ITV

Tag: Amazon

  • How Flipkart & Amazon enter the festive season

    How Flipkart & Amazon enter the festive season

    NEW DELHI: Amidst Covid2019 pandemic, India's biggest e-commerce platforms, Flipkart and Amazon, have tightened their belts in readiness for the festive fervour. Tensions are running high as the companies are looking to outperform each other in the battle of mega sales. Flipkart is set to begin the Big Billion Day sale from 16 October (Flipkart Plus customers will get access to deals 24 hours early), while Amazon will kickstart the Great Indian Festival from 17 October (Amazon Prime members will get access to deals 24 hours early). 

    For both e-tailers, Durga Puja to Diwali is like an extended banquet of consumer purchases.

    According to experts, online sales are expected to grow at their fastest pace this festive season. It is no secret that consumers, both in metros and non-metro cities, have shifted from physical retail to online modes of shopping as a result of the pandemic. The festive jamboree is expected to generate higher-order volume and value for e-commerce companies and help them multiply their retail sales following the negligible to zero growth in business during the lockdown.

    To leverage this promising event, Amazon and Flipkart have launched their marketing campaigns to rope in the masses. However, the advertising approach by both brands for the festive campaign is completely different. 

    Like the previous year, Flipkart’s strategy is massively celebrity-driven and focuses on essentials such as product and deals updates. These celebs include Virat Kohli, Amitabh Bachchan, Alia Bhat, Mahesh Babu, Sudeep. The etailer has roped in endorsers from the north and south regions to reach out to its audiences in these geographies. It has also roped in multiple influencers to amplify the sale and launched a teaser campaign to build excitement around the announcement of the sale.

    Flipkart group CEO Kalyan Krishnamurthy said, “The Big Billion Days stands for a celebration of brands, an assortment of collections never seen before, a spirit of festivity and joy, and a feeling of immense excitement as everyone embarks on their festive season preparations. This festive event continues to focus on Flipkart’s commitment to provide value for consumers, opportunities for growth for MSMEs and sellers, and employment generation through e-commerce. Through strong partnerships with brands and sellers we have tapped into the power of interconnected businesses and technology to bring consumers a wide range of products at great prices at their doorsteps this festive season.”    

    Read more news on Flipkart

    On the other hand, Amazon has also released ads in multiple languages to show how customers are eagerly waiting for the festive sale. The promos also tout Amazon as a one-stop-shop for all your festive fashion shopping from the comfort of home. The brand has stayed away from big celebrities and is focusing on how Amazon Great Indian Festival is a time for the family to shop together. It has also created multiple stores around the theme of Diwali, Durga Puja and IPL, to build a personalized shopping experience for customers. Amazon has also launched a wedding store for the upcoming nuptials season. The e-commerce platform has incorporated features like voice to quickly narrow users’ search for products, top deals, including Alexa-exclusive deals, or just ask Alexa on their Amazon Shopping app (Android only). 

    The brand is promoting its campaign through hashtags such as #NowHappinessHasNoBounds #HarPalFashionale on Instagram and Twitter. 

    Both e-commerce giants are keeping their social media feeds buzzing with updates on exclusive deals and offers. As per experts, Amazon has a rationalised budget distribution for the whole year, including non-festive periods, whereas Flipkart does seasonal advertising.

    Read more news on Amazon India

    This year Amazon and Flipkart have massively expanded their footprint. Flipkart has expanded its kirana onboarding program to include more than 50,000 kiranas, who will in turn make last-mile deliveries to consumers in more than 850 cities. On the other hand, over 20,000 offline retailers, kiranas, and local shops from local shops on Amazon programme are participating for the first time in the shopping festival.  

    Amazon India VP Manish Tiwary said, “This year’s ‘Great Indian Festival’ is an opportunity for our sellers and partners to reach millions of customers across the country. Our sellers are excited and expect this to help them in accelerating their business. For our customers, our aim is to help them find everything they need during the festive season and deliver it safely to them.”  

    If we look at the trends closely, the ‘Big Billion Days’ and ‘Great Indian Festival’ are not merely sale events but have become synonymous with the respective brand’s legacy. The sales of these two etailers have been growing year-on-year, especially during this period. 

    Now, consumers actually refresh their phones for weeks in anticipation for these seasonal sales to buy the products they have long-since added to their wishlists. This consistency by both e-tailers to hold mega sales over the last few years clearly depicts how the event has built a brand's legacy.

