ITV

Tag: Amazon Prime

  • Government & private initiatives required to achieve ambitious goal of Digital India

    Government & private initiatives required to achieve ambitious goal of Digital India

    MUMBAI: According to Akamai’s 2015 Asia Pacific Survey, India had the lowest average broadband speeds of 2.5 Mbps. As 3G speeds increase and 4G adoption is still nascent; the quality of internet access and affordability in terms of data tariffs and on 3G/4G enabled devices continue to remain a challenge to deliver consumer value. On the regulatory side, there have been a lot of discussions on net neutrality and licensing of OTT services. These will have a significant impact on how digital media evolves in the future.

    Sony Pictures Networks India Pvt Ltd. head – marketing & analytics, digital business Abhishek Joshi strongly believes that content is where you stream it and the government has the a say in it. “The OTT industry has graduated from the innovators stage to the early adopters stage within the innovation diffusion curve, based on distinguished product strategies by players in the market. However to cross the chasm to gain the majority market, policy makers will have to play a very big role. Infrastructure and regulatory policies are going to be the biggest differentiators for industry growth for the next 18 months.”

    While on the other hand, Ping Networks co-founder Rajeshree Naik is of the opinion that the government should not play any role in an individual’sprivacy. “That is a grey area. The government should rather focus on the infrastructure, companies coming up, partnerships, investments, etc rather than on content. Infrastructure does not bother pay because I know it is going to get better soon. The thing that scares me are the two terms related to digital i.e. no censorship and payment methods. Though, the beauty of digital is having no regulations, collective responsibility is to be taken ensuring that the government stays away.”

    Supporting Joshi on government interference was VOOT head, marketing and partnerships Akash Banerji. “Short form of content is not the solution. “These are early days for OTT in India. Players are either following the AVOD or SVOD model today. Both are profitable but for now what concerns me about the SVOD model is that why should a consumer pay for subscription when he is already paying a lot for mobile data. “

    Banerji adds, “There also is limitation of vast content on platforms. 80-90 percent of content is with the top players and a minuscule number of hours of great quality content is curated. For a new entrant for eg VOOT, it is difficult to drive money immediately after it rolled out.”

    Whereas Joshi thinks that even the consumers are not inclined to pay. “There is no inclination to pay. They will pay for content that has some value for them. They want quality content, expect HD, streamless service, etc.”

    Hungama.com COO Siddharth Roy opined that transactions have worked. “There is massive copyright infringement. The government needs to have a robust and strong IPR. Branded entertainment is the driver of this entire eco-system. Branded IP makes money.”

    “Value comes from the content and the way it is consumed. The business needs a lot of clarity. Government and all the players should work together to come to a concrete conclusion. In the end, crows is the king,” asserts Banerji.

    Naik believes that videos and original content will co-exist and that content will keep evolving.

    With global players like Netflix and Amazon Prime in India, the players present in the panel are looking forward to the global entrants. “If Netflix is a success in India, the creators will have more chance to put their content on the digital platforms. It is investing plenty on producing original content here and will be a good example. Viewers will love to pay for quality content that can entertain them.”

    Joshi is also excited with the entry of this global player and India and thinks that it is only going to be good for the business.

    Sharing his thoughts on the future of India’s burgeoning digital market, Technicolor’s country head for India Biren Ghose, in his valedictory remarks, said, “Content is assuming new life in the emerging digital economy. Technology enables innovations in imagery that could hitherto neither be produced nor consumed. FICCI and LA India Film Council need to be complimented on encouraging the conversation for the Indian agenda in this space.”

    Panelists at FICCI Knowledge Series 2016 for the Regulatory and Infrastructural Challenges for Digital Media, concluded that a combination of government and private initiatives would need to be rolled out to achieve the ambitious goal of a truly Digital India.

  • Government & private initiatives required to achieve ambitious goal of Digital India

    Government & private initiatives required to achieve ambitious goal of Digital India

    MUMBAI: According to Akamai’s 2015 Asia Pacific Survey, India had the lowest average broadband speeds of 2.5 Mbps. As 3G speeds increase and 4G adoption is still nascent; the quality of internet access and affordability in terms of data tariffs and on 3G/4G enabled devices continue to remain a challenge to deliver consumer value. On the regulatory side, there have been a lot of discussions on net neutrality and licensing of OTT services. These will have a significant impact on how digital media evolves in the future.

    Sony Pictures Networks India Pvt Ltd. head – marketing & analytics, digital business Abhishek Joshi strongly believes that content is where you stream it and the government has the a say in it. “The OTT industry has graduated from the innovators stage to the early adopters stage within the innovation diffusion curve, based on distinguished product strategies by players in the market. However to cross the chasm to gain the majority market, policy makers will have to play a very big role. Infrastructure and regulatory policies are going to be the biggest differentiators for industry growth for the next 18 months.”

