your interest."

    Understanding the market trend, Cosmos Maya set up its 2D division after the 3D one to cater to the demand in the domestic market. "Generally that’s not how it works. Sometime back in 2014, our first 2D show went on air, which is Kisna with Discovery Kids and now we see a shift that there is so much demand for 2D. In fact, next year there is like a massive line-up of 2D shows,” he explained.

    He further said, "Initially when I go back to 2012- there was a demand from the pay-TV broadcasters that started out and the demand has been growing consistently. Of course, not everything can be continuously on an exponential growth track and yet have a CAGR which is very fancy. But then that would kind of taper when we had OTT come in 2-3 years ago. It’s still growing effectively as a quantum growth. When that demand has kind of tapered, our own OTT platform has grown. YouTube is doing really well for us; we have been looking at diversifying into other platforms. Every time there has been a growth trajectory, the level goes up automatically. We are foraying into the licensing and merchandising space as well, which will now be the next one. I think something or the other will keep coming in."

    While speaking on the opportunities, Potnis opined that there is a need to take something from India to the global market. He added that licensing & merchandising is another opportunity as is WowKidz. The company will also launch another IP called Bapu on 2 October. It had made an announcement in January that the show will be out on the 150th anniversary of Gandhiji.

  • Prime Video releases first look of new Amazon Original Series, The Family Man, shot on OnePlus

    Prime Video releases first look of new Amazon Original Series, The Family Man, shot on OnePlus

    MUMBAI: Amazon Prime Video today released the first look of its much-awaited Amazon Original Series The Family Man, in the form of a character poster shot on a OnePlus smartphone. Marking a first of its kind reveal, this association is an extension of the long-standing partnership between OnePlus and Amazon.

    The first official character poster features Srikant Tiwari – the lead protagonist, played by Padma Shri Awardee and National Award winner Manoj Bajpayee, shot exclusively on a OnePlus smartphone. Created by the dynamic duo of Krishna D.K. and Raj Nidimoru, Amazon Original Series The Family Man is set to release this September, exclusively on Amazon Prime Video across 200 countries and territories. The trailer for the show releases September 5.

    In addition to the first look poster, OnePlus will also be setting up interactive billboards across India that audiences can engage with using the camera on their smartphones to access exclusive virtual content about the show.

    “India is a mobile first country and a large number of our customers love to watch Amazon Prime Video on their smartphones. We constantly look to engage and delight this fast-growing customer base with our compelling content and innovative marketing initiatives. We are excited about this unique collaboration with OnePlus for our latest Amazon Original The Family Man, which includes the first reveal of the character poster, that was shot exclusively on a OnePlus phone.  We look forward to delighting our ardent mobile-first customers with this sneak peek into the compelling and gritty world of The Family Man,” Amazon Prime Video India director and country GM Gaurav Gandhi said.

    “With our smartphones, we are constantly thinking of different ways in which we can engage our community in new ways. Our association with Amazon Prime Video is a result of the synergy between both brands and our common philosophy and it seemed like a very natural fit to unveil the new Amazon Original Series, The Family Man character poster through an image shot on a OnePlus device,” OnePlus India generale manager Vikas Agarwal said.