  • Amazon India enables neighbourhood stores for festive season

    Amazon India enables neighbourhood stores for festive season

    Bengaluru: This festive season, over 100,000 Amazon-enabled local shops, kiranas and neighbourhood stores from across India have geared up to serve customers. More than 20,000 offline retailers, kiranas and local shops from “Local Shops on Amazon” program are participating in their first “Great Indian Festival” to cater to customers in their cities and across India, selling everything from daily essentials to large appliances and from home décor items to gifts and fresh flowers. 

    The program has witnessed remarkable response from retailers from across India and has scaled rapidly in just five months; with more than 40 per cent of the sellers coming from outside the top 10 cities. The success of the “Local Shops on Amazon” program underlines Amazon India’s commitment to work closely with the vast network of neighborhood stores across India, integrating e-commerce into their operations through focused initiatives such as Amazon Easy, I Have Space, and Amazon Pay Smart Stores.

    Amazon India VP Manish Tiwary said, “This festive season we are focused on helping our sellers and other MSME partners grow their business and bounce back from the recent challenges. In the last few months we have seen businesses of all sizes increasingly adopt technology into their business. The integration of Amazon’s programs with 100,000+ ubiquitous neighbourhood stores – for selling online, to help customers buy online, to make deliveries and enable contactless payments – is a testament of the adaptability and inventiveness of Indian entrepreneurs. We hope that this Great Indian Festival will bring them growth and success as they get ready to serve millions of customers across India”.

    Local Shops on Amazon is a new program that was launched in April this year to help bring offline retailers, kiranas and local shops online. The program has scaled rapidly within 5 months of launch and now has more than 20,000 retailers in 400 cities. Today, thousands of offline retailers from Meerut to Ludhiana, Saharanpur to Surat, Indore to Ernakulum and Kanchipuram are part of this program. Local Shops on Amazon offer a wide range of products including fresh flowers, home and kitchen products, furniture, electronics, books and toys amongst others.

    Amazon Easy enables assisted shopping experience for new to e-commerce customers. They can place an order on Amazon.in with guided assistance from the store staff and pick up the order from the store or get it delivered at their doorstep. An upgraded ‘Amazon Easy’ store format has recently been launched offering a touch & feel product experience and integrating multiple Amazon services through a single touchpoint. The first such store is now operational in Bengaluru. The upgraded format stores will soon be expanded to other parts of the country.

    Amazon Pay Smart Store is currently enabling 15,000+ neighbourhood shops to provide a contactless shopping experience to their customers. With Amazon Pay Smart Store, customers can simply scan the store’s QR code using the Amazon app to explore the products available in the store. After selecting the products, they wish to buy they can check out with Amazon Pay, which gives them a choice of using UPI, balance, or credit or debit cards.  Customers can on-the-spot convert a transaction into an EMI, and avail exciting rewards from their banks or through Amazon Pay.

    Amazon I Have Space

    Ahead of the festive season, Amazon has also strengthened its flagship ‘I Have Space’ (IHS) delivery program, now comprising of more than 28,000 neighborhood and kirana stores in close to 350 cities. Under the ‘I Have Space’ program, Amazon India partners with local store owners to deliver products to customers within a 2 to 4 kilometers radius of their store, allowing them to supplement their regular income and generate more footfalls.

  • Star Sports adds two more IPL associate sponsors

    Star Sports adds two more IPL associate sponsors

    Mumbai: The latest promo for the IPL by Star Sports features members of a building society felicitating their security guard Alok who has been single handedly serving them during the pandemic lockdown period. A heart-warming and touching film.

    The promo has also revealed another two associate sponsors’s Association of Mutual Funds of India (Mutal Funds sahi hai) and Gillette Guard 3 – to add to the earlier ones that had been displayed in the sponsorship plate of the first IPL film.

    To recollect: the co-presenting sponsors are Dream 11, online shopping major Amazon, digital payments company, and edutech unicorn Byju’s.

    The previously announced associate sponsors include: Cadbury Dairy Milk, Sunfeast, Coca-Cola, Polycab, Rummycircle, Kamla Pasand Masala and McDowell’s.

    That takes the total number of broadcast sponsors on board the IPL at 13.

    Experts expect Star Sports to touch last year’s sponsorship levels which is about Rs 2,200-2,400 crore, by the time the league ends in the UAE on 10 November.