    While on the other hand, Ping Networks co-founder Rajeshree Naik is of the opinion that the government should not play any role in an individual’sprivacy. “That is a grey area. The government should rather focus on the infrastructure, companies coming up, partnerships, investments, etc rather than on content. Infrastructure does not bother pay because I know it is going to get better soon. The thing that scares me are the two terms related to digital i.e. no censorship and payment methods. Though, the beauty of digital is having no regulations, collective responsibility is to be taken ensuring that the government stays away.”

    Supporting Joshi on government interference was VOOT head, marketing and partnerships Akash Banerji. “Short form of content is not the solution. “These are early days for OTT in India. Players are either following the AVOD or SVOD model today. Both are profitable but for now what concerns me about the SVOD model is that why should a consumer pay for subscription when he is already paying a lot for mobile data. “

    Banerji adds, “There also is limitation of vast content on platforms. 80-90 percent of content is with the top players and a minuscule number of hours of great quality content is curated. For a new entrant for eg VOOT, it is difficult to drive money immediately after it rolled out.”

    Whereas Joshi thinks that even the consumers are not inclined to pay. “There is no inclination to pay. They will pay for content that has some value for them. They want quality content, expect HD, streamless service, etc.”

    Hungama.com COO Siddharth Roy opined that transactions have worked. “There is massive copyright infringement. The government needs to have a robust and strong IPR. Branded entertainment is the driver of this entire eco-system. Branded IP makes money.”

    “Value comes from the content and the way it is consumed. The business needs a lot of clarity. Government and all the players should work together to come to a concrete conclusion. In the end, crows is the king,” asserts Banerji.

    Naik believes that videos and original content will co-exist and that content will keep evolving.

    With global players like Netflix and Amazon Prime in India, the players present in the panel are looking forward to the global entrants. “If Netflix is a success in India, the creators will have more chance to put their content on the digital platforms. It is investing plenty on producing original content here and will be a good example. Viewers will love to pay for quality content that can entertain them.”

    Joshi is also excited with the entry of this global player and India and thinks that it is only going to be good for the business.

    Sharing his thoughts on the future of India’s burgeoning digital market, Technicolor’s country head for India Biren Ghose, in his valedictory remarks, said, “Content is assuming new life in the emerging digital economy. Technology enables innovations in imagery that could hitherto neither be produced nor consumed. FICCI and LA India Film Council need to be complimented on encouraging the conversation for the Indian agenda in this space.”

    Panelists at FICCI Knowledge Series 2016 for the Regulatory and Infrastructural Challenges for Digital Media, concluded that a combination of government and private initiatives would need to be rolled out to achieve the ambitious goal of a truly Digital India.

  • Face-off between Amazon Prime, Netflix & Hulu

    Face-off between Amazon Prime, Netflix & Hulu

    MUMBAI: Folks at Amazon India are popping champagne bottles. The e-commerce giant has launched its Prime service for a free 60 day trial after which the annual subscription will be available at a special introductory price of Rs 499. Though Prime in the US and UK, offers more than the free one or two day deliveries, early access to offers and same day deliveries, the company also promises to bring its streaming video and music services here soon. Prime Video will include Amazon original TV series and movies besides other Indian and global content, is expected to be launched as a part of this service later.

    The Prime membership subscription fee in India might later be increased to Rs 999., which is much lower as compared to its other market like $99 (Rs 6,633) for US and £96 (Rs 8,691) for UK. Benefit to the US subscribers being that they can also enjoy other features like access to over a million e-books via Kindle Owners’ Lending Library and free unlimited photo storage, in addition to music and video.

    Prime will be available to customers in 100 cities, and members in 20 cities can also choose same-day, morning or scheduled delivery at a discounted fee of Rs 50 per order on over 10,000 products. These deliveries typically cost Rs 150.

    Amazon is not launching their content service which includes Amazon Video and Amazon Music. Although the company said that the video streaming is coming soon. Amazon Prime Video includes shows such as Mr. Robot and The Man In The High Castle. Reports suggest that the company will be investing a huge sum of $300 million for the original Prime video content in India.

    The biggest prime competitor for Amazon still would be Flipkart who also has a similar service called Flipkart first. The membership fees of Flipkart first is 500 per year. Like Amazon Prime, it also offers free fast deliveries and discounted one-day deliveries. Although, Flipkart customers get a Priority Customer Service or early access to deals and offerings. But returns, replacements and exchange policy remains the same.

    But the streaming showdown does not stop here. In the past, we have seen global streaming services Netflix and Hulu Plus entering Indian markets. With subscription fee of Rs 650 per month, Netflix offers a wide selection of movies and TV shows, with several series being exclusive to the platform or even made and funded by Netflix like House of Cards, Orange is the New Black and Marvel original TV shows, like Daredevil and Jessica Jones. In terms of films, it is mainly back catalogue stuff, although the occasional partnership deal will throw up a modern movie, such as The Hobbit trilogy. It has also started to produce and release films on Netflix at the same time as a cinematic release for example Crouching Tiger, Hidden Dragon: Sword of Destiny. Adam Sandler flick, The Ridiculous 6, was made by and especially for Netflix.

    InstantWatcher.com, a site plugged into the databases of both Netflix and Amazon Prime. On one hand, Amazon Prime offers more than 17,000 standard- and high-definition movies and TV series, significantly more than Netflix, which had more than 10,000. But Netflix pulled ahead overall by offering more than 7,500 HD videos vs. almost 3,500 for Amazon Prime.

    The one thing Netflix and Amazon both falter at is recent shows. There’s almost always a several month long delay between a season wrapping up and its arrival on streaming services. This is where Hulu Plus picks up the slack. Hulu Plus had 92 of the 250 shows surveyed. However, only 40 of them included backlogs of older seasons. 52 of the shows Hulu Plus carried were either the most recent season or a rotating set of the most recent few episodes of a show.

    It offers a one-week trial period in which if the viewers dislike the service, they must cancel it before the week is up otherwise will automatically be charged for a full month of service. It has original content which mostly comes from other countries and production companies, including the UK’s BBC. There are a few original web series that have made a dent, however, at the service, including The Awesomes, Deadbeat and Behind The Mask. However, Hulu Plus needs to buck up seeing the competition it has.

    Talking about compatibility, Netflix leads as you can watch it via your PC, Xbox 360, PS3, Nintendo Wii, Internet-ready TV, Roku, Android, Blu-ray player, Nook or other e-reader table, and iOS devices.

    Hulu Plus comes in at a close second, offering compatibility and support for many of the same devices that Netflix does. Unfortunately, Hulu currently lacks compatibility for many Internet-ready TVs and Blu-ray players. Still, it can show movies through gaming devices, Android, iOS devices, Roku, and various tablet computers.

    Amazon Prime doesn’t yet feature the extensive compatibility of the other two services, but it is slowly building its network. Presently, you can watch shows via internet-ready TV, Blu-ray player, Roku, Kindle Fire tablet, and iOS or Android phone. However, it cannot yet be streamed via any gaming devices.

    With this new entry, Amazon Prime is set to further intensify the competition and the intensity will only compel Amazon, Flipkart and others to improve services that can be offered to customers.

  • Face-off between Amazon Prime, Netflix & Hulu

    Face-off between Amazon Prime, Netflix & Hulu

    MUMBAI: Folks at Amazon India are popping champagne bottles. The e-commerce giant has launched its Prime service for a free 60 day trial after which the annual subscription will be available at a special introductory price of Rs 499. Though Prime in the US and UK, offers more than the free one or two day deliveries, early access to offers and same day deliveries, the company also promises to bring its streaming video and music services here soon. Prime Video will include Amazon original TV series and movies besides other Indian and global content, is expected to be launched as a part of this service later.

    The Prime membership subscription fee in India might later be increased to Rs 999., which is much lower as compared to its other market like $99 (Rs 6,633) for US and £96 (Rs 8,691) for UK. Benefit to the US subscribers being that they can also enjoy other features like access to over a million e-books via Kindle Owners’ Lending Library and free unlimited photo storage, in addition to music and video.

    Prime will be available to customers in 100 cities, and members in 20 cities can also choose same-day, morning or scheduled delivery at a discounted fee of Rs 50 per order on over 10,000 products. These deliveries typically cost Rs 150.

    Amazon is not launching their content service which includes Amazon Video and Amazon Music. Although the company said that the video streaming is coming soon. Amazon Prime Video includes shows such as Mr. Robot and The Man In The High Castle. Reports suggest that the company will be investing a huge sum of $300 million for the original Prime video content in India.

    The biggest prime competitor for Amazon still would be Flipkart who also has a similar service called Flipkart first. The membership fees of Flipkart first is 500 per year. Like Amazon Prime, it also offers free fast deliveries and discounted one-day deliveries. Although, Flipkart customers get a Priority Customer Service or early access to deals and offerings. But returns, replacements and exchange policy remains the same.