  • How Amazon Prime Video is winning in the Indian market

    How Amazon Prime Video is winning in the Indian market

    KOLKATA: It is not easy to gain a spot in the ever-expanding streaming map of India. All major international players have set their eyes on the Indian market but Amazon Prime Video has started the innings with a good score. The streaming service has seen good adoption and traction in India on the back of its deep library within three years of its launch. Amazon global CEO Jeff Bezos said earlier this year that they have decided to double down the investment here.

    In the second part of APOS 2020, Amazon Prime Video India director and country general manager Gaurav Gandhi and  Amazon Prime Video India content director and head Vijay Subramaniam spoke about its secret to success. 

    The Prime members who also subscribe to the video service of the e-commerce giant renew their membership at a higher rate and engage more, as Gandhi said. Earlier, Amazon boss Bezos also stated that Prime Video is performing better in India than anywhere else in the world.

    As Gandhi mentioned, even during the crisis period of the last four-five months, it has kept its content flow normal yet. One of its most popular show Mirzapur’s second season is also coming on the platform very soon.

    “We are excited about the success of the Prime Video in India. Its adoption is very broad which is making India one of the fastest-growing markets of this service. Everything we look at Amazon is customer backward, just as the case in Prime video. We just look at what customers want and work backward from that,” Gandhi shared one of the main reasons for the success. 

    Gandhi attributed the depth of its content library with movies, direct-to-digital releases, premium original content, stand-up comedy as another reason for the success. According to him, Prime Video stands as a truly local service with content in nine languages and user interface in three languages. He also noted that the service focuses highly on experience. Rather than only focusing on access, it also tries to make the process of joining and viewing easier with a seamless experience, on any kind of device and all payment options.

    “When we set up the Indian originals team led by Aparna Purohit little over four years ago, we were very clear from the get-go that we have to understand the nuances that are lacking in the kind of stories that customers want to watch and enjoy. Then one truth emerged that high quality cinematically envisioned shows were much sought after,” Subramaniam said. He went on to add that customers were also seeking authentic storytelling. Authenticity, quality of the story, the importance of time, experiments with content have helped the service to build a rich roster of content.

    Adding to Subramaniam’s viewpoint, Gandhi said that the variety of content on the back shows like Mirzapur, Inside Edge, Bandish Bandits, Patal Lok gives consumers a different experience not only to Indian users but audience outside the country as well. “One of five customers who watch our Indian originals outside from India,” Gandhi highlighted. According to him, what continues to hold the OTT platform in a good state is its belief in carefully curated content.

    Prime Video has always maintained a good library of films, even in local languages. During the first phase of the lockdown, the international streaming giant announced the premiere of seven Indian films across languages with circumstantial changes.

    “It was an obvious decision from the beginning that we want to ensure that we provide the latest and greatest films along with a meaningful catalogue. What was important though, it was windowing. We realised that customers of these films, not only they wnt the films but to be able to access them early. We probably pioneered the switching of windows. We disrupted the traditional methodology of theatrical satellite and finally all other windows going from theatrical straight to digital before satellite happened, that was a big meaningful shift for our customers,” Subramaniam said.

    Along with other originals and direct-to-digital releases, Prime Video has been able to keep consumers engaged during the pandemic. It has seen very strong growth in the number of content viewed by customers, a number of customers joining and enjoying the service.

  • DMart is most preferred brand for grocery: Kantar CX+ report

    DMart is most preferred brand for grocery: Kantar CX+ report

    NEW DELHI: In today’s experience era, majority of CEOs believe customer centricity is essential for driving business growth. However, there is still a big gap between ambition and reality. While nearly all CEOs in India see the need to become customer-centric, just 37 per cent of consumers believe retailers offer truly customer-centric experiences, according to a Kantar CX+ study.

    The new CX+ study released by Kantar is the only sector-specific index that assesses retailers based on a unique combination of their customer experience scores. In addition, the study identifies each retailer’s Experience Gap – which quantifies the difference between their Brand Promise and the actual customer experience delivered.

    In the study conducted in early 2020, clear winners emerged in each of the sectors. Amazon was rated the top retailer in two sectors out of the three covered. DMart emerged as the winner in the grocery sector. While Flipkart figures in the top three in all sectors.

    CX+ reflects that providing excellent customer experiences is no longer enough. In a connected environment, brands and customer experience have become synonymous. Thus, the roadmap to growth is based on 5 key CX success factors:

    1.     Clarity of brand promise

    2.     Empowered employees

    3.     Empowered customers

    4.     Creating lasting memories

    5.     Exceptional delivery

    Kantar South domain lead for CX and commerce Asia Sushmita Balasubramaniam said, “We are currently going through major changes – economically and socially, and consumer priorities are changing in line with how the pandemic is unfolding. This has resulted in their purchases also changing, right from what they buy, where they buy, to how much they spend.