    But the streaming showdown does not stop here. In the past, we have seen global streaming services Netflix and Hulu Plus entering Indian markets. With subscription fee of Rs 650 per month, Netflix offers a wide selection of movies and TV shows, with several series being exclusive to the platform or even made and funded by Netflix like House of Cards, Orange is the New Black and Marvel original TV shows, like Daredevil and Jessica Jones. In terms of films, it is mainly back catalogue stuff, although the occasional partnership deal will throw up a modern movie, such as The Hobbit trilogy. It has also started to produce and release films on Netflix at the same time as a cinematic release for example Crouching Tiger, Hidden Dragon: Sword of Destiny. Adam Sandler flick, The Ridiculous 6, was made by and especially for Netflix.

    InstantWatcher.com, a site plugged into the databases of both Netflix and Amazon Prime. On one hand, Amazon Prime offers more than 17,000 standard- and high-definition movies and TV series, significantly more than Netflix, which had more than 10,000. But Netflix pulled ahead overall by offering more than 7,500 HD videos vs. almost 3,500 for Amazon Prime.

    The one thing Netflix and Amazon both falter at is recent shows. There’s almost always a several month long delay between a season wrapping up and its arrival on streaming services. This is where Hulu Plus picks up the slack. Hulu Plus had 92 of the 250 shows surveyed. However, only 40 of them included backlogs of older seasons. 52 of the shows Hulu Plus carried were either the most recent season or a rotating set of the most recent few episodes of a show.

    It offers a one-week trial period in which if the viewers dislike the service, they must cancel it before the week is up otherwise will automatically be charged for a full month of service. It has original content which mostly comes from other countries and production companies, including the UK’s BBC. There are a few original web series that have made a dent, however, at the service, including The Awesomes, Deadbeat and Behind The Mask. However, Hulu Plus needs to buck up seeing the competition it has.

    Talking about compatibility, Netflix leads as you can watch it via your PC, Xbox 360, PS3, Nintendo Wii, Internet-ready TV, Roku, Android, Blu-ray player, Nook or other e-reader table, and iOS devices.

    Hulu Plus comes in at a close second, offering compatibility and support for many of the same devices that Netflix does. Unfortunately, Hulu currently lacks compatibility for many Internet-ready TVs and Blu-ray players. Still, it can show movies through gaming devices, Android, iOS devices, Roku, and various tablet computers.

    Amazon Prime doesn’t yet feature the extensive compatibility of the other two services, but it is slowly building its network. Presently, you can watch shows via internet-ready TV, Blu-ray player, Roku, Kindle Fire tablet, and iOS or Android phone. However, it cannot yet be streamed via any gaming devices.

    With this new entry, Amazon Prime is set to further intensify the competition and the intensity will only compel Amazon, Flipkart and others to improve services that can be offered to customers.

  • Amazon Prime now available in India

    Amazon Prime now available in India

    MUMBAI: With an introductory price of Rs 499 for a year, Amazon Prime is now available in India to give users same day or next day delivery on orders and 30 minute early access to lightning deals. After the inaugural pricing period, a Prime subscription will cost Rs 999 a year.

    Items eligible for Prime benefits are marked on the website with the Prime logo next to it. Alternatively, users can choose the Prime logo filter to view the items available on Prime.

    The company has announced that Amazon Prime Video will be coming in later but it has not given a timeline. Prime Video will have access to Amazon Original Series, movies and TV shows from India and around the world.

    In the U.S., Amazon Prime offers over 40,000 movies and TV shows, a million songs and 500,000 free ebooks for $99 per year. It has begun talks with Bollywood producers and independent production houses for building video content from India. Amazon CEO Jeff Bezos announced that $300 mn (approx Rs 2,000 cr) will be invested in its India unit.

    Overall, it’s a great news for Indian entertainment industry, as such heavy funding will surely bring out the top talent and potential superstars.

    With this, Amazon’s total investment commitment in India goes up to $5 bn; the $3 billion announced now, plus the $2 billion investment announced back in July 2014, which the company has already completed in phases over the past two years.

  • Amazon Prime now available in India

    Amazon Prime now available in India

    MUMBAI: With an introductory price of Rs 499 for a year, Amazon Prime is now available in India to give users same day or next day delivery on orders and 30 minute early access to lightning deals. After the inaugural pricing period, a Prime subscription will cost Rs 999 a year.

    Items eligible for Prime benefits are marked on the website with the Prime logo next to it. Alternatively, users can choose the Prime logo filter to view the items available on Prime.

    The company has announced that Amazon Prime Video will be coming in later but it has not given a timeline. Prime Video will have access to Amazon Original Series, movies and TV shows from India and around the world.