    "In this changed scenario, retailers need to tread even more carefully since they are dealing with situations no one has encountered before. Our CX+ study reveals that for many retailers, there is a huge gap between the brand promise and customer experience. The retailers who emerge as leaders are those who have delivered a superior customer experience that is matched with a strong brand promise thus giving them a distinctive ‘Experience Advantage’ over their competition.

    "Retailers have a tremendous opportunity to review their strategies, take the current challenges head-on and look for ways and means to service customer needs better in the coming months. They will have to do this in the presence of a strong traditional retail which became even more indispensable during lockdown times. Creating a shopping ecosystem with the customer at the centre – integrated retail that goes beyond just having a digital and physical presence, redefining the role of the physical store, offering safe yet personalized shopping environments are factors that will be critical to win.”

    Other findings underline the clear benefits of delivering strong customer experience – in the three retail sectors

    In grocery retail:

    ̶          Retailers that lead in the CX+ Index are 1.4x more likely to be recommended then those at the lower end of the index.

    ̶          The likelihood of their customers remaining loyal to them increases by 1.6x

    ̶          Retailers with whom the last interaction has been excellent become the most preferred retailer for the future in 1.4x cases.

    ̶          Delivering on basics is critical for a grocery retailer – variety and quality of products at good value coupled with ease of shopping – the key contributors to building a better experience

    In fashion retail

    ̶          Retailers that lead in the CX+ Index are 1.5x more likely to be recommended than those at the lower end of the index.

    ̶          The likelihood of their customers remaining loyal to them increases by 1.6x

    ̶          Retailers with whom the last interaction has been excellent become the most preferred retailer for the future in 1.3x cases.

    ̶          Fashion retail needs to deliver on many fronts, with range and value leading the pack. But, in-store experience – digital or physical and use of technology to deliver an enhanced shopping experience becomes a key differentiator

    In general retail

    ̶          Retailers that lead in the CX+ Index are 1.6x more likely to be recommended than those at the lower end of the index.

    ̶          The likelihood of their customers remaining loyal to them increases by 2.2x

    ̶          Retailers with whom the last interaction has been excellent become the most preferred retailer for the future in 1.3x cases.

    ̶          Like fashion, general retail also must deliver on many fronts. But, employees and support provided to customers to make the shopping process easier can be a key differentiator in experience

    The study analysed 6,068 retail customers in India and was conducted in early 2020.

  • Amazon Prime Video drops the trailer for upcoming original series Bandish Bandits

    Amazon Prime Video drops the trailer for upcoming original series Bandish Bandits

    KOLKATA: – Amazon Prime Video today released the trailer of the highly awaited all-new Amazon Original Series Bandish Bandits which will be available to stream from 4 August, 2020. Produced and created by Amritpal Singh Bindra and directed by Anand Tiwari, the all-new Amazon Original Series is set in Jodhpur and tells the story of two young musicians, hailing from contrasting backgrounds. Bandish Bandits also features an exciting original soundtrack, composed by Shankar-Ehsaan-Loy, who are also making their digital debut with this show.

    Lead actor Ritwik Bhowmik said: “Bandish Bandits has been a dream in the making. Working with stalwarts such as Naseeruddin Shah, Rajesh Tailang, Sheeba Chaddha and Atul Kulkarni for my debut was one of the most fulfilling experiences of my life. Bandish Bandits is a blend of Indian traditions seeped in music that beautifully describes young love, ambition, passion and family values in a simple, yet powerful manner.”

    Lead actress Shreya Chaudhry said: “Working with Anand Tiwari has always been something I had wanted to do, so being part of Bandish Bandits is nothing short of serendipitous. I could not have asked for a better setting to work and learn more about acting, that too from some of the most talented and respected actors in India! I believe the show is a heart-warming journey of music and love and think it is something the audience would very much enjoy watching.“

    Bandish Bandits follows the story of Radhe and Tamanna. Radhe is a singing prodigy determined to follow in the classical footsteps of his grandfather. Tamanna is a rising pop sensation desperate to become India's first international popstar. Radhe's world is turned upside down when he falls in love with Tamanna. Torn between helping her achieve superstardom and staying true to his own music and his family’s legacy, will he succeed in juggling both at the risk of losing everything he has?