    In the U.S., Amazon Prime offers over 40,000 movies and TV shows, a million songs and 500,000 free ebooks for $99 per year. It has begun talks with Bollywood producers and independent production houses for building video content from India. Amazon CEO Jeff Bezos announced that $300 mn (approx Rs 2,000 cr) will be invested in its India unit.

    Overall, it’s a great news for Indian entertainment industry, as such heavy funding will surely bring out the top talent and potential superstars.

    With this, Amazon’s total investment commitment in India goes up to $5 bn; the $3 billion announced now, plus the $2 billion investment announced back in July 2014, which the company has already completed in phases over the past two years.

  • Americans adopt digital apps for Netflix

    Americans adopt digital apps for Netflix

    NEW DELHI: A growing number of American households are relying on dedicated set-top/plug-in devices (otherwise known as Digital Media Players) to watch Netflix on a TV set, according to a GfK study, Over-the-Top TV 2014.

     

    By contrast, video game systems – while still the most common hardware for Netflix viewing on a TV screen – are used much less than they were three years ago

     

    The report shows that 28 per cent of those who stream Netflix on a TV used a digital media player (such as Roku, Apple TV, or Chromecast) to do so; this is nearly double the 2013 level (15 per cent) and roughly five times the 2011 figure (6 per cent). The surge comes as ownership of the players among all homes has increased tenfold – from 2 per cent to 21 per cent – since 2010.

     

    Streaming capabilities built into today’s higher-end TV sets have also become popular, with use of built-in streaming reported by 28 per cent of those who watch Netflix on TV – up from 20 per cent a year ago and 13 per cent in 2011.

     

    On the other hand, reports of watching Netflix on TV through a videogame system have dropped to 43 per cent – down 5 percentage points from 2013, and almost 20 per cent below the 2011 level which was 62 per cent.

     

    The new report also indicates wide generational differences in how people access Netflix. Generations X and Y are twice as likely as Baby Boomers to use a videogame system to watch Netflix on TV. Capabilities built into TV sets are highly favoured by Gen Y Netflix viewers, and both Generations X and Y show strong use of digital media players.

     

    “The wide variations in devices used – and in preferred device by age – speak to a need for Netflix and other SVoD providers to optimise the user experience for each situation,” said GfK Senior Vice President and author of the report David Tice.

     

    “Not only do the device interface and remote control need to be user-friendly, but things like on-screen font size and menus need to be age-appropriate. With a quarter of Netflix users also being Amazon Prime or Hulu viewers, there is a potential battle in user experience as well as in variety and exclusivity of content,” he added.

     

    Meanwhile, Belgian telco Belgacom which has adopted a new identity as Proximus also plans to add entertainment streaming service Netflix to its Proximus TV offering.

     

    Confirming the news, Belgacom Chief Consumer Market Officer Phillip Vandervoort said that Netflix was without doubt a very eagerly-awaited new player. “I’m proud to announce this partnership which reflects the dynamics of our new brand and enables us to offer an amazing experience to our customers on Proximus TV.” 

     

    Netflix started offering its service in Belgium on 19 September, giving people access to a wide variety of TV shows, films, documentaries and other programming, according to Advanced Television.

     

    Installation of the Netflix application on the new-generation decoders will begin at the end of 2014. ‘Ultimately all Proximus TV customers will be able to access Netflix on their TV sets,’ added the telco.

     

     

  • Netflix is gaining popularity over cable among US young adults

    Netflix is gaining popularity over cable among US young adults

    MUMBAI: The statistics portal Statista has revealed in its study that among Americans between the ages of 18 and 36, 46 per cent of paid subscribers choose cable, while 43 per cent are Netflix users.

    This, however, shifts as the demo ages up. Of those ages 37 to 48, 48 per cent subscribe to cable TV and 31 per cent subscribe to Netflix. With respondents 49 to 67, 55 per cent opt for cable and 21 per cent for Netflix.

    Looking at other pay-TV services, with Americans aged 18 to 36, 16 per cent subscribe to satellite TV, 17 per cent to Amazon Prime and eight per cent to Hulu Plus. Satellite TV is more popular with older demos, with 30 per cent of those 37 to 48 subscribing, 28 per cent of those 49 to 67, and 25 per cent of those over age 68. Amazon Prime and Hulu Plus are less popular with older demographics.

    Of Americans ages 37 to 48, 15 per cent said they subscribe to Amazon Prime, and five per cent to Hulu Plus. Among 49-year-olds to 67-year-olds, 10 per cent choose Amazon Prime and three per cent choose Hulu Plus. Amazon Prime has captured only six per cent of the demo 68-plus, according to the survey, and for Hulu Plus, the figure is just a per cent.