  • Priyanka Chopra Jonas signs multi-million dollar two-year deal with Amazon

    Priyanka Chopra Jonas signs multi-million dollar two-year deal with Amazon

    KOLKATA: No celebrity now can miss the opportunity opened up by the streaming platforms. Now, Priyanka Chopra Jonas joins the league signing a two-year multimillion-dollar first-look television deal with Amazon.

    According to a Variety report, a general meeting with Amazon Studios head Jennifer Salke led to the first-look deal. Earlier, she was already collaborating with Amazon on two television projects. Amazon hopes the deal will help grow the studio’s footprint in the country.

    “My quest really is to be able to tell female stories, work with creators from around the world and create a cross-pollination of storytelling. Amazon is such a great partner to do that because their reach and outlook is so global. My Amazon television deal is a global deal, so I can do Hindi language, I can do English language, I can do whatever language I want,” she said as quoted by Variety.

    “As both an actor and producer, I have always dreamt of an open canvas of creative talent coming together from all over the world to create great content irrespective of language and geography. This has always been the DNA of my production house Purple Pebble Pictures, and is the foundation of this exciting new endeavor with Amazon,” she wrote in a post on Instagram.

  • Amazon expands Pantry service to over 300 cities in India

    Amazon expands Pantry service to over 300 cities in India

    NEW DELHI: Amazon.in today announced the expansion of its popular program ‘Amazon Pantry’ to over 300 cities across the country. Customers in Allahabad, Amreli, Bareilly, Betul, Bhopal, Bundi, Bhandara, Churu, Deogarh, Gonda, Jammu, Jhansi, Kathua, Kozhikode, Malda, Moradabad, Nainital, Pathankot, Rajkot, Shimla, Udaipur and Varanasi among others can now conveniently order groceries on Amazon Pantry. 

    With Amazon Pantry, customers get curated grocery and everyday essentials at great prices with savings of up to 35 per cent on monthly groceries of staples and branded FMCG products. They can choose from a selection of 3000 products from more than 200 brands and get them at their doorstep in just one to two days. In select cities of Bengaluru, Delhi, Mumbai, Chennai, Hyderabad, Kolkata and Pune, customers can also choose from convenient time slots to schedule their Pantry deliveries. 

    Amazon India 

    director – category management Saurabh Srivastava said, “At Amazon, we are committed to be an ‘everything’ and ‘everyday’ marketplace for our customers and constantly focus on increasing selection, convenience, ease and speed of delivery across the country. Amazon Pantry has become popular with customers as it fulfils their grocery demands and gives them great savings. With this expansion, customers in more than 300 cities & towns can get access to safe doorstep delivery of grocery essentials.”

    Amazon Pantry will now be available to customers in more than 10,000 pin codes. In the last few months, hundreds of towns like Bharatpur in Rajasthan, Bilaspur in Chhattisgarh, Shivpuri in Madhya Pradesh, Fatehabad in Haryana and Mirzapur in Uttar Pradesh among others were added to help customers order groceries online and get safe doorstep delivery. 

    Sellers participating on Amazon Pantry offer selection ranging across staples, cooking essentials, snacks, beverages, packaged food, household supplies, personal care, skin care, pet food, baby products such as diapers & baby food and lots more. 

  • Digital marketing beyond Google, Facebook, Amazon

    Digital marketing beyond Google, Facebook, Amazon

    NEW DELHI: The realm of digital marketing has grown much beyond the porticos of Google, Facebook and Amazon, with advertisers becoming eager to experiment with the platforms and investing in more targetted solutions, highlighted the diverse panel discussing the widening scope of digital marketing in the new world with Indiantelevision.com founder, CEO and editor in chief Anil Wanvari. 

    The panel consisted of Team Pumpkin co-founder and CBO Swati Nathani, Zoo Media and FoxyMoron co-founders Suveer Bajaj and Pratik Gupta, White Rivers Media CEO and co-founder Shrenik Gandhi, iProspect India AVP-strategic solutions Nihal Nambiar and Wavemaker India chief client officer and head-west Shekhar Banerjee.

    While the advertisers were already staying alert about the diverse possibilities digital marketing has to offer, Covid2019 acted as a catalyst in facilitating the move. 

    Gandhi insisted that while the world was expecting the number of people on traditional media and digital reaching at par in 2025, Covid2019 has managed to attain that within this year itself, thus prompting even the most traditional brands to venture online. 

    Nambiar noted, “It is a fact that the lockdown has been a crazy experience for the industry. Many brands had to remain completely silent while many increased their spends on digital platforms. Going ahead, brands realise it will be smarter for them to invest in at least one or two advertising media than going completely thin and that’s where digital will benefit.”

    He added that apart from the usual Google, Facebook, Amazon (e-commerce) mix, the brands are looking at more organic options to advertise. They are churning out their own properties, content, and are greatly investing in technology, to make the most of the medium. 

    Banerjee elucidated that brands are going heavy on performance marketing. “Apart from the usual search, social, and e-commerce mix, one platform that has become the biggest gainer during the period is e-groceries section, taking a huge part of the digital pie. Going ahead, hyperlocal platforms, with their changing business models will be more conducive to advertising.”

    He also hinted that influencer marketing will change in a big way in the future, with it becoming more hard-core and result-driven. Additionally, social commerce will attract a lot of advertisers. 

    Nathani added that outdoor screens like tabs inside the cabs will also attract of a lot of advertiser attention. 

    Bajaj lauded the growth that platforms like TikTok have gained during the period and also highlighted the prominence that OTT platforms are getting from the advertisers as consumers spike. “OTT picked up a big way during the covid-period, and with most of them running on a hybrid (AVOD+SVOD) model, attracted good revenues. While this quarter might not be big for them with advertisements, the subscriptions are hitting the roof. Going ahead, they will attract a lot of advertiser attention too.”

    In addition to these, gaming platforms and digital events are also going to get a substantial part of advertisers pie in the coming future. 

    TAGS: Digital Marketing, Indiantelevision Virtual Roundtable. FoxyMoron, Zoo Media, Pratik Gupta, Suveer Bajaj, Team Pumpkin, Swati Nathani, White Rivers Media, Shrenik Gandhi,  Wavemaker, Shekhar Banerjee, iProspect, Nihal Nambiar, TikTok, Google, Facebook, OTT 

  • Amazon Prime Video strikes partnership with Jio

    Amazon Prime Video strikes partnership with Jio

    MUMBAI : Amazon today announced its collaboration with Jio, India’s largest and fastest growing digital service company, to provide JioFiber subscribers access to premium content on Amazon Prime Video app on its set-top box. In addition, Jio will offer one year of Prime membership worth Rs 999 a year to JioFiber customers on Gold and above broadband plans, at no extra cost.  Through this deal, JioFiber customers can now seamlessly access the Amazon Prime Video app on their TV and enjoy Amazon’s latest and exclusive blockbuster Hollywood, Bollywood and Indian regional movies, top TV shows, stand-up comedies, kids programs, including critically acclaimed Indian and global Amazon Originals.

    JioFiber customers, on Gold plans and above, can activate their Annual Amazon Prime Membership by signing in using their Amazon account or create a new Amazon account through their Jio Set-top box and by logging into MyJio app or Jio.com.  Customers who are not eligible can simply recharge with JioFiber Gold and above plan to avail the offer. Existing Amazon Prime Members can directly sign-in to the Amazon Prime Video app on their Jio Set-top-box and start watching Prime Video’s wide selection of content including critically acclaimed Indian Amazon Originals like Paatal Lok, Four More Shots Please! The Family Man, Mirzapur and much-loved global Originals like Jack Ryan, Marvelous Mrs Maisel, The Boys amongst many others.

    “We are delighted to work with Jio to make Amazon Prime membership available to Jio Fiber customers” Amazon Prime Video India director and country general manager Gaurav Gandhi said.

    “With the annual Prime membership consumers will have access to the full bouquet of Prime benefits – unlimited streaming of the latest and exclusive video content, free and fast shipping, access to exclusive deals, ad-free music on Amazon Music, unlimited reading through Prime Reading and mobile gaming content with Prime Gaming.  At Amazon, we constantly strive to offer customers, the best-in-class entertainment. With this launch, we will further extend the reach and access of Amazon Prime Video in India, giving more customers the experience of watching our broad selection of popular Amazon Originals, blockbuster movies, Indian as well as international shows, on their TV sets,” he added.

    “Our partnership with Amazon Prime Video opens up a new world of entertainment for JioFiber customers. Jio continues to provide an enriched experience to its customers and this tie-up enable JioFiber users avail one year of Amazon Prime membership at no extra cost,” Jio strategy head Anshuman Thakur said in a statement.